What Healthy Generation does

Healthy Generation is a Portuguese privately held corporate wellness company founded in 2006, headquartered in Portugal and operating under the dual trading identity Healthy Generation & Active Generation. The company delivers on-site B2B wellness programming to enterprise clients, with a service catalog spanning occupational gymnastics (ginástica laboral), group fitness, personal training, ergonomics, physiotherapy, mental health and psychology consultations, massage, mindfulness, nutrition consulting, healthy meal delivery, cooking workshops, teambuilding, kids programs, and corporate social responsibility activities. Service delivery is primarily on-site at client premises, with selected digital channels such as Palestras Wellness / Webinares for virtual lectures. The company reports a roster of 200+ enterprise clients across at least 15 industries — including financial services (Caixa Geral de Depósitos, Itaú BBA, BNP Paribas Cardif), technology (Accenture, Samsung, OutSystems, Dell), manufacturing (Bosch, Airbus Atlantic Portugal), food and beverage (Nestlé, Nestlé Waters), logistics (DHL), healthcare (CUF Descobertas, Hospital Fernando Fonseca), automotive (BMW, Mercedes), and pharma (Janssen, Sanofi). Revenue is generated through quote-based, recurring corporate contracts with HR and wellness decision-makers, though pricing is not publicly disclosed; no headcount, revenue, or funding figures are available. Healthy Generation maintains an active content library (79+ published wellness articles) and a multi-channel marketing presence across blog, social media (Facebook, Instagram), earned media in national Portuguese outlets (RTP1, RTP2, PÚBLICO, RH Magazine, Ímpar, Revista de Segurança Comportamental), and email newsletters, with geographic operations confined to Portugal.

Name

Healthy Generation

Legal name

Healthy Generation & Active Generation

Website

https://hgeneration.pt

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Healthy Generation is a Portuguese privately held corporate wellness company founded in 2006 that delivers on-site workplace health programs — including ginástica laboral, fitness, ergonomics, mental health, nutrition, and teambuilding — to 200+ enterprise clients across Portugal via recurring B2B contracts.

Ownership category

akta.pro rank

Product category

Corporate Wellness Services

NAICS

Personal Care Services (8121), Mobile Food Services (722330)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industries

Workplace Wellness & Wellbeing Education (EDAAAHAN), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Wellness Program Design & Accountability Coaching (HSADAGAC)

Keywords

• Corporate wellness programs
• Workplace health services
• Employee wellbeing programs
• Ergonomic workplace analysis
• Occupational fitness services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Wellness Programs: Direct B2B contracts with corporate clients for comprehensive health and wellness programs including on-site fitness classes, mental health services, ergonomic assessments, and nutrition consulting delivered at client workplaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Healthy Generation provides on-site corporate wellness services to enterprises across Portugal. Its portfolio spans workplace gymnastics (ginástica laboral), group fitness classes, personal training, mental health and psychology consultations, ergonomic workplace analysis, physiotherapy, massage, mindfulness, nutrition consulting, healthy meal/fruit delivery, team-building, and outdoor activities. Services are tailored per client and delivered at corporate premises under recurring contracts.

Product overview

Healthy Generation is a Portuguese corporate wellness company offering comprehensive health and wellbeing programs for businesses. Their portfolio consists of multiple service modules organized under Active Programs (Ginástica Laboral, Fitness Classes, Personal Training), Health & Wellness (Mental Health, Psychology Consultations, Ergonomic Services, Physiotherapy), Anti-Stress (Massage, Mindfulness, Laughter Yoga), Healthy Eating (Nutrition Services, Food Delivery, Cooking Workshops), Learn & Enjoy (Culinary and Skills Workshops), Fun Breaks (Entertainment Activities), Personal Care (Grooming Services), Surprise your Team (Corporate Events), Social Responsibility (CSR Activities), Kids Programs (Children's Activities), and Outdoor Events (Teambuilding, Nature Activities, Sports). The company serves B2B clients including major corporations in Portugal.

Differentiator

Problem solved

Functional benefit

Products and services

• Active Programs Workplace fitness and exercise service category comprising ginástica laboral (workplace gymnastics to prevent musculoskeletal disorders), group fitness classes, on-site fitness space (Espaço Fit) setup/management, and personal training delivered to corporate employees.
• Health & Wellness Programs Comprehensive workplace health services including mental health programs, psychology consultations, health check-ups, sleep check-ups, wellness lectures/webinars, ergonomic workplace analysis, postural assessment, ergonomic and postural counseling, physiotherapy/osteopathy/acupuncture, and the integrated "Programa 3 Pilares para uma Vida Saudável" covering nutrition, exercise, and mental wellbeing.
• Anti-Stress Services Workplace stress-relief services including on-site chair massage, professional massage-table massage (Massagem Marquesa), mindfulness and meditation programs, and laughter yoga / terapia do riso sessions delivered to corporate employees.
• Healthy Eating Programs Corporate nutrition services covering nutrition consultations, healthy workplace breakfasts (Pequeno Almoço Saudável), fruit basket delivery, fresh juices/fruit bowls/skewers/pancakes, healthy meal-box delivery (Marmitas Saudáveis), and cooking workshops on healthy lunches, snacks/smoothies, vegetarian recipes, and healthy desserts.
• Learn & Enjoy Workshops Educational and entertainment workshops for corporate groups including Sushi, Master Chef, Mexican Food, wine tasting, craft beers, Gin, Cocktails, Coffee Experience, Tea Journey, financial literacy, photography, and urban gardens/aromatic herbs.
• Fun Breaks Entertainment Workplace entertainment activities including Escape Room, Quiz Show, magic shows, stand-up comedy, and Sunset Office Parties for corporate teams.
• Personal Care Services On-site personal grooming and image services for employees including manicure, makeup workshops, hair styling workshops, and image/personal-branding workshops.
• Surprise Your Team Events Themed corporate events and celebrations including Hot Chocolate Day, Family Day, artisan ice cream, Bolas de Berlim, Santos Populares, Summer/Christmas parties, Magusto (chestnut celebration), and gift basket delivery.
• Corporate Social Responsibility Programs CSR and team volunteering activities for corporate groups including beach cleaning, tree planting/forest maintenance, social institution refurbishment, and toy building/donation.
• Kids Programs Children's wellness and creative activities offered alongside corporate family events including Yoga Baby/Kids, Hip-Hop Kids, motor expression, plastic arts workshops, creative cooking workshops, dramatic expression/theatre, and Quiz Show Junior.
• Outdoor Events & Teambuilding Corporate teambuilding and outdoor activities including general teambuilding programs, nature activities, fitness boot camps, corporate running groups, surf lessons, and stand-up paddle lessons.

Named customers30 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ISS A/S: Global facility services group providing workplace services including wellness, cleaning, and food services to enterprises (also an HG client). Comparable as a broad incumbent in workplace services competing for the same corporate wellness budgets, particularly in Europe.
• Sodexo Benefits & Rewards Services: Global workplace services and benefits provider (notably already an HG client). Comparable as a broad incumbent delivering B2B wellness, food, and quality-of-life services to enterprise clients across multiple geographies, including Portugal.

Emerging players

• Calm Business: Enterprise subscription to meditation, mindfulness, and mental health content. Comparable as an adjacent B2B wellness provider, specifically competing in the mindfulness/mental health segment where HG also offers services.
• Wellable: Corporate wellness technology platform offering challenges, content, and rewards programs to enterprise clients. Comparable as an emerging B2B wellness platform targeting the same HR buyer persona, though with a digital rather than on-site delivery model.
• Officevibe by Limeade: Employee engagement and wellness survey platform for SMBs and mid-market. Comparable as an emerging player in the corporate wellness space, with a lighter-weight digital delivery model targeting similar HR decision-makers.
• Headspace for Business: Enterprise mental health and mindfulness platform. Comparable as an emerging player in corporate wellness, specifically in the mental health and mindfulness modules where HG also competes, with a strong digital distribution model.

Regional players

• Wellbe (Wellbeing People): UK-based corporate wellbeing consultancy delivering on-site and virtual wellness programs. Comparable to HG as a B2B workplace wellness provider with similar service breadth (mental health, fitness, nutrition), though operating in the UK/Ireland rather than Iberia.

Direct peers

• Limeade: Employee experience and wellbeing platform used by enterprises to drive engagement, mental health, and wellness outcomes. Comparable to HG as a B2B corporate wellbeing vendor targeting the same HR buyer, though with a SaaS-led delivery model.
• Wellhub (formerly Gympass): Global corporate fitness and wellness benefits platform serving enterprise HR with multi-vendor access. Directly comparable to HG in selling B2B corporate wellness subscriptions, though operating at vastly larger scale with a tech-enabled marketplace model rather than direct on-site delivery.
• Virgin Pulse: Enterprise employee wellbeing platform combining digital engagement, fitness, and mental health. Directly comparable to HG in selling holistic corporate wellness to large enterprise HR, but with a tech-platform foundation rather than on-site delivery.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xplus.google.com/u/0/+HGenerationPT
• YouTubeyoutube.com/channel/UCzvOuJaQd_dOcxSZAZkhJBw
• Facebookfacebook.com/HGeneration.pt
• Instagraminstagram.com/healthy_generation06

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Healthy Generation