Joomla!

Content Management System (CMS)joomla.org

Company typePrivate
Founded2005
HeadquartersNew York, United States
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingSoftware

Joomla! firmographics

Firmographics

Name: Joomla!
Legal name: Open Source Matters, Inc.
Website: https://joomla.org
Company type: Private
Founded year: 2005
Operating status: Operating
Headcount range: 5,001–10,000 employees
Ownership category
akta.pro rank

Joomla! industry classification

Industry

Product category: Content Management System (CMS)
NAICS: Software Publishers (5132)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Blogging & CMS Content Platforms (BPAMAJAG)
akta.pro secondary industry: Digital Newsroom/CMS Platforms for Publishers (MPACAIAH)

Keywords

Open-source CMS
Content management system
Web application platform
PHP framework
Multilingual website builder

Where Joomla! is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Joomla! business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

Corporate Sponsorships: Technology companies (hosting providers, tools vendors) sponsor Joomla at various tiers (Platinum, Gold, Bronze) to support the open-source project and gain visibility to the Joomla community.
Certification Programs: Revenue generated from Joomla certification exams and training programs for developers and users.
Community Sponsorships: Individual and community member contributions through sponsorship campaigns ($5/month support option).
Joomla Shop: Merchandise store selling Joomla-branded items.

Pricing tiers

Model	Billing	Price
Freemium	Pay-as-you-go	Joomla CMS - Free Open Source

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Joomla! product offering

Product offering

Core offering

Joomla! is a free, open-source content management system (CMS) that enables users to build websites and powerful online applications. The core platform is distributed under the GNU GPL and offers search-engine-friendly URLs, mobile responsiveness, unlimited design flexibility, built-in multilingual support for 76 languages, multi-user permission levels, and extensibility through a modular plugin/extension architecture. Revenue is generated indirectly through corporate sponsorships, certification programs, community contributions, and branded merchandise.

Product overview

Joomla! is an award-winning open-source content management system (CMS) that enables users to build websites and online applications. The platform follows a core-plus-extensions architecture: the Joomla CMS serves as the foundation, supplemented by the official Extensions Directory (thousands of third-party add-ons), Language Packs (66+ translations), and developer resources including the Joomla Framework and API documentation. Related services include free hosted trial sites (Joomla Launch), domain registration (Joomla Domains), professional certification, and training programs. The product is maintained by a volunteer community and sponsored by hosting companies including Scala Hosting, IONOS, Kliken, Liquid Web, and Hostinger.

Differentiator

Problem solved

Functional benefit

Products and services

Joomla! CMS An award-winning open-source content management system that enables users to build websites and powerful online applications. The core platform provides search engine friendly URLs, mobile responsiveness, unlimited design flexibility, built-in multilingual support, multi-user permission levels, and extensibility through a modular architecture. Targeted at website builders, developers, SMBs, and institutions.
Joomla Extensions Directory
Joomla Language Packs
Joomla Launch (Free Hosted Site)
Joomla Domains
Joomla! Framework
Joomla Certification

Quantifiable outcome

155+ million total downloads
+3 more outcomes

Companies that use Joomla!

Customer profile

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Joomla! technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature5 records

Joomla! partnerships and signals

Strategic signal

Partnerships

Eleven partnerships are on record, tiered flagship, core and supporting.

Scala HostingflagshipChannel Partner/ Reseller/ DistributorPlatinum Global Sponsor providing exclusive Managed VPS hosting optimized for Joomla users. Offers SPanel solutions with fast loading speeds, reliability, and security in an isolated cloud environment. Has supported Joomla for over 10 years.
IONOScoreChannel Partner/ Reseller/ DistributorGold Global Sponsor with 25+ years hosting experience providing Joomla-optimized web hosting with pre-installed extensions and fast, reliable infrastructure.
KlikencoreGTM or Marketing PartnerGold Global Sponsor providing Google AdWords automation platform to help Joomla community advertise on Google. Campaign budgets start at $75/month with 5-minute setup time.
Liquid WebsupportingChannel Partner/ Reseller/ DistributorBronze Global Sponsor and managed hosting provider offering Joomla installation via one-click installer on lightning-fast VPS, Dedicated servers, and Cloud Dedicated servers.
HostingersupportingChannel Partner/ Reseller/ DistributorBronze Global Sponsor providing cutting-edge hosting with unbeatable prices and one-click CMS installer for Joomla on optimized servers with 24/7 support.
WebtonsupportingStrategic or Co-development PartnerBronze Global Sponsor - Dutch digital agency with 30+ skilled consultants delivering strategy, digital skills, and design for brand growth.
Online InductionsupportingStrategic or Co-development PartnerBronze Global Sponsor providing contractor and employee engagement platform for organizations using Joomla.
Writers Per HoursupportingStrategic or Co-development PartnerBronze Global Sponsor - custom writing service committed to delivering high-quality, original, and bespoke content for the Joomla community.
Open Source Matters, Inc.flagshipStrategic or Co-development PartnerUS-based 501(c)(3) non-profit organization that legally owns and manages the Joomla Project, handles finances, contracts, and governance.
Joomla FoundationflagshipStrategic or Co-development PartnerThe Joomla Foundation (joomlafoundation.org) provides organizational structure and legal protection for the open-source project.
CrowdincoreTechnology or IntegrationLocalization platform used for translating Joomla official websites and documentation into multiple languages.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Joomla! competitors and assessment

Company assessment

Direct peers

WordPress: The leading open-source CMS, founded in 2003, with a comparable PHP-based architecture, massive plugin/theme ecosystem, and global community. WordPress is Joomla's most direct competitor for website-building mindshare and ecosystem gravity.
TYPO3: Enterprise-focused open-source PHP CMS with strong multilingual and content-governance features. TYPO3 competes with Joomla for mid-market and enterprise CMS deployments, especially in European markets.
Drupal: Open-source PHP CMS with strong enterprise, government, and multilingual capabilities. Drupal competes with Joomla in the same top-3 open-source CMS tier and shares comparable positioning around advanced ACLs and extensibility.

Broad incumbents

Shopify: Dominant hosted e-commerce platform with CMS-like content capabilities. Shopify absorbs a share of the SMB website-building market that Joomla historically addressed, particularly for e-commerce use cases.
WordPress.com (Automattic): The commercial entity behind WordPress.com, offering hosted CMS services with significantly larger scale, funding, and enterprise offerings. Comparable as a major open-source CMS operator with a commercial monetization layer.
Wix: Hosted drag-and-drop website builder serving SMBs and individuals globally. Wix competes for the same low-end self-hosted CMS use cases Joomla addresses through launch.joomla.org and partner hosting.
Squarespace: Hosted website builder targeting SMBs and creators with design-forward templates. Squarespace competes with Joomla for non-technical SMBs who would otherwise self-host.

Emerging players

Ghost: Modern open-source publishing platform built on Node.js, targeting bloggers and online publications. Ghost overlaps with Joomla's use cases for blogs, newsletters, and content publishing while offering a more modern, API-driven architecture.
Strapi: Open-source headless CMS built on Node.js, popular among developers building API-first applications. Strapi competes for the same developer audience as Joomla in modern web application projects.
Contentful: Headless/composable content platform serving enterprise digital teams. Contentful represents the headless CMS wave pulling developers away from traditional open-source CMS like Joomla.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Joomla! financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Joomla! leadership team

Management profile

Number of profiles

Profiles3 records

Joomla! funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Joomla! M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joomla!

What does Joomla! do?

Is Joomla! a public or private company?

Joomla! is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Joomla! founded?

Joomla! was founded in 2005. It employs 5,001 to 10,000 people.

Where is Joomla! based?

Joomla! is headquartered in New York, United States, in the North America region.

How does Joomla! make money?

Four revenue lines are on record. Corporate Sponsorships are the primary driver. The others are certification Programs, community Sponsorships and joomla Shop.

Who are Joomla!'s main competitors?

Direct peers on record are WordPress, TYPO3 and Drupal. Broad incumbents are Shopify, WordPress.com (Automattic), Wix and Squarespace. Emerging players are Ghost, Strapi and Contentful.

Does Joomla! have an API?

No public API is recorded for Joomla!.

What industry is Joomla! in?

Joomla!'s product category is Content Management System (CMS). Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms, with a secondary code of MPACAIAH, Digital Newsroom/CMS Platforms for Publishers. Its NAICS code is 5132 and its SIC code is 7372.