What SplitBase does

SplitBase is a privately held, bootstrapped conversion rate optimization (CRO) agency founded in 2014 in Montreal, Quebec, by Raphael Paulin-Daigle. The firm serves 8- and 9-figure direct-to-consumer (DTC) ecommerce brands, typically those generating $10M+ in annual revenue, with a core focus on Shopify Plus storefronts. Its service model is built on retainer-based engagements — Full-Site Optimization Programs (starting at $8,500/month) and Landing Page Design & Optimization (starting at $7,500/month) — supplemented by one-time diagnostic offerings such as the $950 Website Teardown and Conversion Blueprint audits. The agency has reportedly run over 10,000 A/B tests and generated more than $100M in incremental revenue for clients across a portfolio that includes Dr. Squatch, L'Oréal (and its luxury brands Kiehl's, YSL, Lancôme), Hyperice, Laura Geller, Amika, Beachbody, and others.

The agency's core intellectual property consists of proprietary CRO methodologies: the 3Ps Method (Patterns, Perception, Proof), the IMPACT Framework for test prioritization, the Testing Trifecta, and a Full-Business CRO philosophy that extends beyond page-level changes into offer strategy, pricing, and product architecture. Delivery is staffed by dedicated project teams of 7+ specialists — researchers, strategists, designers, copywriters, developers, QA, and analysts — drawing on a tool-agnostic stack that includes A/B testing platforms (VWO, Convert, Optimizely, Intelligems), analytics tools (GA4, BigQuery, Looker), and behavioral research tools (Heatmap.com, Hotjar, Microsoft Clarity).

Commercially, SplitBase operates a high-touch, referral-driven go-to-market model with no external funding. Its sales motion combines enterprise-style field sales (founder-led free CRO diagnostics) with inside sales via website lead capture, targeting prospects based on monthly ad spend and revenue thresholds. Distribution is supplemented by an extensive content marketing engine — the Minds of Ecommerce podcast, a YouTube channel, an educational blog, and the DTC Swipe Files library (1,000+ reference pages). Customer segments are horizontal across DTC verticals (beauty, fashion, skincare, fitness, supplements, food/beverage, pet, sustainable products) with sub-segments for subscription brands and brands preparing for major redesigns. Client retention is reported at 95% after a 6-month minimum commitment.

Name

SplitBase

Legal name

SplitBase

Website

https://splitbase.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SplitBase is a bootstrapped, Montreal-based conversion rate optimization agency serving 8- and 9-figure DTC ecommerce brands. It delivers retainer-based full-site CRO programs and landing page optimization using proprietary 3Ps and IMPACT methodologies, staffed by dedicated specialist teams.

Ownership category

akta.pro rank

Product category

Conversion Rate Optimization Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

akta.pro secondary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (BPAFACAH)

Keywords

• Conversion rate optimization
• Ecommerce CRO agency
• A/B testing services
• Landing page optimization
• DTC ecommerce optimization

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Full-Site Optimization Program: Ongoing retainer-based CRO programs delivering continuous conversion optimization, A/B testing, research, and revenue increases. Includes full-service support from research through test analysis. Priced starting at $8,500/month.
2. Landing Page Services: Landing page design and optimization services as part of full-service programs. Services start at $7,500/month for full-service landing page and optimization.
3. Website Teardowns: One-time diagnostic service providing complete website analysis with recommendations. Priced at $950 USD per teardown with 100% money-back guarantee.
4. Conversion Blueprint Audits: Comprehensive CRO audits combining analytics, heuristic, and behavioral research to identify opportunities. Can be standalone one-time audits or part of retainer engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

SplitBase is a managed conversion rate optimization (CRO) agency that helps 8- and 9-figure direct-to-consumer (DTC) ecommerce brands increase on-site conversion rates, average order value, and customer lifetime value through continuous A/B testing, landing page optimization, and conversion-driven website redesigns. Core service lines include the Full-Site Optimization Program (monthly retainer starting at $8,500), Landing Page Design & Optimization (starting at $7,500/month), Data-Driven Web Design, plus one-time Conversion Blueprint Audits and $950 Website Teardowns.

Product overview

SplitBase is a managed CRO (Conversion Rate Optimization) agency, not a self-serve SaaS product. Its offering consists of multiple service lines: the Full-Site Optimization Program (full-site A/B testing, research, strategy, design, development, QA, and analysis), Landing Page Design & Optimization (starting at $7,500/month), and Data-Driven Web Design/Conversion Redesign. These are complemented by one-time products — the Conversion Blueprint Audit and Website & Landing Page Teardowns ($950). The agency's work is governed by its proprietary 3Ps Methodology (Patterns, Perception, Proof), IMPACT Framework for test prioritization, and Testing Trifecta Process. Educational resources include the Minds of Ecommerce Podcast, the SplitBase Blog, and a DTC Swipe Files library of 1,000+ ecommerce design examples. All services are delivered by a dedicated team of 7 specialists per client account.

Differentiator

Problem solved

Functional benefit

Brands

• DTC Swipes: A collection of 1000+ landing pages, PDPs, collection pages and e-commerce elements from DTC brands used as reference material for SplitBase's CRO work.
• Minds of Ecommerce

Products and services

• Full-Site Optimization Program Managed retainer-based CRO program covering full-site A/B testing, quantitative and qualitative research, strategy, experiment design, copywriting, development, QA, launch, and analysis across the entire ecommerce site for 8- and 9-figure DTC brands. Priced starting at $8,500/month.
• Landing Page Design & Optimization Full-service research-driven landing page design and optimization for paid traffic scaling, including design, copywriting, strategy, development, analysis, and A/B testing. Services start at $7,500/month.
• Data-Driven Web Design (Conversion Redesign) Complete ecommerce website redesigns built on CRO research, analytics, and user behavior data, ensuring the new site reflects the brand and improves conversion performance.
• Conversion Blueprint Audit Comprehensive CRO audit combining analytics, heuristic evaluation, and behavioral research to identify bottlenecks, missed revenue opportunities, and growth potential for ecommerce brands.
• Website & Landing Page Teardowns One-time diagnostic teardown identifying top website and landing page opportunities based on 7 core conversion pillars (Relevance, Trust, Orientation, Stimulation, Security, Convenience, Confirmation), including a 1-hour video call with recommendations. Priced at $950 USD with a money-back guarantee.

Quantifiable outcome

• 100% of CRO clients achieved revenue increase within first 90 days
• +11 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Shopify PluscoreTechnology or IntegrationOfficial Shopify Plus Partner with deep integration experience in the Shopify ecosystem. Specializes in Shopify themes, apps, custom builds, and advanced setups used by fast-growing and enterprise brands. Can implement winning tests directly into Shopify themes for brands on this platform.
• Heatmap.comsupportingTechnology or IntegrationPartner for behavioral analytics and heatmap data used in SplitBase's research methodology to understand visitor behavior, friction points, and optimization opportunities.
• IntelligemssupportingTechnology or IntegrationPricing and experimentation platform partner used for A/B testing pricing, bundles, and offer structure tests. Selected based on traffic volume, site architecture, and test complexity.
• VWOsupportingTechnology or IntegrationA/B testing and experimentation platform used for running controlled experiments. One of several testing tools selected based on client needs and technical requirements.
• ConvertsupportingTechnology or IntegrationA/B testing platform used for experimentation and personalization testing. Selected alongside other tools based on client stack, traffic volume, and testing requirements.
• ReplosupportingTechnology or IntegrationLanding page builder used for faster iteration and deployment of landing pages, either natively within Shopify themes or through Replo for accelerated development.

Scale indicators16 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WiderFunnel: WiderFunnel is a Canada-founded conversion rate optimization agency offering experimentation strategy, A/B testing, and analytics services to enterprise brands. It is directly comparable to SplitBase because both are specialized CRO consultancies targeting established ecommerce and SaaS brands with research-led, full-program retainer offerings and proprietary frameworks.
• KlientBoost: KlientBoost is a digital marketing agency combining paid media (PPC) with conversion-focused landing page design and CRO for B2B and ecommerce clients. It is directly comparable to SplitBase because both sell landing page optimization plus ongoing CRO programs on retainer to mid-market and enterprise ecommerce brands.
• The Good (The Good Agency): The Good is a growth marketing and CRO agency offering experimentation, analytics, and conversion design to DTC and ecommerce brands. It is directly comparable to SplitBase because both position methodology-driven CRO retainers around A/B testing and full-funnel optimization for established ecommerce clients.
• Inflow (Inflow Global): Inflow is an ecommerce digital marketing agency offering SEO, paid media, and CRO to mid-market and enterprise Shopify brands. It is directly comparable to SplitBase because both operate on a Shopify-first ecommerce growth stack with CRO and traffic acquisition blended into retainer engagements for DTC clients.
• Conversion Sciences: Conversion Sciences is a CRO agency specializing in research-driven experimentation, landing page design, and conversion audits for B2B and ecommerce brands. It is directly comparable to SplitBase because both sell dedicated full-funnel CRO retainers, conversion audits, and landing page optimization as core offerings.
• NoGood: NoGood is a growth marketing agency offering SEO, paid media, content, and CRO experimentation for DTC and B2B brands. It is directly comparable to SplitBase because both blend performance marketing with structured A/B testing programs and target scaling DTC and ecommerce brands with methodology-led retainers.
• Conversion.com: Conversion.com is a CRO agency providing A/B testing, personalization, and analytics consulting to enterprise ecommerce and SaaS brands. It is directly comparable to SplitBase because both sell methodology-driven experimentation programs targeting enterprise brands and rely on consulting-style retainers rather than a self-serve SaaS product.

Broad incumbents

• SmartBug Media: SmartBug Media is a full-service inbound and growth marketing agency covering HubSpot, SEO, content, and CRO for B2B and ecommerce clients. It is comparable to SplitBase as a broader incumbent that competes on the same CRO experimentation retainer work but is diversified across multiple marketing disciplines rather than CRO-specialized.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency offering paid media, SEO, and CRO services to mid-market and enterprise clients. It is comparable to SplitBase as a broader incumbent offering CRO retainers alongside paid acquisition and lifecycle services for similar ecommerce-adjacent customers.

Others

• VWO (Wingify): VWO is a leading A/B testing and conversion optimization SaaS platform that SplitBase uses as a tooling partner. It is thematically comparable to SplitBase as an enabling ecosystem participant that increasingly competes with agencies through packaged CRO services, AI-driven personalization, and pre-built experimentation playbooks that threaten pure-service CRO economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@splitbase

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SplitBase