What Bridgestone Mobility Solutions does

Bridgestone Mobility Solutions is the connected fleet management and mobility solutions operating unit within Bridgestone Corporation, the publicly traded Japanese tire and rubber multinational. The business is anchored by its Webfleet platform — a telematics solution that has been in continuous operation for over 25 years (25th anniversary celebrated in 2024). Webfleet provides commercial vehicle tracking, driver management, fuel efficiency monitoring, predictive maintenance, and regulatory compliance tools to enterprise fleet operators across transportation, logistics, and construction industries globally.

The platform is built on IoT telematics hardware integrated with software that incorporates AI and machine learning for predictive analytics and operational optimization, with stated roadmap emphasis on electric vehicle fleet integration. Revenue is generated primarily through subscription-based software contracts on a per-vehicle basis, with additional services revenue from related fleet optimization offerings. Distribution is conducted via direct enterprise field sales targeting large commercial fleet operators, and the product is positioned as an integrated component of Bridgestone's broader tire and vehicle service ecosystem, leveraging the parent company's global brand recognition and automotive industry relationships.

Operationally, the division is headquartered at Bridgestone EMEA in Zaventem, Belgium, with a UK regional office in Warwick. While Bridgestone Corporation is publicly listed on the Tokyo Stock Exchange (Ticker: 5108), Bridgestone Mobility Solutions does not disclose standalone financial metrics, operates as a wholly owned subsidiary/division within the parent group, and is included within Bridgestone's broader tire and diversified mobility portfolio.

Name

Bridgestone Mobility Solutions

Website

https://bridgestone-emia.com

Company type

Private

Founded year

1900

Operating status

Operating

Short description

Bridgestone Mobility Solutions is the fleet management and connected mobility division of Bridgestone Corporation, operating the Webfleet telematics platform. It provides subscription-based vehicle tracking, AI-driven analytics, and EV integration tools to commercial fleet operators across transportation, logistics, and construction industries worldwide.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Support Activities for Transportation (488), Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

akta.pro secondary industries

Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)

Keywords

• Fleet management software
• Vehicle telematics solutions
• Commercial fleet tracking
• Fleet optimization platform
• Connected mobility services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fleet Management Solutions: Subscription-based fleet management solutions providing telematics, tracking, and digital fleet management services to commercial vehicle operators. Revenue generated through software subscriptions and related services for fleet optimization.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Bridgestone Mobility Solutions provides commercial fleet operators with Webfleet, a telematics-based fleet management platform for vehicle tracking, driver management, and operational optimization. The platform integrates IoT, artificial intelligence, and machine learning to support predictive analytics, electric vehicle integration, fuel efficiency, and regulatory compliance for enterprise fleet customers.

Product overview

Bridgestone Mobility Solutions operates primarily through its Webfleet fleet management solution, a telematics platform designed for commercial vehicle tracking and fleet optimization. Webfleet represents the company's core offering in the connected mobility space, providing digital tools for fleet managers to monitor vehicles, analyze performance data, and improve operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Webfleet Bridgestone's flagship fleet management solution providing telematics, vehicle tracking, driver management, and digital fleet management capabilities for commercial vehicle operators. The platform incorporates AI and machine learning for predictive analytics and operational optimization, and supports electric vehicle integration.

Quantifiable outcome

• 91% of fleet managers plan to increase investment in digital fleet technologies
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Expansion highlights4 records

Direct peers

• Geotab: Geotab is one of the largest global fleet telematics providers, offering GPS tracking, vehicle diagnostics, driver behavior, and a data analytics platform for commercial fleets, directly competing with Webfleet in enterprise accounts worldwide.
• Samsara: Samsara provides a connected operations cloud combining fleet telematics, video-based safety, equipment monitoring, and AI-driven insights for physical operations, directly overlapping with Webfleet's core fleet management offering.
• Verizon Connect: Verizon Connect delivers fleet management, GPS tracking, asset tracking, and telematics solutions to commercial fleets globally, with similar subscription-based recurring revenue model and enterprise sales motion as Webfleet.
• Trimble Transportation: Trimble offers transportation and fleet management solutions including vehicle tracking, route optimization, and compliance tools for commercial fleets, competing directly with Webfleet in telematics-enabled fleet operations.
• Motive: Motive (formerly KeepTruckin) provides AI-powered fleet management, GPS tracking, ELD compliance, and equipment monitoring for commercial vehicle fleets, directly competing with Webfleet in North American and global enterprise segments.
• Fleetio: Fleetio offers fleet maintenance, operations, and fuel management software with telematics integrations, addressing overlapping fleet management workflows as Webfleet, particularly for mid-market commercial fleet operators.
• Omnitracs: Omnitracs provides SaaS-based fleet management, routing, compliance, and telematics solutions for trucking and commercial vehicle fleets, with deep enterprise overlap with Webfleet's target customer base.
• Azuga: Azuga is a fleet telematics and GPS tracking provider serving commercial fleets with subscription software, and is itself a Bridgestone-owned asset; the comparison is meaningful as it represents an alternative Bridgestone fleet strategy rather than an arm's-length competitor.
• Lytx: Lytx specializes in video telematics, AI-powered dashcams, and driver safety scoring for commercial fleets, overlapping with Webfleet's driver behavior and safety use cases through a different technology modality.
• AT&T Fleet Complete: Fleet Complete provides GPS fleet tracking, asset management, and connected vehicle solutions through telecom and reseller channels, competing with Webfleet in North American and international commercial fleet segments.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bridgestone Mobility Solutions