Cursos 24h
Cursos 24h is a Brazilian self-serve online education platform founded in 2002, offering 65+ certified professional development courses across 18 categories via one-time purchase (R$20–R$89) plus a separate Premium monthly subscription with 500+ courses, primarily serving working professionals, public-exam candidates, and educators in Brazil.
- Company typePrivate
- Founded2002
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cursos 24h does
Cursos 24h (legal name Cursos 24 Horas Ensino a Distância EIRELI, CNPJ 09.428.468/0001-56) is a privately held Brazilian online professional education company founded in 2002 in São Paulo by Lúcio Manzo. It operates a self-serve e-learning platform delivering video-based courses with downloadable materials, online assessments, and digital plus physical certificates across 18 subject categories — including Administration, IT, Public Contests, Pedagogy, Health, Marketing, Law, and Professional certifications — with a catalog of 65+ courses priced between R$20 and R$89 per course under a one-time-purchase model granting at least three years of access. The platform is accessible 24/7 from any device and includes tutor support, online exercises, and printable materials.
The company runs a second offering, Cursos 24 Horas Premium, a separate subscription-based platform launched in 2018 with access to 500+ courses via monthly fee. Distribution is entirely direct-to-consumer via cursos24horas.com.br, supported by SEO, a content blog, social channels, an affiliate program, a loyalty program (FideliCursos), and PayPal for international payments. Customer segments span working professionals seeking certification, public-sector exam candidates (concurseiros), and educators. The company is a member of ABED (Brazilian Distance Education Association) since 2002 and has reportedly trained over 1 million students, with 17,769+ recorded testimonials. Technology stack includes PagSeguro and PayPal payment processing, VeriSign and Certisign security seals, and Blip AI for live chat support; no proprietary AI/ML capability, mobile app, or API platform is disclosed.
The business is bootstrapped with no external funding rounds, organized as an EIRELI under Brazilian law, and operates from a single São Paulo headquarters. Revenue streams consist of one-time course sales on the core platform, monthly subscription on Premium, and affiliate referral commissions. The English course is positioned as a differentiated offering with placement testing and live native-speaker tutoring at R$89 for three-month access.
Cursos 24h firmographics
Firmographics- Name
- Cursos 24h
- Legal name
- Cursos 24 Horas Ensino a Distância EIRELI
- Website
- https://cursos24horas.com.br
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cursos 24h is a Brazilian self-serve online education platform founded in 2002, offering 65+ certified professional development courses across 18 categories via one-time purchase (R$20–R$89) plus a separate Premium monthly subscription with 500+ courses, primarily serving working professionals, public-exam candidates, and educators in Brazil.
- Ownership category
- akta.pro rank
Cursos 24h industry classification
Industry- Product category
- Online Professional Education (E-Learning)
- NAICS
- Exam Preparation and Tutoring (611691), Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Online Learning Content & Course Publishing Platforms (BPAMAJAL), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Cursos 24h is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cursos 24h business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Individual Course Sales: One-time payment model where students pay a single fee per course at time of enrollment. Courses range from R$20 to R$89. No monthly fees or recurring charges. Students have access for at least 3 years after payment.
- Premium Platform Subscription: Monthly subscription model offering access to over 500 courses with thousands of video lessons for a small monthly fee. Separate platform from main Cursos 24 Horas site.
- Affiliate Program: Partners can advertise Cursos 24 Horas courses and earn commission for each course sold through their referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard courses priced between R$20 and R$89 |
| One time/ perpetual license | Pay-as-you-go | English Course - R$89 for 3-month access |
| Subscription | Monthly | Premium Platform - Monthly subscription for 500+ courses |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Cursos 24h product offering
Product offeringCore offering
Cursos 24h operates an online distance-learning platform that sells self-paced, certified professional development courses across 18 categories (Administration, IT, Health, Pedagogy, Marketing, Law, Public Exams, and more). Students pay a one-time fee per course (R$20-R$89), gain immediate 24/7 access to video lessons and downloadable materials, complete online assessments, and receive both a digital and physical certificate. A separate Premium subscription platform offers access to 500+ courses for a monthly fee.
Product overview
Cursos 24 Horas operates as a unified online course platform with two distinct offerings: the core Cursos 24 Horas platform offering 100+ individual courses across 17 categories (Administration, Communication/Marketing, Public Contests, Accounting/Economics, Law, Aesthetics, Management/Leadership, IT, Environment, Nutrition, Pedagogy, Professional, Psychology, HR, Health, Vestibular, Tourism/Hospitality), and the separate premium subscription platform (Cursos 24 Horas Premium) providing access to 500+ courses. The core platform operates on a one-time purchase model with certificates included, while Premium operates on a monthly subscription model with unlimited course completion. The English Course is sold separately as a distinct product with a 3-month access period and live tutoring features.
Differentiator
Problem solved
Functional benefit
Brands
- Cursos 24 Horas Premium: Subscription-based online learning platform offering access to over 500 courses with thousands of video lessons for a monthly fee. Described as independent from the main platform with different courses and methodology.
Products and services
- Cursos 24 Horas Core Platform Online course platform offering 65+ certified professional development courses across 18 categories including Administration, Marketing, Public Contests, Accounting, Law, Aesthetics, Management, IT, Environment, Nutrition, Pedagogy, Professional, Psychology, Health, Vestibular, and Tourism. Courses are self-paced, available 24/7, with both digital and physical certificates issued upon completion. One-time payment per course (R$20-R$89) with at least 3 years of access.
- Cursos 24 Horas Premium Subscription-based online learning platform offering access to 500+ courses and thousands of video lessons via a monthly fee. Operates as an independent platform from the core Cursos 24 Horas site with different methodology and course offerings. Targeted at users who prefer unlimited course completion within the subscription period.
- English Course Online (Curso de Inglês) Adaptive English language course with a placement test, personalized lessons, and topics spanning Business, Health, Finance, Sports, and Travel. Includes native-speaker live tutoring classes. Priced at R$89 with 3 months of unlimited access, payable in 3 installments of R$29.66.
- Administration Course Category (Administração) Collection of 35+ courses covering business administration topics including accounting, HR, project management, public management, hospital management, hotel management, and quality management. Course prices range from R$20 to R$80.
- Communication and Marketing Course Category Collection of 25+ courses covering communication, marketing, journalism, public relations, event production, and sales techniques.
- Public Contests Course Category (Concursos Públicos) Collection of 15+ courses focused on Brazilian public sector exam preparation including labor law, administrative law, memory techniques, logical reasoning, and basic computing. Certificates are accepted as qualifying credentials for concursos públicos.
- IT Course Category (Informática) Collection of 35+ IT courses covering productivity software (Microsoft Office, Adobe Creative Suite, AutoCAD), programming (PHP, MySQL, HTML5, ASP), operating systems (Windows, Linux), networking, and mobile development (Android).
- Professional Certification Course Category (Profissionalizantes) Collection of 27+ professional certification courses including travel agent, bartender, photography, nursing, sports therapy, security, sommelier, and related vocational trades.
- Pedagogy Course Category (Pedagogia) Collection of 25+ education courses covering early childhood education, special education, educational psychology, educational coordination, school administration, and pedagogical hospital care.
- Health Course Category (Saúde) Collection of 35+ health courses covering ergonomics, first aid, hospital reception, postural reeducation, reiki, and wellness therapies.
Quantifiable outcome
- Over 1 million students trained since founding in 2002
- +2 more outcomes
Companies that use Cursos 24h
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Cursos 24h technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Cursos 24h partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ABED (Associação Brasileira de Educação a Distância)coreCursos 24 Horas is a mantenedor (member and supporter) of ABED, the Brazilian Distance Learning Association. This membership indicates the company meets quality standards for distance education and is recognized as a legitimate e-learning institution in Brazil. The membership has been maintained since the company's founding in 2002.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Cursos 24h competitors and assessment
Company assessmentDirect peers
- Udemy: Global online course marketplace with significant Brazilian user base. Directly comparable to Cursos 24h in the multi-instructor course marketplace category, serving individual learners purchasing self-paced professional courses at similar price points.
- Alura: Leading Brazilian online education platform focused on technology and professional development. Comparable to Cursos 24h in serving Brazilian professionals seeking skill certifications, with overlapping course categories (IT, business) and a subscription-based monetization model similar to Cursos 24h Premium.
- Descomplica: Brazilian online education platform offering K-12, vestibular (college entrance), and professional preparation courses. Comparable to Cursos 24h in serving Brazilian self-paced learners seeking certification, with overlapping course categories and shared target geography.
- Estratégia Concursos: Brazilian online platform specializing in preparation for public-sector competitive exams. Directly comparable to Cursos 24h's exam-prep category, competing for the same 'concurseiros' segment with deeper content and recognized instructors.
- Gran Cursos Online: Major Brazilian online exam preparation platform for concursos públicos (public sector competitions). Directly competes with Cursos 24h's 'Concursos Públicos' category, targeting the same concurseiro persona seeking certificate-bearing preparation for government job exams.
- Hotmart: Brazilian online course marketplace and digital products platform. Directly comparable to Cursos 24h as a Brazilian e-learning platform monetizing course sales, with overlapping target customers (individual professionals and small content creators) and a similar self-serve digital commerce model.
Emerging players
- Rocketseat: Brazilian online education platform focused on programming and technology careers. Comparable to Cursos 24h in the IT course category and self-paced online format, but specializes deeper in developer training with a younger, tech-focused audience.
Broad incumbents
- Coursera: Global online learning platform partnering with universities and companies to deliver accredited courses. Comparable to Cursos 24h in product category (self-paced professional courses with certificates) but competes with broader brand, university partnerships, and recognized credentials.
- Fundação Bradesco / EV.org: Established Brazilian institution offering free professional development courses online with certificates. Comparable to Cursos 24h in course category and certificate-driven model, but operates as a nonprofit/bank-affiliated provider with no direct fees, creating price pressure on Cursos 24h's paid offerings.
- Senac (Serviço Nacional de Aprendizagem Comercial): Major Brazilian vocational and professional education institution with online course offerings. Comparable to Cursos 24h in professional training categories (Administration, Health, Aesthetics, Professional), but operates as a large established institution with broader brand and accreditations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Cursos 24h social profiles
Digital presenceCursos 24h compliance and trust
Trust signalCompliance2 records
Cursos 24h financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cursos 24h leadership team
Management profileNumber of profiles
Profiles1 record
Cursos 24h subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cursos 24h funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cursos 24h M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cursos 24h
What does Cursos 24h do?
Cursos 24h operates an online distance-learning platform that sells self-paced, certified professional development courses across 18 categories (Administration, IT, Health, Pedagogy, Marketing, Law, Public Exams, and more). Students pay a one-time fee per course (R$20-R$89), gain immediate 24/7 access to video lessons and downloadable materials, complete online assessments, and receive both a digital and physical certificate. A separate Premium subscription platform offers access to 500+ courses for a monthly fee.
Is Cursos 24h a public or private company?
Cursos 24h is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cursos 24h founded?
Cursos 24h was founded in 2002. It employs 11 to 50 people.
Where is Cursos 24h based?
Cursos 24h is headquartered in São Paulo, Brazil, in the Latin America region.
How does Cursos 24h make money?
Three revenue lines are on record. Individual Course Sales are the primary driver. The others are premium Platform Subscription and affiliate Program.
Who are Cursos 24h's main competitors?
Direct peers on record are Udemy, Alura, Descomplica, Estratégia Concursos, Gran Cursos Online and Hotmart. Rocketseat is listed as an emerging player. Broad incumbents are Coursera, Fundação Bradesco / EV.org and Senac (Serviço Nacional de Aprendizagem Comercial).
Does Cursos 24h have an API?
No public API is recorded for Cursos 24h.
What industry is Cursos 24h in?
Cursos 24h's product category is Online Professional Education (E-Learning). Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of BPAMAJAL, Online Learning Content & Course Publishing Platforms. Its NAICS code is 611691 and its SIC code is 8200.