Schur Success Group

What Schur Success Group does

Schur Success Group is a privately held, family-owned auction, real estate brokerage, and appraisal firm headquartered in Monument, Colorado. Founded in 1984 as Ray Fenter & Associates and rebranded under its current name in 2004 following the ownership transition to Shannon and Rich Schur, the company has operated continuously for 40+ years and serves government agencies, non-profit organizations, individuals/families undergoing life transitions, and real estate investors primarily across the Colorado Front Range with nationwide availability for specialized engagements.

The company operates four integrated service lines: (1) auctions of personal property, government surplus, estate assets, and real estate, executed through a BidWrangler-powered online bidding platform with soft-close/dynamic ending mechanics, supplemented by native iOS and Android mobile apps and an SMS text-alert subscription service; (2) real estate brokerage and lifestyle property transactions via the sister entity Schur Success Realty & Auction, LLC; (3) USPAP-compliant personal property appraisals for estates, insurance, charitable donations, and legal proceedings, staffed by three appraisers including one Master Personal Property Appraiser (MPPA); and (4) benefit/fundraising auction consulting for non-profit organizations. Technology infrastructure is largely commodity: the BidWrangler platform provides bidder registration, proxy bidding, and payment processing; mobile apps and text alerts extend reach; the company does not operate a proprietary platform nor expose public APIs.

Schur Success Group's commercial model is overwhelmingly transaction-based. Personal property auctions charge an 18.5% buyer's premium (with a 3.5% optional cash discount); real estate auctions charge a 10% buyer's premium. Appraisal and fundraising services are billed as professional services engagements. Anchor clients include the City & County of Denver (33+ year contract for Sheriff's impound auctions, Denver Parks bison auctions, and Treasury Department asset seizures), the Colorado Department of Transportation, the Colorado Department of Revenue, and individual sellers and buyers across Colorado. Notable historical asset dispositions span over 100,000 vehicles via the Denver Sheriff's contract, Red Rocks Amphitheatre cedar benches, Star Trek movie memorabilia, and Toby Keith's bar assets. The company is bootstrapped with no external institutional investment.

Name

Schur Success Group

Legal name

Schur Success Group

Website

https://schursuccessgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Schur Success Group is a family-owned Colorado auction, real estate brokerage, and appraisal firm serving government agencies, non-profits, individuals, and investors across the Front Range since 1984 via online and live auctions.

Ownership category

akta.pro rank

Product category

Auction and Appraisal Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Appraisers (531320)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

akta.pro secondary industries

Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Foreclosure/REO & Distressed Property Auctions (BPAJAEAF)

Keywords

• Auction services
• Personal property appraisals
• Real estate brokerage
• Government surplus auctions
• Benefit fundraising auctions

Headquarters

HQ city

Monument

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auction Services (Personal Property): Commission-based auction services for personal property including government surplus, estate auctions, collectibles, vehicles, and specialty items. Revenue is generated through buyer's premiums charged on final sale prices. For personal property auctions, a 18.5% buyer's premium is charged (with a 3.5% optional cash discount). Soft-close/dynamic auction ending process is used.
2. Real Estate Auctions: Online-only real estate auctions selling residential and commercial properties. A 10% buyer's premium is added to the final bid price. Properties are sold subject to seller's confirmation. Includes lifestyle properties, investment properties, and flipper opportunities.
3. Real Estate Brokerage: Full-service real estate brokerage through sister company Schur Success Realty & Auction, LLC, assisting buyers and sellers in all types of real estate transactions. Properties are sold through both traditional listings and auction method.
4. Personal Property Appraisals: Professional, USPAP-compliant personal property appraisal services for estates, insurance, charitable donations, divorce proceedings, and other asset valuation needs. Three professional appraisers on staff, including one with Master Personal Property Appraiser (MPPA) designation.
5. Benefit & Fundraising Auction Services: Consulting and auction-related services for non-profit organizations to help them raise funds through benefit auctions. Includes event planning, professional auctioneering, and ongoing support to maximize fundraising outcomes for charity events.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Schur Success Group provides integrated auction, real estate brokerage, and personal property appraisal services across Colorado. The company conducts live and online auctions of personal property, government surplus, real estate, and specialty items; delivers USPAP-compliant appraisals for estates, insurance, charitable donations, and legal proceedings; brokers residential and commercial real estate through its sister company Schur Success Realty & Auction; and provides professional auctioneering and consulting for non-profit fundraising events.

Product overview

Schur Success Group is a second-generation Colorado auction, real estate, appraisal, and fundraising company offering four integrated service lines. The core portfolio includes Lifestyle Properties (real estate brokerage), Auctions (asset sales and brokerage services with online bidding capability), Benefit & Fundraising Events (non-profit auction consulting), and Personal Property Appraisals (USPAP-compliant valuation services). The company operates primarily as a service-based business rather than a software platform, with technology support through an online bidding platform and mobile applications for iOS and Android. The business also has a sister company, Schur Success Realty & Auction, for real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Lifestyle Properties Real Estate Brokerage

Quantifiable outcome

• Sold over 100,000 vehicles through the City & County of Denver Sheriff's Impound Auction over 33+ years, with peak volume of 300+ cars per auction
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Tri-Lakes CarescoreOthersNon-profit community organization serving economically disadvantaged households in northern El Paso County. Rich Schur serves as Board President. Schur Success Group supports Tri-Lakes Cares through community involvement, sponsorships (e.g., paper shred events), and volunteer engagement.
• Tri-Lakes Chamber of CommercecoreOthersBusiness association for the Tri-Lakes region (Monument, Palmer Lake, and surrounding areas). Rich Schur serves as Co-Chair and recently completed a two-year term as Chairman of the Board. Schur Success Group is an active member participating in chamber events and initiatives.
• Tri-Lakes Dynamic RotarycoreOthersLocal chapter of Rotary International, a global volunteer network. Shannon Schur serves as Treasurer. The club is dedicated to community service and friendship, connecting professionals who share a drive to give back.
• Stellick Legacy Estate ServicescoreStrategic or Co-development PartnerEstate and probate services provider. When personal property needs to be sold as part of an estate or probate, Schur Success Group partners with Stellick Legacy for comprehensive client outcomes. Michelle Stellick's team provides guidance through probate, insurance, and estate matters.
• Christine Whaling Art Advisory, LLCminorStrategic or Co-development PartnerFull-service art advisory and project management firm. Christine Whaling works with private clients and corporations for art acquisition, disposition, and collection management. Recommended provider for clients needing art valuation or advisory services.
• Bella Terra FarmsminorOthersTherapeutic sanctuary in Larkspur, CO for guests with emotional, psychological, or physical conditions, offering animal-assisted and play-based therapies. Shannon Schur was unanimously appointed to Bella Terra Farms' Board of Directors in 2024.
• BidWranglercoreTechnology or IntegrationOnline auction platform technology provider powering Schur Success Group's bidding website (bid.schursuccessgroup.com). Provides the infrastructure for online auctions including bidder registration, soft-close bidding mechanics, payment processing, and mobile bidding integration.
• Shipping SaintminorOthersThird-party shipping provider used by Schur Success Group for shipping auction winnings to buyers. Referenced in auction terms and conditions as the shipping and invoicing provider for delivered items.
• Core TitleminorOthersTitle company used for real estate auction closings. Referenced in auction terms and conditions as the closing venue for real estate transactions. Remote or mail closing options available.

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Skinner Auctioneers: Bolton, MA-based auction house and appraisal firm offering USPAP-compliant personal property appraisals across antiques, fine art, and jewelry alongside live and online auctions — a direct comparable on the appraisal-plus-auction combination that mirrors Schur Success Group's four service lines from its Monument, CO office.
• Williams & Williams Auctioneers: National real estate auction firm conducting live and online auctions across residential, commercial, and land — comparable to Schur Success Group's online-only real estate auction model with 10% buyer's premium on lifestyle, investment, and flipper properties across Colorado.
• J.P. King Auction Company: Long-established auction firm conducting real estate and personal property auctions across the U.S. with a similar multi-state business model that combines traditional live auctions, online-only auctions, and integrated asset disposition services; comparable to Schur Success Group's auction and asset disposition services, though operating at larger national scale.

Emerging players

• LiveAuctioneers: Online auction aggregation platform that competes for bidder attention with Schur Success Group's BidWrangler-powered online auctions at bid.schursuccessgroup.com; an enabling-technology peer for online-only estate and government surplus auctions.
• Concierge Auctions: Luxury real estate auction firm focused on high-end properties; comparable to Schur Success Group's online-only real estate auction premium model and lifestyle property segment, with a bidder-pool approach targeting investment and lifestyle buyers through online auctions.
• Caring Transitions: National franchise specializing in estate sales, downsizing, and online auctions for seniors — directly comparable to Schur Success Group's individual/family estate liquidation service line through Schur Success Auction & Appraisal, Inc., and its partnership with Stellick Legacy Estate Services for probate and estate matters.

Broad incumbents

• Heritage Auctions: Large national auction house covering collectibles, fine art, jewelry, and memorabilia with global bidder pools — broader scope than Schur Success Group but overlapping on celebrity/estate consignment work and high-value personal property sales, including luxury items like the vintage Rolex Schur Success sold for $14,000+.
• Auction.com: Leading online real estate auction marketplace with national bidder reach and platform scale; comparable technology and pricing model for the residential and investment real estate auctions that account for millions of dollars in Schur Success Group's 2023 transaction volume.
• Bonhams: International auction house with appraisal-adjacent services across luxury assets and fine art; comparable for high-value celebrity/estate consignments like the Prop Store of London memorability engagements Schur Success Group executed at Grumman's Chinese Theater in Hollywood.
• United Country Real Estate: Franchise-based real estate brokerage and auction network with rural, lifestyle, and auction property expertise — comparable model of combined brokerage and auction services across many U.S. geographies, complementing Schur Success Realty & Auction, LLC's lifestyle property focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/successauctions
• Facebookfacebook.com/SchurSuccessGroup
• LinkedInlinkedin.com/company/schursuccessgroup
• Instagraminstagram.com/schursuccessgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schur Success Group