LeadThink

What LeadThink does

LeadThink (operating as Conversion Squared Corporation) is a privately held B2B marketing capital and customer acquisition firm headquartered in Addison, Texas. Founded in 2014, the company funds and executes digital advertising campaigns on behalf of businesses with proven products or services that lack the capital or in-house expertise to scale customer acquisition. LeadThink operates across social, search, display, and email channels and claims over 7.2 million cumulative customers acquired for clients across its history.

The company's commercial model is performance-based and hybrid: LeadThink provides marketing capital and execution expertise in exchange for an equity stake in the client, remuneration per lead delivered, or both, depending on funding and marketing commitments. Its product surface spans three integrated components — Customer Acquisition Services (the flagship capital-plus-media-buying offering), Marketing Campaign Optimization (ROI-focused campaign management with key-metric analytics), and Qualified Lead Generation (an affiliate-driven publisher network that delivers screened leads on a per-lead payment basis). The go-to-market is sales-led and inbound: prospective client companies pitch directly to LeadThink, and only approved opportunities receive capital and campaign deployment.

LeadThink is led by four co-founders — CEO Steve "Dakota" Happas, President Ophir Laizerovich, COO David Laizerovich, and CTO Dan Allen — each claiming 20–33 years of industry experience. The broader team of approximately ten named individuals includes specialized media buying, creative, DevOps, partnership, and quality control functions. The company also maintains a referral channel connecting accepted clients with venture capital firms, positioning LeadThink as an alternative to traditional VC or private equity funding for growth-stage businesses targeting valuation increases or exit events.

Name

LeadThink

Legal name

Conversion Squared Corporation

Website

https://leadthink.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadThink (Conversion Squared Corporation) is a Texas-based B2B marketing capital firm that funds and runs digital ad campaigns for proven businesses, taking equity, per-lead fees, or both as compensation.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Lead Qualification & Inside Sales Support Services (BPAFAKAK), Affiliate & Partner Lead Generation Networks (BPAFAKAL)

Keywords

• Customer acquisition services
• Performance marketing agency
• Marketing capital funding
• Lead generation services
• Advertising campaign optimization

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Equity Stake: LeadThink provides marketing capital and expertise in exchange for an equity stake in client companies.
2. Per-Lead Remuneration: Revenue generated through remuneration per lead delivered to clients.
3. Hybrid Equity + Lead Revenue: Combined revenue model where LeadThink may take both equity and per-lead compensation depending on funding and marketing commitments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

LeadThink provides marketing capital alongside a world-class marketing team to acquire customers for businesses with proven products or services. In exchange for this funding and expertise, LeadThink takes an equity stake in the client company, receives remuneration per lead delivered, or both. The offering combines multi-channel digital advertising (social, search, display, email), campaign optimization, and analytics-driven customer acquisition on a performance-based model.

Product overview

LeadThink operates as a unified marketing capital and customer acquisition platform provided by Conversion Squared Corporation. The company offers three integrated service components: Customer Acquisition Services (providing marketing capital and expertise in exchange for equity or per-lead remuneration), Marketing Campaign Optimization (advertising campaign management with analytical tracking and ROI focus), and Qualified Lead Generation (a publisher-based lead delivery system where leads are screened and validated against specific criteria). These services work together as an end-to-end solution enabling businesses to acquire customers without seeking traditional VC or private equity funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Acquisition Services Marketing capital and expert marketing team services that generate customer acquisitions for businesses with proven products or services, delivered in exchange for equity stake, remuneration per lead, or both. Target buyers are businesses needing marketing funding and expertise to scale customer acquisition.
• Marketing Campaign Optimization Advertising campaign optimization services focused on achieving the highest ROI, including analytical solutions to track key metrics and identify successful strategies for rapid scaling. Used by businesses seeking to maximize the performance of their digital advertising spend.
• Qualified Lead Generation Lead generation service where publishers/affiliates display advertisements and deliver qualified leads that meet Conversion Squared's screening criteria, with payment on a per-lead basis. Designed for affiliate partners and publishers seeking performance-based payouts.

Quantifiable outcome

• 7,214,630+ customers acquired for clients

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LeadThink AffiliatesminorChannel Partner/ Reseller/ DistributorAffiliates sign up through the LeadThink website to promote LeadThink services. They operate under Conversion Squared Corporation's terms and conditions and are paid on a per-lead basis for qualified leads delivered.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SmartSites: Digital marketing agency offering paid acquisition across search, social, and display for SMB clients, overlapping LeadThink's core paid-media execution but at larger scale.
• WebFX: Larger, established digital marketing services firm offering multi-channel acquisition and analytics, with overlapping capabilities to LeadThink but operating at significantly greater scale.
• Thrive Internet Marketing Agency: Full-service digital marketing agency covering paid media, SEO, and web acquisition — overlapping LeadThink's channel set but as a broader portfolio provider to a wider client base.
• Tinuiti: Large independent performance marketing agency with paid search, paid social, and analytics capabilities comparable to LeadThink's, though serving enterprise clients at much greater scale.

Direct peers

• KlientBoost: Performance marketing agency specializing in paid acquisition and conversion rate optimization, directly comparable to LeadThink's customer acquisition and campaign optimization offerings.
• Hawke Media: Performance-based digital marketing agency offering multi-channel customer acquisition and growth services to SMB and mid-market clients, overlapping directly with LeadThink's paid social, search, display, and email execution capabilities.
• Disruptive Advertising: Performance digital marketing agency focused on paid media and conversion optimization across search, social, and display — the same core channels LeadThink operates in for client customer acquisition.
• Directive Consulting: B2B-focused performance marketing agency delivering paid media and customer acquisition services, comparable in channel mix and outcome-based pricing orientation to LeadThink's model.
• Acceleration Partners: Performance marketing and affiliate management agency, directly comparable to LeadThink's per-lead / affiliate-driven customer acquisition model on the channel and revenue-model dimensions.
• Power Digital Marketing: Full-service performance marketing agency delivering paid media, SEO, and analytics-led customer acquisition for growth-stage and mid-market brands, comparable in channel mix and client profile to LeadThink.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/leadthink
• Facebookfacebook.com/leadthink
• LinkedInlinkedin.com/company/leadthink

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadThink