enorMedia

What enorMedia does

enorMedia is a full-service German media agency headquartered in Oldenburg, founded in 2008, operating as a GmbH & Co. KG with three managing directors (Jan Janssen, Robert Hildebrandt, Fokko Claußen). The agency plans and purchases advertising across the full channel spectrum: outdoor formats (City-Lights, Großflächen, Litfaßsäulen, vehicle advertising), print production leveraging a network of 700+ European printing partners, ad management for newspapers and magazines, household and direct distribution, digital marketing (SEA/SEO), social media, TV, radio, and cinema. Complementary service modules include strategic consulting, geomarketing, media planning, and performance controlling.

The agency's business model is structured around transaction fees on media purchasing, with the core value proposition being that the agency's fee is effectively covered by the cost savings it negotiates for clients through superior purchasing conditions. This positions the offering as a self-funding media service rather than a traditional retainered agency. Three named partners anchor the ecosystem: Feinrot Kreativgesellschaft (creative production), Co-Mind (market research), and the 700+ printing network for print production. The GTM motion is sales-led via direct contact at the Oldenburg office, phone, email, and a website contact form.

Operationally, enorMedia is a small (1-10 employees) owner-operated agency with no external investors, no funding rounds, no subsidiaries, and no M&A activity. Geographic reach is described as Germany and Europe-wide, with the agency serving clients of all sizes (small, medium, and large advertising budgets) on multi-year contracts. The company competes on purchasing leverage and long-standing publisher relationships rather than proprietary technology, and does not disclose AI/ML capabilities, a technology platform, or API integrations.

Name

enorMedia

Legal name

enorMedia GmbH & Co. KG

Website

https://enormedia.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

enorMedia is a full-service German media agency in Oldenburg planning and buying advertising across analog and digital channels, leveraging a 700+ European printing partner network to deliver cost-savings-funded services to small, medium, and large budget clients across Germany and Europe.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYMPAAABAD

Paid Social Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Media planning services
• Outdoor advertising
• Print production
• Digital marketing agency
• Media buying agency

Headquarters

HQ city

Oldenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Media Agency Commission/Fee: enorMedia generates revenue through agency fees for media planning and purchasing services. The company operates on a unique model where their fees are covered by the cost savings they negotiate for clients in media purchasing. They offer 'einzigartige Konditionen' (unique conditions) for media buying, and their service essentially pays for itself through the savings achieved on behalf of clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

enorMedia is a full-service media agency based in Oldenburg, Germany that plans, buys, and manages advertising across analog and digital channels, including outdoor poster advertising (Plakatierung), print ads, distribution, print production, online marketing (SEA/SEO), social media, TV, radio, and cinema. The firm negotiates media buying conditions for clients and supports these placements with consulting, market research, media planning, and controlling services. Their offering targets businesses seeking a single agency to handle end-to-end campaign execution across multiple media formats.

Product overview

enorMedia is a media agency from Oldenburg, Germany offering a comprehensive portfolio of advertising and media services. The core offering includes traditional outdoor advertising (Plakatierung) with various formats such as City-Lights, large-format billboards, street posters, and vehicle advertising; print services (Druckproduktion) through a network of over 700 print shops; distribution services (Verteilung) for prospectuses, hand-to-hand promotion, and direct mailings; and digital marketing (Online-Marketing, Social Media). Additional services include TV spots (Fernseh-Spots), radio advertising (Radiowerbung), and cinema advertising (Kinowerbung). The company also provides strategic consulting, media analysis, Geomarketing, media planning, and controlling services. The offering operates as a unified media agency service portfolio rather than a software product with modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Plakatierung (Outdoor Poster Advertising)
• Anzeigenmanagement (Print Ad Management)
• Verteilung (Distribution)
• Druckproduktion (Print Production)
• Online-Marketing (Digital Marketing / SEA & SEO)
• Social Media Marketing
• Fernseh-Spots (TV Commercials)
• Radiowerbung (Radio Advertising)
• Kinowerbung (Cinema Advertising)
• Beratung & Analyse (Consulting & Analysis)
• Mediaplanung & Controlling (Media Planning & Controlling)

Quantifiable outcome

• Media costs covered by savings achieved through superior purchasing conditions

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Feinrot KreativgesellschaftcoreStrategic or Co-development PartnerFeinrot Kreativgesellschaft is enorMedia's creative partner, providing creative advertising services. The agency consists of approximately 30 team members serving clients across various industries who seek campaigns that truly resonate. The partnership combines creative excellence with media efficiency.
• Co-MindminorStrategic or Co-development PartnerCo-Mind is enorMedia's market research partner, providing budget-friendly local and regional opinion research and customer insight services. They help determine what customers and potential customers think about clients' businesses.
• Network of 700+ Printing CompaniescoreTechnology or IntegrationenorMedia has established partnerships with over 700 printing companies across Europe. This extensive network enables the agency to find optimal printing solutions and efficient procedures for clients' printed materials, minimizing printing and logistics costs while offering rates unavailable elsewhere. The network also allows for extremely cost-effective short-term order fulfillment.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OMD Germany: Omnicom Media Group's German flagship agency offering cross-channel media planning, buying, and analytics. A direct competitor in the German full-service media agency space, though at significantly larger scale.
• Pilot Group (GroupM): Hamburg-based media agency within GroupM, providing strategy, media planning, buying, and digital execution across all channels. Competes with enorMedia for German and European media budgets across SMB to enterprise clients.
• Havas Media Germany: German arm of Havas Media Network offering integrated media planning and buying across digital and traditional channels. Directly comparable to enorMedia in services and target market.
• Mediaplus: Independent German media agency within the Serviceplan Group offering multi-channel media planning and buying for national and international clients. Direct competitor to enorMedia in the German full-service media agency market.
• Scholz & Friends: Independent German creative and media agency group offering integrated campaigns across offline and digital channels. Operates in a similar German mid-market and SMB segment as enorMedia with a multi-channel offering.

Broad incumbents

• PHD Germany: German arm of PHD Worldwide (Omnicom Media Group) offering data-driven media planning and buying across all channels. Competes with enorMedia for German advertisers prioritizing analytics-driven campaign design.
• Serviceplan Group: Europe's largest independent agency group, combining media, creative, and digital with Mediaplus as its media arm. A much larger, broad-based incumbent that competes with enorMedia on integrated briefs and analytics depth.
• Publicis Media Germany: German operations of Publicis Media (including Zenith, Starcom, Spark Foundry) offering full-service media planning and buying. A scaled holding-company peer competing for mid-market and enterprise German advertisers.
• Dentsu Germany: German operations of Dentsu International (now part of Merkle) offering media, creative, and CX services. A broad global incumbent competing for full-service media agency engagements in Germany and Europe.

Regional players

• Ströer SE & Co. KGaA: German listed media company and one of the largest outdoor advertising (Out-of-Home) operators in Europe. While not a planning agency, it operates one of the inventory pools (poster/advertising spaces) that enorMedia buys on behalf of its clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/enorMedia
• Instagraminstagram.com/enormedia.agentur
• Xx.com/enormedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enorMedia