What Helpling Asia-Pacific does

Helpling Asia-Pacific is a Singapore-headquartered home-services marketplace that has operated since 2015, connecting residential customers with vetted, background-checked service providers across more than 20 categories including housekeeping, elderly care, aircon servicing, handyman, painting, flooring, pest control, disinfection, gardening, moving, car washing, and full-time maid placement. The platform is built around a proprietary SuperHelper training methodology co-designed with Irene Ang, mandating 200+ hours of hotel-grade training and a 50-point cleaning checklist for providers, with KonMari-inspired tidying principles for premium engagements. Booking and operations are delivered through a website with postal-code-based availability, iOS and Android apps, and WhatsApp, supported by a personal Home Advisor team with a stated 15-minute response time and $1 million public liability insurance coverage.

The commercial model is primarily transactional on a pay-as-you-go basis with hourly rates of $21-$30 for standard cleaning and $23+/hr for certified elderly caregivers, unit pricing for specialized services ($50-$1,600 depending on category and square footage), and a subscription-style full-time maid placement from $888+. Customer acquisition is digital-first and product-led, leveraging content marketing, organic social, promotional first-booking codes ($20-$25 off), and a 4.7/5 Google rating across 3,000+ reviews. Singapore is the primary operating market, with affiliated regional domains extending to 200+ cities across the UAE, Australia, Germany, France, and Switzerland.

The company does not disclose revenue, funding, ownership, or executive team information in the available sources; the ownership structure, take-rate economics, and unit-level profitability are unknown.

Name

Helpling Asia-Pacific

Legal name

Helpling

Website

https://helpling.com.sg

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Helpling Asia-Pacific is a Singapore-based home services marketplace operating since 2015, connecting residential customers across Singapore and 200+ global cities with vetted providers for cleaning, elderly care, handyman, aircon, and 20+ other in-home services via app, web, and WhatsApp booking.

Ownership category

akta.pro rank

Product category

Home Services Marketplace

NAICS

Services to Buildings and Dwellings (5617), Personal and Household Goods Repair and Maintenance (8114)

SIC

Services-To Dwellings & Other Buildings (7340), Services-Help Supply Services (7363)

akta.pro primary industry

Home Services Marketplaces (Cleaning, Repairs, Handyman) (BPAMAHAE)

akta.pro secondary industries

Appliance Removal, Haul-Away & Replacement Swap (HSAGANAN), Local Furniture Delivery & In-Home Placement (White-Glove, Assembly) (HSAKAAAM)

Keywords

• Home cleaning services
• Elderly caregiving
• Home maintenance services
• Marketplace platform
• Housekeeping services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Home Cleaning Services: Hourly cleaning services ranging from $21-30/hr for part-time cleaners, including general cleaning, deep cleaning, move-in/out cleaning, post-renovation cleaning, spring cleaning
2. Specialized Cleaning Services: A la carte services including aircon servicing, carpet cleaning, sofa cleaning, mattress cleaning, curtain cleaning, disinfection, pest control
3. Elderly Care/Caregiving: Part-time caregiving services starting from $23/hr with certified caregivers
4. Full-Time Maid Placement: Full-time maid agency services starting from $888+ for matching households with domestic workers
5. Handyman & Trades Services: Handyman services from $20, painting from $200, flooring services from $600, plumbing, moving services

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Helpling Asia-Pacific operates an online marketplace platform that connects individual consumers in Singapore with vetted, hotel-trained home service providers. Its portfolio spans 20+ services including recurring home cleaning, deep cleaning, elderly caregiving, full-time maid placement, aircon servicing, handyman, painting, flooring, moving, pest control, disinfection, and specialized cleaning (sofa, carpet, mattress, curtain, upholstery, car washing). The platform also supports move-in/out and post-renovation cleaning packages for HDB, condominium, and landed property residents.

Product overview

Helpling is a home services super-app platform offering a comprehensive portfolio of 20+ services including core offerings (home cleaning, elderly care, aircon servicing, full-time maid) and specialized add-on services (deep cleaning, move in/out cleaning, post renovation cleaning, carpet/sofa/mattress/curtain/upholstery cleaning, disinfection, gardening, handyman, painting, flooring, pest control, car washing). The platform integrates a proprietary SuperHelper methodology with hotel-trained professionals, supported by a mobile app for booking management and dedicated Home Advisor support. The ecosystem connects homeowners with vetted, background-checked service providers across Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Helpling Care: Part-time caregiving services for elderly, offering respite care, post-hospitalization support, and companionship services.
• SuperHelper™

Products and services

• Home Cleaning Standard housekeeping service by hotel-quality trained providers, priced $23-$30/hr, using a 50-point cleaning checklist for living room, kitchen, and bathroom areas.
• Elderly Care (Helpling Care) Part-time caregiving by certified caregivers providing companionship, daily living assistance, respite care, and post-hospitalization support, starting from $23/hr.
• Full-Time Maid Placement Live-in domestic helper matching service for households needing daily household support, starting from $888+/month.
• Aircon Servicing Air conditioning diagnostic, service, and repair by experienced English-speaking technicians, starting from $23/unit.
• Move In/Out Cleaning Specialized cleaning for handover of apartments covering all rooms, appliances, and fixtures, starting from $300.
• End of Tenancy Cleaning Package Comprehensive deep cleaning package for lease handovers covering all appliances, fixtures, and surfaces, priced from $290-$1,615 based on square footage.
• Post Renovation Cleaning Specialized cleaning to remove post-renovation dust and debris, starting from $250.
• Deep Cleaning Deep cleaning by a team of 3-4 professionals using a 50-point checklist, priced from $350-$1,600 based on property size.
• Spring Cleaning Comprehensive decluttering and deep cleaning service, starting from $340.
• Sofa Cleaning Professional steam cleaning or extraction service for sofas, starting from $50.
• Carpet Cleaning Professional steam cleaning, hot water extraction, and dry cleaning for carpets, priced $50-$200.
• Mattress Cleaning Deep cleaning to remove dust mites, allergens, and germs from mattresses, starting from $65.
• Curtain Cleaning Professional steam cleaning or dry cleaning for day/night curtains and blinds, priced $17-$40/piece.
• Upholstery Cleaning Professional steam cleaning to revitalize soft furnishings, with pricing varying by service required.
• Disinfection Service Industrial-grade disinfectant treatment using NEA-approved providers, starting from $150.
• Handyman Services General repair, fixing, patching, and plumbing services, starting from $20.
• Painting Services Professional painting service for walls, rooms, or entire flats, starting from $200.
• Flooring Services Floor polishing services covering marble, vinyl, and parquet floors, starting from $600.
• Moving Service Transportation, packing/unpacking, and warehousing services, with pricing varying by requirements.
• Pest Control Professional pest removal services for ants, termites, bed bugs, cockroaches, and other insects.
• Landscaping/Gardening Service Grass cutting, weed removal, trimming and pruning, flower cultivation, fertilizing, and related garden maintenance.
• Car Washing Interior and exterior car washing services delivered to the customer's doorstep, average price $100.
• Helpling Mobile App Mobile application available on iOS and Android that lets customers instantly book home services, manage appointments, and connect directly with a personal home advisor.

Quantifiable outcome

• 4.7/5 star customer rating on Google from over 3,000 reviews
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves4 records

Expansion highlights5 records

Peers

• Care.com:

Direct peers

• Urban Company (formerly UrbanClap): India-origin home services marketplace offering cleaning, handyman, beauty, and repair services via vetted professionals on a mobile platform. Directly comparable business model, multi-service breadth, and cross-sell dynamics in Asia-Pacific.
• TaskRabbit: On-demand platform (owned by IKEA) connecting customers with local Taskers for cleaning, handyman, moving, and home services. Comparable marketplace model with vetted independent providers, though more tasker-led versus Helpling's branded training IP.
• Thumbtack: US home services marketplace for cleaning, handyman, renovation, and remodeling with pros and instant booking. Closely comparable marketplace economics and breadth of service categories.

Broad incumbents

• Angi (formerly Angie's List / Handy): Public US home services marketplace with deep penetration in cleaning, plumbing, and handyman; combines lead-gen with Handy instant-booking. Comparable platform economics, larger scale, and broader service portfolio than Helpling.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/helpling.sg
• LinkedInsg.linkedin.com/company/helpling-apac
• Instagraminstagram.com/helplingsg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helpling Asia-Pacific