What Royal Lepage Performance Realty does

Royal LePage Performance Realty is a real estate brokerage headquartered in Ottawa, Canada, operating as a franchise under the Royal LePage brand (founded 1913). The firm provides residential and commercial real estate brokerage services to home buyers, sellers, and investors across Ottawa and Eastern Ontario through nine physical branch locations: Pretoria Avenue (headquarters) and Bank Street and Orleans in Ottawa, plus Cornwall, Alexandria, Hawkesbury, Embrun, Russell, and Casselman. Its core offering includes full-service residential and commercial brokerage, complemented by digital tools such as an online property listings portal, a mortgage calculator, and a no-obligation home valuation service.

The company monetizes through transaction-based commissions on completed real estate deals, with licensed sales representatives operating under the brokerage's support infrastructure. It is positioned within the wider Royal LePage network of over 14,000 Canadian agents and benefits from international affiliation with Leading Real Estate Companies of the World (140,000 agents across 30+ countries). Its parent, Brookfield Residential Property Services (Brookfield RPS), operates approximately 80,000 agents and 2,800 brokerage locations handling more than $150 billion in annual residential transactions. On the technology side, the brokerage leverages Royal LePage's proprietary tech ecosystem rlpSPHERE (launched in Ontario in June 2020), the Royal LePage Intranet, Royal LePage University training portal, and an Online Marketing Centre.

The go-to-market combines direct-to-consumer activity via the performancerealty.ca website and branch network with channel-partner leverage through Royal LePage national brand advertising, the agent referral network, and CREA/MLS access. Primary end customers are SMB/individual consumers (home buyers, sellers, condo buyers, first-time homebuyers, commercial clients); the secondary audience is licensed REALTORs seeking training, technology, and marketing resources. The firm has received sustained workplace recognition, including Best Workplaces in Canada rankings (#18 in 2012, #11 in 2013, #7 in 2017) and Best Workplaces for Women (#1 in Canada in 2013, #5 in 2017).

Name

Royal Lepage Performance Realty

Legal name

Royal LePage Performance Realty

Website

https://performancerealty.ca

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

251–500 employees

Short description

Royal LePage Performance Realty is an Ottawa-based residential and commercial real estate brokerage operating nine branches across Ottawa and Eastern Ontario under the Royal LePage franchise, serving home buyers, sellers, and licensed real estate agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Office Brokerage (BPAJABAA)

Keywords

• Residential real estate
• Real estate brokerage
• Property listings
• Home valuation services
• Commercial real estate

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commissions: The company generates revenue through commission-based real estate transactions. Sales representatives earn commissions on completed buying and selling transactions, with the brokerage providing support, training, technology, and administrative services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Royal LePage Performance Realty is a full-service real estate brokerage providing residential and commercial property buying, selling, and listing services across Ottawa and Eastern Ontario. The company operates through nine branch locations staffed by licensed REALTORS who assist home buyers and sellers, supported by digital tools including an online property search portal, home valuation service, and mortgage calculator.

Product overview

Royal LePage Performance Realty is a real estate brokerage offering a unified platform of services for residential and commercial real estate transactions. The core offering includes residential and commercial brokerage services, supported by digital tools such as an online listings portal, mortgage calculator, and home valuation service. Additional services include agent training programs and the Royal LePage Shelter Foundation charitable initiative. The company operates multiple branch locations across Eastern Ontario including Ottawa, Cornwall, Alexandria, Hawkesbury, Embrun, Russell, and Casselman.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Full-service residential real estate brokerage offering buying, selling, and listing services for residential properties including single-family homes, condominiums, and multi-family properties in Ottawa and Eastern Ontario. Serves individual home buyers and sellers across the region.
• Commercial Real Estate Services Commercial real estate services including commercial listings, commercial agents, and specialized commercial property transactions for office, retail, and industrial properties.
• Home Valuation Service No-obligation market valuation service to determine current home value, offered as a free service to homeowners considering selling their property.
• DLC & Mortgage Calculator Online mortgage calculator tool to help buyers estimate their purchasing power and monthly payments, supporting home-buying decisions.
• Find a Realtor Service to connect buyers and sellers with qualified licensed REALTORS in the Ottawa area based on location, language, and specialization.
• Online Listings Portal Property search portal allowing users to search real estate listings by location, property type, price range, bedrooms, bathrooms, ownership type, and waterfront/open house status.
• Agent Training Program In-house, online, virtual, group, and one-to-one training sessions offered at no cost to affiliated agents, including advanced training for top producers, accessible through Royal LePage University.

Quantifiable outcome

• Ranked 11th Best Workplace in Canada
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Leading Real Estate Companies of the WorldcoreChannel Partner/ Reseller/ DistributorPerformance Realty enjoys membership in Leading Real Estate Companies of the World which includes 550 premier real estate firms, 4,600 offices and 140,000 sales representatives in more than 30 countries around the world. This provides international networking opportunities for agents.
• Royal LePage Shelter FoundationcoreStrategic or Co-development PartnerThe Royal LePage Shelter Foundation is Canada's largest public foundation dedicated exclusively to funding women's shelters and violence prevention programs. Performance Realty has raised over $100,000 for local shelters for abused women and children through this foundation.
• Brookfield Global Relocation ServicesminorChannel Partner/ Reseller/ DistributorBrookfield operates one of the world's largest relocation services companies, doing business in 125 countries. This translates to unique networking opportunities for agents to add to their business through government and corporate transfers.
• Canadian Real Estate Association (CREA)coreChannel Partner/ Reseller/ DistributorRoyal LePage Performance Realty is operated by a brokerage/salesperson who is a member of The Canadian Real Estate Association. Members have access to MLS trademark and services.
• Ottawa Real Estate BoardcoreChannel Partner/ Reseller/ DistributorPerformance Realty agents are members of the Ottawa Real Estate Board, which provides access to MLS listing services and market data for the Ottawa region.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• eXp Realty (Canada): Cloud-based real estate brokerage with a growing Canadian agent base; offers a similar commission-based model but with a virtual-first operating model that disrupts traditional brick-and-mortar branch economics.
• Zillow (Canadian operations): US-based online real estate marketplace with growing influence in Canada; not a direct brokerage, but a critical channel and emerging competitor through its home-flipping and lead-generation offerings that can disintermediate traditional agents.

Direct peers

• Right at Home Realty (Ottawa): Ontario-based independent residential brokerage with strong Ottawa-area presence; directly comparable service offering in the same primary geography, competing for the same buyer and seller clients.
• Century 21 Canada: Major national residential real estate franchise competing directly with Royal LePage in Canada; both serve home buyers and sellers through franchisee brokerages with comparable commission-based business models.
• Keller Williams Realty (Canada): US-headquartered real estate franchise with growing Canadian presence; directly comparable agent-centric, commission-based residential brokerage model competing for the same agent talent pool.
• Engel & Völkers Ottawa: International boutique brokerage operating in Ottawa's premium residential segment; competes for higher-end buyers and sellers with a similar agent-based representation model but more luxury-focused positioning.
• Coldwell Banker Canada (Brookfield RPS): Sister brand under Brookfield Residential Property Services, offering directly overlapping residential brokerage services and shared network infrastructure, making it a true franchise-level competitor to Royal LePage Performance Realty.
• RE/MAX Ontario-Atlantic Canada: One of Royal LePage's principal national competitors in Canadian residential brokerage; both operate franchise models with large agent networks and similar buyer/seller representation services in the same Ottawa and Ontario markets.
• Sutton Group - Quebec / Ontario Brokerages: Canadian real estate franchise network offering residential brokerage services across Ontario and Quebec; competes for the same agents, sellers, and buyers in overlapping geographies with a similar commission-based model.

Others

• Brookfield Global Relocation Services: Corporate relocation arm of Performance Realty's parent Brookfield RPS; an ecosystem partner rather than competitor, providing corporate and government transfer pipelines that feed client referrals to Royal LePage Performance Realty agents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RLPPerformance
• YouTubeyoutube.com/channel/UCGuOwmyuA5PYQUQqY_6leuw
• Facebookfacebook.com/163229397155477
• LinkedInlinkedin.com/company/royal-lepage-performance-realty
• Instagraminstagram.com/royallepage_ottawa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Lepage Performance Realty