Umzugsauktion GmbH & Co. KG

What Umzugsauktion GmbH & Co. KG does

Umzugsauktion GmbH & Co. KG operates Umzugspreisvergleich.de, a German-language online marketplace that matches private household relocators with a network of 600+ quality-checked moving companies across Germany and 16 additional European countries. Consumers submit a free, non-binding relocation inquiry specifying origin, destination, date, and home size; the platform distributes the lead to vetted partners who submit competing offers within a short bidding window. For moves over 100 km, dedicated personal relocation consultants (Umzugsberater) provide advisory support, and virtual walkthroughs via smartphone video (Live-Stream Beratung) enable remote quote accuracy. Headquartered in Bötzingen, Germany with 25 employees, the company has facilitated over 500,000 moves since 2004 and reports roughly 14,000 monthly customer inquiries.

The underlying platform combines algorithmic lead distribution with machine-learning-driven matching and routing optimization. Supporting tools include the Tourenplaner (route planner) for partner movers to avoid empty return runs by combining complementary trips, a moving-box calculator, storage coordination, and credit-check services via itsmydata. Partner onboarding requires trade-register, freight-transport permit, transport insurance verification, AMÖ membership, and/or DIN EN 12522 or DIN EN ISO 9001 certification. The business model is commission-/transaction-based: consumer inquiries are free, while partner moving companies pay per qualified lead.

The company is a subsidiary of Immowelt Group, itself part of AVIV Group (Axel Springer SE), which provides exclusive referral traffic from immowelt.de and immonet.de real estate portals. The company reports continuous positive cashflow and profitability since founding, achieved without external investors. Christian Gimbel, the founder, remains Managing Director. Strategic priorities include deepening the consumer brand around Umzugspreisvergleich.de (consolidated in 2023), expanding ancillary services such as relocation financing via a partnership with SKG BANK, and operating across European markets.

Name

Umzugsauktion GmbH & Co. KG

Legal name

Umzugsauktion GmbH & Co. KG

Website

https://umzugspreisvergleich.de

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Umzugspreisvergleich.de (Umzugsauktion GmbH & Co. KG) is a German online marketplace connecting household relocators with 600+ vetted moving companies through a competitive bidding model; an Immowelt Group/AVIV subsidiary serving consumers across 17 European countries.

Ownership category

akta.pro rank

Product category

Moving Services Marketplace

NAICS

Employment Placement Agencies and Executive Search Services (56131), Couriers and Express Delivery Services (492110)

SIC

Services-Management Services (8741), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Interstate Full-Service Door-to-Door Moving (Pack/Load/Transport/Unload) (HSAKABAH)

akta.pro secondary industries

Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE), Interstate Senior Moving & Downsizing (Long-Distance) (HSAKABAC), Global Mobility, Immigration & Relocation (BPACAPAN)

Keywords

• Moving company comparison
• Relocation marketplace brokerage
• Moving lead generation
• Residential moving services
• Moving partner platform

Headquarters

HQ city

Schallstadt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Commission / Transaction-based Lead Fees: The platform acts as a marketplace intermediary, generating revenue by connecting customers with moving companies. Moving companies pay for leads/commissions when they receive and convert customer inquiries through the platform's bidding system. The inquiry for customers is free and non-binding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Umzugspreisvergleich.de is a two-sided online marketplace that distributes free, non-binding relocation inquiries from private and business customers to a network of 600+ quality-checked moving companies across Germany, who then bid for the job. For moves over 100 km, the company supplements the automated matching with personal relocation consultants and live video walkthroughs, while partners receive leads and a Tourenplaner tool that combines return loads to avoid empty runs, enabling consumer savings of up to 40%.

Product overview

Umzugsauktion GmbH & Co. KG operates a multi-portal platform centered on Umzugspreisvergleich.de, a moving company comparison and brokerage service. The core product connects customers with over 600 pre-qualified moving companies through a competitive bidding system. Supporting the main platform are customer-facing tools including the persönliche Umzugsberatung (personal moving consultant service), Umzugskartonrechner (moving box calculator), Möbel einlagern (storage coordination), and itsmydata (credit check). For partner moving companies, the company provides the Partner Portal and Tourenplaner (route planner) tool. Following a 2023 brand consolidation, Umzugsauktion.de was absorbed into Umzugspreisvergleich.de as the sole public-facing brand, while the company continues to operate under its original legal entity name.

Differentiator

Problem solved

Functional benefit

Products and services

• Umzugspreisvergleich.de Marketplace Core two-sided online marketplace that distributes free, non-binding relocation inquiries from private and business customers to a network of 600+ quality-checked moving companies across Germany, with partners bidding on the job within a multi-day auction window.
• Persönliche Umzugsberatung (Personal Relocation Consulting) Personal moving consultant service for relocations over 100 km, providing advisory support to help customers evaluate offers, gather quotes, and select the best-fit moving company.
• Partner Portal for Moving Companies Web-based portal that registered moving-company partners use to receive, manage, and bid on relocation leads, with dedicated Firmenberater (business consultants) supporting partner customer acquisition.
• Kunden Portal (Customer Portal) Customer portal where users manage their moving requests, track incoming quotes from partner moving companies, and communicate with their assigned moving advisors.
• Tourenplaner (Route Planner) Online route planning tool for partner moving companies that automatically suggests matching routes and combination tours via email so partners can avoid empty return runs and optimize truck utilization.
• Möbel einlagern (Furniture Storage Service) Storage coordination service that connects customers with partner moving companies offering furniture storage as part of customized moving quotes.
• Affiliate Partnerprogramm Affiliate program allowing website operators and bloggers to recommend Umzugspreisvergleich.de and earn commissions on referred customers, managed via the Awin network.

Quantifiable outcome

• Save up to 40% on relocation costs compared to standard market rates
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• SKG BANKminorGTM or Marketing Partner · 30 January 2020SKG BANK offers consumer loans (Umzugskredit) directly on umzugsauktion.de and umzugspreisvergleich.de. Customers can finance their relocation costs (2,000 to 65,000 euros, up to 120 months) with real-time approval and same-day payout if documents are submitted before 1 PM. The partnership provides an additional financial service to customers planning relocations.
• Immowelt Group / immowelt.decoreOthersUmzugsauktion GmbH & Co. KG is a subsidiary of immowelt Group (now part of AVIV Group / Axel Springer SE). The company benefits from exclusive referral traffic from immowelt.de and immonet.de real estate portals, shared brand credibility, and integration into the broader immowelt housing ecosystem.
• Over 600 Moving Companies (Partner Network)coreChannel Partner/ Reseller/ Distributor600+ quality-checked moving companies across Germany participate in the platform's auction model. Companies are vetted (trade register extract, freight transport permit, transport insurance), must have top customer ratings, and/or be members of Bundesverband Möbelspedition & Logistik (AMÖ) or certified to DIN EN 12522 or DIN EN ISO 9001.
• Awin (Affiliate Network)minorGTM or Marketing PartnerAwin serves as the affiliate platform for the partner program, enabling homepage operators and bloggers to sign up and earn commissions by referring customers to umzugspreisvergleich.de.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Umzug24.de: A German moving-services comparison portal that connects customers with moving companies. Direct competitive overlap in category, customer segment (private German relocators), and marketplace business model.
• Moving.com: A long-standing US moving resource and quote-comparison platform. Comparable consumer-facing moving-company comparison offering and category, though focused on the US residential market.
• HireAHelper: A US-based online marketplace connecting customers with moving labor and moving-help providers. Comparable two-sided marketplace structure with a transparent bidding model and consumer-facing lead-generation monetization.
• Movers.com: A US moving company directory and quote-comparison platform. Directly comparable category (residential moving comparison) and customer base, albeit operating in the US market.
• Movinga: A German moving services platform that operated as a full-service online mover offering comparison and booking for residential moves in Germany. Highly comparable product/category and German market overlap as a direct competitor to Umzugspreisvergleich.
• MoveBuddha: A US moving comparison marketplace that aggregates quotes from moving companies for residential customers. Comparable affiliate/lead-generation model and private-customer target segment, although operating in the US market.

Broad incumbents

• Cartus: A major global corporate relocation management services provider serving multinational enterprises. Comparable on the corporate relocation / global mobility side, though its primary focus is managed corporate moves rather than consumer marketplace.
• Sirva: A global relocation management company offering end-to-end corporate and employee relocation services. Comparable through the corporate/employee relocation segment Umzugspreisvergleich serves, but at a much larger enterprise scale.
• Verivox: A German price-comparison platform for utilities, telecom, and insurance. Comparable lead-generation commission model and German consumer-market positioning, though not a direct moving-market competitor.
• Check24: Germany's largest price-comparison platform spanning insurance, banking, energy, and moving services. Overlaps with Umzugspreisvergleich through its Umzug comparison vertical and applies a similar lead-generation commission model across verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@UmzugspreisvergleichDE
• Facebookfacebook.com/Umzugspreisvergleich
• LinkedInlinkedin.com/company/umzugsauktion-gmbh-&-co-kg/mycompany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Umzugsauktion GmbH & Co. KG