Weinheimat Württemberg

What Weinheimat Württemberg does

Weinheimat Württemberg operates a centralized wine marketing and brand platform under the registered trademark 'Echt Württemberger', aggregating approximately 26-28 member winegrower cooperatives across the Württemberg wine region of Baden-Württemberg, Germany. The organization does not produce wine itself; instead, it functions as a cooperative consortium that pools the supply and marketing of its member wineries under a unified regional brand identity backed by the protected geographical indication 'Weine mit geschützter Herkunft (GU) Württemberg'. Member cooperatives include major entities such as Württembergische Weingärtner-Zentralgenossenschaft, Genossenschaftskellerei Heilbronn, Lauffener Weingärtner eG, Lembergerland Kellerei Rosswag eG, and Remstalkellerei eG, collectively spanning grape varieties such as Trollinger, Lemberger, Schwarzriesling, Spätburgunder, and Riesling.

The core commercial offering is the Echt-Württemberger Online Shop (launched June 2026), which sells curated wine packages and individual wines directly to consumers, supplemented by event-driven direct sales at regional wine festivals such as the Heilbronner Weindorf, which attracted approximately 250,000 visitors in 2025. Supporting products include a digital magazine, blog, newsletter, and the Fotoportal community photo contest, distributed across Facebook, Instagram, and YouTube. Pricing is not publicly disclosed; the revenue model is transactional direct-to-consumer sales with no enterprise contracts or B2B channels.

Weinheimat Württemberg is privately held as a cooperative member association with 1-10 administrative employees, headquartered in Möglingen, Germany. It has no parent company, no external investors, and no disclosed funding rounds. Its competitive position rests on a regulated origin designation, a registered regional brand, and a cooperative ecosystem that consolidates supply and distribution across the Württemberg wine-growing region from the Taubertal to the edge of the Swabian Alb.

Name

Weinheimat Württemberg

Legal name

Echt Württemberger

Website

https://weinheimat-wuerttemberg.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Weinheimat Württemberg operates the 'Echt Württemberger' brand as a cooperative marketing platform aggregating approximately 26-28 member winegrower cooperatives across the Württemberg wine region, selling DTC wines via an online shop and regional festivals to German wine consumers.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Regional wine production
• Cooperative winemaking
• Direct-to-consumer wine sales
• Protected geographical indication wines
• Wine tourism events

Headquarters

HQ city

Möglingen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Wine Sales: Revenue generated through direct wine sales via the Echt-Württemberger online shop and wine packages featuring products from member winegrower cooperatives.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels8 records

Core offering

Weinheimat Württemberg operates the "Echt Württemberger" brand as a unified wine marketing and sales platform connecting consumers with wines from approximately 26 member winegrower cooperatives across the Württemberg wine region. The company sells wines with protected geographical indication through the Echt-Württemberger online shop, offers curated wine packages, and promotes regional wine culture through events, festivals, a digital magazine, and a blog. The portfolio includes grape varieties such as Trollinger, Lemberger, Schwarzriesling, Spätburgunder, and Riesling.

Product overview

Weinheimat Württemberg operates the 'Echt Württemberger' brand as a unified wine marketing platform connecting consumers with wines from multiple Württemberg wine cooperatives. The core offering consists of an online shop featuring wines with protected geographical indication (GU Württemberg), complemented by curated wine packages. The portfolio includes a digital magazine and blog for wine lifestyle content, event listings, and a fotoportal photo contest. The platform aggregates over 20 member wine cooperatives including Remstalkellerei eG, Genossenschaftskellerei Heilbronn, Lauffener Weingärtner eG, and others, presenting them under the unified 'Echt Württemberger' brand identity.

Differentiator

Problem solved

Functional benefit

Products and services

• Echt Württemberger Online-Shop E-commerce platform for purchasing wines from Württemberg wine cooperatives. Offers wine packages and individual wines from multiple member cooperatives for direct consumer purchase.
• Echt Württemberger Weinpakete
• Weine mit geschützter Herkunft (gU) Württemberg

Quantifiable outcome

• Heilbronner Weindorf 2025 attracted 250,000 visitors

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core.

• Remstalkellerei eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand, representing wine producers from the Remstal region. Showcased with dedicated brand identity and short film.
• STEILWERK RohrackercoreOthersMember winegrower cooperative of the Echt Württemberger brand located in Rohracker.
• Amthof 12coreOthersMember wine producer of the Echt Württemberger brand, featured with winery short film and brand presence.
• Weingärtnergenossenschaft Metzingen-Neuhausen eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand.
• Genossenschaftskellerei HeilbronncoreOthersMajor member wine cooperative of the Echt Württemberger brand based in Heilbronn, featuring a dedicated short film and brand presence.
• Weingärtner Marbach e.G.coreOthersMember winegrower cooperative of the Echt Württemberger brand located in Marbach.
• Lauffener Weingärtner eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand.
• Lembergerland Kellerei Rosswag eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand, specializing in Lemberger wines.
• Weingärtnergenossenschaft Sternenfels eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand.
• Winzer vom Weinsberger Tal eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand from the Weinsberg valley.
• Württembergische Weingärtner-Zentralgenossenschaft e.G.coreOthersCentral cooperative of Württemberg winegrowers, a key member of the Echt Württemberger brand.
• Weinmanufaktur Stuttgart eGcoreOthersMember wine producer cooperative of the Echt Württemberger brand based in Stuttgart.
• Weingärtner Horrheim-Gündelbach e.G.coreOthersMember winegrower cooperative of the Echt Württemberger brand.
• Weingärtnergenossenschaft Hohenneuffen-Teck eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand.
• Collegium Wirtemberg eGcoreOthersMember wine producer cooperative of the Echt Württemberger brand.
• Weingärtner Cleebronn - Güglingen eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand.
• Bottwartaler Winzer eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand from the Bottwar valley.
• Weinkonvent Dürrenzimmern eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand.
• Weinkellerei Hohenlohe eGcoreOthersMember wine producer cooperative of the Echt Württemberger brand from the Hohenlohe region.
• Heuchelberg Weingärtner eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand.
• Fellbacher Weingärtner eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand from Fellbach.
• Teamwerk EsslingencoreOthersMember wine producer of the Echt Württemberger brand in Esslingen.
• Weingärtner Markelsheim eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand from Markelsheim.
• Weingärtnergenossenschaft Hedelfingen eGcoreOthersMember winegrower cooperative of the Echt Württemberger brand from Hedelfingen.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Badischer Wein e.V. Marketing association for Baden wines. Same structural model as Weinheimat Württemberg — regional brand, multiple producer members, provenance-led positioning, DTC and event-driven consumer engagement.
• Moselwein e.V. Regional wine marketing association for the Mosel wine region — directly comparable to Weinheimat Württemberg as a parallel structure representing growers in one of Germany's 13 wine regions under a unified regional brand identity.
• Nahe Wein e.V. Regional wine marketing association for the Nahe region — directly comparable structure to Weinheimat Württemberg: regional brand, member producers, provenance-led DTC and consumer engagement.
• Ahrwein e.V. Marketing association for Ahr valley wines. Comparable as a regional German wine marketing body aggregating producers under a single regional identity for consumer marketing.
• Deutsches Weintor eG: Large winegrower cooperative in the Pfalz region with integrated marketing, DTC sales, and tourism operations. A relevant peer as a multi-producer wine organization with own brand and consumer channels.
• Franken Wein e.V. Regional wine marketing body for Franconia (Franken). Closely analogous in structure — aggregating cooperative and estate wineries under one regional identity and consumer-facing marketing umbrella.
• Rheingau Wein e.V. Regional wine marketing body for the Rheingau region. Mirrors the Echt Württemberger model: aggregating regional producer quality under a single provenance-led brand for consumer marketing and tourism.
• Pfalzwein e.V. Regional marketing association for Pfalz wines. Functions as a direct structural parallel to Echt Württemberger — regional umbrella brand, member wineries, provenance-led DTC and event programs.

Broad incumbents

• Hawesko Holding AG: Largest German wine mail-order and online retailer. Comparable as a DTC wine channel serving German consumers, but at national scale and with a much broader, multi-region portfolio versus Weinheimat's single-region cooperative model.

Emerging players

• Vicampo: German wine e-commerce marketplace aggregating multiple wineries for direct consumer sales. Comparable as a DTC wine channel but operates as a marketplace rather than a regional cooperative umbrella.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@echtwürttemberger
• Facebookfacebook.com/WuerttembergerWein
• Instagraminstagram.com/echt_wuerttemberger_weinmacher

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weinheimat Württemberg