247 Curtains and Blinds

What 247 Curtains and Blinds does

247 Curtains and Blinds is a privately held, family-run made-to-measure window treatment business that was founded in Manchester, UK in 2007 and expanded to Dubai in 2022 under the leadership of Amir Iftikhar. The company manufactures and sells custom curtains, blinds, and shutters for residential and commercial customers across the UAE, with service coverage in all seven emirates (Dubai, Abu Dhabi, Sharjah, Ajman, Ras Al-Khaimah, Umm Al-Quwain). Its product portfolio spans roller, blackout, Roman, vertical, and wood Venetian blinds; eyelet, pencil pleat, pinch pleat, sheer, thermal lining, and blackout lining curtains; and cafe-style, full-height, shaped, tier-on-tier, and tracked shutters — all produced locally in the UAE using materials including polyester, wood, aluminum, PVC, vinyl, cotton, linen, and silk.

The business operates an asset-light, no-showroom direct-to-consumer model. Customers request appointments via the company website or phone, and sales representatives conduct free in-home consultations across the UAE to take measurements, display product samples, and provide no-obligation quotes. Products are manufactured to order in the UAE and delivered to the customer's doorstep, with optional professional installation services. Pricing is quote-based and not publicly disclosed, though the company promotes periodic discounts of up to 50% off selected fabrics and offers a lifetime warranty on products alongside 24/7 customer support.

The customer base is concentrated in residential homeowners, with a secondary commercial segment serving offices, hospitals, hotels and restaurants, and educational institutions. The company does not disclose revenue, headcount, or funding information, and there are no external investors, parent company, or institutional ownership relationships indicated. Its marketing relies on its website, blog content targeting UAE-specific topics (e.g., Dubai climate suitability), and customer testimonials, with no proprietary technology stack, mobile application, API, or AI capabilities referenced.

Name

247 Curtains and Blinds

Legal name

24 7 Curtains and Blinds

Website

https://247curtainsandblinds.ae

Company type

Private

Founded year

2007

Operating status

Operating

Short description

247 Curtains and Blinds is a family-run, UK-founded (2007) made-to-measure curtain, blind, and shutter manufacturer and installer, now operating in Dubai and serving all seven UAE emirates via free in-home consultations and direct-to-consumer sales to residential and commercial customers.

Ownership category

akta.pro rank

Product category

Custom Window Treatments

NAICS

Blind and Shade Manufacturing (33792), Curtain and Linen Mills (31412)

SIC

Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Custom Window Blinds Retail (Wood, Faux Wood, Aluminum, Vertical) (CRAIAKAA)

akta.pro secondary industries

Curtains & Drapery Retail (Panels, Drapes, Sheers, Valances) (CRAIAKAC), Shutters Retail (Plantation, Interior/Exterior) (CRAIAKAE), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Custom window treatments
• Made-to-measure blinds
• Made-to-measure curtains
• Window shutters installation
• Commercial window coverings

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Custom Window Treatments Sales: Primary revenue from selling made-to-measure curtains, blinds, and shutters directly to residential and commercial customers. Products include roller blinds, blackout blinds, roman blinds, vertical blinds, venetian blinds, eyelet curtains, pencil pleat curtains, pinch pleat curtains, sheer curtains, thermal lining curtains, and various shutter types.
2. Professional Installation Services: Optional professional window treatment installation services provided alongside product sales. Installation available across Dubai and rest of UAE.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

247 Curtains and Blinds designs, manufactures, and delivers made-to-measure curtains, blinds, and shutters for residential and commercial customers in the UAE. The company provides free in-home measurement and consultation, custom fabrication in the UAE, doorstep delivery, and optional professional installation. Products include roller, blackout, roman, vertical, and wood venetian blinds; eyelet, pencil pleat, pinch pleat, sheer, blackout lining, and thermal lining curtains; and cafe style, full height, shaped, tier-on-tier, and tracked shutters.

Product overview

24 7 Curtains and Blinds is an independent family-run British company (now operating in Dubai, UAE since 2022) offering made-to-measure window treatments. The product portfolio comprises three core categories: Blinds (Roller Blinds, Blackout Blinds, Roman Blinds, Vertical Blinds, and Wood Venetian Blinds), Curtains (Eyelet Curtains, Blackout Lining Curtains, Pencil Pleat Curtains, Pinch Pleat Curtains, Sheer Curtains, and Thermal Lining Curtains), and Shutters (Cafe Style Shutters, Full Height Shutters, Shaped Shutters, Tier-on-Tier Shutters, and Tracked Shutters). The company also provides Commercial Window Treatments for hospitals, hotels/restaurants, offices, and schools. All products are manufactured in the UAE and offered with free measurement consultation and optional professional installation services. The business operates on a made-to-measure model with over 15 years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Blinds Single-panel window blinds that roll up and down via a top tube, made from synthetic waterproof materials and offered in various colors, patterns, and finishes. Suitable for bathrooms, kitchens, bedrooms, living rooms, and offices.
• Blackout Blinds Window blinds designed to completely block out sunlight with maximized opacity and no light gaps. Targeted at bedrooms and presentation rooms requiring full darkness.
• Roman Blinds Premium blinds made from cotton, silk, velvet, and linen fabrics that pleat into a stack and unpleat flat, offering light-filtering, privacy, and insulation as an alternative to curtains.
• Vertical Blinds Blinds with vertically positioned slats, often waterproof, available in PVC, vinyl, polyester, fabric, and wood. Designed for tall windows in homes and offices.
• Wood Venetian Blinds Venetian blinds in real wood (Maple, Cherry, Ebony, Mahogany) or faux wood with tilting slats for light and privacy control. Faux wood variant is moisture-resistant for kitchens and bathrooms.
• Eyelet Curtains Modern curtains with metal ring headings for use with curtain poles, made of 100% polyester and machine washable. Light-filtering, eliminating sun glare while letting daylight in.
• Blackout Lining Curtains Curtains with blackout lining to fully block sunlight or street light, intended for bedrooms and any space requiring complete darkness.
• Pencil Pleat Curtains Curtains with tightly gathered fabric folds providing a smart, sophisticated look, available in various patterns and designs for different interior styles.
• Pinch Pleat Curtains Decorative curtains with permanently sewn-in pleats for a tailored, fashionable finish.
• Sheer Curtains Lightweight, floaty curtains that protect privacy during daytime while allowing natural light into living rooms and bright spaces.
• Thermal Lining Curtains Curtains with thermal lining that prevents heat transfer through windows, keeping rooms cool in summer and warm in winter, designed for the Dubai desert climate.
• Cafe Style Shutters Shutters covering only the lower portion of windows, allowing natural light in while maintaining privacy and a classic, timeless look.
• Full Height Shutters Shutters covering the entire window from top to bottom for complete coverage and a cohesive room look.
• Shaped Shutters Custom-shaped shutters designed to fit non-standard or arched windows for uniquely shaped spaces.
• Tier-on-Tier Shutters Shutters with two independent panels stacked vertically, allowing flexible light and privacy control by operating top and bottom sections separately.
• Tracked Shutters Sliding panel shutters that track along a rail, designed for wide windows or room dividers with a modern, sleek look.
• Commercial Window Treatments Curtains and blinds designed for commercial spaces including hospitals, hotels/restaurants, offices, and schools, with professional installation services.
• Free Measurement and Consultation Service Free no-obligation home or office visit providing expert advice, product samples, accurate measurements, and a quotation as part of the made-to-measure service.
• Professional Installation Service Optional professional installation by experienced fitters for blinds, curtains, and shutters across Dubai and the rest of the UAE.

Quantifiable outcome

• Lifetime warranty on products
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Blinds.com: Large US online custom blinds and shades retailer. Comparable on product category (custom window treatments) and on a direct-to-customer motion, though primarily e-commerce-led with showroom support rather than in-home consultations.
• 3 Day Blinds: US custom window treatments retailer offering in-home consultations and made-to-measure blinds, shades, and shutters. Closely comparable on the consultative D2C sales motion and custom-product positioning, despite serving a different geography.
• Swift Direct Blinds: UK-based made-to-measure blinds manufacturer and online retailer selling directly to consumers. Comparable as a vertically integrated custom blinds business serving a similar customer segment with similar product breadth.
• Select Blinds: North American online custom blinds and shades retailer with a broad product range. Comparable as a direct-to-consumer custom window-treatment business competing for similar buyer use cases, with primary overlap on online ordering of made-to-measure blinds.
• Hillarys: UK-headquartered custom made-to-measure blinds, curtains, and shutters retailer with a free in-home consultation and measurement service. Highly comparable to 247 Curtains and Blinds' original UK operating model and current UAE approach — same product categories, same consultative D2C motion.
• The Shade Store: US-based direct-to-consumer custom window-treatment retailer offering made-to-measure blinds, shades, shutters, and drapery. Closely aligned with 247 Curtains and Blinds on product breadth, custom manufacturing, and premium positioning, though with a North American customer base.

Broad incumbents

• John Lewis & Partners: UK department store retailer with a substantial home furnishings category including curtains, blinds, and made-to-measure services. Comparable as a UK brand offering custom window treatments within a broader home assortment, competing for the same end customer.
• Hunter Douglas: Global market leader in custom window coverings (blinds, shades, shutters) with operations across North America, Europe, and emerging markets. Comparable as the dominant incumbent in the same product categories, though it offers a much broader portfolio and serves a wider range of price points and channels than 247 Curtains and Blinds.
• IKEA: Global home furnishings retailer with a sizeable window-treatment category (curtains, blinds, shades). Comparable as a competitor for the same customer wallet, though IKEA sells standardized products at lower price points rather than custom made-to-measure services.

Emerging players

• Sharpline Blinds: Custom blinds manufacturer offering made-to-measure products to retail and trade customers across multiple markets. Comparable as a custom blinds manufacturer with overlapping product capabilities, though operating as a trade/B2B-oriented supplier rather than primarily D2C.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/247curtainsandblinds

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 247 Curtains and Blinds