What Learnforce does

Learnforce is a Netherlands-based learning and development (L&D) solutions provider headquartered in Hilversum that designs and delivers custom learning programs, modular digital tools, and structured performance programs for European enterprise clients. The company serves primarily large organizations across retail, energy, banking, chemicals, infrastructure, and government, with named customers including AkzoNobel, Ahold Delhaize, Vattenfall, DEME, bol., ING, Rabobank, Albert Heijn, Praxis, ECCO, Boskalis, Vanderlande, Shimano, Just Eat Takeaway, Ayvens, and the Dutch Ministry of Defence. Its product portfolio is organized in three pillars: Learning Solutions (custom programs covering compliance, skills development, onboarding, immersive experiences, and leadership development), Accelerator Apps (modular digital tools including MetroMap for career mobility, Personal Identity Scan, and Team Dynamics Scan that integrate with clients' HR ecosystems via dual user/manager dashboards), and Performance Programs (structured multi-month journeys at personal, team, and organizational levels). The underlying methodology is the proprietary People-Powered Performance Cycle, a five-stage framework (Design, Reveal, Practice, Integrate, Amplify) that positions Learnforce as a behavior-change and performance-improvement partner rather than a content or course vendor.

Learnforce operates a consultative, sales-led enterprise go-to-market targeting C-suite executives, CHROs, HR leaders, and L&D teams. Engagements are initiated through direct contact and a structured intake form on the website, and pricing is custom/quotes-based with no public rates; the revenue model combines professional services for bespoke Learning Solutions with subscription/recurring revenue for Accelerator Apps and Performance Programs. Distribution is exclusively direct, with a bilingual Dutch/English website, an extensive case-study portfolio (10+ named engagements with quantified outcomes such as 30% shorter onboarding, 60% higher knowledge sharing, 8.9/10 average client rating in 2024, and 30% retention improvement), and word-of-mouth referrals. In October 2025, Learnforce (itself a prior merger of Enstin BV and Maeckers BV) merged with learn industry, a 15-year-old digital learning concept firm, creating a combined entity led by co-founders Dirk Kleingeld and Lucas de Vreugd and operating across the Netherlands, Belgium, Denmark, and Sweden.

The company is privately held with no disclosed external investors, no funding rounds, and no parent company; ownership appears founder-led. Learnforce employs 11-50 people and does not disclose revenue. Its primary differentiators are the proprietary People-Powered Performance Cycle, integration-friendly modular Accelerator Apps, a deep enterprise case-study library, and a 5-year average client relationship length that suggests meaningful retention. The firm is positioned in the human-centric, methodology-led segment of enterprise L&D, with no disclosed AI/ML capabilities in its current product stack.

Name

Learnforce

Legal name

Learnforce

Website

https://learnforce.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Learnforce is a Netherlands-based learning and development solutions provider serving European enterprises with custom Learning Solutions, modular Accelerator Apps, and structured Performance Programs designed to embed behavior change and performance improvement into daily work.

Ownership category

akta.pro rank

Product category

Corporate Learning and Development

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Learning & Training Content Development (EDAGAKAC)

akta.pro secondary industries

Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Custom Corporate IT Training & Upskilling Programs (BPAEANAB)

Keywords

• Learning solutions
• Performance programs
• Corporate training
• Talent development
• Employee onboarding

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Custom Learning Solutions: Tailored programs that enable knowledge transfer, skills development, and behavior change — delivered as bespoke projects scoped to client needs, likely on a project or program basis.
2. Accelerator Apps: Tools that embed performance support into the flow of work and amplify productivity — sold as modular digital tools that can be deployed standalone or within existing HR ecosystems, with dual user and manager dashboards.
3. Organizational Performance Programs: Strategic interventions focused on driving measurable, sustainable performance outcomes at personal, team, and organizational levels — structured multi-month programs combining mentoring, design, and application cycles.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Learnforce designs and delivers custom enterprise learning solutions, modular digital Accelerator Apps, and structured Performance Programs that embed skills development and behavior change into the daily work of client organizations. The company combines bespoke learning content (compliance, onboarding, leadership, skills, immersive experiences) with proprietary tools (MetroMap, Personal Identity Scan, Team Dynamics Scan) to drive measurable performance outcomes for enterprise clients.

Product overview

Learnforce offers a three-pillar product portfolio: Learning Solutions (custom programs for compliance, skills, onboarding, immersive learning, and leadership development), Accelerator Apps (Metro map for career mobility, Personal Identity Scan, and Team Dynamics Scan that plug into HR ecosystems), and Performance Programs (structured journeys at personal, team, and organizational levels). The offering operates as a unified platform-plus-modules architecture where the core Learning Solutions provide foundational content, Accelerator Apps add digital tooling for growth tracking and talent insights, and Performance Programs deliver structured mentoring and transformation programs. Learnforce emphasizes embedding development into daily work rather than standalone training events.

Differentiator

Problem solved

Functional benefit

Brands

• learn industry: Digital learning concepts, L&D strategy, and didactic innovation; merged with Learnforce in October 2025.

Products and services

• Learning Solutions
• Accelerator Apps Suite of modular digital tools — MetroMap for career mobility, Personal Identity Scan for values and learning preferences, and Team Dynamics Scan for team collaboration diagnostics — that integrate into clients' existing HR ecosystems to surface talent insights, track growth, and inform succession planning.
• Performance Programs Structured multi-month performance journeys delivered at personal, team, and organizational levels, combining mentoring, design, and application cycles to drive sustained performance outcomes for enterprise clients.

Quantifiable outcome

• 30% shorter onboarding time (DEME case)
• +14 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• learn industrycoreStrategic or Co-development Partner · 1 October 2025In October 2025, Learnforce (itself a merger of Enstin BV and Maeckers BV) merged with learn industry to form a single organization based in Hilversum. The new combined entity builds on more than 25 years of combined experience in online learning, L&D strategy, and didactic innovation. Learn industry had 15 years of expertise in creative digital learning concepts; Learnforce brought strategic L&D advisory and learning solutions experience. The merger created a multidisciplinary team of strategists, consultants, designers, learning specialists, and developers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• CrossKnowledge: European digital learning and leadership development provider owned by Wiley. Targets enterprise L&D buyers across Europe with blended programs and a learning platform — closely comparable to Learnforce's enterprise, methodology-led positioning.
• Lepaya: Amsterdam-based enterprise L&D provider offering blended and digital learning programs for leadership, skills, and onboarding at large European employers. Direct Dutch competitor targeting the same CHRO/L&D buyer with comparable custom solutions plus proprietary tooling.
• GoodHabitz: Dutch-headquartered e-learning content library and learning platform selling to European enterprises and SMBs. Comparable in geography, customer segment (HR/L&D), and product category (digital learning content with measurable learning outcomes).
• 360Learning: Collaborative learning platform enabling in-house experts to author and deliver training. Comparable as a European-headquartered platform-plus-custom-solutions L&D vendor selling into mid-market and enterprise L&D teams.

Regional players

• Filter: Dutch training and development provider offering blended learning programs for Dutch and Belgian enterprise clients (notably ING and other financial-services employers). Direct Benelux competitor in the same corporate learning and leadership market.

Broad incumbents

• Skillsoft: Global enterprise learning and digital skilling provider combining content libraries, the Percipio platform, and leadership programs. Comparable as a broad incumbent addressing leadership development and compliance training — categories where Learnforce delivers custom solutions.
• Coursera for Business: Enterprise arm of the global online learning marketplace offering curated content, academies, and skills programs. Competes for the same enterprise L&D budgets with a content-led rather than custom-solutions-led approach.
• Cornerstone OnDemand: Large enterprise talent and learning platform spanning LMS, content, skills, and performance. Competes for the same enterprise HR/L&D budget as Learnforce, with a much broader product portfolio and global footprint.
• Degreed: Global learning experience platform (LXP) used by large enterprises to unify learning content, skills data, and pathways. Overlaps with Learnforce's Accelerator Apps (MetroMap, Personal Identity Scan) as a broader, well-capitalized incumbent in the same enterprise skills/career mobility category.

Emerging players

• Pluralsight: Technology skills and cloud training platform with enterprise plans for IT and engineering upskilling. Overlaps with Learnforce's Skills & Competence Development modules and IT-adjacent corporate learning engagements, though more content-and-platform-led than custom-solutions-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/learnforce

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Learnforce