Insurance Care Associates

What Insurance Care Associates does

Insurance Care Associates is an independent insurance agency headquartered in a single office in the Turtle Creek complex in Oklahoma City, Oklahoma, founded and operated by Mary K Steichen. It specializes in the distribution of Long Term Care Insurance and Medicare Supplements, with secondary offerings in individual health insurance (on and off the ACA exchange), group health care, workplace LTC options, and Life/LTC hybrid products. The agency serves a primarily individual consumer base centered on seniors and pre-retirees aged 52-65, women and caregivers, and small-to-mid-sized employer groups seeking employee benefits, with all business generated through the Oklahoma market.

The agency operates on a commission-based revenue model, earning commissions from a panel of multiple insurance carriers (including Mutual of Omaha, John Hancock, Genworth, Transamerica, and BCBS of Michigan's Life Secure) for policies placed. Distribution is entirely direct-to-consumer through phone consultations, in-office visits, and workplace group presentations, with no online purchasing. The founder holds CLTC and LTCP certifications and emphasizes an education-first, consultative sales approach supported by an extensive blog content library on LTC, Medicare, women's care, and eldercare topics, alongside profiles on Facebook, LinkedIn, and Twitter.

The underlying technology stack is minimal: the agency is not a technology company, has no proprietary platform, no app, and no API surface. Its competitive differentiation rests on independent multi-carrier access, founder-led domain expertise accumulated over 14+ years in LTC and 16+ years as an advisor, professional certifications (CLTC, LTCP, RN credentials on the team), and relationships within the Oklahoma health-insurance community. No funding, no parent company, and no headcount data are disclosed; the operation appears to be a sub-scale, founder-centric independent agency.

Name

Insurance Care Associates

Legal name

Insurance Care Associates

Website

https://insurancecare.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Insurance Care Associates is an independent Oklahoma City insurance agency that distributes Long Term Care Insurance, Medicare Supplements, individual health, and group health plans from multiple carriers to seniors, pre-retirees, women, caregivers, and small-to-mid-sized employers primarily in Oklahoma.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAIAJAD

Short-Term Care Insurance

Financial & Insurance/Insurance — Life & Health/Long-Term Care Insurance

SECONDARYFSAIAFAD

Small Group Health Insurance (2–50/100)

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

Keywords

• Long term care insurance
• Medicare supplements
• Independent insurance agency
• Individual health insurance
• Group health benefits

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Commission Revenue: As an independent insurance agency, Insurance Care Associates earns commissions from insurance carriers for placing insurance policies. They represent multiple insurance carriers and earn commissions when clients purchase Long Term Care Insurance, Medicare Supplements, individual health, and group health coverage through their agency.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Insurance Care Associates is an independent insurance agency that distributes Long Term Care Insurance, Medicare Supplements, Individual Health Insurance, and Group Health Care plans on behalf of multiple carriers. The agency operates on a consultative, education-first basis, matching individual and small-business clients with appropriate carriers and coverage.

Product overview

Insurance Care Associates is an independent insurance agency that offers a portfolio of insurance products focused primarily on senior and retirement-related coverage. The core offerings include Long Term Care Insurance and Medicare Supplements as the primary specialties, supplemented by Individual Health Insurance and Group Health Care plans. The company also offers Life/LTC Hybrid Plans (combo products combining life insurance with long term care benefits) and Workplace LTC Options for employers. Being an independent agency allows them to represent multiple insurance carriers and match client needs with appropriate products.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Term Care Insurance Insurance product that helps cover costs of long-term care services not typically covered by health insurance, including home care, adult day care, assisted living, hospice care, Alzheimer's facilities, and respite care. Distributed to individuals and pre-retirees across multiple carriers.
• Medicare Supplements Supplemental insurance products that work alongside Medicare coverage to help cover out-of-pocket expenses not covered by Medicare Part A and Part B. Sold to Oklahoma seniors turning 65 or new to Medicare.
• Individual Health Insurance Health insurance products for individuals, including plans both on and off the health insurance exchange under the Affordable Care Act. Targets individuals and families seeking personal health coverage.
• Group Health Care
• Life/LTC Hybrid Plans
• Workplace LTC Options

Quantifiable outcome

• Return on investment can exceed 500% at claim time
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• BHJ Insurance (Bigbie, Hensley, and Janway)coreChannel Partner/ Reseller/ DistributorPartnership with BHJ Insurance for group health care services and employee benefits. BHJ has served Oklahoma for over 20 years with expertise in PPACA/Obamacare compliance. They represent all A-rated health insurance carriers in the state and provide comprehensive service from enrollment through claims and annual renewals. Specializes in complex group coverage including health exchanges, major medical, FSAs, HRAs, HSAs, dental, vision, life, disability, and critical illness.
• Multiple Insurance CarrierscoreChannel Partner/ Reseller/ DistributorAs an independent agency, Insurance Care Associates represents multiple insurance carriers to match client needs with appropriate products. They can offer products from carriers including Mutual of Omaha, BCBS of Michigan's Life Secure, John Hancock, Genworth, Transamerica, and other major LTC carriers.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• GoHealth: Technology-led Medicare insurance marketplace connecting consumers with Medicare Advantage, Medicare Supplement, and Part D plans via digital and telesales channels. Operates the same Medicare-purchase intent consumer flow that ICA captures via phone consultation, but at much larger national scale and with a digital-first acquisition model that threatens traditional agent distribution.
• eHealth: Long-standing online health insurance marketplace distributing individual/family health, Medicare, and ancillary products through a digital self-service platform. Comparable product portfolio (individual health, Medicare, ancillary) but disintermediates the traditional agent via online quote and enrollment — directly competitive for the same consumer buying motion.
• Chapter: Digital Medicare advisory platform specializing in Medicare Supplement and Medicare Advantage plan selection for the 65+ market. Targets the same Medicare-eligible consumer persona as ICA's Medicare Supplement practice, but uses a fully digital, no-agent-required model that directly competes with traditional agency-based Medicare distribution.

Broad incumbents

• Genworth Financial: Largest dedicated Long Term Care insurance carrier in the U.S. and another of ICA's carrier partners. Operates both agency distribution and direct-to-consumer channels for LTC and other senior products, competing for the same LTC-purchase consumer ICA targets while simultaneously being a key product supplier.
• Transamerica: Large national insurer with Long Term Care, life, and retirement products distributed through independent producers including ICA. Represents both an upstream carrier-partner and a competing distribution brand in the LTC and senior-market product categories where ICA specializes.
• Mutual of Omaha: One of ICA's primary carrier partners, Mutual of Omaha is a major national insurer with deep Long Term Care, Medicare Supplement, and individual health product lines. As an incumbent carrier with both direct-to-consumer and agency distribution, it represents both an upstream partner and a vertical competitor for the same LTC and Medicare consumer.
• SelectQuote: Public senior-focused independent insurance brokerage that distributes term life, LTC, Medicare Supplement, and other senior-market products across multiple carriers. Highly comparable multi-carrier distribution model but with vastly larger scale, telesales infrastructure, and national reach — serves as the scaled-up archetype of the agency model ICA operates.
• New York Life: Large mutual insurer offering life, LTC, and retirement products through both captive agent and independent producer channels. Competes for the same affluent pre-retiree LTC/life-insurance hybrid buyer that ICA's Life/LTC Hybrid product targets, and represents another carrier partner option.
• John Hancock: Major life insurer with established Long Term Care product line and significant career and independent producer distribution. Competes for the same LTC consumer and operates in the same carrier-agency ecosystem that ICA navigates.

Direct peers

• BHJ Insurance (Bigbie, Hensley, and Janway): Insurance Care Associates' actual channel partner in Oklahoma, BHJ is a 20+ year Oklahoma-based independent insurance agency with very similar product focus on group health, PPACA-compliant employer benefits, and individual coverage across multiple carrier relationships. Nearly identical independent-agency model serving the same Oklahoma market with overlapping SMB and individual customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/InsuranceCareOK
• Facebookfacebook.com/pages/Insurance-Care-Associates/370442316396259
• LinkedInlinkedin.com/company/insurance-care-associates-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Insurance Care Associates