Portalsalud

Name

Portalsalud

Legal name

Media For Health S.A.S.

Website

https://portalsalud.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Healthcare Appointment Scheduling

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Health Services (8000)

akta.pro primary industry

Patient Self-Service Portal for Scheduling & Management (HLACADAK)

akta.pro secondary industry

Patient Portals & Self-Service Access (HLACAEAA)

Keywords

• Medical appointment scheduling
• Specialist doctor referrals
• Healthcare booking platform
• Private specialist consultations
• Patient appointment intermediary

Headquarters

HQ city

Usaquén

HQ country

Colombia

HQ region

Latin America

Offices9 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Platform/Intermediation Fees: Media For Health S.A.S. operates as an administrative intermediary facilitating connections between patients and independent specialist physicians. The company provides digital promotion, scheduling, and confirmation services. Payments for medical services are made directly between patient and physician at the consultorio. Revenue appears to come from intermediation services provided to the network of specialist doctors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

PortalSalud is a digital intermediation platform that connects individual patients with verified private medical specialists across Colombia, operating in Bogotá, Medellín, Palmira, Barranquilla, and Cúcuta. The platform aggregates specialists in cardiology, otolaryngology, orthopedics (spine, knee, shoulder), and urology, enabling patients to discover physicians, compare published per-procedure pricing in Colombian Pesos, and schedule appointments via WhatsApp or a contact-center-assisted flow. Medical services are rendered directly by independent specialists at their private consultorios; PortalSalud does not operate as an IPS (health services provider) and is paid via intermediation services.

Product overview

PortalSalud is a medical appointment scheduling central operated by Media For Health S.A.S., not an IPS. The platform connects patients with private medical specialists across multiple Colombian cities (Bogotá, Medellín, Palmira, Barranquilla, Cúcuta). The core offering is the appointment scheduling service, supported by specialized medical services including Cardiology (echocardiogram, Holter monitoring, stress tests, executive cardiac check-ups), Otolaryngology (ear wax removal, nasolaryngoscopy, nasal cauterization, foreign body extraction, otology), Orthopedics (spine, knee, and shoulder specialists with injection services), and Urology services in Cúcuta. All specialists are verified with health services habilitation from relevant authorities.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Appointment Scheduling Platform (Central de Agendamiento) Centralized online platform connecting individual patients with verified private specialist physicians across cardiology, otolaryngology, orthopedics, and urology in five Colombian cities. Operates as a scheduling intermediary, not an IPS; patients pay for medical services directly at the doctor's consultorio.
• Cardiology Specialist Consultation and Diagnostics Booking of private cardiologist consultations and cardiac diagnostics including transthoracic echocardiogram (260,000 COP), stress echocardiogram (540,000-600,000 COP), Holter cardiac monitoring, ambulatory blood pressure monitoring (MAPA), stress tests, and electrocardiogram. For adult patients in Colombian cities needing cardiac evaluation.
• Otolaryngology Specialist Consultation and Procedures Booking of private ENT specialist consultations and procedures including nasolaryngoscopy (300,000-350,000 COP typical), ear wax removal by aspiration (lavado de oído), nasal cauterization for epistaxis, foreign body extraction from ear/throat/nose, and otology services for ear pain, tinnitus, vertigo, and balance problems.
• Orthopedic Specialist Consultation (Spine, Knee, Shoulder) Booking of orthopedic consultations for spine, knee, and shoulder pathologies including disc herniation, sciatica, osteoarthritis, rotator cuff and clavicle injuries, arthritis, and joint replacement evaluations. Includes corticoid and hyaluronic acid injections, platelet-rich plasma (PRP) infiltrations, and offers online and in-person consults.
• Urology Services Cúcuta Booking of private urology consultations and procedures in Cúcuta including cystoscopy, urodynamics, penoscopy, condyloma fulguration, JJ catheter removal, prostate biopsy, and prostate check-ups. Verified by Secretaría de Salud del Norte de Santander.
• Chequeo Ejecutivo Cardiovascular (Executive Cardiac Check-up) Preventive bundle delivered in approximately 1 hour that bundles a cardiologist consultation with echocardiogram, electrocardiogram, and stress test. Results delivered immediately. Targeted at executives and busy patients seeking a one-stop cardiac screening.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• BOLD (Payment Platform)minorOthersBOLD is a subcontracted payment platform that may be used by some doctors' consultorios for payment collection. Media For Health explicitly states they are not responsible for failures, errors, frauds or other inconveniences related to the BOLD platform and recommends users read BOLD's Terms and Conditions before any transaction.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Top Doctors: Online directory and booking central for verified specialist physicians with operations in Colombia. Comparable as a patient-facing portal for booking private specialist consultations in the same Colombian market.
• Practo: India-based digital healthcare platform that combines verified doctor discovery, appointment booking, and telehealth. Comparable in offering patients a single central to find and book specialists across multiple cities.
• Zocdoc: US-based patient self-service portal for scheduling specialist appointments. Operates a near-identical model (verified physicians, online booking, transparent availability) and serves as a useful benchmark for PortalSalud's potential trajectory.
• Doctoralia (Docplanner): Patient-facing specialist appointment marketplace active across Latin America including Colombia. Operates the closest comparable model of verified-physician booking with reviews and online scheduling, making it the most directly competitive peer.

Broad incumbents

• Docplanner: Parent group behind Doctoralia, operating one of the largest healthcare booking platforms in LatAm and Europe. Comparable because it provides the same patient–specialist scheduling central model PortalSalud executes, but at much larger scale and broader geographic scope.
• Cigna Colombia / EPS MiPlan-style insurer portals: Major Colombian health insurers and EPS organizations operate their own specialist appointment portals. Comparable because they compete for the same private/semi-private patient booking flow and could integrate physician scheduling vertically.

Emerging players

• MediQuo: WhatsApp-based medical consultation and specialist booking platform active in Spanish-speaking markets. Comparable due to its messaging-first approach and emphasis on connecting patients with verified private specialists.

Regional players

• 1DOC3: Latin American telemedicine and healthcare marketplace, including Colombia. Comparable as a regional peer combining online booking and consultation across multiple specialties in the same LatAm geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/portalsalud1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portalsalud