Cornerstone Properties

What Cornerstone Properties does

Cornerstone Properties is a privately held, family-operated residential property management firm headquartered in Aiea, Oahu, Hawaii. Founded in 1996 by Carl L. Frazier, the company manages approximately 200 rental units ("doors") across Oahu through a staff of roughly 15 employees, including licensed real estate brokers, property managers, accounting personnel, and administrative support. Its core offering is full-service property management covering the complete rental lifecycle: expert market analysis, tenant screening (credit, rental history, employment verification), rent collection, 24/7 emergency maintenance response, routine inspections, financial reporting, vendor invoice management, utility payments, tax filing, and eviction protection with re-rental support. The company complements full management with leasing-only services for owners who want tenant placement without ongoing management, and maintenance services delivered through its wholly-owned subsidiary Foundation Maintenance Services.

The underlying technology layer is built on the third-party ManageBuilding platform, which provides an Online Tenant Portal for rent payment and maintenance request submission, and an Online Owner Portal for monthly statements and ACH disbursements. Pricing is primarily quote-based and not publicly disclosed, with ancillary transaction-based fees including a $25 rental application fee and a $10 check processing fee, subject to Hawaii Act 179's late fee cap of 8% effective November 1, 2017. The business is sales-led, targeting Oahu residential property owners and investors, including on-island, out-of-state, and military relocation clients, through a mix of direct website leads, real estate agent referrals, content marketing, Google AdSense remarketing, and NARPM association networking. The company also operates an Agent Referral Program that channels real estate agents' transitioning clients into management engagements, adding a third-party distribution layer to its direct sales motion.

Name

Cornerstone Properties

Legal name

Cornerstone Properties

Website

https://cornerstonehawaii.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Cornerstone Properties is a family-owned residential property management firm founded in 1996, managing approximately 200 rental units across Oahu, Hawaii, for individual property owners and out-of-state investors through full-service management, leasing, and in-house maintenance services.

Ownership category

akta.pro rank

Product category

Residential Property Management

NAICS

Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Single-Family Rental (SFR) Property Management (BPAJAFAB)

Keywords

• Residential property management
• Rental property services
• Tenant screening services
• Rent collection services
• Maintenance coordination

Headquarters

HQ city

Aiea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Property Management Services: Full-service property management fees for residential rental properties on Oahu. Includes tenant screening, rent collection, maintenance coordination, financial reporting, and eviction protection.
2. Leasing Services: Leasing-only services for property owners who need assistance finding and selecting qualified tenants. Includes market analysis, lease negotiation, and move-in evaluation.
3. Application Processing: Fees charged for processing rental applications including credit checks and background screening. Online application with $25 fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cornerstone Properties provides residential property management services for rental property owners on Oahu, Hawaii. Its full-service offering covers tenant marketing and screening, rent collection, maintenance coordination, financial reporting with direct ACH owner disbursements, and eviction protection with re-rental. The company also offers standalone leasing services for owners needing tenant placement only, and maintenance services delivered through its subsidiary Foundation Maintenance Services.

Product overview

Cornerstone Properties operates as a property management company offering a unified suite of services for rental property owners and tenants on Oahu. The core offering is Full Service Property Management, which handles the complete lifecycle of rental property management including tenant screening, rent collection, and maintenance. This core service is complemented by Leasing Services for owners seeking tenant placement assistance and Maintenance Services for property upkeep. Two online platforms serve distinct user bases: the Tenant Portal for rent payments and maintenance requests, and the Owner Portal for financial reporting and account management. The company also maintains an Agent Referral Program for real estate agent partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Property Management
• Leasing Services
• Maintenance Services
• Rental Application Processing
• Agent Referral Program

Quantifiable outcome

• Property re-rented quickly after tenant departure
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Association of Residential Property Managers (NARPM)coreOthersProfessional membership organization for residential property managers. CEO Carl Frazier served as past President of NARPM Oahu Chapter. The company maintains active RMP (Residential Management Professional) designation membership.
• National Association of REALTORsminorOthersProfessional real estate association membership providing industry resources and networking opportunities.
• BNI HawaiiminorOthersBusiness networking organization. Andrew Frazier is active in local BNI chapter for business referrals.
• Foundation Maintenance ServicescoreTechnology or IntegrationIn-house maintenance company used by Cornerstone Properties for property repairs and maintenance services. Provides integrated maintenance coordination.
• Habitat for HumanityminorOthersCharitable partnership. Cornerstone Properties supports Habitat for Humanity as part of community giving.
• Disabled American VeteransminorOthersCharitable partnership. Cornerstone Properties supports Disabled American Veterans as part of community giving.
• World VisionminorOthersCharitable partnership. Cornerstone Properties sponsors a child through World Vision as part of corporate social responsibility.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Real Property Management: National residential property management franchise with locations in Hawaii. Operates with the same third-party software-enabled model serving individual owners and investors, and competes for the same Oahu owner segment.
• PMI Hawaii: Property Management Inc. franchise operating in Hawaii, providing residential and vacation rental management across the islands. Competes for the same Oahu rental investor and homeowner client base.
• Kakaako Property Management: Local Oahu residential property management firm offering full-service rental management, leasing, and maintenance coordination for individual owners and small investors in the same Honolulu metro market.
• Advance Property Management Hawaii: Hawaii-based residential property management firm serving Oahu owners. Offers similar full-service management, leasing, and tenant placement capabilities to Cornerstone.
• Hometown Property Management: Boutique Hawaii-focused residential property management firm with comparable service offerings (tenant placement, full-service management, maintenance coordination) targeting the same Oahu investor segment.
• Hawaiian Property Management: Local Oahu residential property management firm offering full-service management, leasing, and tenant placement. Directly comparable scale and service mix for the same Hawaii rental owner customer base.

Regional players

• Locations Hawaii: Hawaii-focused real estate brokerage with a property management arm, primarily serving Honolulu-area owners. Comparable in geographic footprint but combines property management with active real estate sales.

Broad incumbents

• Engel & Völkers Honolulu: International luxury real estate firm with a Honolulu office that provides property management alongside brokerage. Serves a higher-end owner segment but overlaps with Cornerstone's residential rental management.
• Coldwell Banker Realty (Hawaii Property Management): Large national brokerage offering property management services in Hawaii through local offices. Competes at the higher end of the market for owner clients and offers broader real estate services Cornerstone does not provide.
• HomeRiver Group: National residential property management platform with operations across multiple states including Hawaii. Provides a broader portfolio of services (single-family, multifamily, HOA) and competes for institutional and remote-owner accounts Cornerstone also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=XZxuAM-M7Wo
• Facebookfacebook.com/CornerstonePropertiesLLC
• LinkedInlinkedin.com/company/cornerstone-properties-hawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cornerstone Properties