Perodigm

What Perodigm does

Perodigm is an Indigenous-led, privately-held independent media agency (PERODIGM, LLC.) founded in 2012 by Rob Pero, a member of the Bad River Band of the Lake Superior Tribe of Chippewa Indians. Headquartered in Cambridge, Wisconsin, the agency provides integrated marketing solutions, video production, web design and development, brand development, social media management, public relations, and cultural consulting services to Indigenous-owned businesses, tribal organizations, nonprofits, and government agencies across the upper Midwest. Core technology is built on the Wix platform for web development, with conventional digital marketing tooling for SEO, social media, email, e-commerce, and award-winning video production. The agency operates with a small team of approximately 6-7 full-time employees and is State-certified as a Minority Business Enterprise (Native-owned).

The business model is professional services delivered through custom-quoted project-based engagements and ongoing retainer relationships, organized into three service tiers: All-Inclusive (full external marketing team), strategy and creation, and A La Carte (individual services). Pricing is not publicly disclosed; engagements are scoped to client needs, goals, and budgets. Go-to-market is relationship-based and community-driven, leveraging founder Rob Pero's leadership positions across the American Indian Chamber of Commerce of Wisconsin (AICCW), the Indigenous Business Group, Native American Tourism of Wisconsin (NATOW), the Indigenous Cannabis Industry Association, and the Minnesota Tribal Contractors Council. The agency has earned recognition including the 2019 Wisconsin Economic Development Corporation Outstanding Growth Governor's Award, 2022 American Advertising Awards (9 honors), and film festival selections for documentary work.

Revenue is not publicly disclosed; the agency is founder-owned with no identified external investors, parent company, or funding rounds. Named client engagements span advocacy/nonprofit (Your Call MN, The Link, AICCW, FACC, NATOW, WINLF, WIHEDC, MNTCC), government (WisDOT, DOJ Office of Victims of Crime), enterprise (Canndigenous, Menominee Tribal Enterprises, Complete Phytochemical Solutions), and SMB (About Time Moving, Ripley Green, Elite Cognition). Perodigm produces proprietary advocacy campaigns such as the award-winning statewide Your Call MN human trafficking awareness initiative and the Bad Indian documentary.

Name

Perodigm

Legal name

PERODIGM, LLC.

Website

https://perodigm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Perodigm is an Indigenous-led, Wisconsin-based independent media agency founded in 2012 that provides integrated marketing, video production, web design, and cultural consulting services to tribal organizations, nonprofits, government agencies, and Indigenous-owned businesses across the upper Midwest.

Ownership category

akta.pro rank

Headquarters

HQ city

Cambridge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Integrated Marketing Solutions: Full-service marketing agency providing integrated campaigns including strategy, creation, web development, video production, social media management, and consulting. Services delivered through project-based engagements and ongoing retainer relationships with clients.
2. Consulting Services: Cultural consulting, diversity and inclusion training, Native economic development advisory, and conflict resolution services delivered to tribal organizations, nonprofits, and government agencies.
3. Video and Media Production: Award-winning video production services including advocacy campaigns, documentary work, promotional content, and event streaming for clients across tribal, government, and nonprofit sectors.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Perodigm is an Indigenous-led independent media agency that delivers integrated marketing solutions for small businesses, nonprofits, tribal organizations, and government agencies. Core offerings span strategy, brand development, video production, web design and development, social media management, public relations, and Native business development consulting, delivered as project-based engagements or ongoing retainer relationships.

Product overview

Perodigm is an Indigenous-led, award-winning independent media agency offering integrated marketing solutions as a unified service portfolio rather than a modular software platform. The company's offerings are organized as three service tiers: 'All-Inclusive' (full external marketing team), strategy and creation services, and 'A La Carte' (individual services). Core service offerings include video production, web design and development, brand development, social media management, public relations, consulting (diversity/inclusion training, cultural sensitivity, economic development), e-learning development, photography, and print collateral. The agency also produces proprietary campaigns including the award-winning 'Your Call MN' human trafficking awareness campaign. Services are delivered by a multidisciplinary team and are scalable based on client needs and budget.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Services

Quantifiable outcome

• Your Call MN campaign: Statewide human trafficking awareness campaign with disproportionate focus on Indigenous communities
• +4 more outcomes

Named customers16 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Indigenous Business GroupcoreStrategic or Co-development PartnerFounded by Rob Pero, Perodigm's CEO. Nonprofit supporting Indigenous-led businesses and economic development in Indian country. Rob serves as founder and active leader. Perodigm works with the organization for event planning, marketing, PR, and video production.
• American Indian Chamber of Commerce of Wisconsin (AICCW)coreGTM or Marketing PartnerRob Pero serves as VP on Board of Directors. Perodigm is the marketing arm for AICCW. Strategic partner providing consulting, web development, social media, training, and membership engagement services. Collaboration includes Native Business Development Center e-learning platform.
• First American Capital Corporation (FACC)coreStrategic or Co-development PartnerStrategic partner with shared goal of Native American economic development. Perodigm provides marketing services while FACC focuses on financial resources and business training. Joint website development and economic development initiatives.
• Native American Tourism of Wisconsin (NATOW)coreGTM or Marketing PartnerRob Pero provides marketing consulting and support. Works closely with NATOW director and BOD to develop and execute Native tourism initiatives across Wisconsin.
• Indigenous Cannabis Industry AssociationminorStrategic or Co-development PartnerNational cannabis advocacy organization founded by Rob Pero. Perodigm supports through marketing expertise and industry connections in hemp/cannabis space.
• Minnesota Tribal Contractors CouncilcoreStrategic or Co-development PartnerNonprofit founded by Indigenous business owners in 2020. Perodigm responsible for developing brand and amplifying message through brand development, marketing, social media, and public relations from inception and launch.
• Native Business Development CentercoreStrategic or Co-development PartnerE-learning platform developed in collaboration with AICCW-FACC. Perodigm developed and produced video series featuring Wisconsin's premier Native industry leaders. Walks members through starting, growing, and sustaining minority-owned businesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Network for Good: Technology platform providing fundraising, donor management, and marketing tools to nonprofits. Adjacent comparison as a tech-enabled solution serving many of the same nonprofit and community-based clients that Perodigm serves through professional services.
• Blackbaud: Large software and services provider for the nonprofit sector, offering fundraising, CRM, marketing, and financial management tools. Adjacent comparison as a major player serving many of the same nonprofit and mission-driven clients as Perodigm through a software-enabled rather than service-based model.

Broad incumbents

• Edelman: Global public relations and communications firm with established DEI, cultural competency, and social impact practices. Comparable to Perodigm as a broad incumbent offering overlapping integrated communications services to corporate, nonprofit, and government clients.
• Ogilvy: Global marketing and communications network providing integrated advertising, PR, social, and digital services. Comparable to Perodigm as a broad incumbent offering similar full-service marketing capabilities at scale to government, nonprofit, and enterprise clients.
• Weber Shandwick: Global public relations and communications agency serving corporate, government, and nonprofit clients across integrated marketing, public affairs, and social impact. Comparable as a broad incumbent offering similar integrated communications and DEI-focused capabilities.

Direct peers

• Big Duck: New York-based creative agency specializing in branding, marketing, and communications for nonprofits and foundations. Comparable to Perodigm as a similarly-sized specialized agency focused on mission-driven clients with integrated marketing, branding, and website development capabilities.
• Vanguard Communications: Public relations and communications firm serving nonprofits, associations, and foundations. Comparable to Perodigm for its similar integrated marketing and PR focus serving nonprofit and government-adjacent clients across campaign execution and stakeholder communications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/perodigm
• YouTubeyoutube.com/channel/UC1g8rMDd-i6HcCKZhFo-fsQ
• Facebookfacebook.com/PeroDigm
• LinkedInlinkedin.com/company/perodigm
• Instagraminstagram.com/perodigm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perodigm