Mr Binman
Mr Binman is an Irish-owned waste management company headquartered in Limerick, serving 50,000+ households and 3,500+ commercial customers across the Mid West and Munster regions with household bin collection, skip hire, and commercial waste recycling services.
- Company typePrivate
- Founded2015
- HeadquartersLimerick, Ireland
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Mr Binman does
Mr Binman (legally Valcroft Unlimited t/a Mr Binman, CRO 509385) is an Irish-owned waste management company headquartered at Dock Road, Limerick, operating under National Waste Collection Permit NWCPO-12-11056 since at least 2015. The company serves over 50,000 households and 3,500 commercial customers across the Mid West and Munster regions of Ireland, with recent geographic expansion into Kerry, Waterford, Kilkenny, Wexford, South Wicklow, Laois, and Kildare. Core products include household waste collection (offered via Pay Per Lift/Xtralite, Standard, Lite, TerraUrban, and TerraKildare pricing plans), skip hire (Skip Bags, Mini, 8-yard Standard, 10-yard Large, and Industrial Compactor), and commercial waste services spanning dry recyclables, cardboard/plastic collection, compactors, timber recycling, rubble crushing, shredding, and waste audits.
The company operates a technology-enabled service platform comprising Bin Identification Technology that allows collection vehicles to verify account ownership at pickup, an online skip price calculator, an online account management portal, and a self-service quote system. The fleet includes four BioCNG-powered heavy goods vehicles running on renewable biomethane, expanded through the GRAZE Vehicle Grant Scheme administered by Gas Networks Ireland in 2026. Revenue is generated through recurring subscription fees (household and commercial bin collection), one-time skip hire fees based on size and duration, and ancillary transaction fees such as contaminated bin charges (€18–€35) and bin replacement fees (€35), with a temporary fuel surcharge currently in effect.
Mr Binman's market positioning rests on environmental leadership (ISO 14001, ISO 9001, and ISO 45001 certifications; three Repak Recovery Operator of the Year awards), deep community integration (a decade-long sponsorship of Team Limerick Clean-Up engaging 24,000+ volunteers and 400+ tonnes of litter collected since 2015; exclusive Waste Recycling Partnership with Munster Rugby), and strategic alliances with University of Limerick, Limerick City and County Council, SEAI, and Repak. Distribution is multi-channel, combining direct website self-service, phone-based sales six days a week, dedicated commercial account managers, and community-event channels, with 140+ staff supporting operations.
Mr Binman firmographics
Firmographics- Name
- Mr Binman
- Legal name
- Valcroft Unlimited t/a Mr Binman
- Website
- https://mrbinman.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mr Binman is an Irish-owned waste management company headquartered in Limerick, serving 50,000+ households and 3,500+ commercial customers across the Mid West and Munster regions with household bin collection, skip hire, and commercial waste recycling services.
- Ownership category
- akta.pro rank
Mr Binman industry classification
Industry- Product category
- Waste Management Services
- NAICS
- Solid Waste Collection (562111), Waste Collection (5621), Waste Collection (56211)
- SIC
- Refuse Systems (4953), Sanitary Services (4950)
- akta.pro primary industry
- Container Rental, Delivery & Servicing (Carts/Bins) (BPALAAAG)
- akta.pro secondary industries
- Residential Junk Removal & Hauling (HSAKALAA), Junk Removal & Disposal Coordination (HSAFAFAH), Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ), Recycling & E-Waste Collection/Hauling (HSAKALAJ)
Keywords
Where Mr Binman is headquartered
LocationHeadquarters
- HQ city
- Limerick
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Mr Binman business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Household Bin Collection Services: Recurring monthly or bi-annual subscription fees for household waste collection services including general waste, recycling, and organic bin collection. Customers can choose between pay-per-lift (Xtralite) plans or fixed monthly charges (Standard, Lite plans).
- Commercial Waste Collection: Tailored waste disposal services for businesses with weight-based or six-month plan billing options. Commercial customers receive separate bins for different waste types and scheduled collections.
- Skip Hire Services: One-time skip rental fees based on skip size (Mini, Medium, Large, Industrial Compactor) and rental duration. Available for both household and commercial customers.
- Contaminated Bin Collection Fees: Additional charges applied when bins contain contaminated waste requiring special handling: €35 for 1100L and 660L bins, €18 for 360L and 240L bins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay Per Lift (Xtralite) - Pay only for collections made |
| Subscription | Multi-year contract | Household Standard - Fixed 6-month plan |
| Subscription | Monthly | Lite Plan - Flexible monthly service |
| Subscription | Monthly | TerraUrban - Organic-focused plan |
| Subscription | Monthly | TerraKildare - Regional pricing |
| Unit Pricing | Pay-as-you-go | Commercial Bin Replacement Fee |
| Subscription | Monthly | Commercial Account Setup |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Mr Binman product offering
Product offeringCore offering
Mr Binman provides household and commercial waste collection services, skip hire, and recycling services across the Mid West and Munster regions of Ireland. The company serves 50,000+ household customers and 3,500+ business customers, operating its own fleet of collection vehicles and skip hire equipment, and routing segregated recyclables (paper, cardboard, plastic, glass, metals) through a network of Irish and EU recycling partners.
Product overview
Mr Binman is an Irish-owned waste management company offering a comprehensive suite of waste collection and recycling services. The core product portfolio consists of Household Waste Collection (with multiple pricing tiers including Pay Per Lift/Xtralite, Household Standard, Lite, TerraUrban, and TerraKildare), Skip Hire (offering Skip Bags, Mini Skips, Medium/Standard 8-yard skips, Large 10-yard skips, and Industrial Compactor Skips), and Commercial Waste Collection services (including Composting Dry Recyclables, Cardboard/Plastic Collection, Compactors, Timber Recycling, Rubble Crushing, Shredding Services, and Waste Audit Service). The company also provides Online Account Management and Skip Hire Calculator platforms for customer self-service. Services are primarily targeted at households and businesses across the Mid West and Munster regions of Ireland, with coverage extending to Limerick, Clare, Tipperary, Galway, Cork, Kerry, and surrounding counties.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Served over 50,000 households and 3,500 businesses
- +3 more outcomes
Companies that use Mr Binman
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mr Binman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Mr Binman partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, flagship and minor.
- Team Limerick Clean-Up (TLC)coreMr Binman is a proud sponsor of Team Limerick Clean-Up, Ireland's largest community clean-up initiative and Europe's biggest one-day environmental event. The company has supported TLC for over a decade, providing essential waste collection services on cleanup days and collecting over 400 tonnes of litter since 2015.
- Munster RugbyflagshipMr Binman is the exclusive Waste Recycling Partner of Munster Rugby. This partnership underscores the company's role as a trusted name in both sports and sustainability, demonstrating teamwork and community in safeguarding the environment.
- Limerick City and County CouncilcoreLimerick City and County Council works in partnership with Mr Binman and Team Limerick Clean-Up to deliver the annual community cleanup initiative. The council supports the event logistics while Mr Binman handles waste collection services.
- University of Limerick (UL)coreMr Binman has worked with University of Limerick as their recycling contractor for many years. UL has held Green Flag accreditation since 2015, with Mr Binman supporting environmental impact through waste reduction and waste management services.
- Sustainable Energy Authority of Ireland (SEAI)minorMr Binman collaborates with SEAI to align with national and international goals for clean energy and renewable energy sources, supporting sustainable development initiatives.
- RepakcoreMr Binman holds accreditation from Repak and is a member of the Irish Waste Management Association. The company has won Repak Recovery Operator of the Year award three times, demonstrating leadership in packaging recovery and recycling.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Mr Binman competitors and assessment
Company assessmentDirect peers
- Thorntons Recycling: One of Ireland's largest privately-owned recycling and waste management companies offering household and commercial waste collection, skip hire, and recycling services nationwide. Directly comparable to Mr Binman across product mix and target customer base.
- CityBin: Irish shared bin collection service focused on urban areas, offering scheduled waste and recycling collection. Competes directly with Mr Binman's household collection model in overlapping geographies.
- Barna Recycling: Galway-based recycling and waste collection company serving the west of Ireland with household and commercial waste services. Strong regional overlap with Mr Binman's Mid West territory and similar service offering.
- Allied Engineering Services (AES): Irish skip hire and waste management company offering skip rental, bin collection, and aggregate recycling. Direct competitor in the skip hire vertical where Mr Binman also operates.
- Panda (formerly Greenstar): Major Irish waste collection and recycling operator serving households and businesses nationally with bin collection, skip hire, and recycling services. Owned by Beauparc; directly comparable on full-service residential and commercial waste offerings.
- Greyhound Recycling: Established Irish waste and recycling company providing household bin collection, commercial waste services, and recycling solutions across multiple counties. Comparable service portfolio and customer segments to Mr Binman.
- Skip Hire Ireland: Online skip hire aggregator and operator facilitating skip rental across Ireland. Comparable to Mr Binman's online skip price calculator and skip rental service line.
Broad incumbents
- Veolia Ireland: Global environmental services giant operating in Ireland across waste collection, recycling, and resource recovery. Competes with Mr Binman in commercial waste and recycling but at much larger scale and broader portfolio.
- FCC Environment Ireland: Part of the FCC Group, providing integrated waste management including collection, treatment, and disposal across Ireland. Larger incumbent operating broadly in the same waste management category.
Regional players
- CountryClean Recycling: Irish regional waste collection and recycling operator serving rural and smaller-town household customers. Comparable offering to Mr Binman but in non-overlapping geographies outside the Mid West.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Mr Binman social profiles
Digital presenceMr Binman compliance and trust
Trust signalCompliance3 records
Mr Binman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mr Binman leadership team
Management profileNumber of profiles
Profiles1 record
Mr Binman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mr Binman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mr Binman
What does Mr Binman do?
Mr Binman provides household and commercial waste collection services, skip hire, and recycling services across the Mid West and Munster regions of Ireland. The company serves 50,000+ household customers and 3,500+ business customers, operating its own fleet of collection vehicles and skip hire equipment, and routing segregated recyclables (paper, cardboard, plastic, glass, metals) through a network of Irish and EU recycling partners.
Is Mr Binman a public or private company?
Mr Binman is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mr Binman founded?
Mr Binman was founded in 2015. It employs 51 to 100 people.
Where is Mr Binman based?
Mr Binman is headquartered in Limerick, Ireland, in the Europe region.
How does Mr Binman make money?
Four revenue lines are on record. Household Bin Collection Services are the primary driver. The others are commercial Waste Collection, skip Hire Services and contaminated Bin Collection Fees.
Who are Mr Binman's main competitors?
Direct peers on record are Thorntons Recycling, CityBin, Barna Recycling, Allied Engineering Services (AES), Panda (formerly Greenstar), Greyhound Recycling and Skip Hire Ireland. Broad incumbents are Veolia Ireland and FCC Environment Ireland. CountryClean Recycling is listed as a regional player.
Does Mr Binman have an API?
No public API is recorded for Mr Binman.
What industry is Mr Binman in?
Mr Binman's product category is Waste Management Services. Its primary akta.pro industry code is BPALAAAG, Container Rental, Delivery & Servicing (Carts/Bins), with a secondary code of HSAKALAA, Residential Junk Removal & Hauling. Its NAICS code is 562111 and its SIC code is 4953.