AnnunciAnimali.it

What AnnunciAnimali.it does

Animali.it (also referenced as AnnunciAnimali.it) is an Italian family-run pet supplies and grooming business operating under the legal name 'Animali.it di Ivan Celli' as a sole proprietorship. The company sells pet food (dry and wet), treats, toys, accessories, and dietary supplements for dogs and cats, with a specialization in products for pets with food intolerances (monoprotein foods), apitherapy, and fitoterapia. In addition to retail, the business offers professional pet grooming services (toelettatura) including teeth cleaning, ear cleaning, and nail trimming.

The company operates a hybrid distribution model anchored by a physical 'Bottega Storica' (Historic Shop) at via Adige 26, Pregnana Milanese, in the province of Milano, complemented by an e-commerce storefront at animali.it built on WordPress and WooCommerce that ships across Italy. The technology stack is conventional open-source CMS/ecommerce with no proprietary features or AI capabilities disclosed; the online channel was operational by 2021 and uses SEO-optimized category pages plus a content blog (articles on vitamin D and neem oil) as the primary digital marketing surface.

Revenue is generated on a transactional, pay-as-you-go basis through unit pricing on individual SKUs (for example, Olio di Salmone at €28.00 and Glandex 60 soft chews at €42.00), with no subscription, licensing, or B2B/wholesale streams documented. The target customers are individual dog and cat owners in Lombardy and across Italy, served through direct-to-consumer channels both online and in-store. The owner is Ivan Celli, with Monica (ACAD-trained, FNT-registered) as a staff member; the business has no external investors, no parent company, no subsidiaries, and no recorded funding rounds.

Name

AnnunciAnimali.it

Legal name

Animali.it di Ivan Celli

Website

https://animali.it

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Animali.it is an Italian family-run pet supplies retailer and grooming service operating a physical 'Bottega Storica' store in Pregnana Milanese and a WooCommerce e-commerce shop, serving individual dog and cat owners with food, accessories, supplements, and toelettatura services.

Ownership category

akta.pro rank

Product category

Pet Supplies Retail

NAICS

Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (81291)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

Keywords

• Pet supplies retail
• Pet food
• Pet grooming
• Pet supplements
• Pet accessories

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Pet Supplies: Revenue generated from selling pet food (dry and wet food for dogs and cats), treats, toys, accessories, and dietary supplements including apitherapy products. Products are sold at fixed unit prices through both online and physical store channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

AnnunciAnimali.it is a retail pet supplies business operating both a historic physical shop (since 1989) in Pregnana Milanese and an online store selling branded dog and cat food, treats, toys, accessories, hygiene products, antiparasitics, and nutritional supplements (including apitherapy and phytotherapy ranges). It also offers in-store pet grooming services such as baths, hair trimming, nail trimming, ear cleaning, and dental cleaning.

Product overview

Animali.it operates as a pet supplies e-commerce platform combining an online shop with a physical "Bottega Storica" (historic shop) established in 1989, located in Pregnana Milanese, Italy. The product portfolio centers on pet food and accessories organized into two main shop categories: Shop Cane (dog products) and Shop Gatto (cat products), each offering dry food, wet food, treats (lecornie), toys, and accessories. Additional specialized categories include Integratori (dietary supplements including salmon oil and anal gland supplements), Apiterapia (apitherapy products), and Fitoterapia (phytotherapy products). The company also provides grooming services (toelettatura) and emphasizes food intolerance products and monoprotein foods.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet grooming (toelettatura)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Petco: Petco is a large US omnichannel pet retailer combining stores, grooming, veterinary, and e-commerce. Its integrated services-plus-retail model mirrors the omnichannel and grooming strategy that Animali.it operates at a local scale.
• PetSmart: PetSmart is a North American specialty pet retail giant offering food, accessories, grooming, and services. While operating in a different geography, its omnichannel model combining retail, grooming, and services is the scaled archetype Animali.it aspires to in its local market.
• Purina (Nestlé Purina PetCare): Purina is one of the world's largest pet food manufacturers and a brand that Animali.it retails in-store and online. It is comparable as a broader incumbent shaping category assortment and pricing benchmarks that any Italian pet retailer must navigate.

Direct peers

• Zooplus: Zooplus is one of Europe's largest online pet supplies retailers, serving Italian customers with broad assortments of food, accessories, and specialty nutrition. It is a direct e-commerce competitor to animali.it, particularly for nationwide delivery customers.
• L'Isola dei Tesori: L'Isola dei Tesori is an Italian pet retail chain operating stores plus e-commerce, offering food, accessories, and grooming. It directly competes with Animali.it on omnichannel pet retail in northern Italy.
• Arcaplanet: Arcaplanet is Italy's largest pet retail chain, operating hundreds of stores across the country plus e-commerce. It sells pet food, accessories, and offers grooming services, directly competing with Animali.it on product range, grooming, and omnichannel convenience in the Italian pet market.
• Maxi Zoo (Fressnapf): Maxi Zoo is a major European omnichannel pet retail chain (owned by Fressnapf) with a strong Italian presence. It competes head-to-head with Animali.it across physical stores and online, offering food, accessories, and in-store grooming across Italy.
• Bauzaar: Bauzaar is an Italian online pet retailer offering dog and cat food, accessories, and pharmacy products with home delivery. It competes directly with animali.it's e-commerce channel on assortment, pricing, and nationwide shipping.
• DoctorVet: DoctorVet is an Italian pet retailer offering food, accessories, and specialized nutrition online with nationwide delivery. It competes directly with animali.it's e-commerce business on assortment and specialty dietary products.

Regional players

• Il Gigante degli Animali: Il Gigante degli Animali is an Italian pet retail chain focused on the Lombardy and northern Italy region, with both stores and e-commerce. Comparable to Animali.it in regional geographic focus and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/annuncianimalit

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnnunciAnimali.it