What Crotched Mountain does

Crotched Mountain is a ski resort located in Bennington, Southern New Hampshire, owned and operated by Vail Resorts Management Company (a subsidiary of NYSE-listed Vail Resorts Inc.) and integrated into the Epic Pass distribution network spanning more than 90 resorts globally. The resort operates on approximately 100 acres of skiable terrain served by 25 trails across beginner (28%), intermediate (40%), and advanced (32%) difficulty, accessed via five lifts including The Rocket — Southern New Hampshire's only high-speed quad chairlift. Snowmaking infrastructure comprises 100+ fan guns connected by over 3,800 feet of pipe distributing 6,000 gallons of water per minute, delivering 100% snowmaking coverage across all terrain. Two freestyle terrain parks (CM Park and NCC-1701), night skiing operations running until 9pm Tuesday-Saturday, and signature after-dark events such as Midnight Madness and Dew After Dark differentiate the resort within the regional market.

The resort monetizes through a multi-stream revenue model including lift tickets and season passes (Epic Pass, Epic Local, Northeast Value, Northeast Midweek, Epic Day Pass, and Military Pass), on-mountain dining (Crotched Cafeteria and Onset Pub), ski and snowboard equipment rentals, retail through Vertical Outfitters, ski and ride lessons across multiple signature programs, and locker rentals. Epic Pass holders receive 20% Epic Mountain Rewards discounts on food, lessons, rentals, and lodging at participating properties. The customer base spans families and general public day skiers (primary segment), college students via the College Nights program, beginner skiers and snowboarders, night skiing enthusiasts, and corporate groups of 15+.

Distribution operates through direct-to-consumer channels including the resort's own website, the EpicPass.com corporate storefront, on-site ticket windows, the My Epic mobile application, and physical retail/rental operations at the base lodge. Marketing leverages social media, email alerts, signature events, and cross-promotion through Vail Resorts' corporate channels. Geographic reach is concentrated within a 90-minute drive of Boston and a 30-minute drive of Manchester/Keene, positioning the resort as a convenient day-trip and weekend destination for the Southern New Hampshire and Greater Boston metropolitan markets.

Name

Crotched Mountain

Legal name

Vail Resorts Management Company

Website

https://crotchedmtn.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Crotched Mountain is a Vail Resorts-owned ski resort in Bennington, New Hampshire, operating 100 acres of terrain across 25 trails with Southern New Hampshire's only high-speed quad. It serves Boston and Manchester day-trippers, families, and college students via the Epic Pass network, night skiing, and signature events.

Ownership category

akta.pro rank

Product category

Ski Resort

NAICS

Skiing Facilities (71392)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Ski Areas & Lift Operations (Independent Mountains) (THAAAJAB)

akta.pro secondary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

Keywords

• Ski resort operations
• Snowmaking and lift services
• Ski and snowboard school
• Winter recreation services
• Mountain sports facility

Headquarters

HQ city

Bennington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Lift Tickets and Season Passes: Primary revenue from daily lift tickets (winter and night skiing) and Epic Pass products (Epic Pass, Epic Local, Northeast Value Pass, Northeast Midweek Pass, Epic Day Pass, Military Passes). Pass holders receive Epic Mountain Rewards benefits including 20% off food, lessons, rentals, and lodging.
2. Food and Beverage: On-mountain dining through Crotched Cafeteria (breakfast, lunch, dinner) and Onset Pub (lunch, dinner, après). Epic Pass holders receive 20% discount at cafeteria locations.
3. Retail Operations: Vertical Outfitters retail shop selling ski/snowboard apparel, equipment, accessories, and logo merchandise. Brands include 686, The North Face, Roxy, Smith, Smartwool, Hestra, Giro.
4. Ski and Snowboard Rentals: Equipment rental services for skis, snowboards, and related gear. Includes equipment repairs. Epic Pass holders receive 20% discount.
5. Ski and Ride Lessons: Group lessons (adult, child), private lessons, and signature programs including Adult Seasonal Programs, Development Programs, Competition Programs, Adult Racing League, and Voyager Program. Discounted lift tickets available as add-on with group lessons.
6. Locker and Facility Rentals: Seasonal locker rentals ($179), Training Center Locker Room for race program participants ($199), and daily lockers ($5-$10). Season pass office services.
7. Lodging Referrals: Referral partnerships with nearby lodging properties including Blue Bear Inn, The Hancock Inn, Crotched Mountain Resort, Jack Daniels Motor Inn, and Barbara C. Harris Conference Center. 20% discount for Epic Pass holders at select properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

Crotched Mountain operates a ski resort in Bennington, New Hampshire, providing lift-served skiing and snowboarding across 100 acres of terrain with 25 trails, 100% snowmaking coverage, and five lifts including a high-speed quad. The resort sells daily lift tickets and seasonal Epic Pass products, offers ski and snowboard lessons for all ages, equipment rentals, on-mountain dining, retail apparel, locker rentals, and lodging referrals, with night skiing operations including the Midnight Madness signature event.

Product overview

Crotched Mountain is a ski resort operated by Vail Resorts in Bennington, New Hampshire. The resort offers a single unified product portfolio centered on skiing and snowboarding recreation, supported by lift infrastructure (including The Rocket high-speed quad), 100 acres of skiable terrain, 100% snowmaking coverage, and two terrain parks. The product ecosystem is integrated with Vail Resorts' Epic Pass system and My Epic mobile app, which serve as the primary access and engagement platforms. Adjacent services include ski/snowboard lessons, equipment rentals, on-mountain dining (Crotched Cafeteria and Onset Pub), retail (Vertical Outfitters), nearby lodging partnerships, and events such as Night Skiing and Midnight Madness. The resort operates as part of Vail Resorts' Northeast regional portfolio alongside properties like Stowe, Okemo, Mount Snow, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Midnight Madness: Signature night skiing event featuring DJ, drink specials, glow items, and skiing from 8pm to 12am on select dates.
• Dew After Dark
• The Rocket

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vail ResortscoreOthersCrotched Mountain is owned and operated by Vail Resorts, one of the world's leading ski resort operators with a portfolio of over 40 resorts globally. This provides access to the Epic Pass network, corporate marketing, operational expertise, and technology platforms like My Epic App.
• PepsiminorGTM or Marketing PartnerStrategic beverage partner providing products and Dew After Dark co-marketing program featuring MTN DEW samples and exclusive promotional items at night skiing events.
• Helly HansenminorGTM or Marketing PartnerTechnical outdoor apparel partner since 1877, providing gear guide content and product recommendations for resort guests. Features products like Alpha 4.0 Ski Jacket, PrimaLoft insulated outerwear, and LIFA Merino base layers.
• Epic PasscoreChannel Partner/ Reseller/ DistributorThe Epic Pass provides access to 90+ resorts worldwide. Pass holders receive Epic Mountain Rewards including 20% off food, lessons, rentals, and lodging at Vail Resorts properties including Crotched Mountain.
• PSIA-AASIminorStrategic or Co-development PartnerProfessional Ski Instructors of America - American Association of Snowboard Instructors partnership providing instructional content and teaching methodologies for beginner ski and snowboard lessons.
• National Ski Areas Association (NSAA)minorOthersIndustry association promoting ski safety and responsible practices. Crotched adheres to NSAA Responsibility Code and Park SMART safety guidelines for terrain parks.

Scale indicators9 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mount Snow: Vail Resorts-owned ski resort in southern Vermont. Sister Northeast property with Epic Pass access, snowmaking, and a similar B2C direct-to-consumer operating model.
• Hunter Mountain: Vail Resorts-owned ski resort in New York. Sister property within the Epic Pass portfolio serving a similar day-trip market with comparable terrain park, lesson, and night-skiing offerings.
• Sunday River: Boyne Resorts-owned ski resort in Maine. Comparable New England ski area competing for the same Boston and broader Northeast overnight and day-trip market with extensive snowmaking.
• Mount Sunapee: Vail Resorts-owned ski resort in New Hampshire. Operates within the same Epic Pass distribution network and serves the same Boston/Manchester day-trip market, with comparable scale and lift infrastructure.
• Loon Mountain: Independent ski resort in New Hampshire's White Mountains. Comparable scale, snowmaking investment, and Boston/Manchester day-trip customer base, though with larger terrain and lodging.
• Wildcat Mountain: Vail Resorts-owned ski resort in New Hampshire. Comparable Epic Pass-driven operation targeting Northeast skiers with similar scale and product mix (lift tickets, lessons, rentals, F&B).
• Waterville Valley: Independent ski resort in New Hampshire. Direct competitor for New Hampshire day-trippers and beginner/intermediate skiers, with comparable scale and terrain mix.
• Stowe: Vail Resorts' flagship Northeast resort in Vermont. Competes for the same Epic Pass holder wallet share but operates at significantly larger scale with destination positioning.
• Attitash Mountain: Vail Resorts Northeast sister resort in New Hampshire. Shares Epic Pass membership, snowmaking infrastructure, and target customer base of Boston/Manchester day-trippers in the same regional cluster.

Broad incumbents

• Vail Resorts Inc. Parent company (NYSE: MTN) operating 40+ resorts globally. Directly comparable as the parent entity that owns Crotched Mountain and provides the Epic Pass distribution, marketing, and operational infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CrotchedMt
• YouTubeyoutube.com/user/crotchedmt
• Facebookfacebook.com/CrotchedMountain
• Instagraminstagram.com/crotched_mountain
• LinkedInlinkedin.com/company/crotched-mountain-ski-and-ride

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crotched Mountain