What Food Truck Promotions does

Food Truck Promotions (FTP) is a private, US-based experiential marketing agency founded in 2016 and operating bicoastally from New York and Los Angeles. The company designs, fabricates, and executes brand activations using a proprietary 9-vehicle fleet that includes a full commercial-kitchen food truck, Airstream Stage and Airstream Bambi trailers, a Glass Box Truck, Citroen, Tuk Tuks, a Metro Mite, a Chevy P10, and a Food Cart, paired with a 35-city Food Truck Associations network that handles permitting, vendors, and staffing for multi-city tours. Service modules span creative strategy, in-house production (3D rendering, vehicle wrapping, custom fabrication), permitting and logistics, brand-ambassador staffing, culinary solutions, branded packaging, and post-event content capture.

FTP sells full-service, project-based activations to enterprise brands with a $15K minimum engagement, generating revenue primarily from professional-services fees for vehicle rental, creative, production, permitting, staffing, and on-site execution. Customers span beauty (Glossier, KAYALI, La Prairie, Laneige, TIRTIR), fashion and luxury (Calvin Klein, Ralph Lauren, Miu Miu, Zara, Tory Burch, Christian Louboutin), food and beverage (Fever-Tree, Spindrift, Magnolia Bakery, Daily Harvest, Forager Project), technology (Meta, Uber, Instagram), entertainment (Poor Things Film, Simon & Schuster), and other verticals including financial services (Mastercard) and pet (K9 Natural). Go-to-market is consultation-led direct sales supplemented by an agency-partner channel (PR, social, influencer, and brand-strategy firms) and thought leadership from CEO Benjamin Goldberg and EVP David Botbol.

The company is independent and founder-led, with no disclosed institutional funding, M&A, or parent-company structure. Recent strategic moves include expansion into international markets via the Rose Inc. project, buildout of the 35-city FTA network, and launch of the Merlin AI configurator on its website.

Name

Food Truck Promotions

Legal name

Food Truck Promotions

Website

https://foodtruckpromotions.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Food Truck Promotions is a US experiential marketing agency founded in 2016 that designs and executes brand activations using a proprietary 9-vehicle fleet and a 35-city Food Truck Associations network, serving enterprise brands across beauty, fashion, food and beverage, technology, and entertainment.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Mobile Food Services (72233), Caterers (722320), Caterers (72232)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile / On-Site Catering (Food Trucks for Events, Pop-Ups) (THAFAIAJ)

akta.pro secondary industries

Festival, Fair & Event Mobile Concessions (THAFAHAI), Pop-Up Food Vendors (Temporary Stands/Markets) (THAFAHAE), Mobile Catering Trucks (On-Site Service) (THAFAHAJ)

Keywords

• Experiential marketing services
• Mobile brand activations
• Event marketing agency
• Branded vehicle tours
• Custom pop-up experiences

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Experiential Marketing Services: Full-service agency providing custom experiential vehicles and mobile pop-ups. Revenue generated through project-based engagements that include vehicle rental, creative strategy, production, wrapping, fabrication, permitting, staffing, and on-site execution. Minimum engagement starts at $15K.
2. Multi-City Mobile Tours: Extended activation programs spanning multiple markets with recurring activations, volume-based pricing, and production efficiencies across tour stops.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Food Truck Promotions is a full-service experiential marketing agency that designs and executes brand activations using a 9-vehicle proprietary fleet of custom experiential vehicles (food trucks, Airstreams, glass box trucks, tuk tuks, vintage Citroens, etc.) and mobile pop-ups. The agency provides end-to-end capabilities including creative strategy, 3D rendering, vehicle wrapping, custom fabrication, permitting, staffing, culinary services, branded packaging, and on-site production management, with multi-city tour execution supported by a 35-city Food Truck Associations network.

Product overview

Food Truck Promotions is an experiential marketing agency offering a unified service platform centered on branded experiential vehicles and mobile pop-up activations. The core portfolio consists of 9 experiential vehicle types: Food Truck (26' with full commercial kitchen), Airstream Stage (26' premium trailer), Airstream Bambi (18' compact vintage trailer), Glass Box Truck (33' with transparent walls), Tuk Tuk (13' electric three-wheeler), Food Cart (8' compact cart), Metro Mite (11.5' LA/Texas only), Chevy P10 (14' compact), and Citroen (13.75' vintage European). These vehicles serve as branded canvases for brand activations. Complementing the vehicle fleet, the agency provides integrated service modules including creative strategy, in-house production and custom fabrication, permitting and logistics management across a 35-city network, staffing and brand ambassador services, culinary solutions for food/beverage experiences, branded packaging, and post-event content capture and reporting. The offering functions as a single integrated platform where clients engage the agency for complete activations rather than individual components.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Truck Full-size food truck with a fully equipped commercial kitchen measuring 26' L x 8' W x 12' H, ideal for culinary-forward activations including cooking, food preparation, and beverage service on site. Supports tours, multi-stop activations, and guerrilla marketing campaigns for brand clients.
• Airstream Stage Premium 26' L x 8' W x 10' H Airstream trailer with exterior build-outs, product sampling and demos, fully customizable interior, and premium permits with exterior and interior branding capabilities. Used for high-end brand activations.
• Airstream Bambi Compact 18' L x 7' W x 6' H vintage Airstream trailer with interior branding, suitable for brand visibility, product sampling, mobile tours, and photo moments. Towed between locations.
• Glass Box Truck 33' L x 8' W x 12' H truck with transparent glass walls that creates a living display window effect, turning the vehicle into a visible showroom with A/C units. Ideal for product showcases and immersive brand experiences.
• Tuk Tuk Compact 13' L x 4.5' W x 6.25' H three-wheeled electric tuk tuk for mobile retail and custom interior builds, suitable for tight urban spaces and nimble sidewalk-level activations.
• Food Cart Compact 8' L x 5' W x 7.5' H mobile cart suitable for parking on sidewalks and streets, pop-up cafes, and product display windows in space-constrained urban locations.
• Metro Mite 11.5' L x 6.5' W x 8' H compact truck available exclusively in Los Angeles and Texas. Can be driven short distances or towed, suitable for smaller activations and urban environments.
• Chevy P10 14' L x 6.5' W x 5' H compact delivery-style vehicle with small footprint for food sampling and product display windows, featuring easy maneuverability for urban activations.
• Citroen 13.75' L x 6.25' W x 8' H vintage European-style vehicle with pop-up cafe and limited kitchen capabilities, carrying a sophisticated heritage aesthetic suitable for luxury, beauty, and fashion brands.
• Creative Strategy Services Strategic creative development including concept ideation, campaign strategy, and brand alignment for experiential activations. Part of the agency's full-service production capabilities for brand clients.
• Production Services In-house production including 3D rendering, vehicle wrapping, custom fabrication, and fabrication element creation, with the agency owning and maintaining its vehicle fleet.
• Permitting and Logistics Location procurement, municipal permitting, and logistics coordination across a 35-city Food Truck Associations network for multi-city mobile tours.
• Staffing and Brand Ambassadors Recruitment, training, and management of brand ambassadors and production staff for activation execution.
• Culinary Solutions Menu development, food and beverage preparation, and culinary staffing for activations involving cooking, coffee service, cocktails, or custom food experiences.
• Branded Packaging Custom branded packaging production including cups, napkins, bags, boxes, stickers, merchandise, and giveaway materials coordinated with overall activation design.
• Content Capture and Reporting Post-activation recaps including photography, video, performance metrics, and social media analytics for stakeholder reporting.

Quantifiable outcome

• Bab'in premium pet food Central Park activation generated 47.2M+ impressions from a single day
• +5 more outcomes

Named customers26 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• COLINAminorGTM or Marketing PartnerPR agency partner that collaborates with FTP on experiential production for client campaigns.
• Behrman CesaminorGTM or Marketing PartnerAgency partner collaborating on brand strategy and experiential marketing activations.
• Sun-ny Side UpminorGTM or Marketing PartnerPR and communications agency partner for experiential campaigns.
• ANOTHER A STORYminorGTM or Marketing PartnerCreative agency partner for brand storytelling and experiential activations.
• PARLUXminorGTM or Marketing PartnerMarketing agency partner for experiential production and campaign execution.
• Avenue ZminorGTM or Marketing PartnerDigital marketing and experiential agency partner.
• Texas FTA NetworkcoreStrategic or Co-development PartnerFood Truck Associations network providing local permitting connections, vendor relationships, staffing agencies, and on-the-ground logistics support in Texas markets including Austin SXSW activations.
• 35-City FTA NetworkcoreStrategic or Co-development PartnerNational network providing local vendors, catering partners, staffing agencies, and logistics providers across 35 cities. Local FTA contacts vet and coordinate vendors to ensure consistent quality across markets for multi-city tour execution.
• Rose IncminorStrategic or Co-development PartnerRose Inc. was FTP's first international project, representing expansion into European and international activation markets.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• AgencyEA: Mid-sized experiential agency producing live brand experiences, custom fabrication, and event activations for enterprise clients. Comparable to FTP in full-service execution model and custom fabrication capabilities, though with a heavier event-experience mix.
• Sparks: Brand experience agency specializing in live events, mobile tours, and pop-up brand activations for enterprise clients. Closely comparable to FTP in delivery model—deploying custom-built mobile experiences for sampling and brand storytelling across multiple cities.
• George P. Johnson Experience Marketing: Large independent experiential marketing agency focused on live brand experiences, mobile tours, and pop-up installations for global brands. Comparable to FTP across the same service categories—activation strategy, fabrication, and multi-market execution.
• MKG: Independent experiential creative agency producing brand activations, mobile pop-ups, and live experiences for beauty, fashion, and lifestyle clients. Closely comparable to FTP in creative-led experiential delivery and beauty/fashion client mix.
• The Marketing Arm: Omnicom-owned full-service experiential marketing agency that designs and executes brand activations, mobile tours, and live experiences for Fortune 500 marketers. Directly comparable to FTP in service offering (sampling, mobile tours, brand experiences) but at much larger scale and broader scope.
• Momentum Worldwide: McCann Worldgroup experiential agency building brand experiences, mobile tours, and live activations for global marketers. Directly comparable to FTP in offering enterprise clients turnkey, multi-city experiential programs.
• Mosaic: Experiential marketing agency (now part of Omnicom/The Marketing Arm) executing mobile tours, sampling campaigns, and pop-up brand experiences. Comparable to FTP in mobile sampling and CPG/beauty activation focus.
• Jack Morton Worldwide: Global brand experience agency within IPG that produces experiential campaigns, mobile tours, and pop-up activations for major brands. Comparable to FTP in core offering of in-person experiential programs and touring activations, with deeper geographic reach.
• AMP Agency: Dentsu-owned experiential marketing agency delivering brand activations, mobile tours, and live experiences for consumer brands. Comparable to FTP in mobile tour execution and CPG/beauty client base.
• GMR Marketing: Independent experiential and sports marketing agency operating mobile tours, sampling programs, and on-site brand experiences. Directly comparable to FTP's mobile sampling and multi-city activation model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/foodtruckpromotions
• Xx.com/foodtruckpromos
• Facebookfacebook.com/foodtruckpromos

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Food Truck Promotions