Search Partners

What Search Partners does

Search Partners is a search engine marketing agency headquartered in Aarhus, Denmark, founded in 2018. The firm operates in the paid search and SEM services space, providing search engine marketing services to clients who require paid search campaign planning, execution, and optimization. The agency is led by Andreas Lang, who serves as Head of Department and Head of Search.

With 1-10 employees, Search Partners is a small, specialized agency. Its .dk domain and Aarhus location indicate a primary operational focus on the Danish market, with potential service delivery into the broader Nordic region. The firm operates as a privately held for-profit business with no disclosed funding, ownership structure, or financial performance metrics.

The business model follows standard SEM agency economics: clients retain the firm to plan, execute, and optimize paid search campaigns on platforms such as Google Ads and Bing in exchange for management fees and/or retainers. No products, proprietary technology stack, partner integrations, or AI capabilities beyond standard SEM tooling are disclosed in the available data, and the firm is presented as a services shop rather than a product company.

Name

Search Partners

Website

https://searchpartners.dk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Search Partners is a Denmark-based search engine marketing agency founded in 2018, providing paid search and SEM campaign services to clients. The Aarhus-headquartered firm operates with 1-10 employees under the leadership of Andreas Lang, Head of Search.

Ownership category

akta.pro rank

Product category

Search Engine Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industry

Search Engine Marketing (SEM) / Paid Search (PPC) Management (MPAAACAB)

Keywords

• Search engine marketing
• Paid search management
• SEM agency
• Digital advertising services
• Search campaign management

Headquarters

HQ city

Åbyhøj

HQ country

Denmark

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Core offering

Search Partners is a search engine marketing (SEM) agency that provides paid search and search advertising services to business clients. Founded in 2018 and headquartered in Aarhus, Denmark, the agency operates with a small team to deliver search marketing campaign services. The company's website is searchpartners.dk.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Direct peers

• Merkle: Merkle is a global performance marketing agency with a strong paid-search practice and data-driven campaign execution. It directly competes with Search Partners on SEM engagements, especially for clients needing deeper analytics and tech integration.
• Front Row (now part of Dynata): Front Row is a European performance marketing agency focused on paid search, programmatic, and e-commerce activation. It is a direct peer in SEM service design and mid-market client focus, with comparable scale to Search Partners.
• Wolfgang Digital: Wolfgang Digital is an award-winning European digital marketing agency specializing in paid search, SEO, and digital advertising. It is a direct peer with comparable SEM-centric service offerings and similar mid-market focus.
• Croud: Croud is a global digital marketing agency built around paid search, programmatic, and SEO, using a crowdsourced delivery model. It is a direct peer in SEM service design and target market (mid-market and enterprise advertisers).
• Precis Digital: Precis Digital is a Copenhagen-based digital marketing agency specializing in paid media, SEO, and analytics with strong SEM capabilities. It is the most directly comparable Danish peer, competing for the same mid-market advertisers from a nearby hub.

Broad incumbents

• iProspect: iProspect is a global performance marketing agency within the Dentsu network with deep SEM and paid-search heritage. It is a broad incumbent offering the same core SEM services Search Partners provides, but at significantly greater scale and with cross-channel capabilities.
• Performics: Performics is Publicis Groupe's performance marketing network, with SEM as a core offering. It competes broadly for the same client budgets and has significantly greater scale and tooling than a 1–10 person boutique.
• Jellyfish: Jellyfish is a global digital media and performance agency (part of Brandtech Group) with a strong paid-search practice. It is a broad incumbent competing for the same advertiser spend with more diversified service lines.
• GroupM (m/SIX, Mindshare): GroupM is the world's largest media investment company, operating paid-search and digital performance units that compete head-on with specialist SEM agencies. It is a broad incumbent that often replaces boutique SEM agencies in enterprise pitches.

Regional players

• Quisma: Quisma is a German performance marketing agency with strong SEM and programmatic capabilities, primarily serving DACH-region advertisers. It is a regional peer with overlapping SEM expertise and a comparable boutique positioning in its home market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Search Partners