Pollution Probe
- Company typePrivate
- Founded1969
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
Pollution Probe firmographics
Firmographics- Name
- Pollution Probe
- Legal name
- Pollution Probe
- Website
- https://pollutionprobe.org
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pollution Probe industry classification
Industry- Product category
- Environmental Advocacy and Program Delivery Services
- NAICS
- Remediation and Other Waste Management Services (5629)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Pollution Prevention & Toxics Reduction (BPAGAGAJ)
- akta.pro secondary industry
- Environmental Monitoring, Data & Reporting (Air/Water/Soil) (BPAIAMAC)
Keywords
Where Pollution Probe is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Pollution Probe business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Individual Contributions: Pollution Probe is a registered Canadian charity (BN 108092701 RR0001) that operates as a donor-based organization, drawing upon the financial support of a broad spectrum of individuals. The organization maintains a practical, independent perspective through this diverse funding base.
- Gala Sponsorship and Events: The organization hosts annual gala events that serve as fundraising opportunities while bringing together cross-sector leaders for environmental discussions. Sponsorships range from Platinum to Friend levels.
- Government Grants and Partnerships: Pollution Probe receives funding from government sources for specific programs, including EV charging infrastructure projects (CHARGED program with Natural Resources Canada), energy innovation initiatives, and Great Lakes protection programs.
- Foundation and Corporate Partnerships: The organization receives support from foundations such as the George and Helen Vari Foundation for youth leadership programming, and collaborates with industry partners on environmental initiatives.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pollution Probe product offering
Product offeringCore offering
Pollution Probe is a registered Canadian charitable environmental organization that delivers environmental research, policy advocacy, and program implementation across four pillars: Circular Economy, Energy, Transportation, and Water. The organization runs multi-year programs such as the CHARGED EV charging infrastructure program, the Great Lakes Plastic Cleanup, Electric School Bus Initiatives, the Water Bottle Refill Infrastructure Program, and youth leadership programs, in cooperation with government, industry, and community partners.
Product overview
Pollution Probe is a Canadian charitable environmental organization (not a technology company) that operates several environmental programs and initiatives rather than a traditional product platform. Its core offerings include the CHARGED Program for EV charging infrastructure deployment, the Great Lakes Plastic Cleanup for plastic capture and removal, Turning the Tides youth leadership program, Electric School Bus Initiatives, annual EV charging experience surveys, and water bottle refill infrastructure programs. These programs work across four pillars: Circular Economy, Energy, Transportation, and Water. The organization publishes research reports, hosts annual gala events, and engages in advocacy work rather than offering software products or technology platforms.
Differentiator
Problem solved
Functional benefit
Brands
- Great Lakes Plastic Cleanup: A first-of-its-kind initiative launched jointly with the Council of the Great Lakes Region, using innovative technology to quickly capture and remove plastics and other litter at sites throughout the Great Lakes.
- Energy Exchange
- CHARGED
Products and services
- CHARGED Program A national EV charging infrastructure support program (formerly the Zero Emission Vehicle Infrastructure Support Program) that supports the Government of Canada's zero-emission vehicle targets and delivers EV charging station funding and deployment across Canada, with over 900 chargers installed to date under the program.
- Great Lakes Plastic Cleanup The largest initiative of its kind using innovative technology to capture and remove plastics and other litter from sites throughout the Great Lakes. The program employs plastic capture technology, collects critical data, engages communities and drives government and corporate action to end plastic pollution.
- Turning the Tides: Emerging Leaders Against Plastic Pollution A youth leadership program designed to empower young adults between the ages of 18 and 23 to take action on plastic pollution as environmental leaders through educational sessions, field trips, workshops, and mentorship opportunities.
- Electric School Bus Initiatives Programs focused on reducing air and climate pollution through electrification of school bus fleets, including research reports, demonstration projects (including the Edmonton Electric School Bus demonstration), and workforce training for heavy-duty vehicle mechanics.
- Water Bottle Refill Infrastructure Program Initiative to increase public-facing water bottle refill infrastructure across Canada to reduce single-use plastic waste, support public health, and strengthen resilience during extreme heat events.
- Innovation Sandboxes Project A collaborative project with QUEST Canada creating frameworks for innovation in energy systems across Canada to accelerate the transition to a low-emissions future, including the National Low-Carbon Energy Innovation Assessment and frameworks for rural, remote and Indigenous communities.
- Canadian EV Owner Charging Experience Survey Annual survey reports examining the charging experience of electric vehicle owners in Canada, identifying strengths and weaknesses in Canadian public charging infrastructure to inform future deployments.
Quantifiable outcome
- 900+ EV chargers installed across Canada
- +3 more outcomes
Companies that use Pollution Probe
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Pollution Probe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pollution Probe partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Council of the Great Lakes RegioncoreJoint partnership on the Great Lakes Plastic Cleanup, the largest initiative of its kind in the world using innovative technology to capture and remove plastics from the Great Lakes. Also co-host the Great Lakes Plastics Forum.
- QUEST CanadacoreCollaboration on the Innovation Sandboxes project creating frameworks for innovation in energy systems across Canada. Also partner on National Low-Carbon Energy Innovation Assessment and frameworks for rural, remote and Indigenous communities.
- Natural Resources CanadacoreGovernment partner on CHARGED (formerly ZEVIP) program supporting Canada's commitment to ZEVs comprising 50% of new passenger vehicle sales by 2030, and 100% by 2035. Delivering $8M national EV charging station funding program.
- Mobility Futures LabcoreCollaborated on EV charging pricing research and reports including 'Untangling EV Charging Prices in Canada' and the ChargeCompare interactive tool. Also partner on Electric School Bus demonstrations.
- Toronto ZoominorPartnership on Plastics Pathway educational experience for the Zoo's 1.2 million annual visitors, showcasing plastic pollution solutions and circular economy approaches.
- Canada Plastics PactcorePollution Probe is an implementation partner working to build a circular economy for plastics where unnecessary plastics are eliminated and necessary plastics are reused, recycled and managed to maximize their value.
- FlocoreEV charging network operator partner for the CHARGED program, instrumental in expanding public EV charging infrastructure and ensuring projects delivered on time and on budget.
- DelphiminorCollaborated on 'Charting the Path to Zero Emissions for Class 8 Long-Haul Freight' report examining hydrogen fuel cell and battery electric trucks as alternatives to diesel.
- RFS EnergyminorPartner on Edmonton Electric School Bus demonstration case study confirming ESBs can operate reliably in harsh Canadian winter conditions.
- Chemistry Industry Association of Canada (CIAC)minorCollaboration on pushing for regulations to eliminate pre-production plastic pellet or 'nurdle' loss into the environment during manufacture or transport.
- Green MantraminorPartner on Plastics Pathway educational initiative at Toronto Zoo.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Pollution Probe competitors and assessment
Company assessmentBroad incumbents
- Nature Conservancy of Canada: Nature Conservancy of Canada is the country's largest private land conservation organization. It is comparable as a long-standing Canadian environmental charity engaging in conservation programs, partnerships, and government-funded initiatives.
- WWF-Canada: WWF-Canada is the Canadian arm of a large global environmental organization. It is comparable to Pollution Probe as a major Canadian environmental NGO with overlapping freshwater conservation and climate programs, but operates at larger scale with broader mandate.
Direct peers
- David Suzuki Foundation: David Suzuki Foundation is a Canadian environmental charity focused on climate, clean energy, and biodiversity. It is comparable to Pollution Probe as a Canadian NGO with overlapping work on clean energy policy, transportation decarbonization, and public engagement.
- Climate Action Network Canada: Climate Action Network Canada is a coalition of Canadian environmental organizations working on climate policy. It is comparable to Pollution Probe through shared work on transportation decarbonization, clean energy policy, and multi-stakeholder advocacy campaigns.
- Canadian Environmental Law Association: CELA is a Canadian environmental law and policy charity. It is comparable to Pollution Probe as a fellow Canadian environmental NGO engaging in advocacy, coalition-building, and policy reform on environmental and pollution issues.
- Équiterre: Équiterre is a Quebec-based environmental NGO working on climate, agriculture, and consumption. It is comparable to Pollution Probe as a Canadian environmental advocacy organization with similar donor-funded model and policy engagement on circular economy and clean transportation.
- Ecology Action Centre: Ecology Action Centre is a Nova Scotia-based environmental charity working on climate, energy, and water. It is comparable to Pollution Probe as a Canadian environmental NGO with similar advocacy, research publication, and community engagement programs.
- Environmental Defence: Environmental Defence is a Canadian environmental charity working on pollution, climate, and biodiversity. It is directly comparable to Pollution Probe as a fellow Canadian advocacy NGO with overlapping focus on air pollution, toxics, and water protection.
Regional players
- Clean Foundation: Clean Foundation is an Atlantic Canadian environmental charity working on clean energy and water. It is comparable as a regionally focused environmental NGO delivering programs on energy efficiency and freshwater protection, similar to Pollution Probe's program delivery model.
Emerging players
- Great Lakes Commission: Great Lakes Commission is a US-Canada intergovernmental body working on Great Lakes protection. It is comparable through overlapping Great Lakes freshwater protection work and partnership with Pollution Probe on regional environmental initiatives.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pollution Probe social profiles
Digital presencePollution Probe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pollution Probe leadership team
Management profileNumber of profiles
Profiles14 records
Pollution Probe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pollution Probe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pollution Probe
What does Pollution Probe do?
Pollution Probe is a registered Canadian charitable environmental organization that delivers environmental research, policy advocacy, and program implementation across four pillars: Circular Economy, Energy, Transportation, and Water. The organization runs multi-year programs such as the CHARGED EV charging infrastructure program, the Great Lakes Plastic Cleanup, Electric School Bus Initiatives, the Water Bottle Refill Infrastructure Program, and youth leadership programs, in cooperation with government, industry, and community partners.
Is Pollution Probe a public or private company?
Pollution Probe is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pollution Probe founded?
Pollution Probe was founded in 1969. It employs 11 to 50 people.
Where is Pollution Probe based?
Pollution Probe is headquartered in Toronto, Canada, in the North America region.
How does Pollution Probe make money?
Four revenue lines are on record. Donations and Individual Contributions are the primary driver. The others are gala Sponsorship and Events, government Grants and Partnerships and foundation and Corporate Partnerships.
Who are Pollution Probe's main competitors?
Broad incumbents on record are Nature Conservancy of Canada and WWF-Canada. Direct peers are David Suzuki Foundation, Climate Action Network Canada, Canadian Environmental Law Association, Équiterre, Ecology Action Centre and Environmental Defence. Clean Foundation is listed as a regional player. Great Lakes Commission is listed as an emerging player.
Does Pollution Probe have an API?
No public API is recorded for Pollution Probe.
What industry is Pollution Probe in?
Pollution Probe's product category is Environmental Advocacy and Program Delivery Services. Its primary akta.pro industry code is BPAGAGAJ, Pollution Prevention & Toxics Reduction, with a secondary code of BPAIAMAC, Environmental Monitoring, Data & Reporting (Air/Water/Soil). Its NAICS code is 5629 and its SIC code is 8731.