Pulliam Properties

What Pulliam Properties does

Pulliam Properties, Inc. is a privately held, family-owned full-service commercial real estate firm headquartered at 1970 Hendersonville Road in Asheville, North Carolina. Founded as Executive Realty in 1982 by Winston Pulliam and renamed under its current identity in 1999, the firm traces its origins to 1965 when Winston Pulliam began acquiring land along the South Asheville/Henderson County corridor. The company is currently led by Winston "Rusty" Pulliam, Jr., who joined in 1985 from the banking industry, took full ownership in 1993, and rebranded the firm. Pulliam Properties operates three integrated revenue lines: commercial real estate brokerage (sales and leasing commissions), commercial property development (retail, office, industrial, and multi-family projects), and ongoing property management services for owned and third-party assets. Its service area is concentrated in Buncombe County (Asheville) and Henderson County (Hendersonville) in Western North Carolina, where it self-describes as the largest premier full-service CRE firm in the region and has received consecutive CoStar Power Broker Awards.

The company's development portfolio spans grocery-anchored retail centers and single-tenant net-lease sites with national credit tenants (Publix, Chick-Fil-A, Starbucks, Aldi, Chipotle, Gold's Gym), multi-tenant and single-tenant office buildings (with Bank of America, Hometrust Bank, Truist, Montreat College), business parks and warehouse facilities (Fletcher, Buck Shoals, Glenn Bridge), and a growing multi-family residential book (The Retreat at Hunt Hill, Weirbridge Village, Hawthorne at Mills Gap, Hawthorne at Haywood, Hilliard Apartments). Its go-to-market is direct enterprise field sales, executed through a small team of brokers and property-management staff. Pricing is transactional and quote-based; recurring revenue stems from property management while brokerage and development generate lumpy, deal-driven income. No proprietary technology platform, AI/ML capabilities, APIs, or external funding are indicated; the firm relies on its regional brand, long-held land position, and integrated brokerage-development model as its core differentiation.

Name

Pulliam Properties

Legal name

Pulliam Properties, Inc.

Website

https://pulliamproperties.com

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Pulliam Properties is a privately held, family-owned full-service commercial real estate firm in Asheville, North Carolina, providing brokerage, development, and property management for retail, office, industrial, and multi-family assets across Buncombe and Henderson Counties in Western North Carolina.

Ownership category

akta.pro rank

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Commercial Real Estate Brokerage: Commission-based revenue from commercial property sales and leasing transactions. The firm acts as a broker representing buyers, sellers, landlords, and tenants in commercial real estate transactions.
2. Property Development: Revenue generated from developing commercial properties including retail shopping centers, office buildings, industrial parks, and multi-family residential developments.
3. Property Management: Ongoing property management services for commercial properties owned or managed by the firm.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Pulliam Properties is a full-service commercial real estate firm offering brokerage (sales and leasing), commercial property development across retail, office, industrial, and multi-family segments, and ongoing property management services. The firm serves property buyers, sellers, landlords, tenants, developers, and investors throughout Western North Carolina, primarily in Buncombe County (Asheville) and Henderson County (Hendersonville).

Product overview

Pulliam Properties is a premier full-service commercial real estate firm offering an integrated portfolio of services centered on commercial real estate brokerage (sales and leasing), property development, and property management. The company operates across Western North Carolina with a particular focus on Buncombe County and Henderson County. Its development arm encompasses four distinct property types: retail developments (grocery-anchored centers and single-tenant sites), office developments (multi-tenant and single-tenant buildings), industrial developments (business parks and warehouse facilities), and multi-family residential developments. The company has a 50+ year history dating back to 1965 when founder Winston Pulliam began acquiring land in South Asheville.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Brokerage Full-service commercial real estate brokerage offering sales and leasing services for office, retail, industrial, and multi-family properties throughout Western North Carolina, representing buyers, sellers, landlords, and tenants.
• Commercial Real Estate Development Development of commercial properties across four categories: retail developments (grocery-anchored centers and single-tenant sites), office developments (multi-tenant and single-tenant buildings), industrial developments (business parks and warehouse facilities), and multi-family residential developments.
• Property Management Management services for commercial properties owned or developed by Pulliam Properties, providing ongoing operational support to owners and tenants.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SVN International (Sperry Van Ness): Commercial real estate franchise network focused on brokerage, investment sales, and property management across property types. Comparable to Pulliam as a multi-service CRE firm with a regional/local focus and broker-led model, though operating through a franchise structure.
• NAI Global: Commercial real estate network with member firms providing brokerage, property management, and development services. Comparable to Pulliam's full-service CRE model, though typically operating through affiliated member firms with broader geographic reach.
• KW Commercial (Keller Williams Commercial): Commercial real estate division of Keller Williams serving investors and businesses with brokerage and advisory services. Comparable to Pulliam in commercial brokerage with broker-led service model, though operating at significantly larger scale through the KW network.

Broad incumbents

• JLL (Jones Lang LaSalle): Global commercial real estate services firm with brokerage, property management, and capital markets capabilities. Comparable to Pulliam's integrated service offering, with broader geographic coverage and institutional-scale capabilities.
• Cushman & Wakefield: Global commercial real estate services firm offering brokerage, valuation, and management. Comparable to Pulliam across CRE brokerage and property management lines, with much broader geographic and capability scale.
• Newmark Group: Commercial real estate advisory and services firm with growing presence in secondary markets. Comparable to Pulliam in commercial brokerage and investment sales, with deeper capital markets capabilities.
• CBRE Group: Largest global commercial real estate services and investment firm. Comparable to Pulliam across commercial brokerage, property management, and development advisory, with materially larger capital relationships and a growing presence in secondary markets.
• Colliers International: Global commercial real estate services firm offering brokerage, property management, and project management. Comparable to Pulliam's full-service CRE model across sales, leasing, and management, with significantly broader geographic and capability footprint.
• Marcus & Millichap: National commercial real estate investment sales and financing firm with institutional reach across property types. Comparable to Pulliam's brokerage arm in serving investors in commercial property transactions, though at significantly larger scale and broader geographic coverage.

Regional players

• NAI Beverly-Hanks: Western North Carolina-based real estate firm with commercial brokerage and property management operations serving the Asheville region. Comparable to Pulliam as a regional CRE firm operating in the same Western NC market with overlapping service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pulliam Properties