Professional Orthopaedic Associates

What Professional Orthopaedic Associates does

Professional Orthopaedic Associates is a private, physician-owned multi-specialty orthopaedic practice headquartered in Tinton Falls, New Jersey, operating since 1985. The practice delivers comprehensive musculoskeletal care through eight subspecialty Centers of Excellence (Sports Medicine, Spine and Scoliosis, Shoulder, Knee, Hip, Joint Reconstruction, Foot & Ankle, and Hand, Wrist & Elbow) staffed by 12 fellowship-trained or board-certified orthopaedic surgeons supported by physician assistants, nurse practitioners, and radiologic/medical technologists. Diagnostic imaging capabilities include an ACR-accredited GE ONI Open Extremity MRI and digital X-ray systems, complemented by on-site physical and occupational therapy, a HIPAA-compliant telemedicine platform, and bracing/DME retail (including Amazon Associate affiliate sales). Surgical procedures are performed through partnerships with Shrewsbury Surgery Center and Toms River Surgery Center.

The company serves a dual customer base: individual fee-for-service patients seeking orthopaedic care for joint pain, arthritis, fractures, and sports injuries, plus institutional clients in regional sports medicine. It holds official team-doctor relationships with Monmouth University, Georgian Court University, Brookdale Community College, Cedar Stars Academy, and 16+ regional high schools, covering 6,000+ athletes and 400+ coaches. Revenue is generated through insurance-billed professional services, ancillary imaging and therapy services, DME/brace sales, and outpatient surgical procedures, with a direct-to-consumer GTM motion via phone, online appointment requests, patient referrals, and content marketing across three Central New Jersey locations in Tinton Falls, Toms River, and Freehold.

Name

Professional Orthopaedic Associates

Legal name

Professional Orthopaedic Associates

Website

https://professionalortho.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Professional Orthopaedic Associates is a multi-specialty orthopaedic practice in Central New Jersey, founded in 1985. Twelve fellowship-trained physicians deliver comprehensive musculoskeletal care across eight Centers of Excellence, serving individual patients and institutional sports medicine clients.

Ownership category

akta.pro rank

Product category

Orthopaedic Medical Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Orthopedics (HLAKALAA)

akta.pro secondary industries

Orthopedic Surgery (Operative Orthopedics) (HLAKALAC), Spine (Orthopedic Spine) (HLAKALAE), Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

Keywords

• Orthopaedic medical services
• Sports medicine care
• Joint replacement surgery
• Musculoskeletal treatment
• Physical therapy services

Headquarters

HQ city

Eatontown

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Patient Care Services: Fee-for-service medical care including office consultations, diagnostic imaging (X-ray, MRI), surgical procedures, joint replacement, and rehabilitation therapy services. Billed through insurance plans and patient payments.
2. Physical and Occupational Therapy: Rehabilitation services including physical therapy for musculoskeletal injuries, post-surgical rehabilitation, and occupational therapy for hand, wrist, and elbow conditions.
3. Bracing/Orthopaedic Care Products: Sale of orthopaedic products including ankle braces, back supports, knee braces, and other durable medical equipment. Also through Amazon Associate affiliate sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Professional Orthopaedic Associates is a multi-specialty orthopaedic medical practice providing comprehensive bone, joint, and muscle care since 1985. Services span diagnostic imaging (MRI, digital X-ray), surgical and non-surgical orthopaedic treatment, joint reconstruction, sports medicine, physical and occupational therapy, and telemedicine across three Central New Jersey locations, staffed by fellowship-trained and board-certified surgeons organized into specialty Centers of Excellence.

Product overview

Professional Orthopaedic Associates is a multi-specialty orthopaedic practice offering comprehensive bone, joint, and muscle care through a network of Centers of Excellence including Foot & Ankle, Hand/Wrist/Elbow, Hip, Joint Reconstruction, Knee, Shoulder, Spine and Scoliosis, and Sports Medicine Centers. The practice provides diagnostic imaging services (Digital X-Ray, MRI with ACR accreditation), physical and occupational therapy, orthopaedic telemedicine, bracing/orthopaedic products, and operates outpatient surgery centers. All services are delivered by fellowship-trained, board-certified orthopaedic surgeons serving patients in Central New Jersey since 1985.

Differentiator

Problem solved

Functional benefit

Brands

• Sports Medicine Center: Center specializing in sports-related injuries and conditions with fellowship-trained surgeons
• Spine and Scoliosis Center
• Shoulder Center
• Knee Center
• Joint Reconstruction Center
• Foot & Ankle Center
• Hand, Wrist & Elbow Center
• Hip Center

Products and services

• Comprehensive Orthopaedic Care Services Comprehensive bone, joint, and muscle care covering neck, shoulder, back, elbow, wrist, spine, hand, hip, knee, ankle, foot, joint replacement, and sports medicine delivered by fellowship-trained orthopaedic surgeons organized into specialty Centers of Excellence. Targeted at patients in Central New Jersey with musculoskeletal conditions.
• Sports Medicine Services Specialized sports medicine treatment and injury prevention programs for professional, collegiate, high school, and recreational athletes, including ACL injury prevention, concussion management, and return-to-sport rehabilitation.
• Joint Replacement and Reconstruction Services Joint replacement surgery and reconstruction services for hip, knee, shoulder, and elbow, including treatment for osteoarthritis, rheumatoid arthritis, and degenerative joint conditions.
• MRI Diagnostic Imaging

Quantifiable outcome

• Serving 6,000+ athletes and 400+ coaches through official team doctor relationships
• +1 more outcomes

Named customers5 records

Segments4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Shrewsbury Surgery CentercoreOthersOutpatient surgery center partnership providing surgical facilities for procedures performed outside hospital setting. Part of commitment to providing highest level of care in comfortable, professional atmosphere.
• Toms River Surgery CentercoreOthersOutpatient surgery center partnership providing surgical facilities for procedures performed outside hospital setting. Part of commitment to providing highest level of care in comfortable, professional atmosphere.
• Pickleball DoctorsminorGTM or Marketing PartnerExclusive regional doctors designated as pickleball treatment leaders in Central New Jersey. Listed on pickleballdoctors.com as regional experts providing injury treatment and prevention tips for pickleball players.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• RWJBarnabas Health: Large New Jersey health system operating multiple hospitals and outpatient orthopaedic service lines across the same geography — represents the integrated-system competitor pulling patients away from independent practices.
• Hospital for Special Surgery: Nation's leading specialty orthopaedic hospital and a benchmark for fellowship-trained orthopaedic care, sports medicine affiliations, and research reputation — sets the upper bound of clinical credibility for any ortho practice.
• Hackensack Meridian Health: Major New Jersey health system with broad orthopaedic, sports medicine, and rehabilitation service lines across Central and Northern NJ — competes for the same patient and referral pool.

Direct peers

• Centers for Advanced Orthopaedics: Large multi-state orthopaedic group organized around subspecialty centers of excellence, fellowship-trained surgeons, and integrated PT — a comparable model of physician-owned specialty consolidation.
• Rothman Orthopaedic Institute: Large multi-specialty orthopaedic practice based in the greater Philadelphia/South Jersey region with fellowship-trained surgeons, sports medicine contracts, and on-site imaging — a directly comparable regional ortho group with similar Centers-of-Excellence structure.
• OrthoCarolina: Independent, physician-owned multi-specialty orthopaedic practice with Centers of Excellence model, fellowship-trained surgeons, sports medicine affiliations, and on-site imaging/PT — a benchmark independent-practice peer.
• Princeton Orthopaedic Associates: Central New Jersey multi-specialty orthopaedic practice offering similar sports medicine, joint replacement, and spine services to overlapping patient populations in Monmouth and Mercer counties.
• Seaview Orthopaedic & Medical Associates: Multi-location New Jersey orthopaedic group providing sports medicine, joint replacement, and physical therapy across Monmouth and Ocean counties — directly overlapping service area and subspecialty mix.

Emerging players

• ATI Physical Therapy: National outpatient physical therapy chain with NJ presence, offering post-surgical rehabilitation and sports medicine programs that overlap with Professional Orthopaedic Associates' in-house PT/OT services.
• Ivy Rehab Network: Large multi-state outpatient PT/OT and sports medicine provider with significant New Jersey footprint — competes directly on the rehabilitation and sports medicine adjacencies to orthopaedic surgery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/poaorthodocs
• Facebookfacebook.com/professionalortho
• LinkedInlinkedin.com/company/professional-orthopaedic-associates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Professional Orthopaedic Associates