Cardhoarder LLC
Cardhoarder LLC operates a digital card marketplace and subscription rental platform for Magic: The Gathering Online players, selling single cards, renting cards on weekly/4-week subscription plans, trading Event Tickets and Bot Credit, and buying entire player collections since 2005.
- Company typePrivate
- Founded2005
- HeadquartersSomerville, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cardhoarder LLC does
Cardhoarder LLC is a privately held digital card marketplace and rental platform serving players of Magic: The Gathering Online (MTGO). Founded in 2005 and headquartered in Somerville, Massachusetts, the company operates as a self-serve e-commerce storefront at cardhoarder.com, offering digital Magic cards for individual purchase, subscription-based rentals (Loan Program), MTGO Event Ticket transactions, Bot Credit (1.00 per unit), and buylist pricing for entire player collections via its Collection Appraisal Tool. The Loan Program is structured around a customer-defined Maximum Loan Value (MLV), with 1-Week and 4-Week subscription tiers (2.5% and 2.25% of MLV weekly respectively), no per-rental time limits, and an Affinity Club loyalty component that escalates discounts to 12% for renters exceeding 48 weeks of tenure. Supporting tools include a Deck Editor (with format filtering across Standard, Pioneer, Modern, Legacy, Vintage, Pauper, Penny Dreadful, and Commander), a Card Binder collection tracker, and automated trading bots integrated within the MTGO client for in-game card transactions.
The company's go-to-market is product-led and self-serve, with community-driven acquisition via an official Twitter presence, an affiliate program, and MTGO-integrated automation. There is no disclosed external funding, no parent company, no institutional investors, and headcount is reported at 1–10. Cardhoarder is legally organized as a Massachusetts LLC, is COPPA and CCPA compliant, and is not affiliated with or endorsed by Wizards of the Coast. Recent operational changes include the 2025 sunset of the Card Keeper feature (originally launched circa 2015) and its reimplementation as Card Binder, indicating ongoing reinvestment in collection management tooling rather than market expansion.
Cardhoarder LLC firmographics
Firmographics- Name
- Cardhoarder LLC
- Legal name
- Cardhoarder LLC
- Website
- https://cardhoarder.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Cardhoarder LLC operates a digital card marketplace and subscription rental platform for Magic: The Gathering Online players, selling single cards, renting cards on weekly/4-week subscription plans, trading Event Tickets and Bot Credit, and buying entire player collections since 2005.
- Ownership category
- akta.pro rank
Cardhoarder LLC industry classification
Industry- Product category
- Digital Trading Cards Marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Collectible Card Games (CCG/TCG) Retail (CRALAGAC)
Keywords
Where Cardhoarder LLC is headquartered
LocationHeadquarters
- HQ city
- Somerville
- HQ country
- United States
- HQ region
- North America
Markets served
Cardhoarder LLC business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Card Singles Sales: Direct sales of digital Magic: The Gathering Online cards to customers. Pricing varies by card rarity, demand, and availability. Standard purchase limits apply (4 copies per card per 24 hours with exceptions).
- Card Rental Subscriptions: Weekly or 4-week subscription fees based on a percentage of the customer's Maximum Loan Value (MLV). Free plan available (5 ticket limit). 1-Week Plan at 2.5%/week, 4-Week Plan starting at 2.25%/week with loyalty discounts down to 2.0%.
- Event Ticket Purchases: Purchase of MTGO Event Tickets at competitive rates. Current buy rate: $0.72/ticket. Includes review process for new sellers due to fraud risk.
- Bot Credit Sales: Sale of Cardhoarder Bot Credit at 1.00/ea, used for automated trading on MTGO platform.
- Collection Purchases: Purchase of entire Magic Online collections from customers using automated appraisal tool. Payments via ACH, PayPal, Wire Transfer, or Company Check.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Plan - Rent up to 5 tickets worth of cards at no cost |
| Subscription | Weekly | 1-Week Plan - Flexible weekly rental subscription |
| Subscription | Multi-year contract | 4-Week Plan - Best rate with loyalty discounts |
| Unit Pricing | Pay-as-you-go | Event Ticket Purchase Rate |
| Unit Pricing | Pay-as-you-go | Individual Card Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Cardhoarder LLC product offering
Product offeringCore offering
Cardhoarder LLC operates a direct-to-consumer digital marketplace for Magic: The Gathering Online (MTGO) cards, selling individual card singles, MTGO Event Tickets, and Bot Credit through its self-serve e-commerce platform. Its signature offering is the Loan Program, a subscription-based card rental service (Free, 1-Week, and 4-Week plans) that lets players borrow cards against a Maximum Loan Value without time limits. The company also buys user collections outright via an automated appraisal tool, with payment in fiat currency.
Product overview
Cardhoarder LLC operates as a Magic: The Gathering Online (MTGO) digital card marketplace and rental platform, offering two core services: direct card sales through its e-commerce platform and a subscription-based card rental program called the Loan Program. The platform integrates several supporting tools including a Deck Editor for deck building, a Collection Appraisal Tool for selling collections, and a Card Binder for tracking owned cards. Additional products include Event Tickets and Bot Credit as digital currencies. The Loan Program offers flexible subscription tiers (1-Week, 4-Week, and Free plans) with an Affinity Club loyalty component for long-term subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- Magic Online Cards (Card Singles Sales) Direct, on-demand sales of individual digital Magic: The Gathering card singles usable on the Magic Online (MTGO) client. Cards are listed by set, format (Standard, Pioneer, Modern, Legacy, Vintage, Pauper, Penny Dreadful, Commander), and finish (foil/non-foil), and are delivered through automated trading bots. Target user is any MTGO player seeking to acquire specific cards for deckbuilding or collection.
- Loan Program (Card Rental Subscription) Subscription-based digital card rental service that lets MTGO players borrow cards from Cardhoarder's inventory against a Maximum Loan Value (MLV). Available as a Free plan (up to 5 tickets of cards), a 1-Week Plan at 2.5% of MLV per week, and a 4-Week Plan starting at 2.25%/week with loyalty discounts down to 2.0%. Rentals have no time limits on individual cards and the entire non-foil inventory is accessible. Designed for competitive and casual MTGO players who want temporary card access without permanent purchase.
- MTGO Event Tickets Magic: The Gathering Online Event Tickets (tix) sold to MTGO players for entry into Magic Online events and as in-client store credit. Cardhoarder buys tickets from sellers at a posted rate and resells them. Target user is any MTGO player funding event entries or bot purchases.
- Bot Credit Cardhoarder-branded Bot Credit sold at 1.00 per unit for use as store credit with Cardhoarder's automated trading bots on the Magic Online platform. Lets MTGO players pre-fund bot accounts for faster automated transactions.
- Collection Buyback Service Service for individual MTGO players to sell all or part of their Magic Online collection to Cardhoarder in a single transaction. Users upload a DEK or CSV collection file, receive a 24-hour-valid automated appraisal quote using Cardhoarder's buylist pricing, transfer the cards, and receive fiat payment via ACH Direct Deposit, PayPal, Wire Transfer, or Company Check. Provides liquidity to MTGO players exiting or downsizing their digital collections.
Companies that use Cardhoarder LLC
Customer profileSegments1 record
Ideal customer profiles1 record
Cardhoarder LLC technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Cardhoarder LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- MTGGoldfishminorReferenced as a 'friend' for deck price reference. Cardhoarder directs customers to MTGGoldfish to check prices for popular decks when choosing rental limits.
- MoxfieldminorReferenced as a 'friend' for deck price reference. Cardhoarder directs customers to Moxfield to check prices for popular decks when choosing rental limits.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cardhoarder LLC competitors and assessment
Company assessmentBroad incumbents
- TCGplayer: Large multi-game TCG marketplace for singles across MTG, Pokémon, Yu-Gi-Oh!, etc.; operates a much broader marketplace but competes for MTG singles demand.
- Cool Stuff Inc. Established MTG singles retailer and tournament organizer; competitor in the broader MTG singles market though focused on physical product and events.
- Star City Games: Large established MTG retailer across physical and digital singles, sealed product, and event coverage; broader portfolio overlaps with Cardhoarder's card singles business at much larger scale.
- Card Kingdom: Major online MTG retailer specializing in singles and buylist; competes in card trading and collection purchase categories that overlap with Cardhoarder's offerings.
- ChannelFireball: MTG content, retail, and tournament coverage company; carries MTG singles that overlap with Cardhoarder's card categories.
Direct peers
- MTGO Bazaar: MTGO-only card store with automated bot trading and buylist operations; serves the same MTGO player niche as Cardhoarder.
- Manatraders: Direct MTGO rental subscription competitor offering tiered loan plans against Maximum Loan Value (MLV); the closest functional peer to Cardhoarder's Loan Program.
- Goatbots: Long-standing MTGO bot-driven marketplace for buying and selling Magic Online singles; competes directly with Cardhoarder's automated trading bot channel.
Emerging players
- Moxfield: MTG deckbuilding and collection management platform; Cardhoarder directs customers to Moxfield for deck price reference, signaling overlapping deck-builder functionality.
- MTGGoldfish: MTG price aggregator, deck database, and metagame tracker; Cardhoarder explicitly routes customers to MTGGoldfish to check deck prices before choosing MLV — adjacent ecosystem participant rather than direct retailer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cardhoarder LLC social profiles
Digital presenceCardhoarder LLC compliance and trust
Trust signalCompliance2 records
Cardhoarder LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cardhoarder LLC leadership team
Management profileNumber of profiles
Profiles1 record
Cardhoarder LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cardhoarder LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cardhoarder LLC
What does Cardhoarder LLC do?
Cardhoarder LLC operates a direct-to-consumer digital marketplace for Magic: The Gathering Online (MTGO) cards, selling individual card singles, MTGO Event Tickets, and Bot Credit through its self-serve e-commerce platform. Its signature offering is the Loan Program, a subscription-based card rental service (Free, 1-Week, and 4-Week plans) that lets players borrow cards against a Maximum Loan Value without time limits. The company also buys user collections outright via an automated appraisal tool, with payment in fiat currency.
Is Cardhoarder LLC a public or private company?
Cardhoarder LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cardhoarder LLC founded?
Cardhoarder LLC was founded in 2005. It employs 1 to 10 people.
Where is Cardhoarder LLC based?
Cardhoarder LLC is headquartered in Somerville, United States, in the North America region.
How does Cardhoarder LLC make money?
Five revenue lines are on record. Card Singles Sales are the primary driver. The others are card Rental Subscriptions, event Ticket Purchases, bot Credit Sales and collection Purchases.
Who are Cardhoarder LLC's main competitors?
Broad incumbents on record are TCGplayer, Cool Stuff Inc., Star City Games, Card Kingdom and ChannelFireball. Direct peers are MTGO Bazaar, Manatraders and Goatbots. Emerging players are Moxfield and MTGGoldfish.
Does Cardhoarder LLC have an API?
No public API is recorded for Cardhoarder LLC.
What industry is Cardhoarder LLC in?
Cardhoarder LLC's product category is Digital Trading Cards Marketplace. Its primary akta.pro industry code is CRALAGAC, Collectible Card Games (CCG/TCG) Retail. Its NAICS code is 45912 and its SIC code is 5945.