Holloway House

What Holloway House does

Holloway House, Inc. is a privately held U.S. consumer goods company founded in 1962 and headquartered in Fortville, Indiana, that manufactures and sells floor care products under the Quick Shine brand. Its portfolio spans surface-specific cleaners (Multi-Surface, High Traffic Hardwood, Concentrated, Deep Cleaner), water-borne polymer floor finishes and lusters (Multi-Surface Floor Finish, Hardwood Floor Luster fortified with carnauba wax, Pure Wax), and a hardware line of mop kits with proprietary reusable microfiber pads rated for 500+ wash cycles. Core technology is formulation chemistry — water-borne polymer systems with micro-filling technology for scratch removal and surface protection — rather than software, and the product is engineered as an integrated ecosystem of branded tools and consumable refills.

The company sells through three parallel channels: direct-to-consumer e-commerce at quickshinefloors.com with a free-shipping consumer club, major online marketplaces (Amazon, Walmart), and extensive offline retail distribution covering Home Depot, Lowe's, Menards, Walmart, CVS, Walgreens, and grocery chains across the United States. Pricing is unit-based across small, refill, and pro/bulk pack sizes, with a 30-day satisfaction guarantee. End customers are primarily homeowners with hard-surface floors (hardwood, laminate, LVT, tile, stone), with professional cleaning services as a secondary segment.

Holloway House's principal commercial differentiator is regulatory: all Quick Shine cleaning products carry EPA Safer Choice certification, and the Multi-Surface Floor Finish is explicitly positioned as the only EPA Safer Choice certified floor polish on the U.S. market. The formulations are free of PFAS, formaldehyde, ammonia, parabens, and gluten, and packaging carries How2Recycle recycling labels. The company operates with 11–50 employees, has no disclosed external investors, no M&A activity, no leadership changes in the source data, and is currently extending its hardware footprint through the November 2025 launch of premium All-In-One Multi-Action Mop Kits.

Name

Holloway House

Legal name

Holloway House, Inc.

Website

https://quickshinefloors.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Holloway House (dba Quick Shine) is a 1962-founded, Indiana-based private CPG company that makes EPA Safer Choice certified floor cleaners, water-borne polymer polishes, and reusable-microfiber mop kits sold through major U.S. retailers and online marketplaces to homeowners with hard-surface floors.

Ownership category

akta.pro rank

Product category

Floor Care Products

NAICS

Polish and Other Sanitation Good Manufacturing (325612), Soap and Cleaning Compound Manufacturing (32561), Broom, Brush, and Mop Manufacturing (339994)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Floor All-Purpose Cleaners (Multi-Surface Floor) (CRAJAMAD)

akta.pro secondary industries

Wood & Laminate Surface Cleaners & Polishes (CRAJACAD), Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG), Mops, Buckets & Floor Cleaning Systems (CRAJAIAB)

Keywords

• Floor care products
• Hardwood floor cleaners
• Floor polish finishes
• Microfiber mop kits
• Multi-surface cleaners

Headquarters

HQ city

Fortville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct E-commerce Sales: Products sold directly through quickshinefloors.com website with consumer club membership for email promotions and free shipping benefits.
2. Retail Distribution: Products distributed through major home improvement retailers (Home Depot, Lowe's, Menards), grocery chains, drug stores, and mass merchants nationwide.
3. Marketplace Sales: Products sold through Amazon, Walmart, and other online marketplaces with marketplace take rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels4 records

Core offering

Holloway House manufactures and sells the Quick Shine® brand of consumer floor care products for hardwood, laminate, luxury vinyl plank, tile, and stone surfaces. The product line spans water-borne polymer floor finishes and lusters, pH neutral multi-surface and hardwood cleaners, a concentrated cleaner, deep cleaner, pure wax, and a tool system of spray mop kits and reusable microfiber pads. All cleaning formulations are EPA Safer Choice certified and free of PFAS, formaldehyde, ammonia, parabens, and gluten. Products are sold directly through quickshinefloors.com and through major U.S. retailers and online marketplaces.

Product overview

Holloway House operates the Quick Shine® brand, a comprehensive floor care product ecosystem comprising cleaning solutions, floor finishes/lusters, and application tools. The core product line includes Multi-Surface Floor Finish (water-borne polymer formula) and Multi-Surface Floor Cleaner, along with Hardwood-specific products including High Traffic Hardwood Floor Cleaner, Hardwood Floor Luster (fortified with carnauba wax), and Concentrated Floor Cleaner. The tool portfolio features mop kits including the All-In-One Multi-Action Spray Mop Kit, Clean + Polish All-In-One Multi-Action Mop Kit, and Hardwood Clean + Polish Floor Mop Kit, each compatible with various Quick Shine microfiber pad accessories. Bundle offerings include the Mighty Multi-Surface Pack, Hardwood Floor Rescue Pack, and Pro Size refill options. All products carry EPA Safer Choice certification and are free from PFAS, ammonia, formaldehyde, parabens, and gluten. Products are designed to work together as a complete floor care system.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick Shine Multi-Surface Floor Finish

Quantifiable outcome

• One 27-oz bottle of Multi-Surface Floor Finish covers approximately 500 square feet with one coat
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• How2RecycleminorStrategic or Co-development PartnerHolloway House partners with How2Recycle organization to provide standardized recycling instructions on product packaging. Products contain How2Recycle information to guide consumers with best practices for recycling product packaging.
• EPA Safer Choice ProgramcoreStrategic or Co-development PartnerQuick Shine products have gone through the EPA Safer Choice program's rigorous ingredient review process. Quick Shine Floor Finish is the only EPA Safer Choice certified floor polish on the market. Products carry the Safer Choice Seal of Approval.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Procter & Gamble: P&G's Mr. Clean and Swiffer franchises compete head-on with Quick Shine in floor cleaners, finishes, and disposable/reusable mop systems, and dominate the same retail end caps.
• Bissell: Bissell is a floor care leader in cleaning equipment and solutions; its hard-floor cleaning chemistries and mop systems overlap with Quick Shine's cleaner-plus-tool positioning.
• SC Johnson: SC Johnson's Pledge and Windex brands sit in the same floor and hard-surface cleaning aisles as Quick Shine and are scaled incumbents with substantially larger marketing and distribution muscle.
• Clorox: Clorox competes broadly in household surface cleaning and has been reformulating around safer chemistries, positioning it as a scaled competitor that could narrow Quick Shine's Safer Choice differentiation.

Emerging players

• Seventh Generation: Seventh Generation is a plant-based cleaning brand that competes on safer, eco-friendly formulations, a positioning that increasingly overlaps with Quick Shine's Safer Choice narrative.
• Method Products: Method is a design-forward, eco-positioned household cleaning brand whose floor and surface cleaners compete with Quick Shine for the same sustainability-minded retail consumers.

Direct peers

• O-Cedar: O-Cedar is a major player in household mops, spray mops, and refill systems, directly competing with Quick Shine's mop kit and microfiber pad portfolio in mass and grocery channels.
• Rejuvenate: Rejuvenate produces floor restorers, cleaners, and microfiber mop systems targeted at hardwood, laminate, and vinyl floors, directly overlapping Quick Shine's core product categories and channels.
• Bona: Bona is a leading manufacturer of waterborne hardwood floor finishes, cleaners, and mop systems, making it the most direct comparable to Quick Shine across formulations, polish technology, and floor care tools.
• Weiman: Weiman specializes in surface-specific cleaning products including hardwood and stone floor care, sharing Quick Shine's focus on specialized floor chemistries and consumer retail distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/quickshinefloors
• Xx.com/quickshineff
• Facebookfacebook.com/QuickShineFloorFinish
• LinkedInlinkedin.com/company/quick-shine-floors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holloway House