C12 Community

What C12 Community does

C12 Community is a private, for-profit Mexico-based membership network that connects senior supply chain, logistics, and mobility executives with vetted solution providers. Founded in 2020 and operated through the legal entity SANTANEL ASOCIADOS SAS DE CV, the company runs an invitation-only community structured around two member tiers — Users (decision-makers at large enterprises such as Grupo Bimbo, Nissan, Nestlé, P&G, Grupo Modelo, Liverpool, and Avon) and Suppliers (solution providers such as Samsara, Blue Yonder, Infor, Bridgestone, and Estafeta) — coordinated by an Advisory Board of senior logistics leaders.

The core product surface is event- and content-driven rather than software-led. Flagship in-person events include the annual C12 HUB (600+ leaders, May 13–15, 2026 at Hotel Xcaret Arte, Riviera Maya), the regional C12 Bajío (400+ leaders across Aguascalientes, Guanajuato, San Luis Potosí and Querétaro), and a recurring Collab Days series (13 events conducted in 2024, hosting 15–20 leaders each). Surrounding content assets include the C12 Rockstars podcast, the Plumas de Expertos expert blog, and a Trend News editorial section, plus a collaborative education program. The underlying platform is a WordPress.com site with Stripe (3.6% + MXN 3.00) and PayPal (3.95% + MXN 4.00) handling payment processing.

C12 monetizes through three streams: annual invitation-only membership fees, event sponsorships from technology and logistics providers, and event registration payment-processing fees. Senior leadership comprises co-founders Roberto Sosa (managing director) and Elias Gamboa (CEO), with Oscar Rosas leading the C12 Mobility sub-brand. The company operates with 11–50 employees, headquartered in Benito Juárez, Mexico City, and is not publicly listed.

Name

C12 Community

Legal name

SANTANEL ASOCIADOS SAS DE CV

Website

https://c12community.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

C12 Community is a Mexico-based, invitation-only membership network for senior logistics and mobility executives, connecting supply chain decision-makers and vetted solution providers through flagship events, regional gatherings, and education programs.

Ownership category

akta.pro rank

Product category

Logistics & Mobility Professional Community Services

NAICS

Business Associations (813910), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)

akta.pro secondary industries

Corporate Team-Building & Offsite Services (HSACADAF), Consumer & Public Shows (B2C) Organizers (THAHABAC)

Keywords

• Logistics networking community
• Supply chain events
• Business community platform
• Mobility networking services
• Executive membership programs

Headquarters

HQ city

Benito Juárez

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership Fees: C12 operates a membership-based model where members pay annual fees to access exclusive community benefits including private encounters, special discounts, preferential event access, educational content, and more. Membership is invitation-only and targets senior supply chain and logistics executives.
2. Event Sponsorships: C12 generates revenue through event sponsorships. Companies sponsor flagship events (C12 HUB, C12 Bajío, Collab Days) to gain visibility among senior logistics and mobility decision-makers. Sponsors include technology providers (Samsara, Infor, Blue Yonder), fleet/mobility companies, and logistics service providers.
3. Event Registration Fees: Payment processing fees are collected via Stripe (3.6% + MXN 3.00 per transaction) and PayPal (3.95% + MXN 4.00 per transaction) for event-related transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

C12 Community operates an invitation-only, annual-membership professional community that connects senior logistics, supply chain, and mobility executives in Mexico with vetted solution providers through curated in-person events (C12 HUB, C12 Bajío, Collab Days), a collaborative educational program, and digital content including a podcast (C12 Rockstars) and expert-authored articles (Plumas de Expertos). The community is organized around a four-pillar methodology (business development, human connection, collaborative education, and memorable experiences) and serves two member types: Users (decision-makers) and Suppliers (solution providers).

Product overview

C12 Community is a business community platform for logistics and mobility leaders in Mexico, structured around four pillars: Business, Education, Networking, and Experiences. The core offering consists of flagship and regional events (C12 HUB, C12 Bajío, Collab Days), digital content (Rockstars Podcast, Trend News, Plumas de Expertos articles), and an educational program. The platform connects supply chain decision-makers (Users) with solution providers (Suppliers) through curated networking experiences and business development opportunities. C12 is not a software platform but rather a membership-based professional community and events organization.

Differentiator

Problem solved

Functional benefit

Brands

• C12 Logistics: Community focused on high-level executives and decision makers in logistics and supply chain areas in Mexico.
• C12 Mobility
• C12 HUB
• C12 Bajío
• C12 Collab Days
• C12 Rockstars
• C12 Boot Camp

Products and services

• C12 HUB Annual three-day immersive event bringing together 600+ senior logistics and mobility executives and decision-makers in Mexico for face-to-face networking, business development, education sessions, and experiential activities at Hotel Xcaret Arte, Riviera Maya.
• C12 Bajío Annual regional event convening 400+ logistics and mobility leaders from the Bajío region (Aguascalientes, Guanajuato, San Luis Potosí, Querétaro) to connect, learn, and conduct business through the C12 methodology, generating 1,500+ business appointments over 2 days.
• C12 Collab Days Series of immersive events for 15-20 leaders held in various locations across Mexico, generating collaborative working groups around specific industry problems with a collaborative model and experiential component.
• C12 Rockstars Podcast Podcast series featuring passionate, resilient, and bold logistics and mobility leaders, showcasing the human side of industry professionals through interviews and conversations; available on Spotify and other podcast platforms.
• C12 Education Program Collaborative educational program designed under the specific needs of community members, focused on sharing best practices and current industry knowledge through peer learning, World Café sessions, and masterclasses.
• C12 Annual Membership Invitation-only annual subscription granting senior logistics, supply chain, and mobility executives (Users) and vetted solution providers (Suppliers) access to private encounters, special discounts, preferential event access, educational content, networking, and the full portfolio of C12 experiences.
• Plumas de Expertos Expert-authored articles providing deep industry insights covering topics from logistics to mobility, authored by community experts offering unique perspectives and innovative solutions.
• Trend News Editorial section covering the latest news in logistics, mobility, transportation, urban logistics, and sustainable mobility trends, providing curated trend analysis for the logistics and mobility community.
• C12 Boot Camp Survival-style team building workshop that challenges members to face obstacles in the Jalcomulco forest, working as a team to build resilience and create stronger bonds between community members.

Quantifiable outcome

• 5,000+ business opportunities generated annually
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• APICScoreStrategic or Co-development PartnerAPICS is listed as an educational ally and member of the C12 community's Advisory Board, contributing marketing expertise and supporting the educational pillar of the community. Listed as part of the strategic allies section on the About C12 page.
• CofoceminorStrategic or Co-development PartnerCofoce (Clúster Fotovoltaico de Chihuahua) is listed as a strategic ally of C12, contributing to the community ecosystem and collaborative activities.
• LatitudexminorStrategic or Co-development PartnerLatitudex is listed as a strategic ally of C12, participating in community events and collaborative initiatives.
• MHMScoreStrategic or Co-development PartnerMHMS is listed as an educational ally and member of the C12 Advisory Board, contributing marketing expertise and supporting the educational programs of the community.
• Club de CargaminorStrategic or Co-development PartnerClub de Carga is listed as a strategic ally contributing to the C12 community ecosystem, supporting logistics and mobility networking initiatives.
• Xcaret Arte HotelcoreOthersHotel Xcaret Arte in Riviera Maya is the exclusive venue for the annual C12 HUB flagship event. This partnership is central to the experiential pillar of the community, hosting 600+ leaders for 3-day immersive experiences combining business, education, networking, and cultural activities.
• Blue YonderminorGTM or Marketing PartnerBlue Yonder sponsored a Collab Day event focused on the importance of using data to streamline warehouse processes. Claudia Medina from Blue Yonder led the educational session, and the event combined learning with a collaborative cooking party.
• Bridgestone Mobility SolutionsminorGTM or Marketing PartnerBridgestone Mobility Solutions, through its Country Manager Manuel de la Torre, sponsored and participated in a Collab Day focused on transport safety culture, discussing technology's role in road safety.
• SamsaracoreGTM or Marketing PartnerSamsara is a recurring event sponsor for C12 Collab Days, contributing to sessions on fleet management, safety, and monitoring technology. Fernanda Enriquez from Samsara serves on the C12 Advisory Board. Samsara sponsored the Xochimilco Collab Day on fleet leadership decisions.
• CEPA Mobility MéxicominorGTM or Marketing PartnerCEPA Mobility México provided expert training on road safety and fleet management at the C12 Collab Day in Xochimilco, focusing on technology for fleet operator care and safety.
• Carlos MorettminorGTM or Marketing PartnerCarlos Morett delivered a masterclass at C12 Hub 2024 that energized attendees, contributing to the educational pillar of the event.
• QueretarockminorOthersQueretarock served as the venue for the second edition of C12 Bajío regional event, hosting the community gathering in the Querétaro region.
• Asociación de Mujeres Operadoras (AMO)minorStrategic or Co-development PartnerAMO (Association of Women Operators), co-founded by Paola Moncada, collaborates with C12 to support women seeking to become freight operators. Featured in the C12 Rockstars podcast episode 3, discussing the importance of supporting women in the transport industry.
• InforminorGTM or Marketing PartnerInfor is listed as a sponsor of C12 Bajío 2025, providing product demonstrations and technology showcase during the event.
• Manifest VegasminorStrategic or Co-development PartnerManifest Vegas is an international logistics event co-listed by C12 as an upcoming event, where C12 facilitates connections for Mexican and Latin American logistics leaders to participate in global innovation forums.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Others

• Manhattan Associates User Community: Enterprise supply chain software vendor with an active user community, annual user conference (Manifest), and partner ecosystem for supply chain executives. Comparable as a curated community/forum for senior supply chain decision-makers in technology adoption, though vendor-owned rather than independent.

Direct peers

• YPO (Young Presidents' Organization): Global peer membership community for senior executives and CEOs organized into chapters with exclusive events, peer learning forums, and curated networking. Highly comparable to C12's invitation-only membership and event-led engagement model.
• Vistage: Peer advisory and executive coaching organization that brings together CEOs and senior leaders in small groups for monthly meetings and annual events. Comparable in its curated-membership, event-driven, fee-based community model serving senior decision-makers.
• Manifest (The Future of Supply Chain): Large-scale logistics and supply chain event organizer producing flagship annual conferences for senior supply chain leaders and technology vendors. C12 has cited Manifest Vegas as an international partner event, indicating direct comparability in audience and supplier model.
• EO (Entrepreneurs' Organization): Global membership community for entrepreneurs offering peer-learning events, forums, and exclusive experiences (including signature events). Highly comparable to C12's curated events, learning pillars, and annual membership subscription model.

Regional players

• AMVO (Asociación Mexicana de Venta Online): Mexican e-commerce industry association that organizes events, networking, and educational programs for senior digital-retail executives. Comparable in operating a Mexico-based industry membership community with event-driven programming.
• Endeavor: Global high-impact entrepreneur support network with strong Latin America presence, operating through curated events, mentoring, and member gatherings. Comparable as a curated, invitation-style executive community with deep LATAM roots and event-led engagement.
• CANACAR (Cámara Nacional del Autotransporte de Carga): Mexico's national trucking and cargo transport chamber, organizing industry events, training, and advocacy for logistics operators. Comparable in serving Mexico's logistics ecosystem, though structured as a trade association rather than a paid membership community.
• Conexión Logistics: Latin American logistics media and events brand producing conferences and content for senior supply chain and logistics leaders in the region. Comparable in targeting the same Spanish-speaking LATAM logistics executive audience with event-driven engagement.

Broad incumbents

• CSCMP (Council of Supply Chain Management Professionals): Global professional association for supply chain management offering conferences, education, and a member network. Comparable as a membership organization serving supply chain executives with events and educational content, though broader in scope than C12's Mexico-only logistics/mobility focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/c12communitymx
• LinkedInlinkedin.com/company/c12-community

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C12 Community