Proactive Wellness Centers

What Proactive Wellness Centers does

Proactive Wellness Centers is an integrative and functional medicine practice founded in 2006 by Dr. Lynese Lawson and headquartered in Vienna, Virginia. The practice operates three clinical locations across the Mid-Atlantic region — Vienna, VA (headquarters), Lansdowne, VA, and Silver Spring, MD (opened December 2024) — and delivers care through a small clinician team including Dr. Lawson (Medical Director), Susan Greenberg (Adult Nurse Practitioner), and Dr. Mian. Patients are primarily adults with chronic, complex, and hormone-related conditions that are typically underserved by conventional primary care, including Bioidentical Hormone Replacement Therapy (BHRT), Chronic Inflammatory Response Syndrome (CIRS) and mold illness managed under the Shoemaker Protocol, chronic Lyme disease and tick-borne infections managed per ILADS guidelines, cognitive decline treated under the Bredesen/ReCODE Protocol, thyroid and adrenal dysfunction, and weight management including GLP-1 programs. Dr. Lawson is reported as one of approximately 30 Shoemaker-certified practitioners worldwide, and the clinic offers Bredesen Protocol training, indicating a credential base that materially differentiates the practice within the niche.

Name

Proactive Wellness Centers

Legal name

Proactive Wellness Centers, PLC

Website

https://proactivwellnesscenters.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Proactive Wellness Centers is an integrative and functional medicine practice founded in 2006, treating chronic complex conditions including hormone imbalance, mold illness, Lyme disease, and cognitive decline across three Mid-Atlantic clinics.

Ownership category

akta.pro rank

Product category

Integrative and Functional Medicine

NAICS

Offices of Other Health Practitioners (6213), Food (Health) Supplement Retailers (456191), Diet and Weight Reducing Centers (812191)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Integrative medicine
• Functional medicine
• Hormone replacement therapy
• Chronic disease treatment
• Regenerative medicine

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Consultation and Treatment Programs: Annual/multi-year wellness and chronic disease treatment programs with ongoing physician consultations, lab monitoring, and treatment protocols. Programs include Health Assurance I and II, SSRP Fibro and Fatigue Treatment, ACE/ACT Cardiac Programs, and comprehensive initial assessments.
2. Bioidentical Pellet Implant Therapy: Hormone pellet insertions priced at $875 for men (6-8 pellets) and $575 for women (1-2 pellets), with 3-4 insertions per year. Includes program services for follow-up visits, monitoring, and retesting.
3. Diagnostic Testing Services: Advanced laboratory testing including cardiac panels, food sensitivity, heavy metals, nutritional deficiency, and genomic testing. Labs are often covered by insurance.
4. Nutritional Supplements: In-house and online store (stores.proactivwellnesscenters.com) selling nutraceuticals, supplements, and products like ResveratrolPLUS, Adrenal Essence, and CBD Oil

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Proactive Wellness Centers is an integrative and functional medicine practice that provides personalized precision medicine services, including bioidentical hormone replacement therapy (BHRT) for men and women, bioidentical pellet implant therapy, chronic disease diagnosis and treatment for CIRS/Mold illness, Lyme disease, fibromyalgia, chronic fatigue, and cognitive decline, as well as cardiovascular disease prevention through advanced imaging and lipid profiling. The practice uses advanced diagnostic technologies including Nutrigenomics testing, CIMT imaging, DNA transcriptomics, food sensitivity and heavy metals testing to deliver individualized treatment protocols including IV nutritional therapy, PRP, shockwave, PEMF, and GLP-1 weight loss programs.

Product overview

Proactive Wellness Centers operates as an integrative and functional medicine practice offering a comprehensive portfolio of wellness, preventive, and treatment services organized around bioidentical hormone replacement therapy (BHRT), chronic disease diagnosis and treatment, regenerative medicine, and weight management. The core offerings include BHRT for men and women (including pellet implant therapy), specialized programs for CIRS/Mold illness, Lyme disease, fibromyalgia/chronic fatigue, cognitive decline (Bredesen Protocol), thyroid disorders, and cardiovascular prevention. The practice provides IV nutritional therapy, detoxification programs, regenerative treatments (PRP, shockwave, PEMF), sexual wellness therapies (GAINSwave, FemiWave), and peptide therapy. Weight management incorporates GLP-1 medications with metabolic testing. An ePatientPortal serves as the digital access point for patient enrollment and clinical information. The practice emphasizes personalized precision medicine through advanced nutrigenomic testing (Gx Sciences), food sensitivity testing, heavy metals testing, and specialized cardiac imaging (CIMT with HeartSmartIMTplus™).

Differentiator

Problem solved

Functional benefit

Products and services

• Bioidentical Hormone Replacement Therapy (BHRT) Bioidentical hormone replacement therapy using hormones with the same chemical structure as endogenous human hormones to restore hormonal levels to physiologic ranges for men and women experiencing menopause, andropause, low testosterone, or hormonal imbalances.
• Bioidentical Pellet Implant Therapy Hormone pellet insertion therapy where small hormone pellets are placed under the skin, releasing hormones consistently over 3-5 months without daily maintenance. Priced at $875 per insertion for men (6-8 pellets) and $575 per insertion for women (1-2 pellets), with 3-4 insertions per year.
• CIRS/Mold Diagnosis and Treatment Program Chronic Inflammatory Response Syndrome (CIRS) diagnosis and treatment program using the Shoemaker Protocol for mold and biotoxin-related illness, including DNA transcriptomics testing to validate CIRS diagnosis and treatment success.
• Lyme Disease Diagnosis and Treatment Program Comprehensive Lyme disease diagnosis and treatment program including Supportive Oligonucleotide Therapy (SOT) provided by ILADS-certified practitioner Susan Greenberg.
• Fibro/Fatigue Treatment Program Integrative treatment program for fibromyalgia and chronic fatigue syndrome based on Dr. Teitelbaum's SSRP protocol combining IV therapy, supplementation, and hormone balance.
• Bredesen Protocol for Cognitive Decline Brain health assessment and treatment program based on Dr. Dale Bredesen's ReCODE protocol to prevent and reverse cognitive decline including Alzheimer's disease, including APOE E4 genetic profile management. Dr. Lawson is certified in the Bredesen Protocol.
• Advanced Cardiac Evaluation (ACE) and Treatment (ACT) Programs Heart attack and stroke prevention programs using CIMT imaging and advanced biomarkers from Cleveland Heart Lab and Berkeley Heart Lab to identify cardiovascular disease earlier than traditional markers. ACE pricing at $700 includes CIMT plus comprehensive lipid and inflammation profile plus 1.5-hour visit with Medical Director.
• GLP-1 Weight Loss Program Medical weight loss program using GLP-1 medications (Semaglutide, Tirzepatide) for metabolic rejuvenation and weight management, combined with body composition analysis and personalized support.
• IV Nutritional Therapy Intravenous nutritional therapy providing vitamins, minerals, and other nutrients directly into the bloodstream for enhanced absorption and therapeutic benefit. Includes High Dose C, Poly-MVA with High Dose C, PlaqueX Treatment, and PhosphatidylCholine IV Therapy.
• Hypothyroidism and Hashimoto's Thyroid Disease Treatment Comprehensive thyroid disorder treatment including thyroid hormone testing, T3/T4 combination therapy, and bioidentical thyroid hormone replacement for hypothyroidism and Hashimoto's Thyroid Disease.
• Toxicity and Detoxification Programs Comprehensive detoxification programs supporting liver, kidney, and lymphatic detoxification pathways using binders and supportive supplements, including heavy metals toxicity analysis using pharmaceutical metal detoxification agents (EDTA, DMSA, DMPS).
• Chronic Disease Diagnosis and Treatment Program Comprehensive chronic disease diagnosis and treatment program addressing complex conditions often misdiagnosed or undertreated by conventional medicine, including CIRS/Mold, Lyme, Fibromyalgia, and Chronic Fatigue Syndrome.
• Covid Long Haulers Diagnosis and Treatment Diagnosis and treatment program for patients experiencing long-term symptoms following COVID-19 infection.
• Intestinal Permeability / Leaky Gut Diagnosis and Treatment Diagnosis and treatment program for intestinal permeability (leaky gut syndrome), a condition associated with chronic inflammation and autoimmune conditions.
• Personalized Precision Medicine with Advanced Nutrigenomics Precision medicine program using genetic testing through Gx Sciences to identify SNPs and genetic variants (MTHFR, CTLA4, STAT4, GAD1, FUT2) affecting health and customize treatment protocols based on individual genetic profiles.
• MTHFR Mutation Treatment Treatment program for MTHFR genetic mutations including genetic testing, methylation support, and targeted nutraceutical supplementation to address genetic weaknesses in nutritional metabolism pathways.
• Shockwave Therapy for Musculoskeletal Pain Relief Shockwave therapy treatment for musculoskeletal pain relief and tissue healing using acoustic wave technology.
• Platelet Rich Plasma (PRP) and Advanced Biologics Regenerative medicine treatment using platelet-rich plasma and advanced biologics for musculoskeletal pain relief and tissue repair.
• GAINSwave Men's Sexual Wellness Enhancement Non-invasive acoustic wave therapy for men's sexual wellness and enhancement.
• FemiWave Therapy for Female Sexual Enhancement Wave therapy treatment for female sexual enhancement and vaginal rejuvenation.
• Pulsed Electro-Magnetic Field (PEMF) Therapy Pulsed electromagnetic field therapy for cellular healing and regeneration.
• Hair Rejuvenation Hair restoration and rejuvenation treatments.
• Facial Rejuvenation Facial rejuvenation treatments for cosmetic enhancement.
• Advanced Peptides for Wellness, Healing and Restoration Peptide therapy for overall wellness, healing, and restoration.
• Body Composition Analysis - Total Metabolism Testing Comprehensive body composition analysis and metabolic testing for personalized weight management.
• Nutritional Supplements Store Online store (stores.proactivwellnesscenters.com) selling nutritional supplements, nutraceuticals, and products including ResveratrolPLUS, Adrenal Essence, and Pure Organic CBD Oil in Oil Extract, Capsules, and Transdermal Creams.

Quantifiable outcome

• 24% of population has genetic susceptibility to biotoxin/mold illness - PWC identifies and treats this population
• +3 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• Forum HealthflagshipStrategic or Co-development PartnerPWC has been selected to join Forum Health - the first nationwide network of integrative and functional medicine experts. This partnership offers greater access to advanced treatments, wellness programs, health content, and a collaborative community of practitioners.
• Gx SciencescoreTechnology or IntegrationProvider of advanced Nutrigenomic testing used by PWC to deliver Personalized Precision Medicine. Testing identifies genetic protein variations (SNPs) including MTHFR, CTLA4, STAT4, GAD1, and FUT2.
• True Health LabcoreTechnology or IntegrationProvider of advanced cardiac testing providing significantly more data for early cardiovascular intervention than standard lipid panels. Used in PWC's Advanced Cardiac Evaluation (ACE) Program.
• Cleveland Heart LabcoreTechnology or IntegrationProvider of comprehensive lipid and inflammation profile testing for the Advanced Cardiac Evaluation (ACE) Program, offering advanced markers for cardiovascular disease detection.
• Berkeley Heart LabcoreTechnology or IntegrationProvider of advanced cardiac testing for the ACE Program, offering specialized cardiovascular risk assessment beyond standard testing.
• Dr. Shoemaker ProtocolcoreTechnology or IntegrationEvidence-based protocol for CIRS/Mold diagnosis and treatment. Dr. Lawson is one of approximately 30 practitioners certified worldwide. Provides scientific validation for biotoxin illness diagnosis and treatment.
• Dr. Bredesen Protocol (ReCODE)coreTechnology or IntegrationEvidence-based protocol for reversing cognitive decline and Alzheimer's prevention. Dr. Lawson completed certification requirements for providing comprehensive Brain Health Assessment and Treatment.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• BodyLogicMD: Network of physicians specializing in bioidentical hormone replacement therapy (BHRT), including pellet implants, plus wellness and anti-aging medicine. Direct comparable on BHRT pellet therapy pricing/methodology and recurring revenue model that mirrors PWC's hormone practice.
• Parsley Health: Membership-based functional medicine practice offering personalized care, advanced lab testing, and root-cause treatment for chronic conditions. Closely comparable in service model (recurring care, integrative diagnostics, chronic disease focus), though Parsley is digital-first/tech-enabled vs. PWC's clinic-first model.
• The UltraWellness Center (Dr. Mark Hyman): Functional medicine practice led by Dr. Mark Hyman focused on systems-based diagnosis, nutrigenomics, and chronic disease reversal. Comparable in integrative/functional medicine approach, advanced diagnostics, and chronic-condition focus, though operating at much greater brand scale.
• Cenegenics: Age management medicine practice network offering hormone optimization, advanced diagnostics, and longevity-focused programs for executives and affluent patients. Comparable in target demographic (health-conscious, affluent 40+), BHRT-centric services, and premium cash-pay positioning.

Emerging players

• InsideTracker: Personalized health analytics platform using blood biomarkers, DNA, and wearable data to deliver longevity insights. Comparable in nutrigenomic/biomarker-driven personalization philosophy, though InsideTracker is a consumer product rather than a clinical practice.
• Fountain Life: Longevity and preventive medicine platform offering advanced diagnostics, biomarker tracking, and early disease detection for affluent health-conscious members. Comparable in longevity/wellness positioning and premium diagnostics, though more tech-forward and membership-driven than PWC.

Broad incumbents

• Forum Health: Nationwide network of integrative and functional medicine experts that PWC has joined. Comparable as a strategic peer in clinical philosophy and service mix, but operates as a multi-clinic platform rather than a single practice.
• Hims & Hers Health: Telehealth wellness platform offering online consultations and prescriptions for hormone therapy, weight loss (GLP-1s), and general wellness. Comparable in BHRT and weight-loss service lines, though operates at vastly larger scale, fully digital, with broader consumer brand reach.
• Cleveland Clinic Center for Functional Medicine: Functional medicine program housed within the Cleveland Clinic health system, offering integrative care alongside conventional specialties. Comparable in functional medicine offerings and credentialed practitioner base, but with significantly broader institutional scale and academic medical backing.

Others

• BioTE Medical: BHRT training and pellet technology provider whose certified practitioners deliver hormone pellet therapy in practices across the U.S. Comparable as an enabler of the BHRT pellet model PWC operates; represents both a potential partner and a structural force driving commoditization of pellet services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/proactivewc
• Facebookfacebook.com/pages/Proactive-Wellness-Centers-PLC/377040762366606
• LinkedInlinkedin.com/company/proactive-wellness-centers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proactive Wellness Centers