Ipso Facto
- Company typePrivate
- Founded1995
- HeadquartersMontrouge, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Ipso Facto does
Ipso Facto is a French software vendor founded in 1995, headquartered in Montrouge, that builds and sells Logi-Pro, a multilingual, cross-platform CRM solution purpose-built for corporate real estate professionals. Logi-Pro manages real estate portfolios, client relationships, mandates, and commercial activities across multi-site operations, with modules covering business management, correspondence automation, portfolio analytics, vector mapping, and single-entry multi-distribution to portals, websites, email campaigns, and social media. The platform runs on JAVA and ASP.NET, is accessible across Windows, Linux, iOS, and Android, and is delivered as cloud-based SaaS. Recent product additions include AI-powered commercial description generation (November 2025), LinkedIn integration (February 2025), and partnerships with Costar, Explore, and the RealXchange broker network (2024).
The company serves a dual customer base of large enterprise corporate real estate groups — including CBRE, Cushman & Wakefield, Colliers International, Arthur Loyd, PRIMM, and Groupe Babylone — alongside independent brokerages and mid-market firms such as MCarré Conseil. Its go-to-market is sales-led and domestic-only (France), combining direct enterprise sales with regional customer tours, the annual SIMI trade show, joint webinars, and content marketing. Revenue is generated through custom-tiered SaaS subscriptions billed annually, with a free trial offering (10 commercial descriptions plus 30 minutes of support). The platform handles 120,000+ property listings distributed daily and has been deployed for more than 15 years in client workflows, supporting high retention but limiting geographic diversification.
Operationally, Ipso Facto is a privately-held, founder/owner-operated company with no disclosed external investors, parent, or funding rounds, and a headcount of 11-50 employees. The development team is entirely based in France and works predominantly remotely. The company holds CNIL data protection registration and supports Loi Hoguet regulatory compliance for French real estate professionals, positioning it as a compliance-ready niche CRM provider.
Ipso Facto firmographics
Firmographics- Name
- Ipso Facto
- Legal name
- La Société Ipso-Facto
- Website
- https://ipso-facto.fr
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ipso Facto industry classification
Industry- Product category
- Commercial Real Estate CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industry
- Partner Relationship Management (PRM) & Channel CRM (HDAEAFAG)
Keywords
Where Ipso Facto is headquartered
LocationHeadquarters
- HQ city
- Montrouge
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Ipso Facto business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Logi-Pro CRM Subscription: Software-as-a-Service subscription model for CRM access with tiered plans based on organization needs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom subscription plans |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Ipso Facto product offering
Product offeringCore offering
Ipso Facto develops and sells Logi-Pro, a multilingual, cross-platform SaaS CRM solution purpose-built for corporate real estate professionals. The platform centralizes property portfolio data, client relationships, marketing mandates, automated correspondence, vector mapping, and one-click multi-distribution of listings to websites, portals, email campaigns, social media, and colleagues. It is delivered as a cloud-based subscription service with a 100% French-hosted cloud infrastructure.
Product overview
Ipso Facto offers Logi-Pro as its primary unified CRM platform for corporate real estate professionals. The platform operates as a multilingual, cross-platform solution accessible via PC, tablet, and smartphone across Windows, Linux, iOS, and Android. The core Logi-Pro platform integrates several functional modules including Business Management (for portfolio and client data), Correspondence (for automated document generation), Real Estate Portfolio (with performance analytics), Mapping (with vector-based geographic features), Multi-Posting (for property portal distribution), and a Single Entry system for multi-distribution. The company also provides associated real estate website creation services. The platform has been in use for over 15 years and includes AI-powered features for automated data entry and content generation.
Differentiator
Problem solved
Functional benefit
Brands
- Logi-Pro: The reference CRM solution for corporate real estate professionals - a multilingual, cross-platform corporate real estate intranet software solution.
Products and services
- Logi-Pro A multilingual, cross-platform SaaS CRM platform for corporate real estate professionals that manages property portfolios, client relationships, marketing mandates, automated correspondence, vector mapping, and one-click multi-distribution of listings to websites, portals, email campaigns, social media, and colleagues. Accessible via PC, tablet, and smartphone across Windows, Linux, iOS, and Android.
- Real Estate Website Creation Service Website design and creation services linked directly to company data via Logi-Pro, including a universal gateway for real estate advertising portals and social network presence management.
Quantifiable outcome
- 120,000+ property listings distributed daily
- +1 more outcomes
Companies that use Ipso Facto
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Ipso Facto technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature7 records
Ipso Facto partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- LinkedIncoreLinkedIn integration into Logi-Pro enabling direct access to profiles of accounts and contacts, professional information updates, and career evolution tracking for enhanced client knowledge.
- ExplorecoreIntegration combining Explore's real estate and commercial data with Logi-Pro's CRM. Enables targeted files for phoning and emailing campaigns, contact qualification, rapid ad publishing, and accurate marketing reports.
- CostarcoreStrategic partnership with Costar including attendance at their headquarters inauguration. Costar is a major commercial real estate data provider, and Ipso-Facto integrates this data into Logi-Pro.
- RealXchangecorePlatform for sharing property offers between brokers with automatic synchronization. One-click sharing to selected brokers with real-time updates of shared listings.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ipso Facto competitors and assessment
Company assessmentEmerging players
- Reonomy: Reonomy provides commercial real estate data and intelligence tools. While more focused on property data than CRM delivery, it is comparable to one of Logi-Pro's strategic data partners (CoStar) and intersects with Ipso-Facto's Explore integration.
- Spacely AI: Spacely AI applies AI to commercial real estate workflows including space planning and visualization. It is an emerging player with partial overlap with Logi-Pro's AI-powered offers feature and CRE workflow automation.
Broad incumbents
- Yardi: Yardi is a large, established CRE software suite that includes CRM, property management, and accounting modules. It serves the same commercial real estate brokerage and owner-operator customers but as part of a much broader platform.
- RealPage: RealPage is a broad CRE and multifamily software incumbent offering CRM-adjacent, asset management, and operations tools. While larger and more diversified, it competes with Logi-Pro for portfolio intelligence and client workflow management at enterprise CRE firms.
- Argus Software (Altus Group): Argus by Altus Group is the dominant CRE valuation and investment analytics platform. It is comparable to Logi-Pro in serving institutional CRE firms and overlaps in property portfolio intelligence and reporting.
- HubSpot: HubSpot is a leading horizontal CRM used by some independent real estate agencies. It competes with Logi-Pro for mid-market and independent brokerages that may opt for a generic CRM rather than a vertical-specific platform.
- Salesforce: Salesforce is the dominant horizontal CRM and competes with Logi-Pro as the alternative CRE brokerages might deploy. While not CRE-specialized, it has industry clouds and AppExchange partners that overlap with parts of Logi-Pro's functionality.
Direct peers
- Apto: Apto is a CRM purpose-built for commercial real estate brokerages, directly comparable to Logi-Pro. It serves a similar CRE broker customer base with similar subscription delivery and feature set (contact management, property listings, deal pipeline).
- Buildout: Buildout provides marketing and CRM software tailored to commercial real estate brokers, including property listing distribution and proposal automation. It directly overlaps with Logi-Pro's multi-posting and CRM functionality for the same customer segment.
Others
- CoStar: CoStar is the dominant CRE data provider and a strategic integration partner of Ipso-Facto. It is thematically related as a data and marketplace ecosystem player rather than a direct CRM competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ipso Facto social profiles
Digital presenceIpso Facto compliance and trust
Trust signalCompliance2 records
Ipso Facto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ipso Facto leadership team
Management profileNumber of profiles
Profiles9 records
Ipso Facto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ipso Facto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ipso Facto
What does Ipso Facto do?
Ipso Facto develops and sells Logi-Pro, a multilingual, cross-platform SaaS CRM solution purpose-built for corporate real estate professionals. The platform centralizes property portfolio data, client relationships, marketing mandates, automated correspondence, vector mapping, and one-click multi-distribution of listings to websites, portals, email campaigns, social media, and colleagues. It is delivered as a cloud-based subscription service with a 100% French-hosted cloud infrastructure.
Is Ipso Facto a public or private company?
Ipso Facto is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ipso Facto founded?
Ipso Facto was founded in 1995. It employs 11 to 50 people.
Where is Ipso Facto based?
Ipso Facto is headquartered in Montrouge, France, in the Europe region.
How does Ipso Facto make money?
One revenue line is on record: logi-Pro CRM Subscription.
Who are Ipso Facto's main competitors?
Emerging players on record are Reonomy and Spacely AI. Broad incumbents are Yardi, RealPage, Argus Software (Altus Group), HubSpot and Salesforce. Direct peers are Apto and Buildout. CoStar is listed as an others.
Does Ipso Facto have an API?
No public API is recorded for Ipso Facto.
What industry is Ipso Facto in?
Ipso Facto's product category is Commercial Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of HDAEAFAG, Partner Relationship Management (PRM) & Channel CRM. Its NAICS code is 51821 and its SIC code is 7372.