Kliken
Kliken is a Tampa-based marketing technology company that operates an automated, GPT-powered advertising platform for small and medium-sized businesses, distributing through self-serve signup and native plugins across WooCommerce, Wix, Square, and other e-commerce platforms to deliver Google, Meta, and Open Web ad campaigns via tiered subscriptions starting at $150/month.
- Company typePrivate
- Founded2007
- HeadquartersTampa, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Kliken does
Kliken (legal entity SiteWit Corp; d.b.a. Kliken) is a Tampa, Florida-based marketing technology company founded in 2007 that operates an automated advertising platform purpose-built for small and medium-sized businesses. The company rebranded from SiteWit to Kliken in 2022 to reflect its evolution from a website-analytics product into a multi-channel ad-management platform spanning Google Ads, Google Shopping/Performance Max, Google My Business, Facebook/Meta, and a proprietary Open Web ad network. Its core technology stack combines GPT-powered generative AI for automated ad creative (headlines, descriptions, calls-to-action, image selection) with a proprietary Lifestyle Targeting methodology that classifies consumers into 1,500+ psychographic segments, plus automated product-feed synchronization with Google Merchant Center. Kliken claims to have served 1.5M+ small businesses and generated $200M+ in customer sales, with self-reported average ROAS of 7x on Google Smart Shopping campaigns.
The platform is distributed almost entirely through product-led growth: SMBs sign up directly at my.kliken.com or through native integrations and marketplace listings across ten-plus e-commerce and CMS platforms (WooCommerce, WordPress, Wix, Square, Ecwid, Weebly, X-Cart, Joomla, Yola, One.com) plus Visa's partner storefront. Revenue is generated via recurring subscription management fees on tiered packages ranging from $150/month (Bronze) to $1,000/month (Platinum), usage-based entry pricing starting at $5/day, and a freemium Google Listings tier; ad spend is passed through to Google and Facebook at cost with no markup. The company is privately held under founder/management control (CEO Ricardo Lasa), has 11–50 employees across US and Swiss (Kliken GmbH, Zug) operations, and has disclosed only $500,000 in external funding from Florida Funders in February 2021. Recognition includes consecutive Inc. 5000 rankings (No. 1046 in 2022 and 2023), the Inc. Power Partner Award, and IAB Europe Transparency and Consent Framework Global Vendor status.
Kliken firmographics
Firmographics- Name
- Kliken
- Legal name
- SiteWit Corp
- Website
- https://kliken.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Kliken is a Tampa-based marketing technology company that operates an automated, GPT-powered advertising platform for small and medium-sized businesses, distributing through self-serve signup and native plugins across WooCommerce, Wix, Square, and other e-commerce platforms to deliver Google, Meta, and Open Web ad campaigns via tiered subscriptions starting at $150/month.
- Ownership category
- akta.pro rank
Kliken industry classification
Industry- Product category
- Digital advertising and marketing automation software
- NAICS
- Advertising, Public Relations, and Related Services (5418), Software Publishers (5132)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Kliken is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kliken business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Management Fees: Subscription-based management fees charged to customers for platform access and ad management services. Fees are clearly separated from advertising spend on invoices.
- Ad Spend Pass-through: Company acts as disclosed agent purchasing advertising on behalf of subscribers. Ad spend is passed through to advertising platforms (Google, Facebook) without markup. Company earns revenue on management fees, not on ad spend margin.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Google Listings |
| Subscription | Monthly | Paid Google Ads starting price |
| Subscription | Monthly | Bronze - $150/month |
| Subscription | Monthly | Silver - $300/month |
| Subscription | Monthly | Gold - $500/month |
| Subscription | Monthly | Platinum - $1,000/month |
| Usage-based | Pay-as-you-go | Daily budget option |
| Freemium | Monthly | Stats, Pop-Up, Mobile CRM |
Go-to-market motion3 records
Distribution channels12 records
Marketing channels9 records
Kliken product offering
Product offeringCore offering
Kliken operates Kliken Ads, a GPT-powered automated marketing platform that lets small businesses build, launch, and optimize advertising campaigns across Google (Performance Max, Smart Shopping, Product Listings), Facebook/Meta, and a proprietary Open Web ad network in roughly five minutes, without marketing expertise. The platform combines AI-generated ad creative, automated Google Merchant Center product feed synchronization, a proprietary Lifestyle Targeting methodology with 1,500+ psychographic audience segments, and Smart Retargeting to deliver turnkey campaign management. It is distributed both directly via my.kliken.com and through native marketplace plugins for major e-commerce platforms including WooCommerce, Wix, Square, WordPress, Ecwid, Weebly, X-Cart, Joomla, Yola, One.com, and Visa.
Product overview
Kliken is a unified marketing platform for small businesses combining e-commerce advertising and service business lead generation. The core platform Kliken Ads powers automated campaign creation using GPT AI across Google (Performance Max, Smart Shopping, Product Listings), Facebook/Meta, and a proprietary Open Web advertising network. Key modules include Lifestyle Targeting (proprietary audience methodology), Smart Retargeting for cart abandonment recovery, Google My Business integration, Smart Offers for promotions, Kliken.ai for social media management, and native plugins for major e-commerce platforms including WooCommerce, WordPress, Wix, Square, Ecwid, Weebly, X-Cart, and Joomla. The platform emphasizes simplicity with automated onboarding, 5-minute campaign setup, and no marketing experience required.
Differentiator
Problem solved
Functional benefit
Brands
- Kliken Ads: The company's primary advertising platform enabling small businesses to create GPT-powered campaigns, manage Google Shopping, Performance Max, Facebook Marketplace, and retargeting ads across the Open Web.
- Kliken.AI
Products and services
- Kliken Ads Primary advertising platform for small businesses to create and manage campaigns across Google, Facebook/Meta, and the Open Web, featuring GPT-powered ad creation, automated optimization, and lifestyle-based audience targeting.
- Google Product Listings Free and paid product listing service that automatically synchronizes e-commerce product feeds with Google Shopping, keeping store inventory live across Google's surfaces.
- Google Performance Max Automated Google campaign that reaches users across Search, Shopping, YouTube, Gmail, and Display using AI-driven optimization within a single Performance Max campaign.
- Google Smart Shopping Automated shopping campaign combining Google Search, Shopping, YouTube, Gmail, and Display, optimized by AI to maximize sales within a defined budget.
- Smart Retargeting Retargeting ads served on Google and Facebook to re-engage visitors who viewed or added products to cart, optimized by predictive analytics for purchase likelihood.
- Kliken Ads Display GPT-powered display advertising for service businesses, generating AI-suggested headlines, descriptions, and creatives distributed across the Open Web.
- Kliken.ai Social media management application for Facebook and Instagram that enables Social Boost campaigns, promoted posts, and social campaign management for SMBs.
- Open Web Advertising Network Proprietary ad network reaching beyond Google and Facebook into the Open Web, using Lifestyle Targeting to match products with ideal customers across thousands of websites.
- Meta Pixel & Ads for WooCommerce WooCommerce-specific Facebook/Meta integration providing Meta pixel tracking and ad campaign management for WooCommerce store owners.
Quantifiable outcome
- 7x ROAS on average for Google Smart Shopping campaigns
- +4 more outcomes
Companies that use Kliken
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Kliken technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature5 records
Kliken partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- IAB EuropecoreKliken joined IAB Europe's Transparency and Consent Framework as a Global Vendor to ensure compliance with GDPR and ePrivacy Directive. Also included in IAB Tech Lab for ongoing discussions on advertising industry topics.
- GooglecoreGoogle Partner providing Google Ads, Google Shopping, Google Product Listings, Google My Business integration. As a Google Partner, Kliken can offer new advertisers $500 in free ad credits when spending $500 or more.
- Facebook/MetacoreIntegration partner for Facebook Marketplace and Meta Ads, enabling merchants to advertise on Facebook and Instagram through the Kliken platform.
- WooCommercecoreKliken is listed in the WooCommerce marketplace as a recommended Google Ads solution for WooCommerce store owners.
- WixcoreKliken is integrated into Wix App Market as 'Google Listings & Ads' and 'Get Google Ads', available to Wix website builders.
- SquarecoreKliken is available in Square's App Marketplace, enabling Square sellers to access Kliken Marketing directly from their Square dashboard.
- WordPresscoreKliken All-In-One Marketing plugin available in the WordPress plugin directory for WordPress website owners.
- Ecwid by LightspeedminorIntegration available in Ecwid store dashboard for merchants using Ecwid e-commerce platform.
- WeeblyminorKliken available through Weebly App Center for Weebly website builders.
- X-CartminorKliken Google Ads available in X-Cart marketplace as an add-on.
- JoomlaminorKliken Google Advertising extension available in the Joomla Extensions Directory.
- YolaminorKliken available for Yola website builder users.
- One.comminorKliken available through One.com webshop hosting platform.
- VisaminorKliken available through Visa's partner platform at visa.kliken.com for Visa merchant partners.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Kliken competitors and assessment
Company assessmentDirect peers
- Adzooma: SMB-focused automated Google and Facebook ads management platform with AI-driven campaign optimization and a self-serve onboarding flow. Directly comparable to Kliken in target customer (small businesses), channels (Google/Meta), and PLG motion.
- Optmyzr: PPC management and bid automation platform serving advertisers and agencies running Google Ads and Microsoft Ads at scale. Comparable on automated bid management, campaign optimization, and SMB-to-mid-market advertiser focus.
- Madgicx: AI-powered Facebook and Google ads automation platform purpose-built for SMB e-commerce advertisers. Closely matches Kliken's GPT-driven creative, automated optimization, and SMB Shopify/ecommerce customer base.
- Adalysis: PPC management and automation software focused on Google Ads and Microsoft Ads optimization. Comparable on automated bid and budget management for advertisers, though typically skews more agency than SMB self-serve.
- Revealbot: Automation and optimization platform for Facebook, Instagram, and Google Ads with rule-based and AI-driven workflows. Overlaps with Kliken on automated campaign management and SMB/mid-market advertisers on Meta and Google.
- WordStream (LocaliQ): Long-standing SMB Google Ads management software and services company (now part of LocaliQ). Closely comparable offering—automated Google Ads for small businesses with similar positioning around simplicity and advisor-led onboarding.
Broad incumbents
- Semrush: Large digital marketing platform spanning SEO, content, and paid search/SEM tools with an SMB-friendly self-serve model. Comparable on Google Ads management tooling and SMB audience, but operates across a much broader marketing suite.
- HubSpot: Broad CRM and marketing automation platform that includes paid media and ad management capabilities aimed at SMBs. Comparable SMB customer base and self-serve motion, though ads is a small slice of a much larger product portfolio.
- Web.com / Acquisio: Web.com acquired Acquisio, an SMB-focused automated Google and Facebook Ads management platform. Directly comparable historically to Kliken on SMB PPC automation; now sits inside a broader web services and marketing provider.
- Marin Software: Established cross-channel paid search and social campaign management platform for advertisers and agencies. Operates broadly in the same PPC automation category as Kliken but at the enterprise/agency tier rather than SMB self-serve.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Kliken social profiles
Digital presenceKliken compliance and trust
Trust signalCompliance3 records
Kliken financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kliken leadership team
Management profileNumber of profiles
Profiles4 records
Kliken subsidiaries and ownership
Company hierarchySubsidiaries1 record
Kliken funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kliken M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kliken
What does Kliken do?
Kliken operates Kliken Ads, a GPT-powered automated marketing platform that lets small businesses build, launch, and optimize advertising campaigns across Google (Performance Max, Smart Shopping, Product Listings), Facebook/Meta, and a proprietary Open Web ad network in roughly five minutes, without marketing expertise. The platform combines AI-generated ad creative, automated Google Merchant Center product feed synchronization, a proprietary Lifestyle Targeting methodology with 1,500+ psychographic audience segments, and Smart Retargeting to deliver turnkey campaign management. It is distributed both directly via my.kliken.com and through native marketplace plugins for major e-commerce platforms including WooCommerce, Wix, Square, WordPress, Ecwid, Weebly, X-Cart, Joomla, Yola, One.com, and Visa.
Is Kliken a public or private company?
Kliken is a private company. It is classified as venture growth investor backed and is currently operating.
When was Kliken founded?
Kliken was founded in 2007. It employs 11 to 50 people.
Where is Kliken based?
Kliken is headquartered in Tampa, United States, in the North America region.
How does Kliken make money?
Two revenue lines are on record. Management Fees are the primary driver. The others are ad Spend Pass-through.
Who are Kliken's main competitors?
Direct peers on record are Adzooma, Optmyzr, Madgicx, Adalysis, Revealbot and WordStream (LocaliQ). Broad incumbents are Semrush, HubSpot, Web.com / Acquisio and Marin Software.
Does Kliken have an API?
No public API is recorded for Kliken.
What industry is Kliken in?
Kliken's product category is Digital advertising and marketing automation software. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 5418 and its SIC code is 7310.