What Bolderman Excursiereizen does

Bolderman Excursiereizen B.V. is a Dutch tour operator specializing in escorted group travel for senior and mature leisure travelers, operating under the Swiss-domiciled parent Viabus GmbH (Zürich). The company's core offering is a portfolio of package holidays — bus tours, city trips, excursion trips, round trips, fly-bus combinations, all-inclusive packages, ocean and river cruises, overwintering stays, and music-themed tours — covering 110+ destinations primarily across Europe and extending via fly-bus packages to long-haul locations including Iceland, Morocco, South Africa, Indonesia, and Canada. Distribution is anchored on a network of over 50 pickup locations throughout the Netherlands connected via a serviceline to a purpose-built central transfer terminal (Overdekte Overstaplocatie) at Zeeland in Noord-Brabant.

The business is operated as a direct-to-consumer tour operator, with all bookings flowing through bolderman.nl or its phone-sales support line; no third-party resellers or retail storefronts are used. The technology stack is a standard e-commerce booking platform with real-time availability, secure payment processing, and a customer portal (mijn.bolderman.nl). Pricing is per-person based on double occupancy with early-booking discounts of €20–€130, SGR and Calamiteitenfonds surcharges, and no required advance payment for most products. Revenue is supplemented by optional excursion fees, insurance commissions from a.s.r., and parking fees at the Zeeland terminal. The company holds the full suite of Dutch travel-compliance memberships — ANVR, SGR, Calamiteitenfonds, and SGRZ — and maintains an 8/10 customer satisfaction rating across 1,602 reviews on Klantenvertellen. Strategic partnerships with Transavia (airline), VAYA Hotels (Austrian hotel chain), and Het Witte Huis (transfer-terminal restaurant) support the product mix across air, accommodation, and ground-handling dimensions.

Name

Bolderman Excursiereizen

Legal name

Bolderman Excursiereizen B.V.

Website

https://bolderman.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Bolderman Excursiereizen is a Dutch tour operator offering escorted bus tours, city trips, cruises, and fly-bus packages across Europe and select long-haul destinations, serving primarily senior and mature Dutch leisure travelers through direct-to-consumer online and phone booking.

Ownership category

akta.pro rank

Product category

Escorted Group Travel / Tour Operator

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Cruise & Land Tour (Cruisetour) Package Operators (THAKADAO)

Keywords

• Escorted bus tours
• Group travel packages
• City break holidays
• Fly-bus tours
• Cruise packages

Headquarters

HQ city

Veenendaal

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Package Holiday Sales: Bolderman generates revenue through the sale of complete package holidays including bus tours, round trips, excursion trips, city trips, fly-bus combinations, all-inclusive holidays, and cruises. Revenue is collected at booking with full payment due 6 weeks before departure. The price displayed is per person based on double occupancy including all booking fees.
2. Optional Excursions and Add-ons: Revenue is generated from optional add-ons including optional excursions, Pluspakket bundles, entrance fees for attractions, and optional activities during trips. These are paid locally to the tour guide/driver.
3. Insurance Products: The company earns commission on travel insurance and cancellation insurance products sold alongside bookings, underwritten by a.s.r. insurance.
4. Parking Services: Fee-based parking services at the Zeeland transfer terminal, approximately €4 per car per day.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Bolderman Excursiereizen is a Dutch tour operator (Bolderman Excursiereizen B.V., part of Swiss-based Viabus GmbH) that sells escorted package holidays to Dutch leisure travelers. Its portfolio spans bus tours, city trips, excursion trips, round trips, fly-bus combinations, music trips, all-inclusive holidays, ocean and river cruises, and 29-day winter sun packages, with 50+ pickup locations throughout the Netherlands feeding a central transfer terminal in Zeeland. Distribution is direct-to-consumer via the bolderman.nl website, a telephone booking line, and the mijn.bolderman.nl customer portal.

Product overview

Bolderman Excursiereizen operates as a Dutch tour operator specializing in escorted group travel across Europe and international destinations. The company offers a comprehensive portfolio of travel products organized around a central booking platform: bus tours (Busreizen) serve as the core offering with over 60 pickup locations throughout the Netherlands; city trips (Stedentrips) provide short breaks to major European cities; excursion trips (Excursiereizen) offer guided experiences to 110+ European destinations; round trips (Rondreizen) combine multiple destinations over 8-18 days; and fly-bus tours (Vlieg-busreizen) extend reach to international destinations including Iceland, Africa, Asia, and the Americas. Supporting products include music-themed trips (Muziekreizen) featuring concerts, all-inclusive packages (All-inclusive Reizen), winter sun holidays (Overwinterreizen), cruise packages (Zeecruises and Riviercruises), and seasonal offerings for autumn and Christmas. The company also maintains a customer portal (mijn.bolderman.nl) for booking management. Bolderman distinguishes itself through departure guarantees, no-required down payments, lowest price guarantees, and guaranteed repatriation. The company operates under Viabus GmbH (Swiss registration) and is a member of ANVR, SGR, Calamiteitenfonds, and SGRZ consumer protection schemes.

Differentiator

Problem solved

Functional benefit

Products and services

• Busreizen (Bus Tours) Fully escorted bus tours throughout Europe lasting 4 to 18 days, including transport by luxury touringcar, accommodation, breakfast and dinner, with departure guarantee on selected trips and over 50 Dutch pickup locations. Targeted at senior and mature Dutch leisure travelers seeking hassle-free group travel.
• Stedentrips (City Trips) City break packages of 3 to 12 days to major European cities with hotel accommodation and optional excursions, marketed toward travelers wanting short fully-arranged getaways.
• Excursiereizen (Excursion Trips) Guided excursion trips to over 110 European destinations featuring knowledgeable driver-guides and optional local guides in major cities, aimed at travelers who want destinations served by Bolderman's Dutch pickup network.
• Rondreizen (Round Trips) Multi-destination round trips of 8 to 18 days that visit multiple cities and regions, with flights plus bus transport for international routes, priced from €699 to €1,999 per person.
• Muziekreizen (Music Trips) Specialized music travel packages combining European travel with live concert experiences such as André Rieu performances, Andrea Bocelli events, and the Royal Military Tattoo in Edinburgh.
• All-inclusive Reizen (All-Inclusive Travel) Complete all-inclusive vacation packages of 5 to 10 days that include accommodation, meals and beverages at destinations across Europe, starting from €399 per person.
• Vlieg-busreizen (Fly-bus Tours) Combined flight and bus tour packages using Transavia as the primary airline partner, reaching international destinations such as Iceland, Ireland, Italy, Portugal, Spain, Morocco, South Africa and Indonesia, with local bus excursions on arrival.
• Overwinterreizen (Winter Sun Holidays) Extended 29-day winter vacation packages to Spain and Portugal including flights, accommodation and partial board at reduced winter rates, designed for seniors seeking prolonged winter sun.
• Zeecruises (Ocean Cruises) Sea cruise vacations aboard major partner cruise lines such as MSC Preziosa, visiting destinations including Norway and the fjords.
• Riviercruises (River Cruises) River cruise packages on European rivers including Roermond and Maastricht routes, often combined with string concert experiences.
• Kerstreizen (Christmas Trips) Holiday season travel packages featuring Christmas market visits and New Year's Eve celebrations throughout Europe.
• Najaarsreizen (Autumn Trips) Seasonal autumn travel packages featuring fall foliage destinations across Europe, with optional Pluspakket excursions.
• Winterreizen (Winter Trips) Winter season travel packages featuring winter sports and cold-weather European destinations.
• Aanbiedingen (Special Offers) Discounted and promotional travel packages offering various savings including per-person discounts and early booking incentives across Bolderman's trip portfolio.
• mijn.bolderman.nl Customer Portal Online self-service portal at mijn.bolderman.nl where customers manage their bookings, view saved trips, and access digital travel documents and itinerary information after purchase.

Quantifiable outcome

• Customer satisfaction score of 8/10 based on 1602 reviews
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, strategic and minor.

• ANVRcoreOthersANVR is the Dutch Association of Travel Agents and Tour Operators. Bolderman is a member operating under ANVR-Reizigersvoorwaarden (traveler terms). ANVR membership provides credibility through strict membership standards and quality promotion for member travel offerings.
• TransaviastrategicChannel Partner/ Reseller/ DistributorTransavia is the primary airline partner for Bolderman's fly-bus combination trips. The partnership enables flights to destinations including Portugal, Spain, Italy, Iceland, Ireland, Morocco, and other international destinations where bus tours continue upon arrival.
• VAYA HotelsstrategicStrategic or Co-development PartnerPartnership with VAYA Hotels (Austrian hotel chain) for premium accommodation offerings. Featured in packages such as 4-star Hotel VAYA Resort Pfunds in Tirol and Hotel VAYA Nauders, often combined with Bernina Express rail experiences.
• Het Witte Huis (Zeeland)strategicStrategic or Co-development PartnerPartnership with restaurant Het Witte Huis in Zeeland for the central transfer terminal facility. The location features a covered transfer terminal, parking facilities, and a restaurant where coffee/tea is served at departure and farewell buffet upon return for trips of 5+ days.
• a.s.r. VerzekeringenminorChannel Partner/ Reseller/ DistributorInsurance partnership for travel and cancellation insurance products sold through Bolderman. The company earns commission on insurance sales with a.s.r. as the underwriter.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OAD Reizen: OAD is a Dutch tour operator that also specializes in escorted bus tours and group travel for mature/senior travelers departing from the Netherlands. It is the closest direct peer to Bolderman in format, customer segment, and product mix (escorted coach tours across Europe).
• De Jong Intra Vakanties: De Jong Intra is a Dutch tour operator offering package holidays including escorted group travel, bus tours, and round trips across Europe. It targets a similar Dutch consumer base with comparable all-inclusive and city break offerings.
• Van der Valk Travel: Van der Valk Travel is a Dutch tour operator running escorted bus tours and package holidays, with a strong association to the Van der Valk hotel chain. It overlaps directly with Bolderman on escorted coach tours for Dutch seniors and hotel-tour bundling.
• Prijsvrij Reizen: Prijsvrij is a Dutch online tour operator and travel agency selling package holidays, city trips, and sun holidays to Dutch consumers through a direct-to-consumer digital model. Comparable in channel mix and customer base, though with a more price-led proposition.
• Effeweg.nl: Effeweg.nl is a sister brand under Viabus GmbH, Bolderman's parent company. It offers a similar portfolio of Dutch-sourced escorted group tours and package holidays, sharing back-office and supplier relationships, and competing partly for the same customer.

Broad incumbents

• Corendon: Corendon is a Dutch tour operator with a broad package holiday offering including sun holidays, city trips, and escorted tours. It is a comparable Dutch consumer-facing brand but operates at significantly larger scale and with a stronger long-haul sun focus.
• Sunweb Group: Sunweb is a major Dutch tour operator and OTA selling package holidays, ski trips, and city breaks to Dutch and other European consumers. It overlaps with Bolderman on Dutch-sourced package holidays but skews younger and more digital-first in its customer mix.
• TUI Nederland: TUI is the largest tour operator in the Netherlands, offering package holidays, cruises, and escorted tours through multiple brands (including TUI, Robinson, and formerly Neckermann). It competes with Bolderman across city trips, cruises, and senior group tours but at much greater scale and with broader product breadth.

Emerging players

• SNP Natuurreizen: SNP is a Dutch tour operator specializing in active, nature, and small-group adventure tours. It overlaps with Bolderman on Dutch-originated escorted group travel but targets a more active, younger-leaning traveler with walking and cultural itineraries.

Others

• ANVR: ANVR is the Dutch Association of Travel Agents and Tour Operators, of which Bolderman is a member. It is not a competitor but is a key industry gatekeeper that affects Bolderman's compliance, credibility, and access to consumer trust signals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BoldermanExcursiereizen
• Instagraminstagram.com/bolderman_excursiereizen
• LinkedInlinkedin.com/company/bolderman-excursiereizen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bolderman Excursiereizen