Consorzio C3

What Consorzio C3 does

Consorzio C3 (legal name: C3 Società Consortile a r.l.) is an Italian retail consortium headquartered in Milan that aggregates 20 independent retail companies operating supermarkets and hypermarkets across the entire Italian national territory. The consortium's core function is collective private label brand management: members pool purchasing power and operate under the shared 'Noi & Voi' (We & You) private label brand, marketed with the tagline 'La Qualità al Miglior Prezzo!' (Quality at the Best Price). Member banners include Brendolan Alimentari, C.D. Gest, Colle Verde, D'Ambros Ipermercato, Gros Cidac, Gruppo Brio', Italcash, Lando F.lli, Lanza Commercio Detergenza, Lekkerland Italia, Lem Market, Perrone, Premium Price Italia, Retail Pro, Scudo, Supermercati Grisi, Supermercati Martinelli, Supermercati Visotto, To.Cal, and Vivo Friuli Venezia Giulia.

The product portfolio under Noi & Voi spans Food categories (cereals, flour, pasta, rice, canned tomatoes, legumes, sauces, oils, vinegars, dairy including cheddar, charcuterie including guanciale, snacks, baked goods, honey, condiments) and Non-Food categories (household accessories, eco-friendly disposable products, cleaning supplies). Products are manufactured by third-party Italian partners (e.g., F.lli Beretta for charcuterie, INALPI for dairy, Lameri for cereals) and sold exclusively through member retail outlets. The consortium runs social media channels on Facebook, Instagram, LinkedIn, and YouTube and maintains a press area for product and corporate announcements.

Revenue mechanics are not publicly disclosed but are described as a transaction-fee model combining consortium membership contributions and private label product distribution margins to member retailers. The consortium itself is a small coordinating entity (1-10 employees); the 20 member retail companies are independent legal entities whose top-line retail sales are not consolidated. There is no external investor, private equity, or public market exposure; ownership is distributed among the associated companies in classic cooperative consortium form. Recent activity includes a leadership transition in January 2025 (Giuliano Baccichetto as new President), several product launches in 2024-2025, onboarding of Retail Pro as a new associate, and planned Marca 2026 trade fair participation.

Name

Consorzio C3

Legal name

C3 Società Consortile a r.l.

Website

https://public.citre.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Consorzio C3 is an Italian retail consortium of 20 independent member companies that aggregate purchasing power under the shared 'Noi & Voi' private label brand, distributing food and non-food products through member supermarkets and hypermarkets across Italy.

Ownership category

akta.pro rank

Product category

Private Label Brand Management

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Supermarket Private Label–Led Grocers (CRAHAAAI)

Keywords

• Private label brand
• Retail consortium
• Collective purchasing
• Grocery distribution
• Private label food

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Member Dues and Product Distribution: Revenue is generated through consortium membership fees and distribution of private label products (Noi & Voi brand) to member retail chains. The consortium aggregates purchasing power of 20 independent retailers for private label procurement and brand management.

Distribution channels1 record

Marketing channels5 records

Core offering

Consorzio C3 operates as a consortium of 20 independent Italian retail companies that collectively own and manage the "Noi & Voi" private label brand. The offering consists of a broad assortment of food products (cereals, pasta, rice, oils, dairy, sauces, snacks, baked goods, beverages) and non-food household products (aluminum foil, plastic wrap, cleaning supplies, eco-friendly disposable tableware) manufactured by third-party Italian suppliers and distributed exclusively through the member retailers' supermarket and hypermarket chains across Italy.

Product overview

Consorzio C3 is an Italian retail consortium operating under the 'Noi & Voi' (literally 'We & You') private label brand. The consortium comprises 20 member companies operating supermarkets across Italy. The offering consists primarily of a comprehensive private-label product portfolio spanning food (cereals, flour, pasta, rice, canned goods, sauces, oils, dairy, snacks, beverages, condiments) and non-food categories (household accessories, eco-friendly disposable products). The products are manufactured by third-party Italian companies and sold exclusively through the consortium's member retail outlets under the 'La Qualità al Miglior Prezzo!' (Quality at the Best Price) positioning.

Differentiator

Problem solved

Functional benefit

Brands

• Noi&Voi: Private label brand (Marca del Distributore) for Consorzio C3, offering products in Food and Non-Food categories with the tagline 'La Qualità al Miglior Prezzo!' (Quality at the Best Price).

Products and services

• Noi & Voi Private Label Brand Consorzio C3's proprietary private label brand (Marca del Distributore) offering a wide assortment of food and non-food products under the tagline "La Qualità al Miglior Prezzo!" (Quality at the Best Price), sold exclusively through the 20 member retail chains across Italy.
• Noi & Voi Food Products Extensive range of Noi & Voi branded food products including cereals, flour, pasta, rice, canned tomatoes, legumes, sauces, dairy products, oils, vinegars, snacks, candies, honey, and baked goods, distributed through consortium member retail outlets in Italy.
• Noi & Voi Non-Food Household Accessories Range of Noi & Voi branded household accessories and supplies including aluminum foil, plastic wrap, oven paper, garbage bags, gloves, cleaning cloths, sponges, mops, brooms, disposable plates and bowls, eco-friendly paper products, bioplastic plates, eco coffee cups, wooden cutlery sets, and aluminum containers with lids in various portion sizes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• F.lli BerettacoreOthersItalian charcuterie manufacturer producing guanciale and pancetta products for the Noi & Voi private label brand. F.lli Beretta supplies the Guanciale in stick (140g) and Pancetta Dolce/Affumicata products.
• INALPIcoreOthersDairy manufacturer producing cheese products for the Noi & Voi brand, including the Fettine Cheddar (7 slices, 175g) extension of line launched in January 2024.
• Lameri S.p.A.minorOthersCereal manufacturer that produced muesli products (Muesli con Uvetta e Nocciole, Muesli con Cioccolato) under the Noi & Voi brand that were subject to a product recall in August 2023 due to possible presence of foreign bodies (small stones).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Finiper: Italian hypermarket and supermarket operator (Unes, Il Gigante banners) with private label offering. Comparable as a multi-banner grocery operator competing for the same Italian consumer wallet.
• Coop Italia: Italy's largest retail cooperative with extensive private label portfolio (Coop brand). A broader incumbent operating at significantly larger scale than C3 but with comparable consumer-facing private label and quality-value positioning.
• Esselunga: Major Italian supermarket chain with strong private label (Esselunga Bio, etc.). Represents the broader incumbent retail landscape C3 members compete against daily, with similar quality-value positioning.
• Eurospin: Italy's leading hard-discount grocery chain with aggressive private label strategy. Major competitive force pressuring C3 members' price umbrella and private label value proposition in shared Italian trade areas.
• Bennet: Italian hypermarket and supermarket chain with private label offerings. Overlaps with C3 member banners (e.g., D'Ambros Ipermercato) in the hypermarket format, providing a comparable large-format grocery benchmark.
• MD - MD S.p.A. Italian discount grocery chain with extensive private label range. Direct competitor for price-sensitive Italian shoppers, compressing the value gap C3 members rely on to differentiate from discount channels.

Direct peers

• CRAI: Consorzio Retail Alimentari Italiani — Italian retail consortium with private label brands serving associated independent supermarkets. Operates an analogous consortium structure to C3 with shared branding and collective procurement.
• Conad - Consorzio Nazionale Dettaglianti: Italy's largest retail consortium, aggregating independent retailers under the Conad banner with an extensive private label range. Operates the same cooperative consortium model as Consorzio C3, serving as the most direct structural and competitive comparable.
• Gruppo VéGé: Italian retail consortium combining independent retailers with centralized brand, marketing, and procurement functions. Directly comparable to C3 in member-driven private label model and nationwide Italian footprint.
• Selex Gruppo Commerciale: Italian retail consortium of independent grocers operating under unified private label brands across multiple banners. Closely comparable to C3 in structure: aggregator of regional retailers, private label brand management, and centralized procurement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNxQkmjd8tAM9LbkW3cmrvA
• Facebookfacebook.com/NoieVoiCitre
• LinkedInlinkedin.com/company/consorzio-c3
• Instagraminstagram.com/prodotti_noi_e_voi

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consorzio C3