The Green Project
The Green Project is a New Orleans-based nonprofit, founded in 1994, that operates a donation-based Salvage Store, paint recycling program, MakerSpace workshops, free K-12 environmental education, and the annual Salvations design competition, serving local residents, artists, schools, and nonprofits in Southeast Louisiana.
- Company typePrivate
- Founded1994
- HeadquartersNew Orleans, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Green Project does
The Green Project is a New Orleans-based nonprofit organization founded in 1994 that operates an integrated portfolio of creative reuse and environmental programs. Its core offerings are a donation-based Salvage Store selling reclaimed building materials, a Paint Recycling Program that diverts usable paint from landfills (the organization trains City of New Orleans Department of Sanitation staff on sorting), free K-12 Environmental Education, a MakerSpace workshop, and the annual Salvations design competition and auction. The Green Project also co-hosts the annual Draw-a-Thon with Antenna (approximately 1,500 participants per year) and partners with Whole Foods and other organizations on community paint collection events.
Revenue is generated through a mix of channels typical of a small community nonprofit: retail sales of donated building materials at the Marais Street store, workshop fees ranging from free to $45, individual donations and annual fundraising campaigns such as GiveNOLA Day, and a partnership-funded paint recycling service with the City of New Orleans. The organization operates with a tiny paid staff supplemented by volunteers, has a single physical location at 2831 Marais Street, and serves the New Orleans metropolitan area and Southeast Louisiana. Quantified impact includes 40,000 gallons of paint diverted from waterways, 2 million pounds of materials reclaimed, and 700+ local students and residents educated annually. The organization has no parent company, no external funding rounds, no disclosed AI capabilities, and no M&A activity; it is governed as an independent nonprofit with a community-led go-to-market motion.
The Green Project firmographics
Firmographics- Name
- The Green Project
- Legal name
- The Green Project
- Website
- https://thegreenproject.org
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Green Project is a New Orleans-based nonprofit, founded in 1994, that operates a donation-based Salvage Store, paint recycling program, MakerSpace workshops, free K-12 environmental education, and the annual Salvations design competition, serving local residents, artists, schools, and nonprofits in Southeast Louisiana.
- Ownership category
- akta.pro rank
The Green Project industry classification
Industry- Product category
- Reclaimed Building Materials Retail
- NAICS
- Materials Recovery Facilities (562920), Waste Management and Remediation Services (562)
- SIC
- Refuse Systems (4953), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ)
- akta.pro secondary industry
- On-site Recycling Programs (Single-Stream, Source-Separated) (BPABALAB)
Keywords
Where The Green Project is headquartered
LocationHeadquarters
- HQ city
- New Orleans
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Green Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Salvage Store Sales: Donation-based retail store selling reclaimed building materials including doors, lumber, light fixtures, and cabinets. Materials are donated and resold at affordable prices.
- Workshop Fees: Educational workshops on woodworking, DIY projects, and creative reuse. Pricing ranges from free to $45 depending on course and includes materials.
- Donations: Individual donations and annual fundraising campaigns including GiveNOLA Day efforts.
- Paint Recycling Services: Free paint recycling services for community; funded through partnerships with City of New Orleans Department of Sanitation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Community Events |
| Unit Pricing | Pay-as-you-go | Standard Workshop Admission |
| Subscription | Annual | TGP Membership Discount |
| Other | Pay-as-you-go | Scholarship Pricing |
| Transaction based/ take rate | Pay-as-you-go | Salvage Store |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Green Project product offering
Product offeringCore offering
The Green Project operates a donation-based Salvage Store selling reclaimed building materials (doors, lumber, light fixtures, cabinets), runs a Paint Recycling Program that diverts approximately 40,000 gallons of usable paint from landfills annually, and delivers free K-12 environmental education programs alongside paid hands-on workshops and an open MakerSpace workshop facility in New Orleans. The organization is funded through store sales, workshop fees, individual donations, and partnerships with the City of New Orleans Department of Sanitation.
Product overview
The Green Project is a nonprofit organization in New Orleans that operates a portfolio of environmental programs focused on creative reuse and recycling. Its core offerings include the Salvage Store (a donation-based retail outlet for building materials), the Paint Recycling Program (diverting usable paint from landfills), Environmental Education initiatives (free K-12 programs and workshops), the MakerSpace (an open community workshop facility), and Salvations (an annual design competition and auction). The organization prevents approximately 40,000 gallons of paint from being dumped annually, reclaims 2 million pounds of materials per year, and educates over 700 local students and residents.
Differentiator
Problem solved
Functional benefit
Products and services
- Salvage Store A donation-based retail store located on St. Claude and Press St. in New Orleans, carrying new and used building materials including doors, lumber, light fixtures, cabinets, and more. Open Wed-Sat 11am-5pm. Target customers are local residents, DIY hobbyists, and artists seeking affordable reclaimed materials.
- Paint Recycling Program A paint recycling initiative that diverts usable paint from landfills and offers residents a safe way to dispose of old paint, in turn protecting local ecosystems. Processes approximately 40,000 gallons of paint annually. Drop-off is accepted Mon-Sat 9am-4pm at 2831 Marais St., and free reclaimed paint is distributed to nonprofits, schools, artists, and residents.
- Environmental Education
Quantifiable outcome
- Prevents 40,000 gallons of paint from being dumped down the drain annually
- +2 more outcomes
Companies that use The Green Project
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
The Green Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Green Project partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- City of New Orleans Department of SanitationcoreAnnual Paint Reclamation Project partnership at Household Hazardous Materials Collection Day. The project diverts usable paint from disposal; provides nonprofits, artists, and residents with usable paint free of charge; offers residents a way to recycle household hazardous waste; and protects the environment. The Green Project trains Department of Sanitation staff on sorting and recycling paint.
- Whole FoodsminorHosts community paint collection events at Whole Foods locations in New Orleans (Broad St.) and Metairie (Veterans Memorial Blvd.), allowing residents to drop off paint for recycling at these convenient locations.
- AIA New Orleans Center for Architecture and DesignminorHosts the Salvations 2019 Preview Exhibit opening night event on October 5th in conjunction with Art for Arts Sake, showcasing competition pieces from the annual salvage design competition.
- AntennacoreCo-hosts the annual 24-hour Draw-a-Thon event, a free all-ages arts extravaganza attracting approximately 1,500 participants yearly. Antenna has also piloted an in-school Draw-a-Thon program.
- All You Need (Jordan Bantuelle)minorGuest host for various workshops including mushroom growing on logs, permaculture, composting, and edible ecosystems. Provides educational content on sustainable living practices.
- Rebuilding Together New OrleansminorCo-organized the St. Roch Block Party event in October 2018, celebrating the neighborhood with food, mural unveiling, workshop grand opening, local art, music, and community services.
- Preservation Tiny House CompanyminorCo-hosted Tiny House Tour and Talk event, providing tours of their latest tiny house projects and educational information about the building process, permitting, and preservation.
- No Waste NOLAminorGuest host for 'The Life Changing Magic of Having Less to Tidy Up' workshop, providing interactive education about living with less waste in the Crescent City.
- Grounds KreweminorPromotes waste prevention, recycling, and sustainable products for NOLA events. Listed as a recycling partner on the Green Project website.
- STEM Library LabminorProvides service learning program funds supporting service learning projects for K-12 schools in Louisiana and Mississippi, funded by the Joe W. and Dorothy Dorsett Brown Foundation.
- Coalition to Restore Coastal Louisiana (CRCL)minorOyster shell recycling partnership at the Green Project location, with drop-off hours Wed-Sat 11am-4:45pm. Supports coastal restoration efforts.
- Love Your CityminorUses 10 impact categories to mobilize, empower, and identify ways individuals and organizations are loving New Orleans and the world. Listed as a recycling partner.
- HandsOn New OrleanscoreVolunteer management platform where the Green Project posts volunteer opportunities and manages volunteer scheduling for events, workshops, and ongoing operations.
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
The Green Project competitors and assessment
Company assessmentDirect peers
- Community Forklift: Greater Washington DC area reuse center operating a donation-based retail store for building materials and home goods, with deconstruction services and a strong education/outreach component. Closely comparable to The Green Project's integrated reuse-and-education model.
- Rebuilding Center: Portland, Oregon nonprofit operating a donation-based home improvement thrift store that diverts materials from landfill and sells them at affordable prices. Directly mirrors The Green Project's Salvage Store and material diversion mission.
- The Loading Dock: Baltimore-based nonprofit providing low-cost used building materials to the community and supporting habitat-related programs. Runs a donation-based retail outlet directly analogous to The Green Project's Salvage Store operations.
- Habitat for Humanity ReStores: Habitat ReStores operate donation-based retail outlets selling new and used building materials, furnishings, and appliances to fund Habitat for Humanity's housing mission. Directly comparable to The Green Project's Salvage Store model, with significantly larger scale and broader geographic footprint.
- Urban Ore: Berkeley, California-based reuse and recycling enterprise selling salvaged building materials, furniture, and household goods. Comparable donation-based retail and materials recovery model in a different regional market.
- PaintCare: Industry-funded nonprofit operating paint stewardship programs in states with paint producer responsibility laws, setting up drop-off sites and managing paint recycling logistics. Directly comparable to The Green Project's Paint Recycling Program, with a national scope.
- Second Use Building Materials Center: Seattle-based nonprofit retail store reselling donated and salvaged architectural materials including doors, lumber, fixtures, and hardware. Operates the same donation-to-retail reuse model as The Green Project's Salvage Store, including deconstruction services.
- SCRAP NYC: Creative reuse nonprofit in New York City operating a donation-based retail store selling art and craft supplies, with school and community education programs. Comparable to The Green Project's creative-reuse focus, MakerSpace, and environmental education components.
Broad incumbents
- Waste Management Inc. Largest North American waste and recycling services provider, operating Materials Recovery Facilities and recycling programs at massive scale. A broad incumbent in the same waste management and materials recovery space, though not a creative-reuse specialist.
Others
- Reuse Alliance: National nonprofit network advancing the reuse movement through advocacy, education, and connections among reuse organizations. Functions as an industry association for the same reuse ecosystem in which The Green Project operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Green Project social profiles
Digital presenceThe Green Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Green Project leadership team
Management profileNumber of profiles
The Green Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Green Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Green Project
What does The Green Project do?
The Green Project operates a donation-based Salvage Store selling reclaimed building materials (doors, lumber, light fixtures, cabinets), runs a Paint Recycling Program that diverts approximately 40,000 gallons of usable paint from landfills annually, and delivers free K-12 environmental education programs alongside paid hands-on workshops and an open MakerSpace workshop facility in New Orleans. The organization is funded through store sales, workshop fees, individual donations, and partnerships with the City of New Orleans Department of Sanitation.
Is The Green Project a public or private company?
The Green Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Green Project founded?
The Green Project was founded in 1994. It employs 11 to 50 people.
Where is The Green Project based?
The Green Project is headquartered in New Orleans, United States, in the North America region.
How does The Green Project make money?
Four revenue lines are on record. Salvage Store Sales are the primary driver. The others are workshop Fees, donations and paint Recycling Services.
Who are The Green Project's main competitors?
Direct peers on record are Community Forklift, Rebuilding Center, The Loading Dock, Habitat for Humanity ReStores, Urban Ore, PaintCare, Second Use Building Materials Center and SCRAP NYC. Waste Management Inc. is listed as a broad incumbent. Reuse Alliance is listed as an others.
Does The Green Project have an API?
No public API is recorded for The Green Project.
What industry is The Green Project in?
The Green Project's product category is Reclaimed Building Materials Retail. Its primary akta.pro industry code is HSAIAOAJ, Eco-Friendly Disposal, Recycling & Donation Hauling, with a secondary code of BPABALAB, On-site Recycling Programs (Single-Stream, Source-Separated). Its NAICS code is 562920 and its SIC code is 4953.