ANASF
ANASF is a Milan-based professional membership association representing 13,000 licensed Italian financial advisors who collectively manage over €1,000 billion in client assets. Founded in 1977, the association provides training, advocacy, and member benefit services.
- Company typePrivate
- Founded1977
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ANASF does
ANASF (Associazione nazionale consulenti finanziari) is a Milan-based, nonprofit professional membership association founded in 1977 that represents Italy's licensed financial advisors (consulenti finanziari abilitati all'offerta fuori sede). The association's stated membership exceeds 13,000 individuals — comprising 884 women and 425 advisors under 41 — who collectively manage over €1,000 billion in client assets. ANASF holds a unique institutional position as the sole founding member of EFPA Italia and holds governance seats on OCF (the unified national register for financial advisors) and Enasarco (the supplementary pension fund for commercial and financial intermediaries). In March 2024 the organization converted from an unrecognized to a recognized association under the Italian Civil Code, formalizing its legal standing.
The association's offering is service-oriented rather than technology-driven. Core products include the Hub Formazione e-learning platform, the annual ConsulenTia conference (running since 2014), territorial committees across all Italian regions, and member-only advisory services covering fiscal, legal, and pension matters. Financial education programs — economic@mente® (for high school students, since 2009) and Pianifica la Mente (for adult savers) — extend the association's reach beyond its core advisor constituency. Scholarships (the Ivo Taddei grant of €3,000 and the J.P. Morgan AM/Aldo Vittorio Varenna scholarship for female advisors at the London Business School) and a partnership with the University of Teramo on a dedicated bachelor's track support generational renewal of the profession.
Revenue is generated primarily through annual membership fees (€156/year standard quota, with reductions for under-35 first-year members) plus subsidies for under-41 members. Ancillary revenue comes from event sponsorships with major asset managers (J.P. Morgan AM, Goldman Sachs AM, Capital Group), Convenzioni partner agreements (insurance, legal protection, supplemental health via Hygeia, D.A.S./Groupama), training delivery via the subsidiary Anasf Servizi & Formazione, and partnerships with Italian banks (Azimut, Mediolanum, Fideuram, Intesa Sanpaolo Private Banking, Banca Sella). At the European level, ANASF is active in Fecif (since 1999) and CIFA (since 2003), influencing MiFID II implementation and professional qualification recognition.
ANASF firmographics
Firmographics- Name
- ANASF
- Legal name
- Associazione nazionale consulenti finanziari - Anasf
- Website
- https://anasf.it
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ANASF is a Milan-based professional membership association representing 13,000 licensed Italian financial advisors who collectively manage over €1,000 billion in client assets. Founded in 1977, the association provides training, advocacy, and member benefit services.
- Ownership category
- akta.pro rank
ANASF industry classification
Industry- Product category
- Professional Association Services (Financial Advisory Sector)
- NAICS
- Business Associations (813910), Finance and Insurance (52)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Investment Management Advisory (RIA) (FSAEAAAB), Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)
Keywords
Where ANASF is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
ANASF business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership fees: Annual membership fees are the primary revenue stream. Standard annual quota is €156 per member for 12 months. Reduced rates apply for under-35 first-year members. The association also collects contributions for delegated payment processing via partner financial intermediary networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual membership for financial advisors |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
ANASF product offering
Product offeringCore offering
ANASF is the Italian national association representing licensed financial advisors (consulenti finanziari abilitati all'offerta fuori sede). It provides professional representation before Italian and European institutions, certified training and continuing education through its Hub Formazione platform, fiscal/legal/pension advisory services to members, financial literacy programs for savers and students, scholarships, annual events, and negotiated member benefits. Membership is open to qualified financial advisors and the standard annual fee is €156 per member.
Product overview
ANASF (Associazione nazionale consulenti finanziari) is a professional association for authorized financial advisors (consulenti finanziari abilitati all'offerta fuori sede) in Italy, representing over 13,000 members. The association's offerings are service-oriented rather than a unified software platform. Its core services include professional development (Hub Formazione, webinars, seminars, ConsulenTia annual event), financial education programs (economic@mente for high school students, Pianifica La Mente for savers), advisory services (fiscal, legal, and pension consulting), publications (CFNews Magazine, Circolari), scholarships (Ivo Taddei and J.P. Morgan AM/Aldo Vittorio Varenna), career outreach (Career Day with universities), and member benefits (Convenzioni with commercial partners). The association also advocates for the profession through institutional relations and maintains a subscriber portal for members.
Differentiator
Problem solved
Functional benefit
Brands
- economic@mente: Financial education project for high school students, launched in 2009, implemented free of charge by the Association to raise the financial literacy of savers.
- ConsulenTia
- Pianifica la Mente
Quantifiable outcome
- Members manage over €1,000 billion in client assets (1,000 miliardi di euro)
- +1 more outcomes
Companies that use ANASF
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
ANASF technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ANASF partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered moderate, core and minor.
- Mefop (Società per lo sviluppo del Mercato dei Fondi Pensione)moderateANASF signed an agreement with Mefop (a company majority-owned by the Italian Ministry of Economy and Finance) to strengthen pension advisory services. Mefop provides expertise, tools, and specialist support to ANASF members to enhance pension planning advice for savers and promote supplementary pension culture.
- ConfesercenticoreANASF and Confesercenti signed a political agreement protocol on 27 July 2021 to strengthen the voice of licensed financial advisors within Italy's political and economic framework, and to create a common representation pole. The partnership has evolved into a broader Consulta dell'Intermediazione initiative aiming to establish a Confederation of Intermediation.
- Forum per la Finanza SostenibilemoderateANASF has collaborated since 2011 with the Forum per la Finanza Sostenibile, a non-profit association promoting ESG integration in financial products and services, and informing citizens about sustainability topics.
- CIFA (Convention of Independent Financial Advisors)moderateANASF has participated in CIFA activities since 2003. CIFA is a Swiss-based non-profit foundation (NGO status since August 2007) that protects and promotes the interests of independent financial advisors internationally, with permanent offices in New York, Vienna, and Geneva. Vania Franceschelli serves as CIFA Ambassador for Europe.
- EFPA Italia (European Financial Planning Association Italia)coreEFPA Italia was founded in 2002 upon ANASF's initiative. ANASF is the sole founding member (Socio Fondatore unico) of EFPA Italia, which promotes high training standards through certifications (EIP, EFA, EFP, ESG) for financial professionals. ANASF designates all members of EFPA Italia's Board of Directors.
- Fondazione EnasarcocoreANASF holds seats on both the Assembly of Delegates and the Board of Directors of Enasarco, the supplementary pension fund for commercial and financial intermediaries. ANASF's candidate Alfonsino Mei was elected President of Enasarco in 2022. ANASF provides welfare and pension advisory support to members in cooperation with Enasarco.
- FECIF (European Federation of Financial Advisers and Financial Intermediaries)coreANASF is a long-standing member of Fecif, the European Federation of Financial Advisers and Financial Intermediaries, established in 1999 to defend and develop the role of financial advisors in Europe. Fecif is based in Brussels and represents members from EU states. ANASF's Vania Franceschelli was elected and re-elected president of Fecif.
- ProgeticamoderateANASF collaborates with Progetica on the economic@mente financial literacy project for high school students. Progetica provides expertise for the educational content and hosts the trainer portal for the program.
- FIARC (Federazione Italiana Agenti e Rappresentanti di Commercio) - ConfesercentimoderateANASF and FIARC-Confesercenti jointly established the Consulta dell'Intermediazione to build a common path toward a Confederation of Intermediation, aimed at strengthening representation of commercial agents and financial advisors with institutions.
- D.A.S. (Difesa Automobilistica Sinistri) - Groupama AssicurazioniminorThrough an agreement with D.A.S. (Groupama Assicurazioni), ANASF members receive free legal protection insurance, with optional extensions for civil disputes.
- Hygeia Mutua SanitariaminorHygeia Mutua Sanitaria manages the supplemental health plan (Piano di Assistenza Sanitaria Integrativa) for ANASF members and Enasarco members, extendable to family members and pensioners, presented in partnership with ANASF and FIARC.
- Top The Opportunity Partners / AllianzminorANASF signed an agreement with Top The Opportunity Partners for access to Allianz's natural disaster insurance product ('Catastrofi Naturali Impresa') for members, meeting the new regulatory obligation for catastrophic event coverage.
- J.P. Morgan Asset ManagementmoderateJ.P. Morgan AM and ANASF co-fund the 'Aldo Vittorio Varenna' scholarship (two annual scholarships worth ~£8,900 each for the London Business School's 'Strategic Investment Management' course), dedicated to female financial advisors aged 30 or younger who passed the OCF exam in 2026. Also conducted gender research with Bocconi professors Mencarini and Profeta in 2024.
- Learning EdgeminorLearning Edge designed and delivered a pilot training program for ANASF female members in 2022. The program was replicated in 2023 under the brand 'Consulenza – sostantivo femminile', which was registered as a trademark from 15 July 2024.
- Goldman Sachs Asset ManagementmoderateGoldman Sachs Asset Management is a partner in organizing ANASF training seminars. Training events are accredited for EFPA continuing professional development (4 hours per event) and recognized by ESMA guidelines.
- Capital GroupminorCapital Group is a sponsor of the economic@mente financial literacy project, contributing to the free delivery of the program to high school students.
- Azimut Capital Management, Banca Mediolanum, Banca Reale, FideurammoderateThese four financial institutions have confirmed recognition of ANASF's training for Consob professional updating compliance purposes. ANASF events are also supported by partner banks including Banca Generali, Credem, Banca Sella, Intesa Sanpaolo Private Banking, Fideuram, and others listed on the conventions page.
- Università degli Studi di TeramominorANASF actively participates in drafting the curriculum for the Bachelor's Degree in Economics with specialization in 'Consulente finanziario' (Financial Advisor) at the University of Teramo, creating a targeted university pathway for the profession.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
ANASF competitors and assessment
Company assessmentBroad incumbents
- SIFMA (Securities Industry and Financial Markets Association): US trade association for broker-dealers, investment banks, and asset managers, providing industry advocacy and policy engagement. Comparable as a broad financial-services industry membership body, though at much larger scale and institutional rather than individual-advisor focus.
- CFA Institute: Global professional association for investment professionals offering the CFA charter, with a broader scope spanning portfolio managers, analysts, and advisors worldwide. Comparable as a credentialing and standards-setting body but operates at much larger global scale.
Direct peers
- EFPA Italia (European Financial Planning Association Italia): Italian branch of the European Financial Planning Association, founded by ANASF as sole founding member; delivers certification and training to financial advisors. Highly comparable as a credentialing and training body for the same Italian advisor population.
- NAPFA (National Association of Personal Financial Advisors): US association for fee-only financial advisors providing advocacy, education, and standards, with a comparable mission of professionalizing and representing independent advisors. Comparable structure and constituency focus.
- CISI (Chartered Institute for Securities & Investment): UK chartered body for securities, investment, and financial planning professionals, providing certifications, training, and advocacy. Directly comparable membership-and-credentialing model for financial professionals.
- Fecif (European Federation of Financial Advisers and Financial Intermediaries): Federation of European financial advisor associations of which ANASF is a member, with overlapping remit in professional representation, advocacy, and EU regulatory engagement for off-premises financial advisors. Directly comparable as a membership body serving similar constituents.
- Assoreti: Italian association representing networks of financial advisors and intermediaries, working on parallel regulatory and professional issues for the same advisor population. Directly comparable membership-association peer.
- AIPB (Associazione Italiana Private Banking): Italian association representing private bankers and wealth management professionals, with overlapping Italian advocacy, training, and member-service functions. Comparable in mission and structure, focused on adjacent but overlapping advisor segments.
- CIFA (Convention of Independent Financial Advisors): Swiss-based non-profit federation protecting and promoting independent financial advisors internationally, with which ANASF has collaborated since 2003. Directly comparable as a membership federation for independent financial advisors.
Others
- Forum per la Finanza Sostenibile: Italian non-profit promoting sustainable finance and ESG integration, partnered with ANASF since 2011. Comparable as an Italian membership organization in the financial sector with overlapping advocacy and educational objectives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ANASF social profiles
Digital presenceANASF financial estimates
Financial estimateRevenue estimate
Valuation estimate
ANASF leadership team
Management profileNumber of profiles
Profiles7 records
ANASF subsidiaries and ownership
Company hierarchySubsidiaries1 record
ANASF funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ANASF M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ANASF
What does ANASF do?
ANASF is the Italian national association representing licensed financial advisors (consulenti finanziari abilitati all'offerta fuori sede). It provides professional representation before Italian and European institutions, certified training and continuing education through its Hub Formazione platform, fiscal/legal/pension advisory services to members, financial literacy programs for savers and students, scholarships, annual events, and negotiated member benefits. Membership is open to qualified financial advisors and the standard annual fee is €156 per member.
Is ANASF a public or private company?
ANASF is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ANASF founded?
ANASF was founded in 1977. It employs 11 to 50 people.
Where is ANASF based?
ANASF is headquartered in Milan, Italy, in the Europe region.
How does ANASF make money?
One revenue line is on record: membership fees.
Who are ANASF's main competitors?
Broad incumbents on record are SIFMA (Securities Industry and Financial Markets Association) and CFA Institute. Direct peers are EFPA Italia (European Financial Planning Association Italia), NAPFA (National Association of Personal Financial Advisors), CISI (Chartered Institute for Securities & Investment), Fecif (European Federation of Financial Advisers and Financial Intermediaries), Assoreti, AIPB (Associazione Italiana Private Banking) and CIFA (Convention of Independent Financial Advisors). Forum per la Finanza Sostenibile is listed as an others.
Does ANASF have an API?
No public API is recorded for ANASF.
What industry is ANASF in?
ANASF's product category is Professional Association Services (Financial Advisory Sector). Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 813910 and its SIC code is 8600.