AP Products

What AP Products does

AP Products is a privately held, family-owned formulator and distributor of specialty cleaning and maintenance chemicals, founded in 1997 by Annie and Paul Krause in Northern California and recently relocated to Verdi, Nevada. The company operates three product lines: home floor care (anchored by Restore-A-Floor, a one-step multi-surface restoration coating launched in 1999, and its companion concentrated cleaner); a winter deicing portfolio of eight SKUs spanning granular, liquid, and pellet ice melts plus plow and windshield treatments; and industrial products including EPA-approved disinfectants (Step One, 10% Quat Rinse) and specialty coatings such as SuperCoat 2000. Technical differentiation rests on proprietary chemical formulations — notably potassium acetate-based Ice Erase meeting AMS 1435B certification for airport runway deicing and Step One's EPA approval for COVID-19 use — rather than software or platform technology.

The business model is direct-to-consumer e-commerce on a Shopify storefront (approductshome.com), supplemented by direct phone/email sales for bulk and industrial orders (totes, drums, pallets). Pricing is unit-based with volume discounts for case quantities; no subscription model exists. Customer acquisition is driven by organic search, a Facebook page (americansaniofficial), Instagram (american.sani), and newsletter sign-ups. Customer segments span homeowners (primary), industrial/commercial facilities, institutional healthcare and education buyers, and a niche airport/municipal runway channel serviced by the AMS-certified SKU.

Operationally, AP Products runs with 1-10 employees and is entirely founder-led, with no external investors, no subsidiaries, no acquisitions, and no disclosed partnerships or alliances. The company has no app, no API, and no AI/ML components; its moats are regulatory certifications, a 25-year brand on Restore-A-Floor, and concentrated-formula cost-per-use economics. The active operating status, multi-channel reach, and recent relocation suggest a stable, mature small business rather than a venture-stage growth asset.

Name

AP Products

Legal name

AP Products

Website

https://approductshome.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

AP Products is a family-owned formulator and direct-to-consumer distributor of specialty cleaning, floor-care, ice-melt, and EPA-approved disinfectant chemicals, serving homeowners, industrial facilities, airports, and institutions via a Shopify storefront since 1997.

Ownership category

akta.pro rank

Product category

Cleaning Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro industry

PRIMARYCRAJACAC

Floor Cleaners (Hard Floors)

Consumer Products & Retail/Household Products & Cleaning Supplies/Hard Surface Cleaners

SECONDARYCRAJANAF

Floor & Large-Area Disinfectants (Mopping Solutions)

Consumer Products & Retail/Household Products & Cleaning Supplies/Surface Disinfectants

SECONDARYHSAEABAE

Deep Floor Care (Hardwood/Stone/Marble/Tile Restoration & Sealing)

Home & Personal Services/Home Cleaning & Housekeeping/Deep Cleaning

Keywords

• Floor restoration products
• Ice melt solutions
• Industrial cleaning chemicals
• EPA approved disinfectants
• Deicing formulations

Headquarters

HQ city

Granite Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: AP Products generates revenue through direct-to-consumer sales via their Shopify e-commerce storefront (approductshome.com). Products are sold at fixed prices with volume/case options available. The company operates B2C with some B2B industrial product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

AP Products manufactures and sells specialty chemical cleaning and deicing products through direct-to-consumer e-commerce and B2B channels. The portfolio includes Restore-A-Floor floor restoration coating (signature product since 1999), eight winter ice melt/deicing solutions (including AMS 1435B-certified Ice Erase for airport use), EPA-approved disinfectants, and industrial coatings such as SuperCoat 2000. Products target homeowners seeking floor restoration, industrial/commercial facilities, airports, and institutional buyers requiring infection control.

Product overview

AP Products is a family-owned business that offers a portfolio of industrial and home cleaning products. The company operates three main product lines: (1) Home Products featuring Restore-A-Floor, the company's original flagship product created in 1999, which restores and protects hard surface flooring, along with the Restore-A-Floor Concentrated Floor Cleaner as a companion maintenance product; (2) Winter Products including eight specialized ice melt and snow removal solutions such as Green Fire, Ice Erase, Liquid Ice Melt, Pellet Deicer, Snow Away, Snow Plow Coating, and Windshield Deicer for both residential and commercial deicing applications including airport runways; and (3) Industrial Products including disinfectants like Step One Disinfectant and 10% Quat Rinse Disinfectant, plus specialty products like SuperCoat 2000. The company also offers an extensive catalog of industrial maintenance supplies through their industrial division covering automotive/fleet maintenance, degreasers, carpet care, lubricants, metal cleaners, and water treatment products.

Differentiator

Problem solved

Functional benefit

Brands

• Restore-A-Floor: Floor restoration product that makes old floors look new, providing shine and protection to hardwood, laminate, tile, vinyl, stone and other hard surface flooring.
• SuperCoat 2000
• Green Fire
• Liquid Green Fire
• Ice Erase
• Pellet Deicer
• Snow Away
• Snow Plow Coating
• Windshield Deicer Concentrate
• Liquid Ice Melt

Products and services

• Restore-A-Floor One-step floor restoration coating that fills scratches, blends dull spots, seals against stains and scuff marks, and provides instant shine and protection. Works on hardwood, laminate, tile, vinyl, stone, and most hard surface flooring. 32 oz bottle covers 625 square feet. Sold at $19.95 per 32 oz bottle via the company's Shopify storefront.
• Restore-A-Floor Concentrated Floor Cleaner Professional-formulated concentrated no-rinse cleaner for sealed floor surfaces and multi-surface cleaning (floors, cabinets, marble, stone, antiques, doors, paneling, wood, ceramic). One bottle yields over five gallons of cleaning solution. Priced at $19.95 per bottle.
• Green Fire™ 100 Lb. Box Granular ice melter formulated with a sodium and magnesium chloride blend, enhanced with a green color indicator for visibility on ice and snow to prevent under-application and waste. Priced at $79.84 (sale, was $91.23).
• Liquid Green Fire™ 6x1 Gallons Liquid ice melter effective to -60°F that prevents bonding of snow and ice to pavement as pre-treatment and can also be used for dust control on gravel roads and construction sites. Priced at $95.58 (sale, was $119.48) per case of 6 one-gallon containers.
• Ice Erase 4x1 Gallons Potassium acetate-based liquid ice melt that penetrates quickly to dissolve frost, snow, and ice. Can be used as pre-treatment up to 12 hours prior to storms. Non-corrosive and non-burning to surrounding grass. Meets AMS 1435B Fluid requirements for airport runway and taxiway deicing/anti-icing. Priced at $199.94 (sale, was $250.00) per case of 4 one-gallon containers.
• Liquid Ice Melt 4x1 Gallons Liquid ice melt that penetrates and dissolves frost, snow, and ice and prevents further build-up. Will not leave residue on floors or damage asphalt, concrete, terrazzo, aluminum, steel, plastic, rubber, or painted surfaces. Effective to -60°F. Priced at $97.34 (sale, was $126.34) per case of 4 one-gallon containers.
• Pellet Deicer 100 Lb. Box Pellet deicer blend of calcium, sodium, potassium, and strontium chloride that generates exothermic heat to dissolve ice and snow. Non-corrosive, will not leave residue, and prevents refreezing. Effective to -25°F. Priced at $126.10 (sale, was $152.63).
• Snow Away 5 Gallon Pale Pre-treatment ice melt in a 5-gallon pail that prevents bonding of snow and ice to pavements and accelerates action of solid ice melt products. Usable on outdoor mechanical handling systems, walkways, rail switches, and deicing applications. Priced at $21.05 (sale, was $33.00).
• Snow Plow Coating 6x1 Gallons Silicone-based coating that deposits a hard, slippery layer on plow blades and snow removal equipment so snow slides off more easily, reducing fuel consumption and equipment wear while protecting metal surfaces during use and storage. Priced at $203.82 (sale, was $273.99) per case of 6 one-gallon containers.
• Windshield Deicer Concentrate 6x1 Gallons Concentrated windshield deicer with special detergents to remove ice, frost, snow, dirt, grime, bugs, and salt residue, leaving windshields clear and streak-free. Allows economical dilution based on weather conditions. Priced at $119.82 (sale, was $164.32) per case of 6 one-gallon containers.
• Step One Disinfectant EPA-approved virucidal and fungicidal disinfectant formulated to reduce cross-contamination in institutions, schools, and hospitals. EPA approved for use against COVID-19. Available in 1 gallon ($26.95 list), 4/1 gallon case, 4/1 gallon pallet (192 gallon bottles), and 275 gallon tote; contact for drum, tote, and larger quantity pricing.
• 10% Quat Rinse Disinfectant Quaternary ammonium-based sanitizer/disinfectant for glassware, silverware, dishes, and cooking utensils, also usable in food processing plants and hospitals as a disinfectant. Available in 4/1 gallon case format. Starting price $26.95.
• SuperCoat 2000 Industrial coating product with available data sheet, safety data sheet, and cRc Kosher certification. Sold via dedicated product page on the company's storefront.

Quantifiable outcome

• Restore-A-Floor: One 32 oz bottle covers 625 square feet
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Simple Green: Simple Green produces multi-surface and specialty cleaners for both consumer and industrial markets. Comparable to AP Products' concentrated, non-harsh-chemical positioning and multi-surface use cases.
• Zep Inc. Zep manufactures and distributes industrial and commercial cleaning, degreasing, and maintenance chemicals. Highly comparable on the industrial side of AP Products' catalog (disinfectants, degreasers, specialty cleaners).
• Rejuvenate: Rejuvenate sells DIY floor restoration and cleaning products (wood floor restorer, grout renewer) direct to consumers. Highly comparable to AP Products' Restore-A-Floor line in target customer, channel, and product positioning.
• Jelmar (CLR): Jelmar makes CLR (Calcium, Lime, Rust remover) and specialty household cleaners sold through retail and online. Comparable as a specialty cleaning brand with branded SKUs and consumer-direct distribution.
• Holloway House: Holloway House makes Quick Shine and other floor polish/restoration products sold through retail and online channels. Overlaps with AP Products on multi-surface floor cleaners and consumer restoration use cases.
• Nice-Pak: Nice-Pak manufactures wet wipes and disinfection products for institutional and consumer markets. Comparable to AP Products' disinfectant offerings (Step One, 10% Quat Rinse) at the institutional end.

Broad incumbents

• Bona: Bona is an established global floor care company offering cleaners, finishes, and systems for hardwood and hard surfaces. Competes with AP Products in floor restoration but at much larger scale and broader distribution.
• Spartan Chemical: Spartan Chemical is an established manufacturer of industrial and institutional cleaning products and disinfectants. Comparable to AP Products' institutional cleaning and disinfection lines but at significantly larger scale and broader product portfolio.
• Ecolab: Ecolab is a global leader in water, hygiene, and infection-prevention solutions serving industrial and institutional customers. Comparable to AP Products' institutional cleaning, disinfection, and water-treatment-adjacent offerings at much larger scale.
• CloroxPro: CloroxPro is the B2B arm of Clorox offering EPA-registered disinfectants and cleaning products to institutions. Competes with AP Products' Step One Disinfectant in healthcare, schools, and facilities management.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/americansaniofficial
• Instagraminstagram.com/american.sani
• Xx.com/ap_products

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AP Products