Australia-Vietnam trade & Investment Promotion

What Australia-Vietnam trade & Investment Promotion does

Australia-Vietnam Trade & Investment Promotion (VATIP) is a Sydney-headquartered, founder-led professional services firm established on 1 July 2016 that operates as a bilateral intermediary between Australian and Vietnamese businesses. The company is governed under New South Wales law and headquartered at Level 8, 55 Clarence Street, Sydney 2000, with reported headcount of 11-50 employees (the firm self-claims a network of 250+ "skilled experts" that likely extends beyond W-2 staff to include affiliated partners). Its functional offering is a portfolio of project-based services: business matching and trade representative services, organization of business trips, famtrips, seminars, exhibitions, and roadshows, immigration and investment visa consulting, property advisory, market newsletters, and website/social media development for market entry.

The underlying "product" is not a software platform but a relationship-based brokerage and event-coordination capability, monetized through professional services fees. Customer mix spans Australian SMEs and corporations seeking Vietnam market access, Vietnamese enterprises (notably textile, garment, tourism, food/bakery, and interior manufacturing) seeking Australian market access, Vietnamese provincial tourism boards and tourism promotion centers (HCMC, Da Nang, Hue, Quang Nam, Khanh Hoa), and high-net-worth investment-immigration seekers. The company is the exclusive Vietnamese representative of Global Sourcing Expo (Australia's largest apparel/footwear trade fair) and holds bilateral cooperation arrangements with Western Sydney Tourism Taskforce, Vietnam Airlines, Hai Anh Uniform, HTF Holding, and the Vietnam Bakery Association.

The business model is fundamentally event-driven and network-mediated rather than technology-mediated. Marketing channels rely on Facebook (two bilingual pages), LinkedIn, YouTube, an English/Vietnamese website (vatradepromotion.com.au), email newsletters, and on-the-ground events. VATIP claims 6,561+ satisfied customers, 600+ completed projects, and 1,001+ media posts — self-reported metrics that cannot be externally validated. Director Harry Tran, who also represents the Vietnam Business Association in Sydney, was named a Top 3 Finalist in the Enhancing Economic Partnership category of the 2025 Australia Alumni Awards issued by the Australian Embassy in Vietnam. No revenue, funding, or pricing data is publicly disclosed, and there is no indication of institutional investment, parent ownership, or any AI/software platform underpinning the service delivery.

Name

Australia-Vietnam trade & Investment Promotion

Legal name

Australia-Vietnam Trade & Investment Promotion

Website

https://vatradepromotion.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Australia-Vietnam Trade & Investment Promotion (VATIP), founded in Sydney in 2016, is a bilingual professional services firm that connects Australian and Vietnamese businesses through trade representation, business matching, famtrips, trade fairs, tourism roadshows, and immigration consulting.

Ownership category

akta.pro rank

Product category

Trade Promotion Services

NAICS

Convention and Trade Show Organizers (56192), Wholesale Trade Agents and Brokers (425120)

SIC

International Affairs (9721)

akta.pro primary industry

Trade Facilitation & Customs Modernization (BPADAMAB)

akta.pro secondary industry

Small Business BOP (Main Street) (FSAJAFAA)

Keywords

• Trade promotion services
• Business matching services
• Investment visa consulting
• Trade representative services
• Market entry consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Business Matching and Trade Representative Services: Professional services connecting Australian and Vietnamese businesses through partnership searches, meeting arrangements, negotiation support, and market survey tours. Revenue generated from service fees for facilitating trade and investment relationships between the two countries.
2. Exhibition and Event Services: Organizing and coordinating participation in trade fairs (Global Sourcing Expo), tourism roadshows, and business events. Services include booth representation, product promotion through social media platforms, and post-event lead generation.
3. Immigration and Investment Visa Consulting: Advisory services for investment visa programs connecting Vietnamese investors with Australian opportunities.
4. Website and Social Media Development Services: Digital services including website development and social media management for businesses seeking to establish presence in Australian or Vietnamese markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Australia-Vietnam Trade & Investment Promotion (VATIP) is a trade and investment facilitation organization connecting Australian and Vietnamese business communities. It delivers professional services including immigration and investment visa consulting, trade representation, business trip organization and matching, market survey tours, business events and exhibitions, property advisory, and website/social media development for cross-border market entry.

Product overview

Australia-Vietnam Trade & Investment Promotion (VATIP) is a trade and investment promotion organization established on July 1, 2016, operating as a bridge between business communities in Australia and Vietnam. The company offers a portfolio of professional services including immigration and investment visa services, trade representation, business trip organization and matching, property services, business event organizing, and website/social media development. Additionally, they provide market intelligence through newsletters, conduct market surveys, and facilitate tourism cooperation. The organization focuses on key sectors including real estate, investment visa immigration, new technology, and import-export, leveraging a network spanning government agencies, business associations, corporations, and media across both countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Immigration Services Investment visa immigration services helping Vietnamese and Australian businesses and individuals navigate visa requirements for business and investment purposes.
• Trade Representative Services Acting as trade representatives to facilitate business connections and trade relationships between Vietnam and Australia, including booth representation at trade fairs.
• Business Trip and Matching Services Organizing business trips, facilitating business matching meetings, negotiations, and supporting Vietnamese businesses entering the Australian market.
• Organizing Business Event Services Organizing business events, exhibitions, seminars, networking sessions, and trade promotion activities including famtrips and roadshows.
• Website and Social Media Development Services Website development and social media marketing services to help businesses establish their online presence in target markets.
• Tourism Cooperation and Promotion Tourism promotion services including famtrips, roadshows, and cooperation agreements between Vietnamese and Australian tourism entities.
• Market Survey and Business Connection Market survey tours and business connection services to help Australian companies explore Vietnamese market opportunities and vice versa.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Nha Trang - Khanh Hoa Tourism AssociationcoreStrategic or Co-development Partner · 24 May 2025Tourism cooperation agreement signed at Vietnam Consulate General in Sydney. Aims to promote Khanh Hoa tourism image in Australian market, organize famtrip programs, seminars, roadshows, and business networking activities, and expand cooperation in services, hospitality, transport and experiential tourism sectors.
• HTF HoldingcoreStrategic or Co-development PartnerStrategic partnership signed on December 12 for bringing Vietnamese products to international markets. HTF Holding specializes in interior manufacturing and VATIP assists in international market expansion.
• Vietnam Bakery Association (VNBA)coreStrategic or Co-development PartnerCooperation agreement for development and promotion of Vietnamese bread internationally, signed during the 3rd Vietnamese Bread Festival 2025.
• Global Sourcing ExpocoreChannel Partner/ Reseller/ DistributorExclusive representative of Global Sourcing Expo in Vietnam, facilitating Vietnamese textile, garment, and fashion businesses' participation in Australia's largest apparel and footwear trade fair. Services include booth representation, product display, and social media promotion.
• Western Sydney Tourism Taskforce Inc NSWcoreStrategic or Co-development PartnerCollaboration partner for organizing famtrip programs for Australian tourism businesses to Vietnam. Jointly organizes the 'Welcome Vietnam - The Free Famtrip' program bringing Australian travel businesses to explore Vietnamese destinations.
• Da Nang, Hue, Quang Nam Tourism Promotion CenterscoreStrategic or Co-development PartnerJoint tourism promotion activities including roadshows and familiarization trips for Australian tourism businesses, covering Central Vietnam destinations.
• Ho Chi Minh City Tourism AssociationcoreStrategic or Co-development PartnerCollaboration on Tourism Roadshows organized in Ho Chi Minh City (2023, 2024) to promote Vietnamese tourism in Australian markets.
• Vietnam AirlinesminorGTM or Marketing PartnerPartnership for famtrip programs facilitating travel for Australian businesses to Vietnam.
• Hai Anh Uniform CompanyminorGTM or Marketing PartnerSponsor of professional uniforms for Australian tourism delegation famtrip to Vietnam.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JETRO (Japan External Trade Organization): Government-affiliated trade promotion organization facilitating bilateral business connections between Japan and partner countries including Vietnam. Comparable business model of trade facilitation, business matching, and investment promotion services across an established Asian corridor.
• Enterprise Singapore: Singapore government agency promoting trade and internationalization of Singapore-based companies, including into Vietnam and ASEAN markets. Comparable as a national trade promotion body that runs business missions, matching services, and market entry support.
• Vietnam Trade Promotion Agency (Vietrade): Vietnamese government agency under the Ministry of Industry and Trade that promotes Vietnamese exports and trade. Comparable as the counter-party counterpart to Austrade, offering trade fair representation and export promotion services that overlap with VATIP's offering.
• Hong Kong Trade Development Council (HKTDC): Trade promotion organization facilitating business matching, trade fairs, and market entry services for Hong Kong companies including in ASEAN markets. Comparable through event organization, business matching, and bilateral trade corridor focus.
• Austrade (Australian Trade and Investment Commission): Australian government agency that promotes Australian trade and investment globally, including in Vietnam. Directly comparable as a bilateral trade facilitation intermediary, though operates at much larger scale with public funding and official mandate.
• KOTRA (Korea Trade-Investment Promotion Agency): Korean government trade and investment promotion agency with active operations in Vietnam and across ASEAN. Comparable in facilitating bilateral trade missions, business matching, and investment promotion between two countries with active Vietnamese diaspora and supply chain ties.
• TMF Group: Global professional services firm providing compliance, accounting, tax, HR, and corporate secretarial services for businesses operating across borders, including in Vietnam and Australia. Comparable as a larger-scale cross-border business services intermediary with footprint in both countries VATIP serves.

Direct peers

• Dezan Shira & Associates: Asia-focused business advisory firm with deep presence in Vietnam and Southeast Asia, providing market entry, investment, tax, and HR advisory services. Comparable as a private-sector cross-border business facilitation and advisory firm with bilateral expertise and recurring service revenue model.
• InCorp Vietnam (formerly Insmart): Corporate services provider in Vietnam offering company formation, immigration, accounting, and market entry services to foreign investors. Comparable as a private-sector cross-border business facilitation firm with overlap in immigration consulting, business setup, and Vietnam market entry support.

Emerging players

• Asia Briefing: Business intelligence and advisory publication focused on Asia market entry, including dedicated Vietnam coverage. Comparable in providing market intelligence, business matching, and market entry guidance for companies entering Asian markets, including via subscription content and advisory services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCwhmSW83PdwY3blKzbs97FQ
• Facebookfacebook.com/australiavietnamtradeandinvestmentpromotion
• LinkedInlinkedin.com/company/australiavietnaminvestmentandtrade

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Australia-Vietnam trade & Investment Promotion