Maguire Agency, Inc.

What Maguire Agency, Inc. does

Maguire Agency, Inc. is a privately held, second-generation family-owned independent insurance agency headquartered in Roseville, Minnesota, in the Minneapolis-St. Paul metropolitan area. Founded in 1928 by Joseph Maguire to represent State Farm in Minnesota, the firm transitioned to an independent brokerage model and has operated continuously for nearly a century, currently led by President and owner Matthew J. Clysdale. The agency serves small and mid-sized commercial businesses, employer groups, and individuals/families across Minnesota and the broader Midwest through three core service lines: Commercial Insurance Services, Group Health & Benefits, and Personal Insurance Services.

As an independent agency, Maguire represents multiple A-rated national and regional insurance carriers, enabling carrier-shopping and tailored coverage placement rather than single-insurer captivity. Service delivery is human-advisor led, supported by Zywave, MyWave, and MyWaveHR client portals for benefits management, risk management resources, and HR information. Distribution is primarily direct via phone (651.638.9100) and web, with a small geographic footprint (single Roseville, MN office) and no marketplace or reseller channel beyond ISU network affiliation.

The business model is commission-based recurring revenue on placed commercial policies, group benefits programs, and personal lines premiums, with no public pricing, no subscription tiers, and no disclosed financial metrics. The firm has executed two organic roll-up mergers (Pizur & Associates in 2010, Kelly Agency in 2014) to build a Structural Movers Unit and broaden commercial capacity. No technology product, API, AI capability, or proprietary software is part of the offering; the firm is a service business, not a technology company. The company donates 2% of profits to nonprofits annually through the Minnesota Keystone Program and has 75%+ employee participation in its Matching Gifts Program, reflecting a community-oriented operating culture.

Name

Maguire Agency, Inc.

Legal name

Maguire Agency, Inc.

Website

https://maguireagency.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Maguire Agency, Inc. is a privately held, family-owned independent insurance brokerage founded in 1928, based in Roseville, Minnesota, serving small/mid-sized businesses, employer groups, and individuals across Minnesota through Commercial Insurance, Group Health & Benefits, and Personal Insurance lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: Revenue generated through commissions from insurance carriers for placing business. As an independent agency, they represent multiple A-rated national and regional insurance companies across commercial, personal, and group health lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Maguire Agency, Inc. is an independent insurance brokerage that represents multiple A-rated national and regional insurance carriers to place coverage for clients. It operates three core service lines: Commercial Insurance Services (business liability, property, workers' compensation, officers and directors coverage), Group Health & Benefits (employer-sponsored employee benefits, COBRA administration, benefits communication), and Personal Insurance Services (auto, home, and personal liability coverage for individuals and families). Revenue is generated through commissions earned on policies placed with represented carriers.

Product overview

Maguire Agency is an independent insurance agency (not a SaaS/technology company) offering three core service lines: Commercial Insurance Services, Group Health & Benefits, and Personal Insurance Services. The agency operates by representing multiple A-rated national and regional insurance companies, allowing them to tailor coverage to client needs rather than being restricted to a single insurer. The services include client portals (MyWave and MyWaveHR) for benefits management and HR information access.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Services Structures insurance programs for businesses based on client risks, featuring proactive annual reviews of policies and premiums. Includes business liability, property, workers' compensation, officers and directors coverage, and protection for physical and intellectual assets. Provides access to the MyWave portal for risk management, OSHA, workers' compensation, insurance, safety and HR information. Targets small to mid-sized commercial accounts.
• Group Health & Benefits Provides comprehensive employee benefits products for employers, including plan review and alternatives, implementation assistance, benefits communication, COBRA administration, and claims and billing assistance. Includes access to the MyWaveHR personal HR portal with legislative updates, benchmark data and wellness information. Targets mid-market employers in the Minnesota / Twin Cities region.
• Personal Insurance Services Independent agency providing tailored auto, home and other personal insurance coverage. Represents more than a dozen A-rated national and regional insurance companies, enabling the agency to shop carriers and rates based on individual and family needs rather than restricting coverage to a single insurer.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and notable.

• State FarmcoreChannel Partner/ Reseller/ DistributorFounding carrier relationship established in 1928 when Joseph Maguire founded the agency to represent State Farm in Minnesota. This historic partnership formed the basis of the agency's long-standing independent agency model.
• Multiple A-rated Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAs an independent agency, Maguire represents many reputable national and regional insurance companies across commercial lines, personal lines, and group health & benefits. All represented carriers are A-rated for financial stability.
• ISU (Member Network)coreChannel Partner/ Reseller/ DistributorAffiliation with ISU, a national insurance network providing member agencies with additional carrier access, industry resources, and peer networking opportunities.
• Auto-Owners Insurance CompanynotableChannel Partner/ Reseller/ DistributorRecognized by Auto-Owners Insurance Company for outstanding growth, named to their Top 10 agency recognition.
• TravelersnotableChannel Partner/ Reseller/ DistributorNamed as a Managing General Agent by Travelers for their Structure Move Unit, indicating a specialized partnership for structural moving insurance.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Assurex Global: Network of independent insurance agencies that pool carrier access and best practices — structurally analogous to Maguire's ISU membership, making it a highly relevant network-based peer in the independent brokerage ecosystem.
• Hub International: Independent insurance brokerage serving commercial, personal, and benefits clients across North America. Closely comparable in product mix and multi-carrier independent agency model, with active mid-market acquisition strategy that often targets agencies of Maguire's profile.
• Lockton: World's largest independent insurance brokerage, operating on a partner-led, multi-carrier model. Comparable in independence from public brokerage holding companies and carrier relationships, though significantly larger in scale and scope than Maguire.
• The Hilb Group: Middle-market insurance brokerage built largely through acquisitions of regional independent agencies. Comparable in service mix (commercial, personal, benefits) and in the mid-sized independent profile that Hilb actively targets for acquisition.
• IMA Financial Group: Independent insurance brokerage offering commercial, personal, and employee benefits through a multi-carrier model. Directly comparable in service mix, mid-market focus, and Midwest regional roots similar to Maguire's Minnesota base.
• Woodruff Sawyer: Independent insurance brokerage focused on commercial lines and mid-market clients, representing multiple carriers. Closely aligned with Maguire's independent multi-carrier commercial insurance model at a comparable scale.
• USI Insurance Services: Large independent insurance brokerage representing multiple carriers across commercial, personal, and benefits lines. Most comparable in business model to Maguire, with the same multi-carrier advocacy approach but at much greater scale and with national geographic reach.

Broad incumbents

• Brown & Brown: Large publicly traded insurance brokerage with extensive commercial, personal, and benefits operations built heavily through acquisition of regional independents. Comparable in underlying business activity but operates at vastly greater scale and geographic breadth than Maguire.
• Marsh McLennan Agency: Middle-market brokerage arm of Marsh McLennan, serving commercial clients with a multi-carrier independent model. Operates in adjacent market segments and often competes with mid-sized independents like Maguire for middle-market commercial accounts.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with a major middle-market and retail brokerage segment. Overlaps directly with Maguire in commercial insurance brokerage and employee benefits, but at materially larger scale with a national footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Maguire-Agency-488858657916400

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maguire Agency, Inc.