What Coop Travel does

Coop Travel (legal name: Your Co-op Travel) is a UK-based, member-owned travel agency and tour operator that operates as a division of Midcounties Co-operative, the largest independent co-operative in the UK. The company, with roots in the 1800s, distributes ATOL- and ABTA-protected package holidays, cruises, tours, city breaks, and rail holidays to consumers in the United Kingdom. Its core proprietary brand is Co-op Holidays, an in-house tour operator launched in the 2020s offering package holidays with low £59pp deposits, no admin fees on changes, deposit-only cancellation up to nine weeks pre-departure, and full cash refunds for operator-initiated cancellations. The product portfolio spans all-inclusive, beach, city break, touring and adventure, cruise, rail, river cruise, Disney, family, short-haul, multi-centre, and flight-free categories, supplemented by reseller partnerships with G Adventures, easyJet holidays, Jet2holidays, TUI, and Club Med.

Underlying technology is a standard digital travel-booking platform: a public-facing e-commerce site with online enquiry forms, a live chat module, a 1-hour callback request flow, and a branch store locator tied to the Midcounties Co-op physical retail network. There is no proprietary AI/ML layer, app, or public API documented in the source material. The technology stack is best characterized as a consumer-facing aggregator over partner tour-operator inventory rather than a custom-built booking engine.

Coop Travel earns revenue primarily through transaction fees — commissions and markups on package holidays, flights, hotels, and bundled products — supplemented by affiliate referral income from travel insurance and travel money services, and a recurring membership points/loyalty loop tied to the broader Midcounties Co-operative retail ecosystem. Pricing is unit-based across budget (<£300pp), mid-range (<£500pp), and premium (<£1,000pp) tiers, with seasonal promotions (e.g., Summer Spend and Save, £400 off Sri Lanka and Peru, SOLO30 discount) used as acquisition and retention levers. Distribution runs through four channels — own website, virtual travel experts by phone, physical Midcounties Co-op branches, and live chat — targeting five primary personas: families (primary), couples, solo travelers, groups, and Co-op members (primary). The model is reinforced by sustainability and community initiatives (50,000+ trees planted via Ecologi, £1 per passenger donated to Go Beyond) that are operationalized into the booking flow as member-facing differentiators.

Name

Coop Travel

Legal name

Your Co-op Travel

Website

https://cooptravel.co.uk

Company type

Private

Founded year

1800

Operating status

Operating

Headcount range

51–100 employees

Short description

UK-based, member-owned travel agency and tour operator (part of Midcounties Co-operative) serving families, couples, solo travelers, groups, and Co-op members with ATOL/ABTA-protected package holidays via its Co-op Holidays in-house brand and partner tour operators, distributed through website, phone, live chat, and physical retail branches.

Ownership category

akta.pro rank

Product category

Travel Agency and Tour Operator Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

Keywords

• Package holidays
• Travel agency
• Tour operator
• Cruise holidays
• Travel insurance

Headquarters

HQ city

Walsall

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Package Holiday Sales: Co-op Travel earns commissions on package holidays sold through their platform, working with multiple tour operators including Co-op Holidays (their own brand), G Adventures, easyJet holidays, Jet2holidays, TUI, and Club Med. Revenue comes from the markup between wholesale and retail pricing on flights, hotels, and bundled packages.
2. Travel Insurance and Extras: Additional revenue streams from travel insurance, travel money services, and other travel extras sold alongside holiday packages.
3. Membership Program: Co-op members earn points on holiday bookings which can be redeemed against future bookings, creating customer loyalty and repeat purchase incentives.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Coop Travel is a UK multi-channel travel agency and tour operator that sells ATOL/ABTA-protected package holidays, including all-inclusive, beach, city breaks, cruises, rail, and touring holidays. It sells its own in-house Co-op Holidays brand alongside packages from partner operators such as TUI, easyJet holidays, Jet2holidays, G Adventures, and Club Med.

Product overview

Co-op Travel operates as a multi-channel travel agency and tour operator offering a unified platform of travel services. The core offering centers on Co-op Holidays, their in-house tour operator brand providing ATOL and ABTA-protected package holidays. The platform distributes through three channels: online booking, telephone with Virtual Travel Experts, and physical retail branches. The product portfolio comprises package holiday categories (All Inclusive, Beach, City Breaks, Touring & Adventure, Cruise, Rail, River Cruises, Disney, Family, Short Haul, Multi-Centre, Flight-Free), partner tour operator brands (G Adventures, easyJet holidays, Jet2holidays, TUI, Club Med), and supplementary services (Travel Insurance, Travel Money, Manage My Booking). The Co-op Difference loyalty program provides member benefits including points, discounts, and ethical initiatives. Holiday booking is available through online search, live chat, telephone callback requests, in-store visits, and enquiry forms.

Differentiator

Problem solved

Functional benefit

Brands

• Co-op Holidays: In-house tour operator brand offering tailor-made package holidays including touring, beach, cruise, city break, and adventure holidays with a focus on sustainable and responsible travel.
• Byway (Flight-Free)

Products and services

• Co-op Holidays In-house tour operator brand of Your Co-op Travel offering tailored package holidays bridging budget and luxury travel, with ATOL and ABTA protection and destinations worldwide, sold exclusively through Co-op Travel channels.
• All Inclusive Holidays Package holidays including accommodation, meals, drinks, and activities in one upfront price at destinations including the Caribbean, Spain, Balearics, Turkey, Bali, Cuba, Mexico, Greece, Italy, Portugal, and Croatia.
• Beach Holidays Beach holiday packages to destinations including Spain, Greece, Barbados, Cyprus, St Lucia, Croatia, Turkey, Thailand, the Caribbean, and Indian Ocean islands.
• City Breaks Short urban getaways typically under 5 days to European and global cities including Paris, Barcelona, Amsterdam, Rome, Venice, Reykjavik, New York, Krakow, and Bucharest.
• Touring & Adventure Holidays Guided and private tour packages covering Africa, Asia, Europe, The Americas, the Middle East, and Australasia, including Egypt, India, Japan, Kenya, Morocco, Peru, South Africa, USA, and Australia.
• Cruise Holidays Cruise packages partnered with major cruise lines including P&O Cruises, Princess Cruises, Fred. Olsen, Cunard, Celebrity Cruises, Royal Caribbean, MSC, Norwegian Cruise Line, Marella, and Disney Cruise Line, covering the Caribbean, Mediterranean, Northern Europe, Alaska, and South Pacific.
• Rail Holidays Train-based holiday packages including iconic routes such as Venice Simplon-Orient-Express, Glacier Express, Bernina Express, West Highland Line, Rocky Mountaineer, and The Ghan, offered through partnership with Railbookers.
• River Cruises River cruise packages on waterways including the Danube and Rhine, partnered with AmaWaterways and other major river cruise suppliers.
• Disney Holidays Package holidays to Disney destinations including Walt Disney World Florida, Disneyland Paris, and Disney Cruise Line ships (Disney Dream, Disney Fantasy, Disney Magic, Disney Wonder).
• Family Holidays Family-oriented holiday packages including free child places, Little Pioneers nursery fee waiver program, and options to Spain, Disneyland Paris, Portugal, Turkey, Greece, Italy, cruises, and Lapland.
• Short Haul Holidays European short-haul holiday packages within 3 hours flight time covering city breaks and coastal destinations including Krakow, Dublin, Venice, Budapest, Amsterdam, Palma, Faro, Nice, Jersey, Split, Cologne, Bruges, Rotterdam, Copenhagen, and Oslo.
• Multi-Centre Holidays Twin and multi-destination holiday packages combining cities, beaches, and tours such as Istanbul & Cappadocia, Bangkok & Phuket, Iceland & New York, Dubai & Mauritius, and Ljubljana & Lake Bled.
• Flight-Free Holidays (Byway Partnership) Sustainable flight-free travel packages through partnership with Byway, utilizing trains, buses, and ferries instead of flights for reduced carbon footprint, covering European destinations including the UK, France, Italy, Belgium, Germany, Netherlands, Poland, and Greece.
• Travel Insurance Travel insurance products available as an add-on to holiday bookings.
• Travel Money Currency exchange services offered to holidaymakers.
• Manage My Booking Online self-service portal for customers to manage existing holiday bookings including amendments and inquiries.
• G Adventures Tours Small group touring packages (average 10-12 travelers) offered through partnership with G Adventures, covering over 900 trips worldwide including Essential Vietnam & Cambodia, Amazon to Andes with Machu Picchu, Highlights of New Zealand, and Discover Japan.
• easyJet holidays Package holidays from easyJet holidays offered through Co-op Travel, featuring beach, city, and lakes holidays to over 100 European destinations with flights, hotels, and 23kg bags included.
• Jet2holidays Package holidays from Jet2holidays including Free Child Places, Jet2Villas, Indulgent Escapes luxury packages, Jet2CityBreaks, and VIBE hotel collections, with flights, transfers, and 22kg baggage.
• TUI Holidays Package holidays from TUI including beach holidays, city breaks, lakes and mountains, tours to Africa, Japan, Costa Rica, Multi-Centre options, Marella Cruises, and river cruises.
• Club Med All-inclusive resort holidays from Club Med including beach resorts, ski resorts, and the Club Med South Africa Beach & Safari property, with packages to Punta Cana, Dominican Republic, La Rosière, and other global locations.
• Co-op Difference Co-operative membership program offering member points on bookings, exclusive discounts, VIP currency rates, and ethical initiatives including Ecologi tree planting (50,000+ trees planted) and Go Beyond charity donations (£1 per passenger for children's breaks).

Quantifiable outcome

• No price surcharges after booking confirmation - What you see is what you pay
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, strategic and minor.

• Co-op HolidayscoreStrategic or Co-development PartnerCo-op Holidays is the in-house tour operator brand of Your Co-op Travel. Sold exclusively through Co-op Travel's multiple sales channels, it bridges the gap between budget and luxury travel, enabling holiday makers to experience more without compromise while supporting communities and the planet.
• G AdventurescoreChannel Partner/ Reseller/ DistributorG Adventures is a leading small group tour operator with over 35 years of experience and 900+ trips. Co-op Travel offers G Adventures tours with added benefits including low £59 deposits, ATOL/ABTA protection, flight booking service, and sustainability initiatives (tree planting per passenger).
• easyJet holidaysmajorChannel Partner/ Reseller/ DistributorEasyJet holidays is one of the UK's largest tour operators offering great-value beach, city, and lakes holidays to 100+ European destinations. All packages include hotel, return flights, and 23kg bag with ABTA and ATOL protection.
• Jet2holidaysmajorChannel Partner/ Reseller/ DistributorJet2holidays is one of the UK's largest tour operators offering award-winning package holidays with Free Child Places, 22kg baggage, ATOL protection, and 24-hour customer support. Co-op members can earn points and redeem Jet2 Rain Cheque vouchers (£60 off) at Co-op Travel.
• TUImajorChannel Partner/ Reseller/ DistributorTUI offers a comprehensive holiday portfolio including beach holidays, city breaks, lakes, mountains, tours, and multi-centre trips. TUI's flexible flight options, taxi transfers, and flights from local airports complement Co-op Travel's offering.
• Club MedmajorChannel Partner/ Reseller/ DistributorClub Med is an all-inclusive holiday provider with resorts worldwide offering family, couples, and adventure travel experiences. Co-op Travel offers Club Med packages including South Africa Beach & Safari, Punta Cana, and La Rosière ski resort.
• BywaystrategicStrategic or Co-development PartnerByway is a pioneering flight-free travel platform offering customizable train, bus, and ferry-based holidays. The partnership supports Co-op Travel's commitment to sustainable travel with 90% carbon reduction vs flying. Byway provides digital journey guides, accommodation, and on-demand support.
• Midcounties Co-operativecoreOthersCo-op Travel is part of Midcounties Co-operative, the largest independent co-operative in the UK. This ownership structure underpins their co-operative ethos, member benefits program, and community initiatives including Go Beyond charity donations.
• EcologiminorStrategic or Co-development PartnerEcologi is a UK climate platform supporting reforestation projects worldwide. Co-op Travel plants one tree for every passenger on Co-op Holidays packages, with over 50,000 trees planted to date.
• Go BeyondminorStrategic or Co-development PartnerGo Beyond is a charity partner helping children and young people aged 8-15 from challenging backgrounds. Co-op Travel donates £1 per passenger on Co-op Holidays packages to fund breaks for those in need.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Trailfinders: Trailfinders is a UK private travel agency specializing in long-haul and tailor-made holidays, with a national retail branch network and dedicated travel consultants. Comparable on multi-channel UK distribution, packaged-tour focus, and curated rather than algorithmic holiday offerings.
• Travel Counsellors: Travel Counsellors is a UK-based home-working travel agency franchise with a network of personal travel advisors serving leisure and corporate clients. Comparable on the human-advisor-led booking experience, broad holiday product portfolio, and UK-focused franchise model.
• TUI UK: TUI is the UK's largest integrated tour operator offering package holidays, cruises, and city breaks through owned retail stores, web, and app. Directly comparable because TUI is one of Coop Travel's principal tour-operator partners AND a competing UK package holiday channel, with identical product categories (beach, family, cruise, touring).
• Jet2holidays: Jet2holidays is one of the UK's largest package holiday operators offering beach, city, and villa holidays with own-brand flights. Coop Travel resells Jet2 holidays and also competes with them as a distribution channel for identical inventory aimed at family and budget-conscious UK travelers.
• Hays Travel: Hays Travel is the largest independent travel agency chain in the UK, operating a high-street retail network plus online booking. Directly comparable as a UK-domiciled, multi-channel travel agency serving mass-market and family holiday customers with package offerings from multiple tour operators.
• easyJet holidays: easyJet holidays is the package holiday arm of easyJet, offering flight-inclusive packages to 100+ European destinations. Coop Travel is one of its distribution partners and competes with it in the same UK self-catering and all-inclusive beach/city break category.
• Thomas Cook (online): Thomas Cook relaunched as an online-only UK package holiday brand after the 2019 collapse of the original operator. Comparable as a UK package holiday brand sold through own digital channels plus third-party agencies, with a similar value-family positioning.

Broad incumbents

• Booking.com: Booking.com is the world's largest online travel agency with deep UK consumer penetration across accommodation, flight, and package offerings. Comparable as a competing channel for UK holiday shoppers, particularly in the self-service online booking segment where Coop Travel's website competes for traffic and conversion.
• Expedia UK: Expedia is a global online travel agency offering flights, hotels, packages, and activities. Comparable as a competing UK-facing self-service booking platform targeting the same leisure traveler audience with broad inventory aggregation.

Emerging players

• Love Holidays: Love Holidays is a UK online travel agency focused on package holidays to beach and resort destinations, primarily serving budget-conscious self-packaging customers. Comparable as a UK digital-first competitor in the same all-inclusive beach holiday segment, though lacking Coop Travel's multi-channel and curated touring capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Coop_Travel

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coop Travel