Askia

What Askia does

Askia is a Paris-headquartered software company founded in 1994 that builds an integrated survey platform for the market research industry. Its product suite covers the full survey lifecycle: AskiaDesign for questionnaire authoring, AskiaField for multi-mode data collection (CATI, CAPI, web, mobile), and AskiaAnalyse for cross-tabulation, weighting, and statistical reporting, supplemented by AskiaVista (web dashboards), AskiaSurf (trackers), AskiaTools (utilities), AskiaFace (mobile interviewing app), Askia Design Controls (open-source survey controls), and Codeit (AI-powered verbatim coding). The platform runs on a proprietary scripting language (AskiaScript), a load-balanced web architecture, and an open API/SDK (AskiaVista) that supports integrations with diallers, analytics, AI providers, and panel systems. Revenue is generated primarily through enterprise software licensing and subscriptions, with supplementary recurring revenue from professional services (technical support, training, hosting, custom development); pricing is not publicly disclosed and is sold via direct enterprise sales across offices in Paris, London, New York, Los Angeles, Brussels, and Mannheim.

Since March 2020, Askia has been majority-owned by Ipsos, one of the world's largest research companies (approximately €2 billion turnover and 18,000 employees globally), while continuing to operate as an independent brand serving external market research agencies and internal research teams. The company's go-to-market combines direct enterprise field sales, inside sales for mid-market accounts, mobile app distribution, event-driven demand generation (ESOMAR Congress, Insight Innovation), and content marketing through its "Open Ends" blog. Following the acquisition, Askia has explicitly targeted doubling or tripling its size and has accelerated product investment — most visibly through the July 2025 release of Version 7 and a 2025 AI feature suite built on OpenRouter — positioning itself as a full-suite alternative to fragmented point solutions in the survey software market.

Name

Askia

Legal name

Askia

Website

https://askia.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Askia is a Paris-based software company that provides an integrated survey platform — design, multi-mode data collection, and statistical analysis — used by market research agencies and corporate research teams globally, and has been majority-owned by Ipsos since 2020.

Ownership category

akta.pro rank

Product category

Market Research Software

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYBPAHALAJ

Survey, Panel & Fieldwork Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Research, Analytics & Expert Services

SECONDARYMPAAALAD

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork)

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

• Survey software
• Market research software
• Data collection tools
• Survey design platform
• Statistical analysis software

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Askia derives revenue from licensing its software suite including askiadesign, askiafield, and askiaanalysis. The company offers technical support, training, hosting, and custom development as supplementary services.
2. Professional Services: Supplementary services including technical support, customized training sessions, hosting, and custom development work.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Askia provides an integrated survey software suite covering the full research lifecycle: survey design (AskiaDesign), multi-mode data collection including web, telephone (CATI), face-to-face (CAPI), and mobile interviewing (AskiaField), and statistical analysis and reporting (AskiaAnalyse). The platform is purpose-built for market research agencies and internal corporate research teams, offering proprietary scripting, open APIs, load-balanced architecture, and AI-powered features.

Product overview

Askia is a comprehensive market research software suite covering the complete survey lifecycle. The core platform consists of AskiaDesign for survey authoring, AskiaField for multi-mode data collection (telephone, web, face-to-face, mobile), and AskiaAnalyse for data analysis and reporting. Additional modules include AskiaVista (web dashboards), AskiaSurf (tracker management), AskiaTools (utilities), and AskiaFace (mobile interviewing). The suite also integrates Askia Design Controls (open-source survey controls) and Codeit (AI-powered verbatim coding). The products are designed to work alongside each other with integrated data formats, and the system supports extensive automation via APIs.

Differentiator

Problem solved

Functional benefit

Brands

• askiadesign: Survey design software providing power, flexibility and ease of use for creating questionnaires across web, telephone, face to face and mobile.
• askiafield
• askiaanalysis
• askiavista
• askiaface
• AskiaSurf
• AskiaTools
• AskiaPortal
• Platform One
• Iris
• AskiaScript
• Askia Design Controls (ADCs)

Products and services

• AskiaDesign Survey authoring software for creating questionnaires for web, telephone, face-to-face, and mobile interviews. Features include templates, libraries, routing logic, and quality control tools for market research agencies and internal research teams.
• AskiaField

Quantifiable outcome

• 20% reduction in costs for customers moving from outsourced data collection to Askia

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered minor and core.

• LucidminorGTM or Marketing Partner · 1 September 2019Lucid co-hosted Askia parties at ESOMAR Congress events (2018 and 2019). Lucid is a marketplace for audience and survey respondents.
• Ipsos DigitalcoreTechnology or Integration · 1 January 2019Ipsos Digital collaborated with Askia on the 'Fast Facts' DIY research solution, using Askia's technology as the backbone. This partnership led to the majority stake acquisition.
• Digital TaxonomycoreTechnology or Integration · 10 November 2018Partnership integrating Codeit, Digital Taxonomy's AI-powered free-text coding platform, into the Askia data collection suite. Codeit uses NLP, text analysis, machine learning, and human expertise for verbatim coding.
• E-TabscoreStrategic or Co-development PartnerJoint development of Iris, an online dashboard design platform. E-Tabs provides dashboard expertise while Askia provides data integration. Breakfast seminars held in London, New York, Los Angeles, and Paris for launch.
• Platform OneminorChannel Partner/ Reseller/ DistributorPlatform One is a panel and community management partner integrated with AskiaField. Offers Connect (DIY surveys), Dialog (automated dashboards), and Spotlight (qual moderation).

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Qualtrics: Qualtrics (owned by SAP) is a broad experience management platform that includes survey design, distribution, and advanced analytics. It overlaps with Askia's survey lifecycle suite but serves a wider market beyond specialist market research agencies.
• SurveyMonkey: SurveyMonkey is a broad survey platform serving both consumer and enterprise users. While not specialized for market research, it overlaps with Askia in self-serve survey design and basic analysis for smaller research teams.
• Medallia: Medallia is an experience management platform that includes survey capabilities for voice-of-customer and employee feedback, adjacent to Askia's market research focus but competing for enterprise research budgets.
• IBM SPSS Statistics: IBM SPSS is a broad incumbent statistical analysis suite used by research professionals for survey data analysis. It competes with AskiaAnalyse for advanced quantitative work in market research and social science.
• Verint (ForeSee / XM): Verint's experience management portfolio includes survey and feedback analytics capabilities, positioning it as a broad incumbent that competes with Askia for enterprise research technology budgets.

Direct peers

• Confirmit: Confirmit is a direct competitor named in Askia's history as a peer that grew strongly via external investment. It offers end-to-end survey software for market research and customer experience, directly overlapping with AskiaDesign, AskiaField, and AskiaAnalyse.
• Decipher (FocusVision / Forsta): Decipher (now part of Forsta) is a survey programming and data collection platform built for market research agencies, directly competing with AskiaDesign and AskiaField for research agency customers.
• Sawtooth Software: Sawtooth Software provides specialized survey authoring and conjoint analysis tools for quantitative market research, directly comparable to Askia's questionnaire design and statistical analysis capabilities.
• Toluna: Toluna combines an online panel marketplace with survey technology for market research, overlapping with Askia in research-grade survey tooling and with Platform One's panel management features.

Emerging players

• QuestionPro: QuestionPro is a survey platform that serves both market research and broader experience management use cases. It overlaps with Askia's survey design and analysis offerings while targeting a more mainstream buyer than specialist research agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/AskiaADX
• Xx.com/askiasoftware
• Facebookfacebook.com/AskiaSoftware

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Askia