Little Dog Tech

What Little Dog Tech does

Little Dog Tech is a privately held, locally-owned Managed Service Provider (MSP) headquartered in West Des Moines, Iowa, that delivers computer repair, IT support, and related technology services to residential customers and small-to-medium businesses across Central Iowa. Founded in 2006 and operating with 1-10 employees, the company runs a single retail location at 5946 Ashworth Rd. and supplements in-store service with remote support (via Splashtop) and on-site home/business visits. Its service portfolio spans virus and spyware removal, new computer setup and data migration, system optimization and cleanup, hardware troubleshooting and upgrades, electronic recycling, and outsourced managed IT for businesses — the latter delivered through a separate brand portal (ldtechiowa.com).

The company monetizes through four primary revenue streams: professional services on a pay-as-you-go basis with non-refundable diagnostics and 30-day labor/parts warranties, managed IT services for SMB clients lacking in-house IT staff, hardware sales of refurbished computers and accessories through an e-commerce shop (shop.littledogtech.com) carrying a 1-year hardware warranty, and electronic recycling services. Pricing is quote-based and not publicly disclosed. Go-to-market is primarily direct-to-consumer via local SEO, an active content blog, Facebook, LinkedIn, YouTube, and seven consecutive years of CityView Best of Des Moines awards (2019-2025) backed by BBB accreditation.

Technically, the operation relies on industry-standard IT support tools and Splashtop for secure remote access rather than proprietary technology. Technicians hold CompTIA A+ certification, providing verified technical competency. The company has no disclosed AI/ML capabilities, APIs, SDKs, or patents, and no funding history or external investors are identified. The business is described in company material as an Iowa-run family business, suggesting informal ownership with no parent entity, subsidiaries, or institutional backing.

Name

Little Dog Tech

Legal name

Little Dog Tech

Website

https://littledogtech.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Dog Tech is a privately held West Des Moines-based Managed Service Provider offering computer repair, IT support, virus removal, hardware upgrades, and refurbished computer sales to residential customers and small businesses across Central Iowa.

Ownership category

akta.pro rank

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Computer Repair & Tech Support Services: Professional IT support services including virus removal, hardware troubleshooting, optimization, and new computer setup. Provided via in-store, remote, and on-site delivery.
2. Refurbished Computer Sales: Sale of refurbished computers, laptops, tablets and accessories through their e-commerce shop (shop.littledogtech.com), featuring warranty-protected quality equipment at reduced prices.
3. Managed IT Services (Business): Ongoing managed service provider (MSP) offerings for businesses through their separate business services portal (ldtechiowa.com), providing comprehensive IT support for organizations without in-house IT staff.
4. Electronic Recycling: Responsible disposal and recycling of electronic equipment for residential and business customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Little Dog Tech provides local computer repair and IT support services for residential customers and small-to-medium businesses in Central Iowa. Core services include virus and spyware removal, new computer setup and data migration, system optimization and cleanup, hardware troubleshooting and upgrades, and electronic recycling. The company also sells refurbished computers, laptops, and tablets through an online shop with warranty protection, and delivers managed IT services to businesses through a separate brand portal.

Product overview

Little Dog Tech is a full-service Managed Service Provider (MSP) serving Central Iowa, offering a unified portfolio of IT services rather than a modular software platform. The core offering consists of residential and business technical support services including Virus & Spyware Removal, New Computer Setup & Migration, Optimization & Cleanup, Hardware Troubleshooting & Upgrades, and Electronic Recycling. The company also operates a retail component through its Refurbished Computers shop, selling high-quality refurbished laptops, desktops, and tablets. Business Services are delivered through a separate brand (ldtechiowa.com) for business clients seeking outsourced IT support. Remote Support is available via Splashtop integration for quick issue resolution without in-home visits.

Differentiator

Problem solved

Functional benefit

Products and services

• Virus & Spyware Removal Eliminate viruses and optimize system performance using current tools; secures and speeds up computers with comprehensive service beyond mere virus removal. Targeted at residential customers.
• New Computer Setup & Data Migration Setup of new computers with data migration and software installation, including commercial-grade antivirus, software patching, and optional internet control packages. For residential customers.
• Optimization & Cleanup Boosts computer performance by addressing hard drive issues, startup programs, and other factors affecting speed; gets PCs running like new regardless of virus status. For residential customers.
• Hardware Troubleshooting & Upgrades Troubleshooting and upgrading RAM, video cards, or SSDs, handling all hardware issues and offering custom computer builds. For residential customers.
• Electronic Recycling Comprehensive electronic recycling services for responsible disposal of outdated or non-functional electronic equipment, available to residential and business customers.
• Refurbished Computers High-performance, budget-friendly refurbished computers, laptops, tablets, and accessories sold through the company e-commerce shop with a 1-year limited hardware warranty covering manufacturing defects.
• Business IT Services (MSP) Managed Service Provider offerings for small-to-medium businesses in Central Iowa, providing IT support, network support, backup, security monitoring, and holiday/seasonal IT readiness for companies without in-house IT staff. Delivered through the separate ldtechiowa.com portal.
• Remote Support Services Remote technical assistance via Splashtop for resolving small issues and providing IT support without requiring an in-home visit. Available to residential and business customers.
• Residential IT Services Accessible and reliable residential IT services including computer hardware repair, software optimization, and security options delivered by certified technicians to homeowners and families.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• iFixandRepair: Mall- and shopping-center-based device and computer repair franchise. Comparable as a walk-in consumer repair provider, though focused more on mobile devices and mall traffic than managed services.
• Rescuecom: US-based computer repair, IT support, and managed services provider for consumers and businesses. Closely comparable service mix — repair, virus removal, managed IT — with both remote and on-site delivery.
• uBreakiFix (Asurion): National device repair chain owned by Asurion, fixing smartphones, tablets, computers, and game consoles. Comparable as a walk-in/ mail-in repair service with certified technicians, but with broader category coverage and a national footprint.
• Asurion Tech Repair & Solutions: Asurion's branded retail repair chain (formerly uBreakiFix at Best Buy) offering computer, phone, and device repair. Comparable certified-technician repair model with warranty-backed service and national reach.
• NerdsToGo: Franchise-based residential and small-business IT services provider offering computer repair, network support, and managed IT. Highly comparable business model and customer profile, though operating across multiple US markets rather than a single local region.
• Computer Repair Doctor: Small-format computer repair franchise offering virus removal, hardware upgrades, data recovery, and networking. Comparable independent repair-shop business model serving local consumer and SMB markets.
• Geek Squad: Best Buy's in-store, in-home, and remote tech support and repair arm. Directly comparable as a provider of virus removal, computer setup, hardware troubleshooting, and optimization for both consumers and small businesses, though operating at national scale.

Broad incumbents

• Office Depot IT Services: Big-box retailer offering in-store IT support, repair, and setup services under the Office Depot/OfficeMax brand. Comparable as a consumer-facing PC support channel, though bundled into a much larger office supplies retail business.
• Staples EasyTech: IT support and repair service operated within Staples retail stores. Directly comparable consumer/SMB computer support offering, though embedded within Staples' broader office products business.

Others

• SquareTrade (Allstate): Device protection plan provider (owned by Allstate) that also operates repair services. Comparable adjacency in the device repair and protection space, though its primary business is insurance rather than fee-for-service repair.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LittleDogTech
• Facebookfacebook.com/LittleDogTech
• LinkedInlinkedin.com/company/little-dog-tech
• Xx.com/littledogtech

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Dog Tech