Health Network of Wisconsin

What Health Network of Wisconsin does

Health Network of Wisconsin Personal Care Services (DBA: Health Network of Wisconsin) is a privately held home health care provider founded in 2015 and headquartered at 8125 W Capitol Dr., Milwaukee, WI 53222. The company delivers personal care services to elderly and infirmed individuals, family caregivers, and children with care needs across seven Southeast Wisconsin counties (Milwaukee, Racine, Brown, Kenosha, Waukesha, Ozaukee, and Washington). The service portfolio spans Activities of Daily Living support, 24/7 continuous care, respite care, light housekeeping, bowel and bladder care, companionship, errands, and pediatric sitter services, delivered in clients' homes or at Assisted/Independent Living campuses by certified, background-checked caregivers.

The underlying technology stack is limited to operational tooling rather than a proprietary platform: Electronic Visit Verification for real-time caregiver location monitoring and Electronic Record Keeping for digital care documentation. The company also runs a caregiver training and certification program that includes free CPR certifications and a family caregiver payment program that recruits and trains household members as paid caregivers. No patents, proprietary algorithms, APIs, or AI/ML systems are disclosed.

Revenue is generated through fee-for-service personal care billed to a diversified set of payers including Veterans Administration, Wisconsin managed care organizations (Inclusa, Lakeland Care, Forward Health, Molina Healthcare, Community Care), Workman's Compensation, and private pay clients. The go-to-market is direct-to-consumer with referrals accepted from families, healthcare providers, and insurance companies, supported by a free consultation offering and a website-based referral form. The company is independently owned by CEO/Administrator Falisa Onipede, a Licensed Nursing Home Administrator, with no disclosed outside investors, funding rounds, or M&A activity.

Name

Health Network of Wisconsin

Legal name

Health Network of Wisconsin Personal Care Services

Website

https://healthnetworkofwisconsin.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Health Network of Wisconsin is a privately held home health care provider founded in 2015 and headquartered in Milwaukee, delivering personal care, respite, companionship, and 24/7 caregiver services to elderly, infirmed, and pediatric clients across seven Southeast Wisconsin counties, billed through multiple managed care organizations, VA, and private pay.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD), In-Home Respite Care (Hourly/Short-Shift) (HSABAGAA), Conversation, Cognitive Stimulation & Activity Facilitation (HSABAAAB)

Keywords

• Home health care
• Personal care services
• Respite care
• Elderly care
• Activities of daily living

Headquarters

HQ city

Wauwatosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Personal Care Services Revenue: Home health care services billed through insurance plans including Veterans Administration, Managed Care Organizations (Inclusa, Lakeland Care, Forward Health, Molina Healthcare), Workman's Compensation, Community Care, and private pay. Services include daily living assistance, respite care, and companionship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Health Network of Wisconsin delivers in-home personal care services to elderly, infirmed, and special-needs clients across Southeast Wisconsin. Certified, background-checked caregivers provide activities of daily living support (dressing, bathing, laundry, errands), 24/7 continuous care, respite care, light housekeeping, bowel and bladder care, companionship, and child sitter services. Services are billed through insurance plans (VA, Inclusa, Lakeland Care, Forward Health, Molina Healthcare, Workman's Compensation, Community Care) and private pay.

Product overview

Health Network of Wisconsin Personal Care Services is a home health care provider offering a unified suite of personal care services delivered by certified, background-checked caregivers. The core service portfolio centers on Activities of Daily Living (ADL) support including dressing, bathing, laundry, and errands, complemented by specialized care offerings such as 24/7 continuous care, respite care for caregiver relief, light housekeeping, bowel and bladder care services, companionship, and errand assistance. Additional offerings include sitter services for children and a caregiver training program with CPR certification opportunities. The company serves clients of all ages across Southeast Wisconsin, operating since 2015.

Differentiator

Problem solved

Functional benefit

Products and services

• All Activities of Daily Living Comprehensive support for activities of daily living including dressing, bathing, meal preparation, laundry, and errands to help individuals maintain independence and dignity at home.
• 24/7 Care Round-the-clock continuous support with dedicated caregivers providing assistance day and night for daily living activities and medical needs.
• Respite Care Temporary relief care services where trained caregivers step in to provide continuous, high-quality care for loved ones while primary family caregivers rest and recharge.
• Light Housekeeping Household support services including dusting, vacuuming, laundry, meal preparation, and dishwashing to maintain a clean and nurturing living environment.
• Bowel and Bladder Care Services Specialized hygiene support providing respectful and sensitive assistance with bowel and bladder care routines, managed with professionalism and attention to health.
• Companionship Social engagement services providing friendly and supportive company through conversation, activities, and outings to combat loneliness and enhance well-being.
• Errands Essential errand services including grocery shopping, prescription pickups, and other tasks to ensure clients have everything they need with timely and efficient service.
• Sitter Services for Children Childcare sitter services provided by certified caregivers who also have the opportunity to receive free CPR certifications.
• Caregiver Training and Certification Program Training program for caregivers including CPR certification opportunities and ongoing training on industry standards to ensure delivery of quality care.

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Expansion highlights5 records

Broad incumbents

• Aveanna Healthcare: Diversified home health and private-duty nursing provider serving pediatric and adult populations — comparable in offering personal care and private-duty services alongside clinical home health.
• Bayada Home Health Care: Large non-profit home health and personal care provider offering adult and pediatric services — overlaps with Health Network of Wisconsin across in-home ADL and private-duty care.
• BrightSpring Health Services: Large diversified home and community-based health services provider with personal care, home health, and pharmacy operations — overlaps with Health Network of Wisconsin in personal care while serving broader populations.
• Addus HomeCare: Public personal care services provider focused on Medicaid-funded home care — directly comparable business model, payer mix, and elderly/disabled client base to Health Network of Wisconsin.
• Help at Home: Leading personal care services provider serving Medicaid populations across multiple states with a similar caregiver-led, MCO-contracted model.

Direct peers

• Comfort Keepers: Franchise provider of in-home personal care, companionship, and 24/7 care for seniors — competes directly with Health Network of Wisconsin across the same ADL and companionship service lines.
• Visiting Angels: National franchise offering personal care, respite, and companion services in clients' homes — operates across many Wisconsin markets and competes for the same elderly and family-caregiver segments.
• Home Instead: Large national franchise network providing personal care, companionship, and Alzheimer's/dementia home care services — directly competes with Health Network of Wisconsin in non-medical in-home care delivery.
• Interim HealthCare: National franchise network offering personal care, home health, and hospice services — directly comparable service mix and franchise-driven local-market model.

Others

• CareCentrix: Care coordination and home-based services platform that connects payers, providers, and patients — adjacent as a potential contracting counterparty or referral partner rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hnofwisconsin
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/health-network-of-wisconsin
• Instagraminstagram.com/hnetworkofwisconsin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Network of Wisconsin