Face Facts Research

What Face Facts Research does

Face Facts Research (legal entity: Face Facts Fieldwork Ltd) is a UK-based qualitative and quantitative market research fieldwork agency headquartered in Leeds. The company delivers end-to-end data collection services across face-to-face interviewing, online surveys, hall tests / central location tests, in-home product testing, exit interviews / in-store intercepts, and qualitative recruitment for focus groups, depth interviews and workshops. It serves two primary customer segments — full-service market research agencies outsourcing fieldwork execution, and direct client brands seeking consumer insights — with a secondary specialism in hard-to-reach audiences (kids, youth, family, B2B).

Its technology stack combines in-house CAPI/PAPI tablet-based data collection, bespoke online survey scripting (supporting advanced question types such as Max Diff, Conjoint, Kano and heatmaps), and partnerships with Askia (survey scripting), Hyve Managed Hosting (Tier 3 UK data centre) and AMS File Transfer. The company operates through a national UK network of 800+ trained, MRS-accredited fieldwork interviewers and recruiters, coordinated from Leeds.

The revenue model is B2B project-based professional services, with bespoke quotes per project, standard 30-day payment terms, and a newer standardised unit-priced tier (Faster Facts) at £1,500–£2,000 per project. The company is privately held by co-owners Rachel Hoy and Julie Gaughan, who reshaped the business in 2018, and has no disclosed external investment. It holds ISO 27001 certification, GDPR compliance, MRS Fair Data and RAS recruiter accreditations, and has won multiple Market Research Society Operations Awards including the 2024 Recruitment Excellence award.

Name

Face Facts Research

Legal name

Face Facts Fieldwork Ltd

Website

https://facefactsresearch.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Face Facts Research is a UK-based qualitative and quantitative market research fieldwork agency headquartered in Leeds, serving research agencies and direct client brands with face-to-face, online, hall test, in-home and qualitative recruitment services delivered through a network of 800+ trained interviewers.

Ownership category

akta.pro rank

Product category

Market Research Fieldwork Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAALAD

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYMPAAALAE

Qualitative Research (Focus Groups, IDIs, Ethnography)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

SECONDARYMPAAALAI

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Market research services
• Fieldwork agency
• Qualitative recruitment
• Face-to-face interviewing
• Data collection

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Market Research Fieldwork Services: Face Facts Research generates revenue through providing comprehensive market research fieldwork services to agencies and direct client brands. Services include qualitative recruitment, face-to-face interviewing, online surveys, hall tests, central location tests, in-home product testing, and exit interviews. The revenue model is project-based with fees quoted per project, with some staged payments for larger projects (£20,000+) or multi-wave studies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Face Facts Research is a UK-based qualitative and quantitative market research fieldwork agency providing end-to-end data collection services. Core offerings include face-to-face interviewing, online survey scripting and hosting, qualitative participant recruitment, hall/central location tests, in-home product testing, and exit interviews/in-store intercepts, delivered through a network of 800+ trained interviewers and in-house CAPI/PAPI and online survey technology.

Product overview

Face Facts Research operates as a qualitative and quantitative market research fieldwork agency providing end-to-end data collection services. The core offering combines Face to Face Market Research, Online Surveys, Qualitative Recruitment, Hall Tests / Central Location Tests, In-Home Product Tests, and Exit Interviews / In-Store Intercepts as the primary service modules. A supplementary rapid-turnaround service called Faster Facts offers expedited quantitative insights. All services are supported by an expert team of over 800 trained fieldwork interviewers, in-house CAPI/tablet technology, and expertise in scripting surveys using Askia software. The company processes data in all required output formats to deliver actionable consumer insights for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Face to Face Market Research In-person market research interviewing conducted via street, public places, store exits, in-home placements, hall tests, and central location tests, delivered through a UK network of over 800 trained fieldwork interviewers.
• Online Surveys Quantitative online market research surveys with bespoke scripting supporting advanced question types including single/multiple choice, image select, price point testing, drag and drop, grid layouts, ranking, sliders, IRT, chatbot styling, GIF insertion, Max Diff, Conjoint, Kano, shopping shelf, and heatmaps.
• Qualitative Recruitment MRS- and RAS-accredited recruitment services for qualitative studies including focus groups, depth interviews, workshops, accompanied shopping trips, family visits, immersions, triads, online groups, and online communities.
• Hall Tests / Central Location Tests Central location testing (CLT) conducted in high footfall locations using PAPI, CAPI, or CAWI data collection methods, with full logistical planning, venue sourcing, and Wi-Fi infrastructure management.
• In-Home Product Tests / HUTs In-home use testing (IHUT) where respondents trial products in their natural environment, with feedback collected via apps, diaries, online surveys, or self-completion methods.
• Exit Interviews / In-Store Intercepts Face-to-face exit surveys and in-store intercepts at retail stores, restaurants, leisure venues, and business locations capturing real-time customer feedback at point of purchase.
• Faster Facts Rapid consumer insights service delivering verified-sample quantitative data within days from questionnaire submission to data tables, with two pricing tiers: 500 x 10-minute responses for £2,000 or 200 x 10-minute / 500 x 5-minute responses for £1,500.

Quantifiable outcome

• Delivered award-winning recruitment for challenging participant profiles
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Askia Software (IpGarde)coreTechnology or IntegrationData collection and survey scripting software provider. Data centre is ISO27001 certified located in Lyon, France. Used for online survey development and data processing.
• Hyve Managed HostingcoreTechnology or IntegrationTier 3 resilient data centre based in the UK providing hosting infrastructure for secure data storage and processing.
• AMS File TransfercoreTechnology or IntegrationISO27001 certified file transfer service used for secure exchange of client data and research files.
• British Assessment BureaucoreOthersCertification body that awarded Face Facts Research with ISO27001:2013 certification following independent audit.
• Market Research Society (MRS)coreStrategic or Co-development PartnerIndustry body providing MRS Fair Data accreditation and MRS Awards programme. Face Facts is an MRS Fair Data company and active award participant.
• Register of Accredited Recruiters (RAS)coreStrategic or Co-development PartnerAccreditation body for research recruiters. Face Facts achieved RAS accreditation as one of only twelve companies with this recognition.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Ipsos UK: Global market research leader with significant UK operations offering bespoke fieldwork, qualitative recruitment, and opinion polling at scale. Comparable in methodology breadth but a much broader incumbent capturing both fieldwork and full research consulting budgets.
• Bilendi (UK): European online panel and fieldwork provider with UK operations serving agencies and brand clients. Overlaps on online survey scripting, panel management, and data collection services though with a more digitally-led delivery model.
• Savanta: Larger UK-headquartered research group offering full-service insights including bespoke quantitative and qualitative fieldwork. Overlaps with Face Facts on data collection services but operates at much greater scale with proprietary panels (Verve) and a global footprint.

Direct peers

• QA Research (Qa Global Research): UK-based full-service market research agency with strong fieldwork, qualitative recruitment, and consumer insight capabilities. Comparable on the fieldwork-services value proposition and same target customer base (agencies and brands seeking data collection outsourcing).
• Schlesinger Group: One of the largest qualitative and quantitative fieldwork service providers globally, with strong UK presence via Schlesinger Interactive. Directly comparable on multi-mode data collection, qualitative recruitment, and facility-based offerings, but operates at a much larger scale across multiple geographies.
• Acumen Fieldwork: UK-based fieldwork agency offering face-to-face, hall test, online, and qualitative recruitment services. Direct competitor in the same UK market, serving research agencies and direct clients with overlapping methodologies (street, in-home, CLT).
• Walnut Unlimited: UK-based insight agency specialising in consumer research with strong qualitative and quantitative expertise. Comparable on serving brands and agencies with consumer insight deliverables, overlapping with Face Facts on focus group recruitment and bespoke survey design.
• MMR Research Worldwide: Specialist consumer and sensory research agency with strong face-to-face and CLT capability in the UK. Comparable on central location testing, in-home product testing, and brand-side fieldwork delivery to FMCG clients.

Emerging players

• YouthSight: UK research firm specialising in youth and student market research. Comparable on hard-to-reach youth/family recruitment — a specific niche Face Facts also serves via its RAS-accredited recruiter network.
• ResearchBods: UK-based research panel and online fieldwork provider targeting B2B and consumer studies. Compares on online survey scripting and panel-based data collection — an emerging digital-first competitor to Face Facts' online offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/facefactsresearchagency
• LinkedInlinkedin.com/company/face-facts-research
• Instagraminstagram.com/facefactsresearch
• Xx.com/hellofacefacts

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Face Facts Research