What Högbergs Bussresor does

H\u00f6gbergs Bussresor AB is a family-owned Swedish passenger transport and tour operator headquartered in Uppsala, founded in 1977 by Mats and Inger H\u00f6gberg and now involving the second generation (Jennie and Henrik H\u00f6gberg). The company runs a fleet of approximately 20 modern Euro6-certified buses (19-81 passenger capacity, primarily HVO-diesel fueled) and offers five core product lines: multi-day package tours across Sweden, the Nordic countries, and 13 European destinations (priced from 1,050 SEK up to 26,760 SEK per person), bus charter/hire with professional drivers, scheduled school and line transport under contract with Uppsala Municipality, Arlanda Airport transfer services, and Sharebus event-based shared-seat bookings via a partnership with the Sharebus platform. Reservations are managed through a Travelize-powered online booking system with a 'Min Sida' customer portal, supplemented by phone, email, and direct field sales.

The business serves a hybrid customer mix: primary segments are pensioners/seniors booking package tours and Uppsala-region sports clubs/associations (10+ named clubs including Sirius Bandy/Fotboll, IK Uppsala Fotboll, Uppsala Basket, and Fyrisfj\u00e4dern) requiring recurring match and excursion transport; secondary segments include corporate clients (charter and Arlanda transfers), schools, and event attendees via Sharebus. Distribution is direct through the company website, phone, email, and an 11-location pickup point network spanning Uppsala, Stockholm, G\u00e4vle, and Arlanda Airport. Marketing relies on the website travel calendar, Facebook, email newsletter, in-person presentations at association meetings, and word-of-mouth referrals from the sports club network.

H\u00f6gbergs holds four concurrent certifications (ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and Bra Milj\u00f6val from Naturskyddsf\u00f6reningen), is a member of Svenska Resebyr\u00e5f\u00f6reningen (SRF) and Sveriges Bussf\u00f6retag, and maintains the statutory resegaranti via Kammarkollegiet. The company is privately held, bootstrapped with no institutional investors or funding rounds, and employs approximately 35-40 staff including ~30 drivers plus office, workshop, and tour leader personnel. Revenue is not publicly disclosed.

Name

Högbergs Bussresor

Legal name

Högbergs Bussresor AB

Website

https://hogbergsbuss.se

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

H\u00f6gbergs Bussresor AB is a family-owned Uppsala-based bus tour and charter operator serving pensioners, sports clubs, schools, and corporate clients in the M\u00f4lardalen region with package tours across Sweden, the Nordics, and Europe.

Ownership category

akta.pro rank

Product category

Bus Tour and Group Transportation Services

NAICS

Charter Bus Industry (48551), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro primary industry

Escorted Coach & Bus Package Tour Operators (THAKADAA)

akta.pro secondary industries

Charter & Tour Coach Operators (TLAFAFAB), Tour & Sightseeing Coach Charters (THAIAIAB), Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE)

Keywords

• Bus tour services
• Group travel packages
• Charter bus rental
• Senior tour packages
• Scheduled bus transportation

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Tour Sales: Pre-planned multi-day tours across Sweden, Nordic countries, and Europe with inclusive pricing covering transport, accommodation, meals, and guided experiences. Revenue generated through per-person pricing with supplements for single rooms.
2. Bus Charter/Hire: Customized bus rental with professional driver for groups, companies, associations, and events. Pricing provided via quotation based on trip requirements, distance, and duration.
3. School and Line Transport: Scheduled and on-demand transport services for Uppsala Municipality schools and public transit routes.
4. Arlanda Airport Transfer: Dedicated transfer services to and from Arlanda Airport for groups and individuals, leveraging proximity to Stockholm region.
5. Sharebus Ticketing: Individual seat sales through Sharebus platform for shared trips to events, concerts, sports matches, and fairs. Customers pay only for their seat.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Högbergs Bussresor AB is a family-owned Uppsala-based bus travel company that sells guided bus tours (day trips, theater/music trips, multi-day tours across Sweden, the Nordics and Europe), senior-focused tours, bus charter with driver for groups and corporate clients, and event-based shared bus trips via the Sharebus platform. It also provides scheduled school and line transport for Uppsala Municipality and Arlanda airport transfers. A modern Euro6 fleet, ISO and Bra Miljöval certifications, and a Travelize-powered booking system underpin the offering.

Product overview

Högbergs Bussresor operates as a bus travel company offering a comprehensive portfolio of tour products centered around bus transportation. The core offering consists of scheduled bus tours throughout Sweden, Nordic countries, and Europe (Bussresor), supplemented by day trips (Dagsresor), and group travel services (Gruppresor). Additional products include bus rental with professional drivers (Hyra Buss), a bus-sharing platform called Sharebus, and themed tours including theater/music excursions and senior-specific tours. The company maintains a Travelize-powered online booking system (Resekalender) for trip reservations. All services operate from Uppsala with pickup points across the Mälardalen region.

Differentiator

Problem solved

Functional benefit

Products and services

• Bussresor (Bus Tours) Guided bus tours throughout Sweden, the Nordic countries and Europe, including weekend and multi-day itineraries with accommodation, meals and guided experiences. Sold per-person to individual travelers and small groups via the website, phone and email.
• Dagsresor (Day Trips) Single-day bus excursions within Sweden, typically including transport, entrance fees, lunch and activities. Targeted at individual travelers and small groups, priced from 85 SEK per person.
• Hyra Buss (Bus Charter with Driver) Bus rental with professional driver for groups, corporate events, weddings, sports clubs, association excursions and airport transfers (including Arlanda). Fleet capacity ranges from 19 to 81 passengers, with pricing provided by quotation.
• Sharebus (Event-Based Shared Bus Trips) Bus-sharing service in which customers book individual seats on shared bus trips to specific events (concerts, festivals, sports matches, fairs). Trips are created on demand and confirmed once a minimum passenger threshold is met.
• Gruppresor (Customized Group Trips) Customized group travel solutions for associations, clubs and organizations, including tailor-made itineraries, ferry bookings, guides, hotels and meals. Designed to handle coordination, cost management and reliability needs of large groups.
• Teater & Musik (Theater and Music Tours) Bus tours combined with theater performances, operas, concerts and musical events across Sweden. Sold per-person to individual travelers and small groups.
• Pensionärsresor (Senior Tours) Specialized bus tours designed for retirees, featuring comfortable pacing, guided experiences, cultural visits and social activities with attention to accessibility, dietary accommodations and companionship.
• Skol- och linjetrafik (School and Line Transport) Scheduled and on-demand bus transport services contracted by Uppsala Municipality for schools and public transit lines, with driver supplied and routes operated from the company's Uppsala base.
• Arlanda Airport Transfer Dedicated bus transfer services to and from Stockholm Arlanda Airport for groups and individuals, sold as part of charter and customized travel offerings and leveraging the company's Uppsala base near the airport corridor.

Quantifiable outcome

• Satisfied sports transportation customers including Sirius Bandy, IK Uppsala Fotboll, Uppsala Basket serving entire Mälardalen region
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SharebuscoreGTM or Marketing PartnerSharebus is a bus-sharing network where Högbergs Buss participates as a service provider. Customers can book shared trips to events through the Sharebus platform, and the company helps organize custom Sharebus trips for customers. This partnership enables event-driven demand generation and reach to new customer segments seeking shared transportation to concerts, sports events, and fairs.
• TravelizecoreTechnology or IntegrationTravelize provides the booking system and internet platform powering Högbergs Buss's online reservations. The platform enables travel calendar management, booking workflows, and customer portal (Min Sida) functionality.
• Svenska Resebyråföreningen (SRF)coreChannel Partner/ Reseller/ DistributorSRF is the Swedish Travel Agency Association providing industry framework conditions, consumer protection schemes, and travel guarantee administration. Högbergs Buss follows SRF general conditions and participates in the organization's consumer protection framework.
• Naturskyddsföreningen (Swedish Society for Nature Conservation)coreStrategic or Co-development PartnerNaturskyddsföreningen licenses the Bra Miljöval environmental certification to Högbergs Buss for their passenger transport services. This certification meets strict environmental criteria and is administered by the independent organization.
• Kammarkollegiet (Legal, Financial and Administrative Services Agency)coreOthersGovernment agency administering the statutory travel guarantee (resegaranti) that Högbergs Buss is required to maintain. This guarantees customer refunds if tours are cancelled due to company insolvency.
• Gouda FörsäkringarminorOthersGouda Försäkringar provides recommended travel insurance and cancellation protection that Högbergs Buss refers customers to. The company recommends customers purchase coverage but does not sell or administer the insurance directly.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Upplandsturen: Regional tour operator in Uppsala (wholly owned subsidiary of Högbergs itself). Comparable as a local Uppsala-focused tour and travel service, but only operates inside the Mälardalen catchment and is part of the subject company.

Direct peers

• Bergkvarabuss: One of Sweden's largest independent coach/charter bus operators, offering both charter hire and package tours across Sweden and Europe. Directly comparable to Högbergs on fleet-based charter and escorted multi-day tour business, but operating at a much larger national scale.
• Resia: Swedish travel agency group selling package tours, charter flights, and group travel. Comparable to Högbergs in the role of tour operator arranging transport, accommodation, and packaged itineraries, though operating via storefronts rather than its own coach fleet.
• Solresor: Swedish packaged-tour operator offering coach-based package tours across Europe. Comparable to Högbergs on the multi-day escorted coach tour category and senior-skewed customer base.
• Scandorama: Swedish tour operator specialising in escorted coach tours and package holidays within Scandinavia and Europe. Closely comparable to Högbergs' Bussresor product line, serving a similar pensioner and group-travel demographic from southern Sweden.

Others

• Sharebus: Swedish bus-sharing marketplace where Högbergs operates as a service provider. Comparable as an enabler of demand aggregation for event-driven charter trips, rather than a competing tour operator; platform-level overlap only.

Broad incumbents

• Vy Buss: Norwegian-owned transport group operating scheduled regional buses, charter coaches, and tour services across Scandinavia. Comparable as a broad incumbent in charter and regional bus transport, though its core franchise is public-transit contracts rather than packaged tours.
• TUI Sverige (Fritidsresor): Leading Swedish tour operator (formerly Fritidsresor) selling packaged holidays to Swedish consumers. Comparable as a broad incumbent tour operator serving the same senior/package-tour demographic, though overwhelmingly air-based.
• Vingresor: Major Swedish tour operator under the Nordic Ving group, offering packaged holidays by air and coach. Comparable on packaged multi-day tour products and senior/leisure demographics, but at much larger scale and primarily air-based rather than coach-led.
• Nobina: Largest bus operator in the Nordic region, providing public-transit and chartered bus services across Sweden, Norway, Finland, and Denmark. Comparable as a broad incumbent in passenger bus services, with significant charter capability, but primarily contract-driven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hogbergsbuss

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Högbergs Bussresor