Grupo Martí AXA Seguros

Name

Grupo Martí AXA Seguros

Legal name

MARTI ASEGURADORES, S.L.

Website

https://grupomarti.es

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Martí AXA Seguros is a family-owned general insurance agency acting as an official AXA agent in Spain, serving 20,000+ individuals, families, and SMEs across 12 offices in Alicante and Valencia provinces with auto, home, health, life, business, savings, and pet insurance products.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Insurance brokerage services
• AXA general agency
• Personal lines insurance
• Commercial insurance coverage
• Savings and investment plans

Headquarters

HQ city

Senija

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Policy Commissions: As AXA general agents, Grupo Martí earns commissions on all insurance policies sold including auto, home, health, life, business, and savings/investment products. Revenue is generated through policy premiums collected by AXA with a percentage paid as commission to the agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Grupo Martí operates as a general agent (agente general) for AXA Seguros, distributing the full AXA portfolio of insurance and investment products across Alicante and Valencia provinces in Spain. Sales and advisory services are delivered through 12 physical offices and a multilingual website, covering personal lines (auto, home, health, life), commercial lines (multi-risk, liability, cyber), and savings/investment products. The agency is compensated through commissions on policy premiums collected by AXA.

Product overview

Grupo Martí operates as a general insurance agency (agentes generales) for AXA Seguros, offering a comprehensive portfolio of insurance and investment products across the Alicante and Valencia provinces through 12 physical office locations. The core product lineup includes: auto insurance (Seguro de Coche), home insurance (Seguro de Hogar), health insurance (Seguro de Salud), life insurance (Seguro de Vida), business insurance (Seguro Empresas), and savings/investment products (Ahorro e Inversión). The health insurance is notably recognized as the market leader for 12 consecutive years. Additional specialized offerings include pet insurance (Mascota Sana), dependence insurance, and investment funds such as Horizonte 2027 and Horizonte 2028. The company positions itself around continuous learning and personalized multilingual service, acting as an authorized AXA agent with over 30 years of experience in the region.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Coche (Auto Insurance) Vehicle insurance covering cars with 24-hour roadside assistance and access to AXA-approved workshops, for individual drivers and families.
• Seguro de Hogar (Home Insurance) Home insurance for primary residences, second homes, or rental properties covering unforeseen events, with pest control included.
• Seguro de Salud AXA (Health Insurance) Private health insurance providing direct access to specialists, diagnostic tests, and hospitals with AXA Salud coverage, lifetime enrollment, payment protection during disability or unemployment, and access to 4,000+ wellness services.
• Seguro de Vida (Life Insurance) Life insurance providing financial protection and continuity for families in the event of death or covered life events.
• Seguro Empresas (Business Insurance) Commercial insurance package combining multi-risk, civil liability, and cyber risk cover, tailored to the sector and activity of each business, aimed at SMEs and self-employed professionals.
• Ahorro e Inversión (Savings and Investment) Savings plans and retirement solutions backed by AXA's solvency, designed to grow capital safely over time.
• Horizonte 2027 (Investment Fund) 3-year-and-5-month investment option with 100% capital protection at maturity and a 10.30% super coupon (3.01% annual equivalent), including a 5% death benefit guarantee.
• Horizonte 2028 (Investment Fund) 5-year guaranteed investment fund with 100% capital protection at maturity and 3.30% annual net return, investing 80% in Italian State Bonds and 20% in high credit quality bonds; minimum investment of 2,000 euros.
• Vida Protect (Life Insurance) Life insurance with coverage up to 500,000 euros for death and up to 1,000,000 euros for absolute permanent disability (5x death capital), with optional serious illness cover up to 180,000 euros; includes funeral advance and inheritance tax payment benefits.
• Seguro de Dependencia (Dependence Insurance) Insurance covering Severe Dependence and Great Dependence, designed to preserve quality of life when permanent care is required.
• Responsable con tu perro - Seguro de Responsabilidad Civil para perros (Pet Liability Insurance) Civil liability insurance for dog owners covering third-party damages caused by pets, with four capital options from 150,000 to 1,200,000 euros and optional legal defense and criminal bail cover.
• Mascota Sana de AXA (Pet Health Insurance) Pet health insurance from AXA covering veterinary costs and protection for pets, distributed by Grupo Martí as official agents.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AXA SeguroscoreChannel Partner/ Reseller/ DistributorGrupo Martí is an official general agent (agente general) of AXA, one of the world's largest insurance companies. They sell the full range of AXA insurance products including health, auto, home, life, business, and savings/investment policies. This partnership provides access to AXA's brand strength, financial solvency, extensive medical provider networks, and comprehensive product portfolio.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Acierto.com: Spanish insurance and utilities comparison broker. Comparable to Grupo Martí as an intermediary channel but operates digitally at national scale, representing both a competitor and a potential partnership/distribution risk.
• Rastreator: Spanish insurance price-comparison platform that connects consumers to carriers. Represents the digital/insurtech channel that is increasingly competing with traditional regional agencies like Grupo Martí.

Broad incumbents

• Adeslas: Spain's largest health-insurance provider, frequently distributed through agents and broker networks. Comparable on health product positioning and Mediterranean coastal market overlap.
• Allianz Seguros: Spanish subsidiary of Allianz with an extensive agent and broker network selling personal and commercial lines. Comparable distribution model and product suite to Grupo Martí.
• Generali Seguros: Global insurer with a substantial Spanish agency network selling auto, home, health, and life through general agents. Directly comparable to Grupo Martí's general-agency model and product portfolio.
• Mapfre: Spain's largest insurer with an extensive exclusive and multi-brand agency network across all regions. Comparable to Grupo Martí in distribution model and product breadth, but operates nationally and globally rather than locally.
• Zurich Seguros: Spanish arm of Zurich Insurance with a tied-agent network distributing personal and commercial lines. Closely mirrors Grupo Martí's AXA-based agency model in structure and target customer.
• Mutua Madrileña: Major Spanish insurer with a large tied-agent network selling auto, home, health, and life. Operates the same multi-line agency distribution model as Grupo Martí but at national scale and with proprietary products.
• Caser Seguros: Spanish multi-line insurer with a tied-agent network. Comparable in product breadth (auto, home, health, life) and agent-driven distribution to Grupo Martí's AXA general-agency setup.
• Sanitas: Leading Spanish health insurer (part of Bupa) often distributed through agents and brokers. Comparable to Grupo Martí on the health-insurance side, which is Grupo Martí's flagship product.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GrupoMartiAXA
• Facebookfacebook.com/GrupoMartiAXA
• Instagraminstagram.com/martisegurosaxa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Martí AXA Seguros