What Specialtours does

Specialtours B.V. is a privately held Dutch group-activities and event-organization company founded in 2007 and headquartered at Damrak 68 K in Amsterdam. The company operates a direct-to-consumer marketplace for outings and corporate entertainment across the Netherlands, offering more than 180 distinct activities spanning dinner games (dinerspellen), city games, workshops, quizzes, walking dinners, and themed tours, with delivery available in essentially every Dutch city and province. Pricing is structured per person (typically €19–€69.50 inclusive of VAT), with bespoke quotes for larger groups, and customers transact through the company website, by phone, or via WhatsApp.

The company operates an asset-light model, leveraging freelance quizmasters, dance and workshop instructors, partner restaurants and venues rather than owned facilities. Its key proprietary technology is the Specialtours mobile app (Android and iPhone), which underpins a growing family of location-based city games such as Escape the City, Undercover, CSI Moordspel and The Wedding Game, delivering puzzles, hints and missions to teams in the field. The company also holds the registered 'Pimp My Tarzan' trademark for a signature bachelorette workshop.

Commercially, Specialtours monetizes exclusively through one-time per-person booking revenue across four primary customer segments: corporate teambuilding, bachelor/bachelorette parties, family outings, and friend groups. Distribution is direct, with no intermediated resellers or enterprise channel partners disclosed. The firm is founder-owned, has no parent company, no institutional investors, and no disclosed funding history, operating entirely within a single-country Dutch footprint.

Name

Specialtours

Legal name

Specialtours B.V.

Website

https://specialtours.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Specialtours B.V. is a Dutch group-activities marketplace, founded in 2007 in Amsterdam, offering 180+ corporate, bachelor, family and friend outings across the Netherlands via direct per-person bookings and a proprietary city-game mobile app.

Ownership category

akta.pro rank

Product category

Group Event & Activity Services

NAICS

Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industry

Culinary Walking & Market Tours (THAJAGAA)

Keywords

• Group event planning
• Corporate team building
• Bachelor party activities
• Interactive city games
• Dinner quiz games

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Activity Booking Revenue: Specialtours generates revenue through direct booking of group activities, events, and experiences. Customers pay per person for various activities including dinner games, city games, workshops, and tours. Pricing varies by activity type, duration, and group size.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Specialtours organizes and books group activities and outings across the Netherlands, offering more than 180 distinct experiences including dinner games, city games (including app-based interactive games), workshops (dance, creative, sport), quiz events, culinary walking dinners, and guided city tours. Activities are facilitated by professional hosts, quizmasters, and instructors and are priced per person, with custom quote-based packages available for larger groups. The company also operates the proprietary Specialtours App, which powers mobile-based city games.

Product overview

Specialtours is a Dutch event planning company (Specialtours B.V.) that organizes group activities and outings throughout the Netherlands. The company offers more than 180 different activities across various categories, positioned as a platform for corporate outings (bedrijfsuitjes), bachelor/bachelorette parties (vrijgezellenfeest), family outings, and friend gatherings. The core product portfolio includes: dinner games (dinerspellen) such as Moorddiner, Ik Hou van Holland Dinerspel, PopQuiz Dinerspel, and various themed dinner experiences; city games (citygames) including Wie is de Rat, Crazy 88, Escape the City, and app-based murder mystery games; diverse workshops ranging from dance (disco, burlesque, twerken, gogo dancing) to creative (painting, graffiti) to sports (bootcamp, Haka); quiz events (pubquiz, football quiz, themed bingo); culinary tours like Walking Dinner; and guided city tours in Amsterdam. The company operates primarily through their website and proprietary Specialtours App for mobile-based activities, with services available across all Dutch provinces and major cities including Amsterdam, Rotterdam, The Hague, Utrecht, and others. The business model focuses on partnerships with restaurants, venues, and freelance entertainers rather than owned physical infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Bedrijfsuitje (Corporate Outing) Corporate outing and team-building event planning service offering more than 180 activities across nearly all cities in the Netherlands, including workshops, city games, dinner games, and tours, for groups of 10+ participants.
• Dagje Uit (Day Trip) Day trip planning service for groups, offering tips and ideas for day activities in the Netherlands including museum visits, beach outings, theme parks, and other leisure activities.
• Vrijgezellenfeest (Bachelor/Bachelorette Party) Bachelor and bachelorette party planning service offering activities for women and men, including active, exciting, hilarious, and light erotic outings in various price ranges.
• Teambuilding Activiteiten (Team Building) Team building activity services designed to strengthen bonds between colleagues through fun group activities and challenges.
• Activiteit inclusief eten en drinken (Activities with Food & Drink) Activities combined with lunch or dinner, including dinner games, dinner shows, walking dinners, and standalone dining options, executed throughout the Netherlands at various restaurant partners.
• Ik Hou van Holland Dinerspel 3.5-hour Dutch-themed dinner quiz game where participants compete in an authentic Dutch quiz while enjoying a 3-course dinner, including quizmaster(s), original game rounds, decoration, and prize for winners, for groups of 10+.
• Moorddiner / Moordspel Murder mystery dinner game where participants solve a murder case while enjoying dinner; suspects are identified within the group and teams work to deduce the culprit.
• Wie is de Rat?! Stadsspel 3-hour city game where participants identify the traitor or saboteur in their group, described as the most popular team-building activity. Priced at €21 per person.
• Crazy 88 App Game App-based team building city game in which teams compete to be most creative while capturing activities on camera; 3-hour duration.
• CSI Moordspel App Game Team building murder mystery game playable in the city of choice, including game supervisor(s), drinks, and a specially developed app for an extra dimension. Priced at €24 per person.
• Undercover App Game App-based city game where teams go undercover to solve a murder; 2.5 hours of puzzles and questions using smartphones.
• Escape the City App Game App-based city game that transforms a city into one large escape room; teams complete missions and crack codes using the Specialtours app, available across the Netherlands.
• Walking Dinner: Hap & Stap Tour 3.5-hour culinary city walk visiting three different restaurants for three different courses in one evening; a group outing for food lovers in Dutch cities, priced at €67 per person.
• Pubquiz Pub quiz presented by professional quiz hosts featuring various rounds including Music Round, BN'er Round, General Knowledge Round, and Did You Know Round; also bookable as a dinner game.
• Workshop Disco Dansen 1.5-hour disco dance workshop led by a professional instructor, suitable for corporate events, weddings, bachelor/bachelorette parties, and friend outings.
• Brandweerworkshop (Firefighter Workshop) Firefighter workshop taught by experienced firefighters in which participants learn the tricks of the firefighting trade; 2-hour duration, minimum 15 participants, €50 per person.
• Bob Ross Schilderworkshop Painting workshop in the style of Bob Ross, positioned as a cozy and artistic outing. Priced at €40 per person.
• Online Quiz Online quizmaster games in which participants compete in teams from their own homes at a safe distance, led by a professional and fun quizmaster. Priced at €19 per person.
• Jordaan Tour Amsterdam City walk through Amsterdam's Jordaan neighborhood led by a professional Specialtours guide, visiting hidden courtyards and colorful residents; includes 1 or 2 café stops. Priced at €14.50 per person.
• Sloepen Rally Amsterdam Team building activity on the water in Amsterdam in which participants also see the sights of the city. Priced at €37 per person.
• Auto's Beuken (Car Destruction) Car destruction activity in which participants demolish a car with various tools at a wrecking yard; includes protective gear, sledgehammers, baseball bats, hockey sticks, and golf clubs. Priced at €130 per car plus per person cost.
• Specialtours App Proprietary mobile application (Android and iPhone) used to power Specialtours city games such as Escape the City, Undercover, The Wedding Game, and CSI Moordspel; enables teams to receive puzzles, hints, and location-based challenges.

Quantifiable outcome

• 4.6 out of 5 stars rating based on 96 customer reviews

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• VrijdagVrijdag: VrijdagVrijdag is a Dutch specialist in bachelor and bachelorette party outings, overlapping directly with Specialtours' vrijgezellenfeest segment and similar pricing, city-game and themed-event formats.
• DagjeWeg: DagjeWeg is a leading Dutch day-trip and outing aggregator, very comparable to Specialtours as both serve Dutch consumers and corporates searching for group outings, day activities and team-building experiences across the Netherlands.
• Uitje.nl: Uitje.nl is a Dutch outings platform that aggregates and brokers group activities across the Netherlands, directly comparable to Specialtours' bedrijfsuitje and teambuilding offering.
• Bolderman Excursies: Bolderman is a long-established Dutch tour operator running multi-day and day group excursions, comparable to Specialtours in target customer (Dutch groups and associations) and packaged-tour delivery model.
• DAGTrip.nl: DAGTrip.nl is a Dutch day-trip booking platform, comparable to Specialtours in serving domestic group-outing demand with bundled activities, dining and transport options.
• EventCompany: EventCompany is a Dutch corporate event organiser focused on team-building and bedrijfsuitjes, directly comparable to Specialtours' primary corporate/enterprise segment and group-activity delivery model.

Broad incumbents

• Corendon: Corendon is a major Dutch travel brand operating tours, hotels and packages, comparable as a broad incumbent in the same Dutch travel and group-experience category where Specialtours operates.
• TUI Nederland: TUI is the largest incumbent tour operator in the Netherlands, offering broad leisure travel that overlaps with Specialtours' group outings and excursions but at much larger scale and across international destinations.

Emerging players

• Eventix: Eventix is a Dutch event ticketing and experience platform that increasingly competes for group-activity bookings, comparable to Specialtours in serving Dutch event organisers with discovery, booking and ticketing infrastructure.

Regional players

• VVV Nederland: VVV is the Dutch regional tourist-information network promoting local attractions, dining and outings — comparable to Specialtours as a domestic-facing Dutch experience intermediary, though it is a non-commercial information body rather than a transactional operator.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialtours