Prisma Dental

What Prisma Dental does

Prisma Dental is a privately held, founder-owned solo dental practice established in 2009 by Dr. Margarita M. Correa in Frisco, Texas. The practice operates from a single location at 7027 Hickory St. Ste. 100, Frisco, TX 75034, with a team of approximately 5-8 staff supplemented by 3 visiting specialists for surgical procedures. It serves two distinct customer segments in parallel: (i) families and individuals across all ages (starting from 6 months old), including a large bilingual (English/Spanish) base that includes low-income Hispanic households, and (ii) elite professional athletes, most notably as the official dentist for FC Dallas since 2015 and a service provider to Inter Miami CF, Orlando City SC, and individual professional soccer players and coaches. The practice is also designated as a US Soccer Preferred Provider.

Prisma Dental's service portfolio spans nine core lines: family dentistry, preventive dentistry, cosmetic dentistry (veneers, whitening, bonding, crowns, bridges), orthodontic dentistry (traditional braces and clear aligners), surgical dentistry (extractions, implants, bone grafts), laser dentistry, oral myofunctional dentistry, sleep-disordered breathing and airway health, and sports dentistry (custom high-performance mouthguards, airway optimization, occlusal balance, trauma prevention). The technical stack includes CBCT (Cone Beam Computed Tomography) imaging for airway evaluation, laser-based minimally invasive procedures, and custom oral appliance therapy for sleep-disordered breathing. A 2024 airway management accreditation has repositioned the practice around functional, whole-body dentistry that integrates airway, breathing, and sleep into routine care.

Revenue is generated almost entirely through fee-for-service professional services delivered in person at the Frisco clinic, with no digital product, subscription, or e-commerce channel. Growth is driven primarily by word-of-mouth referrals within the family patient base and by direct relationships with team physicians, athletic trainers, and performance directors within professional soccer organizations. The practice reports 1,000+ cumulative patients, a 96% self-reported satisfaction rate, and a 4.8-star Google rating across 100 reviews, and has received two North Texas Hispanic Dental Association awards (2015, 2016). No funding rounds, acquisitions, or institutional investors are disclosed.

Name

Prisma Dental

Legal name

Prisma Dental

Website

https://prisma.dental

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Prisma Dental is a founder-owned, bilingual solo dental practice in Frisco, Texas, offering family, cosmetic, orthodontic, surgical, laser, and airway-focused dentistry, with a niche sports dentistry practice serving professional soccer teams including FC Dallas, Inter Miami CF, and Orlando City SC.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (6212)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD)

Keywords

• General dentistry services
• Airway-focused dentistry
• Sports dentistry
• Cosmetic dental care
• Family dental practice

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Dental Care Services: Prisma Dental generates revenue through fee-for-service dental care across multiple specialties including airway/sleep dentistry, sports dentistry, family dentistry, cosmetic dentistry, orthodontics, oral myofunctional dentistry, surgical dentistry (extractions, implants, bone grafts), and preventive care. The practice is primarily a solo practice with periodic specialist visits for surgical procedures.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

Prisma Dental is a bilingual (English/Spanish) family-oriented solo dental practice that delivers preventive, restorative, cosmetic, orthodontic, surgical, airway, and sports dentistry services to patients from 6 months old through seniors. The practice is distinguished by an integrative functional and airway-focused approach, using CBCT imaging, laser dentistry, and custom oral appliances to evaluate and treat breathing, sleep-disordered breathing, occlusal balance, and oral inflammation as part of whole-body and athletic performance. It serves both individual families and elite professional athletes, including acting as official dentist for MLS soccer clubs.

Product overview

Prisma Dental is a bilingual family-oriented dental practice offering a comprehensive suite of dental services centered on functional and airway-focused dentistry. The practice operates as a single unified offering with multiple service lines including Sports Dentistry (including custom mouthguards and performance optimization), Cosmetic Dentistry (porcelain veneers, teeth whitening, bonding, crowns, bridges, implants), Sleep Disordered Breathing & Airway Health (CBCT imaging, oral appliance therapy), Family Dentistry (comprehensive care for all ages), Oral Myofunctional Dentistry, Surgical Dentistry (extractions, implants, bone grafts), Laser Dentistry, Orthodontic Dentistry (braces and clear aligners), and Preventive Dentistry. The practice emphasizes treating the mouth as part of whole-body health, integrating airway evaluation and breathing optimization across all services.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Dentistry Specialized dental care for professional and elite athletes focusing on injury prevention, oral health optimization, airway evaluation, and performance enhancement; includes custom high-performance mouthguards, inflammation control, occlusal balance assessment, and trauma prevention protocols. Delivered to MLS teams (FC Dallas, Inter Miami CF, Orlando City SC) and individual athletes.
• Cosmetic Dentistry Cosmetic enhancement of tooth appearance including porcelain veneers, teeth whitening, dental bonding, crowns, bridges, and orthodontics, with a minimally invasive approach that preserves natural tooth structure. Integrated with functional and airway-conscious evaluation.
• Sleep Disordered Breathing & Airway Health Evaluation and treatment of airway issues affecting breathing, including sleep apnea, mouth breathing, and teeth grinding, using CBCT imaging and custom oral appliance therapy to improve airflow and oxygenation. Anchored by Dr. Correa's October 2024 airway management accreditation.
• Family Dentistry Comprehensive dental care for patients of all ages from 6 months old to seniors, including preventive care, routine exams, cleanings, fillings, crowns, and emergency services, delivered in a bilingual family-oriented setting.
• Oral Myofunctional Dentistry Correction of mouth breathing and tongue dysfunction in children to support proper jaw development and healthy facial growth, with focus on restoring nasal breathing and optimal tongue function.
• Surgical Dentistry Complex dental surgical procedures including extractions, dental implants, bone grafts, and corrective surgeries performed in-house with advanced technology and a precision approach, supported by visiting specialists.
• Laser Dentistry Minimally invasive dental technology using lasers for precise and comfortable treatments of gums, cavities, whitening, and surgical procedures, reducing pain, bleeding, and recovery time.
• Orthodontic Dentistry Teeth alignment services offering traditional braces and clear aligners to correct bite issues and tooth positioning, with treatment plans tailored to developmental and functional needs.
• Preventive Dentistry Proactive dental care designed to maintain oral health and prevent dental disease through regular check-ups, cleanings, and patient education.

Quantifiable outcome

• 96% patient satisfaction rate across 1,000+ patients
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• FC Dallas (Major League Soccer)coreStrategic or Co-development Partner · 1 January 2015Dr. Margarita Correa has served as the official team dentist for FC Dallas since 2015. She provides comprehensive sports dentistry services including high-performance dental risk screening, airway optimization, occlusal balance, trauma prevention, and performance monitoring. She works closely with players, coaches, and technical staff, particularly during preseason periods, on proactive care and injury prevention.
• Academy for Sports DentistrycoreOthersDr. Correa serves on the governing committee of the Academy for Sports Dentistry, an international professional organization. She has presented at international conferences including the European Sports Dentistry Congress in Athens, contributing to the advancement of the sports dentistry field.
• American Dental Association (ADA)minorOthersActive member of the American Dental Association, which provides standards, continuing education resources, and professional advocacy for member dentists.
• North Texas Hispanic Dental Association (NTHDA)minorOthersActive member and award recipient (Innovative Public/Private Partnership Award 2015, Leadership Award 2016). The association supports Hispanic dental professionals in North Texas.
• Airways HealthminorStrategic or Co-development PartnerDesignated as an Airways Health Provider, indicating a specialized focus on airway-centered dental care and collaboration on airway health initiatives.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Imagen Dental Partners: PE-backed DSO partnering with high-performing specialty and general dental practices. Comparable as a potential acquirer/partner for a founder-led practice with differentiated specialty services like Prisma.
• Tend: Modern, venture-backed dental startup operating studio-style practices in major U.S. metros with strong branding and patient experience design. Comparable as a tech-enabled, patient-experience-led dental brand targeting similar affluent suburban demographics.
• MB2 Dental: Doctor-focused DSO that partners with independently operated dental practices rather than imposing corporate branding. Comparable as a potential exit/partner path for founder-led practices like Prisma that want to preserve clinical autonomy.

Broad incumbents

• Comfort Dental: Franchise dental organization with hundreds of independently owned offices across the U.S. Comparable as a multi-location general and specialty dental brand competing for similar family-patient demographics.
• Western Dental: Large DSO with hundreds of offices offering general, specialty, and orthodontic care, with notable presence serving Hispanic and underserved communities. Comparable to Prisma in serving bilingual Hispanic family demographics through multi-specialty in-office care.
• Aspen Dental: Large DSO with thousands of branded offices offering general, cosmetic, implants, and specialty dental services. Comparable as a scaled, multi-service competitor in the same suburban U.S. market Prisma serves.
• Pacific Dental Services: Major DSO supporting hundreds of dental offices with a strong focus on integrated specialty care (orthodontics, oral surgery, periodontics) and modern technology — closely mirrors Prisma's multi-specialty in-house service model at scale.
• Affordable Dentures & Implants: Largest U.S. network focused specifically on dentures and implants. Comparable as a scaled competitor specifically in the implant and restorative service lines Prisma offers in-house.
• Heartland Dental: The largest U.S. dental support organization, supporting thousands of offices across general, cosmetic, and specialty dentistry. Comparable as the dominant scaled competitor to solo practices in suburban growth markets like Frisco.

Others

• Vivos Therapeutics: Company that provides airway-focused diagnostic and treatment devices (including oral appliances) and training to dentists. Comparable as an enabler and adjacent player in the airway-centered dentistry category Prisma has invested in.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/prismadentaltexas
• Instagraminstagram.com/prisma.dental
• LinkedInlinkedin.com/company/prisma-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prisma Dental