TechCentrix

What TechCentrix does

TechCentrix is a private IoT technology company founded in 2019 and headquartered in Pleasanton, California. The company develops a proprietary smart-product platform that transforms ordinary physical products into connected devices, with a portfolio that includes Smart Shelf and Smart Pallet hardware for retail and logistics, Wearables technology, Smart Drinkware (exemplified by the MEDEA Vodka case study), Fan Engagement solutions for live events and venues, and a Data & Analytics layer that aggregates information from deployed connected devices. The company holds 22 patents (granted and pending as of 2019) covering its core smart-product technologies across multiple verticals.

The business model is built on direct technology licensing to enterprise clients. TechCentrix sells into major brands and manufacturers across nine verticals — beverage, consumer goods, logistics, healthcare, retail, advertising, conventions, fan engagement, and wearables — through an enterprise field sales motion and custom licensing agreements. Named customers include MEDEA Vodka (beverage/alcohol) and Syndicate Sales (beverage distribution). The go-to-market is organized by industry vertical, with dedicated website pages, product lines, and case studies for each segment, and the company has launched a Brand Ambassadors program as an additional relationship channel.

The source data does not disclose revenue, headcount, funding rounds, ownership structure, or management team. The website copyright dates to 2019, and the company appears to remain operationally active with no announced acquisitions, closures, leadership changes, or regulatory actions in the available material.

Name

TechCentrix

Legal name

TechCentrix

Website

https://techcentrix.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

TechCentrix is a private IoT technology company founded in 2019 that licenses a proprietary platform for transforming ordinary products into connected devices. It serves enterprise clients across beverage, consumer goods, logistics, healthcare, retail, fan engagement, and other verticals via direct licensing deals.

Ownership category

akta.pro rank

Product category

IoT Platform Technology

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Communications Equipment Manufacturing (3342)

SIC

Computer Peripheral Equipment, Nec (3577), Computer Communications Equipment (3576)

akta.pro primary industry

Wearable Computers (Industrial Smart Glasses/Wrist/Arm-Mount) (HDACALAH)

akta.pro secondary industries

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• IoT platform licensing
• Connected device technology
• Smart packaging solutions
• Wearable IoT solutions
• Supply chain IoT

Headquarters

HQ city

Pleasanton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Beverage Licensing: Technology licensing to beverage brands for smart/connected drinkware products
2. Technology Licensing: Licensing proprietary smart technology to enterprise clients across multiple industries including consumer goods, logistics, healthcare, retail, and fan engagement

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TechCentrix licenses proprietary IoT and smart-device technology — including wearables, Smart Shelf, Smart Pallet, smart drinkware, and fan engagement technologies — to enterprise brands across multiple verticals. The platform enables clients to transform ordinary products into connected devices that collect data and generate analytics, supported by a portfolio of 22 issued and pending patents.

Product overview

TechCentrix is a technology company offering a platform of IoT-enabled solutions organized by industry verticals. The portfolio includes core technology components such as Wearables and a Data & Analytics platform, complemented by connected hardware products like Smart Shelf and Smart Pallet. The company serves multiple industries including Consumer Goods, Logistics, Fan Engagement, Healthcare, Advertising, Retail, and Conventions, with a licensing model enabling partners to implement their patented technology. With 22 patents in their portfolio, TechCentrix positions their technology as transformative solutions that 'make the ordinary extraordinary,' demonstrated through case studies like MEDEA Vodka.

Differentiator

Problem solved

Functional benefit

Products and services

• Wearables Connected wearable technology licensed to enterprise brands for fan engagement, events, and consumer use cases, enabling data capture from wearers.
• Smart Shelf Connected retail-shelf technology licensed to retailers and consumer-goods brands to monitor shelf-level inventory, product interaction, and in-store behavior.
• Smart Pallet Connected-pallet technology for the logistics and supply-chain vertical, enabling tracking, monitoring, and data collection across the distribution chain.
• Data & Analytics Platform Software platform that aggregates data from TechCentrix-enabled connected devices and delivers analytics to enterprise licensees across verticals.
• Fan Engagement Technology Connected-device technology licensed for live events, conventions, and fan experiences, enabling audience interaction and engagement data capture.
• TechCentrix Licensing Platform Overall IoT technology-licensing platform covering beverage, consumer goods, logistics, healthcare, retail, advertising, convention, and fan engagement verticals, underpinned by 22 patents.

Named customers2 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• Estimote: Estimote builds Bluetooth beacon and IoT sensor products for retail, venues, and consumer engagement. Comparable to TechCentrix's fan-engagement and retail IoT capabilities, with similar focus on location-aware connected experiences.
• Trackonomy Systems: Trackonomy provides autonomous IoT tracking and sensing for supply chain, logistics, and asset management. Directly comparable to TechCentrix's Smart Pallet and broader connected-device platform for enterprise logistics customers.
• Cooler Screens: Cooler Screens turns retail cooler doors into digital IoT screens for in-store engagement and inventory data. Comparable to TechCentrix's connected-retail and consumer-engagement IoT offerings, particularly the Smart Shelf and Fan Experiences categories.

Direct peers

• Impinj: Impinj provides RAIN RFID tags and connectivity for retail, logistics, and consumer goods. Directly comparable to TechCentrix's Smart Shelf and Smart Pallet capabilities and underlying IoT connectivity for inventory and supply-chain visibility.
• Mojix: Mojix provides an IoT platform combining RFID, computer vision, and analytics for retail and supply chain. Comparable to TechCentrix's connected device + data analytics stack, particularly for inventory and asset visibility applications.
• Samsara: Samsara is a connected operations platform combining IoT sensors with cloud analytics for logistics, supply chain, and asset tracking. Directly comparable to TechCentrix's Smart Pallet and data/analytics platform in operational IoT.
• VusionGroup: VusionGroup (formerly SES-imagotag) is a leading provider of electronic shelf labels and IoT solutions for retail and supply chain. Directly comparable to TechCentrix's Smart Shelf and Smart Pallet offerings in connected retail and logistics IoT.

Broad incumbents

• Zebra Technologies: Zebra Technologies offers enterprise asset intelligence, RFID, and IoT solutions for retail, logistics, and healthcare. Overlaps with TechCentrix's Smart Shelf/Smart Pallet and broader IoT platform, though Zebra operates at significantly larger scale across multiple verticals.
• Avery Dennison: Avery Dennison is a global materials science and RFID/smart-label leader serving retail, logistics, and consumer goods. Comparable to TechCentrix in connected packaging, smart labels, and supply-chain IoT, but at vastly greater scale across many verticals.
• Honeywell Sensing & IoT: Honeywell's sensing and IoT division provides industrial sensors, scanners, and connected-device solutions for logistics, retail, and healthcare. Comparable to TechCentrix's hardware IoT portfolio, though at vastly larger enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/techcentrixusa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TechCentrix