Active Travel Asia

What Active Travel Asia does

Active Travel Asia is an adventure travel operator founded in 2006 and headquartered in Hanoi, Vietnam. The company designs and delivers small-group adventure itineraries across Southeast Asia, with active coverage of Vietnam, Laos, Cambodia, Myanmar, Thailand, Nepal, and Bhutan. It operates five regional offices across Indochina and is managed under the Crystal Holidays parent brand, with dedicated sub-brand sites (Active Travel Vietnam, Laos, Cambodia, Myanmar) that localize marketing and booking.

Its core product is the packaged adventure tour, spanning trekking, biking, motorcycling, kayaking, paragliding, family adventures, and multi-activity itineraries. The offering relies on a network of local guides, partner operators, and ground logistics rather than proprietary technology; booking is conducted direct-to-consumer through the company website, supported by a CRM/booking backend typical of regional tour operators. Published itinerary prices range from approximately US$299 for a 3-day trip to roughly US$1,553 for a 17-day expedition, indicating a mid-market, value-positioned adventure product.

The business model is direct retail of packaged tours to international leisure travelers, supplemented by partnerships with cruise operators (e.g., Mekong Prestige Cruise, Nha Trang Horizon Cruise) for combined land-and-water itineraries. The company is self-funded (no external funding rounds disclosed), operates with 11-50 employees, and maintains memberships in industry bodies such as ASITA, Adventure.Travel, Responsible Travel, and Leave No Trace. Revenue is generated through per-booking tour fees, with no disclosed enterprise or B2B channel concentration.

Name

Active Travel Asia

Legal name

ACTIVETRAVEL ASIA

Website

https://activetravel.asia

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Active Travel Asia is a Vietnam-based adventure tour operator founded in 2006, offering small-group trekking, biking, and multi-activity trips across Southeast Asia including Vietnam, Laos, Cambodia, Myanmar, Thailand, Nepal, and Bhutan.

Ownership category

akta.pro rank

Product category

Adventure Travel Services

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510), Scenic and Sightseeing Transportation, Land (48711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Adventure & Active Travel Agencies (THAKABAD), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Adventure travel tours
• Trekking expeditions
• Motorcycle tours
• Kayaking excursions
• Indochina tour packages

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Adventure Tour Packages: The company generates revenue through selling pre-packaged and customized adventure tour itineraries covering Vietnam, Laos, Cambodia, Myanmar, Thailand, Nepal, and Bhutan. Tours include trekking, biking, motorcycling, kayaking, and multi-activity adventures with pricing varying by duration, activity type, and customization level.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Active Travel Asia designs, sells, and operates guided adventure tour packages across Vietnam, Laos, Cambodia, Myanmar, Thailand, Nepal, and Bhutan. Its core products are pre-packaged and customized private itineraries covering trekking, biking, motorcycling, kayaking, paragliding, family adventures, wildlife discovery, and multi-activity experiences, delivered through five branch offices in Indochina with local guides and on-the-ground logistics.

Product overview

Active Travel Asia operates as an adventure travel company specializing in active travel experiences across Vietnam, Laos, Cambodia, Thailand, Myanmar, Nepal, and Bhutan. The product portfolio consists of adventure tour packages organized by destination (Indochina Tours, country-specific tours) and by activity type (Trekking, Biking, Kayaking, Motorbiking, Family Adventures, Paragliding, Wildlife Discovery, Multi Activities). The company offers both pre-packaged group tours and customized private itineraries. Key flagship tours include Ho Chi Minh Trail motorbiking, Sapa/Fansipan trekking, Ha Long Bay kayaking, and Angkor Wat cycling tours. Tours range from one-day experiences to multi-week adventures spanning multiple countries.

Differentiator

Problem solved

Functional benefit

Brands

• Active Travel Vietnam: Dedicated Vietnam adventure travel portal
• Active Travel Laos
• Active Travel Cambodia
• Active Travel Myanmar

Products and services

• Indochina Tours Multi-country adventure tours covering combinations of Vietnam, Laos, Cambodia, Myanmar, Thailand, Nepal, and Bhutan, sold to individual travelers and small groups seeking guided cross-border adventure experiences.
• Vietnam Tours Adventure tours within Vietnam including trekking, biking, kayaking, motorcycling, and multi-activity experiences across Vietnamese destinations, sold to international travelers.
• Laos Tours Adventure travel experiences in Laos featuring trekking, kayaking, caving, and cultural exploration tours, sold to international travelers.
• Cambodia Tours Adventure tours in Cambodia including cycling to Angkor Wat, trekking, and wildlife discovery experiences, sold to international travelers.
• Thailand Tours Adventure travel packages in Thailand, sold to international travelers seeking active experiences in Thailand.
• Vietnam One Day Tours Single-day adventure experiences in Vietnam, sold to travelers with limited time seeking guided one-day activities.
• Trekking Tours Hiking and trekking adventure tours through mountainous regions, ethnic villages, and nature reserves in Asia, sold to active outdoor travelers.
• Biking Tours Cycling adventures through countryside, rice paddies, coastal routes, and historical trails across Vietnam, Laos, Cambodia, and other Asian destinations, sold to active travelers.
• Kayaking/Diving/Rafting Tours Water-based adventure activities including kayaking in Ha Long Bay, Lan Ha Bay, Mekong Delta, and river-based excursions, sold to active water-sports travelers.
• Motorbiking Tours Motorcycle tours including the historic Ho Chi Minh Trail, offering routes from Hanoi to Hoi An and full trail explorations, sold to experienced motorcyclists and adventure travelers.
• Family Adventures Multi-activity tours designed for families with children, combining easy treks, gentle biking, and cultural experiences, sold to families seeking active travel suitable for children.
• Paragliding Tours Paragliding adventure experiences in Vietnam, sold to adventure travelers seeking aerial experiences.
• Wildlife Discovery Tours Wildlife observation and nature discovery tours including visits to national parks and nature reserves, sold to nature-focused travelers.
• Multi-Activity Tours Combination adventure tours mixing multiple activity types such as trekking, kayaking, biking, and cultural exploration in single itineraries, sold to travelers seeking varied adventure experiences.
• Customized Tour Service Tailor-made private itineraries allowing travelers to customize destinations, activities, and duration according to preferences, sold to individual travelers and small groups seeking personalized adventures.
• Sapa Trekking Tours Trekking experiences in Sapa region including Mount Fansipan summit climbs and visits to ethnic minority villages, sold to active travelers seeking high-altitude trekking.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• ASITA (ASEAN Travel Association)minorGTM or Marketing Partner · 1 September 2019Active Travel Asia attended the ASITA Jakarta Travel Mart from 24-26 September 2019, an ASEAN tourism industry networking event.
• Crystal HolidayscoreStrategic or Co-development Partner · 1 August 2019Crystal Holidays appears to be the parent/management company for Active Travel Asia. The copyright notice states 'Copyright © 2006-2020 ACTIVETRAVEL ASIA. Managed by Crystal Holidays' and the contact email is [email protected]. Crystal Holidays also attends ASEAN Tourism Forum events.
• Mekong Prestige CruiseminorStrategic or Co-development Partner · 1 August 2019New collaboration announced August 2019 for Crystal Holidays to launch new itineraries featuring Mekong Prestige Cruise, expanding cruise options in the Indochina region.
• Nha Trang Horizon CruiseminorStrategic or Co-development Partner · 1 August 2019Active Travel Asia launched new serial tours in August 2019 for visitors to discover Nha Trang Bay with Nha Trang Horizon Cruise.
• Leave-No-Trace OrganizationminorOthersActive Travel Asia is a member of the Leave-No-Trace Organization as part of their commitment to responsible eco-tourism practices, aligning with their stated mission of offering low-impact tours.
• Adventure.TravelminorGTM or Marketing PartnerActive Travel Asia maintains membership in the Adventure.Travel community of tour operators, a travel trade network for adventure travel providers.
• Vietnamtourism.org.vn CommunityminorGTM or Marketing PartnerOfficial member of Vietnam Tourism official community website, providing industry credibility and local tourism authority endorsement.
• Responsible TravelminorOthersMember of Responsible Travel organization, a platform for ethical and sustainable tour operators committed to low-impact tourism practices.
• Real AdventureminorGTM or Marketing PartnerListed profile on Real Adventures platform, a travel directory for adventure tour operators worldwide.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Exodus Travels: UK-based adventure tour company offering walking, trekking, cycling, and cultural discovery trips across Asia. Overlaps with ATA on activity types (trekking, biking, multi-country Asia packages) and small-group guided model.
• Explore Worldwide: Small-group adventure tour operator with deep Asia and Indochina itineraries, including walking, trekking, and cultural discovery. Directly competes for the same Southeast Asia adventure traveler that ATA targets.
• Intrepid Travel: Global small-group adventure travel operator offering trekking, biking, and multi-activity tours across Asia and worldwide. Closest large-scale analog to ATA in product mix, responsible-tourism positioning, and small-group guided format.
• G Adventures: Worldwide adventure tour operator focused on local guides, small groups, and experiential itineraries in Asia, Africa, and the Americas. Directly comparable to ATA in adventure activity mix and grassroots, sustainable-tourism brand positioning.
• Backroads: Premium active-travel company specializing in biking, walking, and hiking tours worldwide. Comparable to ATA on the active-adventure core, with a similar bespoke and small-group delivery model, though skewed toward higher price points.
• REI Adventures: Outdoor-cooperative-operated adventure travel brand offering guided trekking, biking, and multi-sport trips globally. Comparable to ATA on activity mix and outdoor enthusiast customer base, with stronger brand recognition and marketing reach.

Emerging players

• Audley Travel: Bespoke tailor-made travel company with strong Asia country programs and country-specialist model. Comparable to ATA on the customized-itinerary value proposition and premium Asia adventure customer.

Broad incumbents

• Viator: Global tours-and-activities marketplace (Tripadvisor-owned) that aggregates adventure tours and experiences from operators including many in Southeast Asia. Not a direct competitor on guided product, but a key distribution channel and competitive pressure point for ATA's direct-booking model.

Regional players

• Hoi An Express: Vietnam-based inbound tour operator offering customized packages, adventure activities, and DMC services. Comparable to ATA on Vietnam-centric custom itineraries and adventure activity focus, operating from the same domestic market.
• Buffalo Tours: Indochina-focused tour operator offering adventure and cultural tours across Vietnam, Cambodia, Laos, and Thailand. Closest regional direct competitor to ATA by destination footprint and small-group delivery model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/active_travel
• YouTubeyoutube.com/user/activetravelvietnam
• Facebookfacebook.com/Active.Travel
• Instagraminstagram.com/active_travel_vietnam/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Active Travel Asia